Month: June 2023

Navigating the treacherous waters of Facebook advertising can feel overwhelming, especially with such a wide range of ad formats, targeting options, and so-called ‘best practices.’ From behavioral targeting to pixel tracking, there are many elements found in an effective Facebook ad campaign. 

Running a successful Facebook ad campaign starts with a clearly-defined target audience and objective. Determine your budget, choose the right ad format, and create compelling and attention-grabbing ad content that aligns with your goals. It’s equally important to utilize Facebook’s targeting options to reach the right people based on demographics, interests, and behaviors. Once your campaign is up and running, monitor its performance using Facebook’s analytics tools and make necessary adjustments for optimization. 

Now that you have a basic idea of what you need to run a successful Facebook ad campaign, come dive in with us as we explore the ways in which you can optimize yours!

What You Need to Run a Facebook Ad Campaign

Let’s get started with the essential steps you need to follow to get your ad campaign up and running.

Create a Facebook Page

While it might seem pretty obvious, if you don’t have one already, create a Facebook Page for your business or brand. Your Facebook page will serve as the foundation for your ad campaign. Check out our Facebook page optimization checklist to make your page stand out!

Create and Set Up the Facebook Business Account

Next, you must set up a Facebook Business Account and link it to your Facebook page. Having a business account gives you access to advanced advertising and SEO optimization features and tools, including:

• Facebook Ads Manager: The overarching platform for creating, managing, and monitoring your Facebook ad campaigns. 
• Audience Insights: Provides valuable demographic data and purchase pattern information regarding your target audience.
• Custom Audiences: This feature allows you to create custom audience segments based on your audience insights.
• Lookalike Audiences: A unique feature that helps you discover new potential customers similar to your existing customer base. 
• Conversion Tracking: An in-depth tool for measuring the effectiveness of your ads with user tracking.

The above features and tools are only the tip of the iceberg, however, and once you get into the weeds, you’ll discover far more capabilities.

Create a Plan Before Running the Facebook Ad Campaign

Lastly, you’ll need to devise a plan before you launch your Facebook ad campaign. 

You can start by clearly outlining your campaign objectives, determining your target audience, setting the right budget, and creating a timeline:

Ask yourself a few questions to determine your campaign objective, such as

“What do you want to achieve with your Facebook ad campaign?”

“What audience are you looking to target?”

“What’s a realistic budget for this campaign?”

“Do you have specific start and end dates or any specific milestones or events that you align with this campaign?”

Once you have the basics down, you’ll want to start thinking about the specific goals you want to achieve with your Facebook marketing plan.

Do you want to drive website traffic to a landing page, enhance lead generation, optimize catalog sales, or increase brand awareness?

There are infinite examples of goals, so plenty to consider here.

The last thing is planning your ad content to align with your goals. Regardless of your goals, this content should be compelling and resonate with your target audience. The messaging should be concise and clear. It’s important that it communicates the value and benefits of the products or services you offer.

We often talk about the importance of visual marketing here at Mediaboom, and we can’t stress the importance enough of using high-quality images and videos in your campaign that are relevant to your objectives. If you’re a brand, make sure that the imagery matches your brand elements, such as your logo.

How to Run a Successful Facebook Ad Campaign in 9 Steps

1. Install the Facebook Pixel On Your Website

Facebook Pixel launched back in 2015, replacing the company’s antiquated conversion tracking pixel and giving advertisers more advanced tracking and targeting capabilities. 

Now, it’s an essential conversion tracking tool for businesses and marketers of all shapes and sizes.

As such, the first thing on your to-do list should be installing the Facebook Pixel on your website to track conversions and gather data for better ad targeting.

2. Choose Your Goal

Earlier, we talked about determining the specific goal of your campaign.

What are you looking to do?

Knowing will help you determine the specific ad type you want to use.

Is this campaign meant to drive traffic to your website traffic and generate leads?

Maybe your main goal is to increase brand awareness across the platform? 

Facebook’s ad manager excels here, as it allows you to select the appropriate objective right off the bat.

3. Find Your Target Audience

Now that you have a clear path to your goal, you can take advantage of Facebook’s targeting options to define your target audience.

The audience tools are relatively in-depth, allowing you to create your Facebook ad campaign based on characteristics like demographics, interests, and behaviors. 

How old is your target audience?

What kinds of hobbies do they have?

What’s their highest level of education?

In the Ad Sets section, click on “Edit” under the “Audience” section to set your basic demographic filters, and use the detailed targeting section to make further refinements. 

4. Setup the Timing and Budget

Next, you’ll want to decide how long you want your ad campaign to run. 

Though Facebook offers several campaign lengths, It’s generally a good idea to let your campaign run for around 3-5 days and see how it’s doing before making adjustments. 

To determine the full length of the campaign, consider your objectives or whether or not you have any product launch dates or events you want to align with.

Depending on your goals and budget, your campaign could run anywhere from a few days to a few months.

When it comes to your budget, you’ll often choose between a daily budget (the average amount you’re willing to spend per day) or a lifetime budget (the total amount you’re willing to spend throughout the campaign duration).

All of this will be based on a cost per result.

Your cost per result could be a specific cost per click (CPC), cost per impression (CPM), or cost per conversion (CPA). 

Most businesses allocate around 10-12% of revenue to marketing. For your Facebook ad campaign, the best practice is to start with a smaller budget while testing different ad variations and targeting options. Once you’ve figured out your most effective strategies and gathered some helpful insights, you can gradually increase your budget.

5. Upload Your Creative Copy

When it comes to creative copy, the key is to create something that resonates with your target audience, whether it’s eye-catching visuals or persuasive CTAs.

And whether you choose to focus on images, videos, illustrations, or infographics, you want quality copy to go along with it.

Your copy should clearly communicate the value and benefits of whatever it is you’re offering. Storytelling can be beneficial here, as it gives your audience a narrative to latch onto. For example, if you’re a real estate agent, you might advertise a successful home sale you were a part of.

6. Duplicate Your Ad To Test Different Creativities

Once your campaign is set up, you can duplicate it for a split test. Click on the ad set to view its details.

This is a great time to modify the creative elements and test out different variations of your ad to see what works best, including the image or video, headline, ad copy, or call-to-action. Take note of the changes you make to use for your ad campaigns in the future.

7. Run the Test and Wait At Least 24 Hours

Here’s where patience is key.

Facebook needs time to collect and process data from your campaign, such as clicks, video views, conversions, impressions, and other engagement metrics. 

It’s important to wait at least 24 hours to make sure you have a substantial amount of data to analyze before making any informed decisions or adjustments. Doing so will give you a better sample size and reduce any performance fluctuations or outliers. 

KPI to Monitor When Launching a Facebook Ad Campaign

• ROI: This is the overall return on investment from your ad campaign, including revenue generated, ad spend, and other relevant expenses.
• CTR: ​​This is the percentage of users who clicked on your ad after seeing it, which can give you better insight into the ad’s relevance and engagement ability.
• CVR: This is the percentage of users who completed a desired action, such as making a purchase or filling out a form, after clicking on your ad.
• CTA: How effective your ad was at driving engagement
• Clicks: This is the total number of clicks your ad received

After launching a Facebook ad campaign, your work isn’t done.

In fact, there may be instances where you want to implement precise scaling techniques to optimize and expand your campaign’s reach. In such cases, it can be beneficial to seek the expertise of a professional digital marketing and web agency.

Hire Now a Web Agency to Run Your Facebook Ad

As you can see, creating a Facebook ad campaign is easy as long as you have the proper guidance from a stellar digital marketing agency. From finding your target audience to implementing quality visual content, our expert luxury marketing team at MediaBoom is ready to help!

Get in touch with us today to learn more.

For many companies, the contact page becomes an afterthought. It is one of the most important pages on your website and it is where you begin the conversation with potential customers. As is often the case with contact pages, if it fails to produce that final action by the user, a potential customer is lost.

Your contact page doesn’t have to be overly designed or stuffed full of information, but it does have to have all the right details. These seven best practices will ensure your contact page is perfect.

7 fundamental elements of a successful contact page

1. Include All of Your Contact Details

It may seem obvious, but the most critical element to include on your contact page is your contact details. All of them. Think about it from a user experience perspective. You don’t know how your customers prefer to contact you. Older ones may want to use the phone or mail, while younger customers may prefer using social media. Most people will want to email you, but unless it’s your company’s policy to conduct business only through a limited number of methods, it’s best to include every contact method your company uses.

Include:

• Email Address(es) or contact form
• Physical/Mailing Address
• Embedded Google Map and link
• Operating Hours
• Phone number
• Social Media
• Other contact methods

Hubspot does a good job of providing users with different ways of contacting them. Whether a customer wants support, needs to talk to a salesperson, or has a question, Hubspot’s contact page does a great job of guiding the user to their desired information (and ensuring they are directing their message to the correct person). Another great add-on is the use of live chat if the user just imply want to do a quick chat to get their questions answered in a timely fashion.

2. Choose the Best Email Methods

You may be wondering whether to include a generic contact email address, several more specific generic email addresses, staff addresses, or a contact form. This depends on how your company prefers to conduct business. Most pages don’t choose just one method. They give users multiple options.

A generic email only works if you have a staff member or several who can sort through the inbox and forward emails to the appropriate contact points.

A contact form with a drop-down menu of general topics is a great option if you don’t have a staff person who can constantly manage a generic inbox. The drop-down menu can direct the emails to the contact points attached to those topics. Zendesk uses a contact form with a drop-down menu on their beautifully simple contact page, with options to direct a message to various departments such as billing or employment.

Having several generic email addresses for various topics is a great way to avoid using the contact form, but still get emails directed to the contact points for those topics.

Including staff email addresses on the contact page can result in staff members getting spam and many mistaken emails that they have to forward. However, including staff emails can be helpful for businesses in which staff have strong personal relationships with clients. If a client is out-of-town or somehow loses the contact details of their contact, they can easily find it on the contact page.

SEM Rush does a great job guiding their users into contacting the correct person by providing several Call-To-Action’s such as “Ask Question”, “Request a Demo”, or “Contact Sales Team”. By offering clear and concise contact methods, both you and your clients will find the process streamlined and efficient.

3. Use the Appropriate CTA

Not everyone on your contact page is ready to buy. Some enter your contact page in the exploratory/research phases, some may have a question they couldn’t find an answer to on your site, some may be having technical issues with your site, and yes, some are ready to buy your services. Your contact page should acknowledge these differences.

In the copy on your page, you should make it aware that you welcome contact from anyone requesting a consultation, seeking more information, or any other popular requests you get from potential customers (you would know best what they are). For those who may have spotted a mistake on your website, you can either have a drop-down topic for them to choose or include a link to your webmaster’s email somewhere on the page.

Scribd takes this a step further by creating separate contact pages for different inquiries. Visitors have to choose one of the reasons to contact the company, and after selecting one, the visitor is either linked to an email address or taken to a separate page with the relevant contact information.

4. Show Some Personality

Contacting a company can sometimes be intimidating. Do my questions come across as too basic? Is there any interest in a small account like mine? Could they be too busy to answer my questions?

By adding a dash of personality to your contact page copy, you can soothe those worries. Many successful contact pages solve a common concern by stating that you will be talking to a human and you will hear back from a human, no matter how you contact them.

Another way to create a more personable contact page is to include images of staff members who will be answering the emails. You can even add short, fun quotes about how they enjoy answering contact emails or simply love their job. Campaign Monitor has a great picture of a friendly-looking staff member with a product-related quote next to their form to help humanize the company.

5. Set Expectations

With the popularity of website chat functions and 24/7 customer service hotlines, customers are becoming used to instantaneous responses to their inquiries. It’s important to set expectations for when they can expect an answer, so they don’t get antsy. If you’re using a contact form, this information can be included in the automated response. If your contact page lists email addresses without a form, you should also include response times in the page’s copy.

For certain questions or inquiries that you prefer to deal with via specific methods of contact, you can also highlight those situations on your contact page. This way, you can direct people to the best communication method and avoid wasting their time if something is best handled on the phone versus email, or email versus social media.

At the very top of the page, Basecamp puts their current average response time. While their response time is much faster than an average business, including the time front-and-center is a great way to set expectations. Also, note the fun illustrations of their staff (a great personalization factor).

6. Create Informative Automated Responses

When designing and writing copy for your contact page, don’t forget about the elements you can’t see—your automated responses. It’s important to take time to create friendly copy that thanks them for their email and sets expectations for response times. Just like the copy on your contact page, the tone of voice should be personable.

If you have a drop-down menu, you may be able to send different automated messages depending on what topic the user chose. It’s important to include as much personalization as you can. This shows customers that not only do you know that they sent a message, but you know what topic it was about. It also allows you to list different response times depending on the subject of the inquiry.

7. Keep It Simple

The design of your contact page is important, but it should remain as simple as possible. There is no need to add animations or other distracting elements. Instead, the information should be allowed to shine. Create contact pages with the most critical information taking precedence. Having all the required information displayed pleasingly is a design feat on its own, so don’t add any unnecessary complications.

The 15 Best Contact Page Design

1. Mediaboom

Professionalism

The Connecticut-based digital marketing agency Mediaboom has a clean, concise contact page that inspires readers to take action. The large headline copy that reads “Get Results. Contact Us Today” is followed up by a few more lines of copy to describe Mediaboom’s services more succinctly.

The golden and gray color-blocked elements, which brilliantly incorporate Mediaboom’s logo colors, keep the contact form and contact information separate. Users can pick up the phone or send an email to Mediaboom, as all the info they need to do so is front and center.

The contact page also includes testimonials to inspire trust in Mediaboom’s services.

• From our founding in 2002, we’ve driven successful outcomes for our clients’ brands: check out Our Work now!

2. Qazi Clinic

Authenticity

Orange County, California’s Quazi Clinic specializes in cosmetic dermatology. Its contact page further drives home the luxury med-spa experience awaiting clients with inviting copy.

This med-spa website design example also features several ways to contact the company on one page. You can click the golden Book an Appointment CTA button, write an email through the website, call the clinic, or get directions. You can also use the CTA button to schedule a consultation at the bottom of the page.

Just as Mediaboom does on its contact page, Quazi Clinic uses social proof, including a list of the high-profile publications its work has been featured in and before and after photos.

• Learn how we helped Qazi Clinic: check the case study now!

3. Millennium Tower

Extraordinary

The larger-than-life imagery showcased on Millennium Tower’s website, a San Francisco luxury high-rise, visually exemplifies the goals of this site and suits the design elements seen throughout.

However, the rest of the contact page is kept intentionally simple, making this one of the best contact page designs examples on the list. Millennium Tower’s contact information is easily accessible, including its address, phone number, and email address.

You can also contact the company directly through its general inquiries form.

• Learn how we helped Millennium Tower: check the case study now!

4. Guardian Jet

Leadership

Guardian Jet specializes in aircraft consulting, appraisals, and brokerage. Its charming yet to-the-point contact page wins it a mention on our list.

The copy makes it clear that you can use the contact page to reach Guardian Jet’s market research team, senior consultants, aircraft appraisers, aircraft brokers, and other parties. The contact information layout inspires leads to reach out, and the inclusion of a contact form is smart.

The page also has a subcategory called “If it’s after business hours…”with options to learn about Guardian Jet’s services, look at their aviation events calendar, read articles and blogs, or watch videos.

• Learn how we helped Guardian Jet: check the case study now!

5. GSB Bank

Expertise

How about a contact page example for a bank website? GSB Bank instantly connects you with its cash management team via this page. Here, you can find the contact information for four GSB experts above the fold, including the Vice President of Cash Management.

You can also learn more about GSB’s services as you continue scrolling, read about their banking center and lobby hours, and schedule an appointment.

• Learn how we helped GSB Bank: check the case study now!

6. Hughes Marino

Welcoming

Commercial real estate advisors Hughes Merino craft an inviting contact page. The graphic of its headquarters has copy that reads, “We’d love to hear from you for any reason, any time,” which inspires new leads and long-term customers alike to reach out.

As you scroll, Hughes Marino includes its corporate headquarters’ contact information (including directions and parking) and a contact form.

However, the best part of this page by far is how the real estate website offers the option to contact its President and COO. The headline reads, “The buck stops here.” You can then reach the COO via email “directly and confidentially.”

• Learn how we helped Hughes Marino: check the case study now!

7. Ferrari

Unification

Luxury vehicle brand Ferrari is a worldwide institution, with its factories and headquarters scattered globally. What makes this among the best contact page designs examples on our list is how the contact page unifies the various parties onto one page for customer convenience.

For example, you can learn more about the hours and location of the Ferrari museums, including their contact information. You can redirect yourself to the Ferrari online store or reach the company’s roadside assistance or customer care services.

The clean design of the contact page makes it simple to toggle from one option to another, and its responsivity is another great feature.

8. Four Seasons

Communication

Four Seasons is a sterling travel website example that prioritizes customer service. Since the company offers its hotel services worldwide, its contact page makes it exceptionally simple to find the telephone number for the hotel branch you’d like to reach.

You can browse the global toll-free telephone list. Four Seasons also includes instructions on toll-free calling, such as whether you must use an AT&T Direct Access number.

You also have the option to dial direct if you wish. You can find that contact information lower on the page.

9. Rosewood

Commitment

Rosewood is another hotel and travel website with the best contact page designs. The site is geared toward making the lives of its customers easy, from copy that reads, “How can we help you?” to all the contact information a lead or customer could want laid out on the page.

For example, you can reach the corporate offices (in Hong Kong or the United States), any of the hotels or resorts under the Rosewood umbrella, or the toll-free number to make a room reservation.

If you wish to reach out about a different matter, the contact form lets you select an inquiry type and a Rosewood property.

10. Michelle Pais Group

Simplicity

New Jersey real estate company Michelle Pais Group invites you to its website with a large, scrolling video carousel. The company’s contact page is much simpler by comparison. It features a light gray background, straightforward copy, and contact details for any of the Michelle Pais offices.

You can also send an online inquiry via a contact form or connect with the company on social media. Another smart design element of this page and any other on the site is you can click a large X in the top right corner so you’re redirected to the homepage.

11. PhilipWatch

Straightforward

Swiss luxury watch brand PhilipWatch has an all-encompassing, appealing website with design elements aplenty, from full-sized videos to high-res images showcasing the brand’s products. Its contact page strips back the details to a utilitarian degree.

The page features a white background with a contact form. You can select a specific reason for your inquiry (shipments, suggestions, complaints, orders, or general information), then input your contact information and message.

You can also contact PhilipWatch by phone, as the contact page includes the company’s phone number and hours of availability. 

12. Gucci

High-End

Like Ferrari, Gucci is a global luxury brand. Since this fashion house has such a long list of available services, its contact page allows users to find the precise service they’re seeking without having to do a lot of clicking around.

The options include corporate gifting, repairs, and inquiries about online purchases or the Gucci website. Each option has a dropdown you can access by clicking the +. That reveals the respective contact information.

The black-text-on-white-background Gucci uses is common in the luxury sphere but presents a simple enough design scheme that it doesn’t detract from finding the information users need.

13. Cartier

Serviceability

The watchmaking, jewelry, and luxury goods brand Cartier has a contact page built to serve. You can connect directly with Cartier Ambassadors using a contact method that’s most convenient to you, such as phone, email, live chat, or visiting in person.

The live chat feature is quite convenient for those multitasking but who still wish to speak to a live representative. Those who would rather exhaust their own resources before reaching out can always browse Cartier’s FAQ.

This knowledge base could answer some customer questions, freeing up the reps to address more complex questions.

14. Ralph Lauren

Customer-Centric

Retailer Ralph Lauren invites customers and leads to reach out with the copy “We Want to Hear From You…” on its website. The clean, well-designed contact page with a white background and black text makes it easy to navigate options.

You can launch a live chat, send a text message, or email the company through its contact form. All along, Ralph Lauren encourages communication by stating, “Your feedback is important to us.”

The page also has a brief policy ensuring users that their email addresses won’t be sold to third parties or used for promotions.

15.  Swarovski

Accommodating

Swarovski streamlines the customer service process, which is why it’s among the best contact page designs examples we’ve looked at. It’s possible to select topics such as website problems, Swarovski Club, payment, delivery, or online ordering, then choose from menu options designed to solve your specific problem.

You can even join the Swarovski Club from the contact page, as it’s bookended by a pink graphic that appealingly contrasts with the beige background of the page. You can also connect to live chat or discuss returns on the contact page.

Conclusion

The best contact page designs should set customer expectations, inject some personality, use automated responses, and include plenty of modes of contact. You should also favor a simple design approach.

Does your company need a contact page revamp? Reach out to the digital media specialists at Mediaboom. We’ve worked with clients across many industries, from luxury websites to med-spa, real estate, travel, and other verticals.

More and more people want valuable content from the businesses they support these days. However, there’s a catch. The content has to reach them in a way that feels genuine. That’s where digital content marketing comes into play.

Digital content marketing is a tool that helps businesses attract potential customers from their target markets using a myriad of tools, including videos, photos, audio, blog content, and more. Using the right strategy can help brands optimize their conversion rates, increase revenue, and build brand awareness. Even more beneficial is the fact that there are a multitude of free and paid digital content marketing tools available, perfect for businesses of all shapes, sizes, and budgets.

In this guide, we’re going to cover all the different types of digital content marketing, throw in some awesome examples to inspire you, and of course, show you how to kickstart your very own content marketing strategy. Get ready to become a content marketing pro!

What Is Digital Content Marketing?

As a top digital content marketing agency, we’re constantly talking about the importance of using content to promote brands. If you’re not already, it’s crucial that you start sharing valuable content with your target audience online, from email to social media. Doing so allows your business to connect with both existing and potential customers.

And depending on your marketing goals, there are plenty of free and paid tools you can use to craft a strong digital content marketing campaign without breaking the bank.

The 4 Best Types of Content You Can Produce in Digital Marketing:

1. Video

Since the rise of YouTube, the internet has undergone a major transformation. 

Videos have stolen the spotlight, and we don’t see that changing anytime soon.

We’re in the age of video content creation, and more and more businesses are shifting toward video to make statements and promote their brands. And while the thought of developing quality video content can feel overwhelming, the results are worth the hard work.

Videos are great tools to engage with your audience, creating emotional connections that are necessary to crafting long-term customer relationships. More and more people are using video to learn more about products and services, so having this kind of content available is a must. 

If your company can whip up some quality video content, you’re in for a treat. It’s more likely to convert leads and keep them engaged compared to relying solely on written content.

Dollar Shave Club is an excellent example of a company that knows how to make their videos go viral. Their marketing game is on point, using humor that perfectly matches their brand. In doing so, they’ve achieved incredible growth and have become a household name.

2. Images

When it comes to images in digital content marketing, infographics take the cake. 

They’re the superheroes of data visualization, making complex topics and statistics easy for readers to digest. It’s no wonder businesses across different industries love using them to make information more accessible. 

The above example comes from the WebFX team, who wanted to showcase the prices of iPhones worldwide. However, they didn’t settle for a boring old table. Instead, they took it up a notch and created a colorful map that highlighted where iPhones are sold and used different colors to show the relative costs. 

It’s a visual feast for the eyes. Venngage is one of our favorite tools for creating infographics.

3. Text

Text content is like the backbone of your online presence, as the words you carefully craft and put on your website or social media platforms are what give your customers all the juicy details about your product or brand. 

Without it, your product might feel incomplete and unappealing.

With it, however, you garner interest, like this email campaign from Warby Parker.

Imagine this: a customer visits your digital marketing site and all they see are a bunch of product images without any accompanying information. They’ll quickly lose interest and leave because they have no idea what they’re looking at. 

That’s why text content is so crucial. You can use tools like Ahrefs to find relevant keywords for your brand.

4. Audio

The use of audio in digital content marketing is all about using sound to promote your products or or services. 

Think catchy jingles or captivating podcasts that grab your audience’s attention.

What’s great about audio marketing is how personal and interactive it can be. You can create a genuine connection and stir up emotions by using the power of sound.

Girlboss Radio and Sephora teamed up in their LipStories podcast to bring listeners a series of episodes filled with empowering discussions and memorable moments.

In each episode, they bring in a variety of guests who share their personal stories about self-image and those special moments when they felt their most powerful and beautiful. It’s a wonderful example of a brand’s use of audio marketing.

You can use Spotify’s podcast-making tool to get started.

Qazi Cosmetic Clinic Case Study:

The MediaBoom team recently linked up with Dr. Qazi and his amazing team of dermatology and surgery experts at Qazi Clinic.

To drive more visitors to their website, our agency implemented a content marketing strategy focused on written articles. We started by conducting thorough keyword research and then collaborated with the Qazi Clinic team to create engaging articles that were optimized for search engines.

The goal was to attract organic traffic by providing valuable information about the various services offered by the clinic. Our team put in the effort to ensure that the articles not only captured the attention of potential visitors but also ranked well in search engine results.

Top 6 Channels for Digital Content Marketing

1. Blog Post

If you have a website, you should have a blog. Blogs are essential to any digital content marketing strategy, helping to drive traffic, promote products and services, and build trust with potential customers as an authority in the field. 

Plus, with the right SEO strategy, your blog can boost your online visibility.

We recently worked with A&A Global to improve their blog by increasing rankings for competitive keywords in the industry. The company had its sights set on boosting organic sales by climbing up the search engine ladder.

Discover how we gave their blog a complete SEO makeover and helped them set up a schedule to consistently churn out content.

2. Landing Page

Your landing page is like the first impression your website gives to visitors, which can lead to more conversions, sales, and revenue. 

Truthfully, landing pages can be the game-changer for your digital content marketing strategy, though it’s important that it makes it easy for potential customers to buy your products or services. 

No distractions, just a clean and focused sales page with one purpose — to turn those curious browsers into enthusiastic buyers.

The magic of effective landing pages lies in their ability to target a specific buyer persona and get their contact information using a conversion form. 

When it comes to great landing pages, ExpressVPN is an excellent example.

For them, credibility is key. This landing page makes that clear and manages to establish trust without overwhelming the visitor using simple language and subtle graphics, to create a sense of reliability without alienating anyone. 

3. Email Marketing

When growing your business and connecting with customers, email marketing campaigns offer a fantastic way to not only attract new leads and customers but also nurture relationships with your existing ones.

The best part? Your email list isn’t subject to Google’s ever-changing algorithms or paid advertising platforms. You have the power to reach out directly to your subscribers to share valuable content or promote your products or services.

There are plenty of free and paid email marketing software options, such as HubSpot or Mailchimp, which can handle just about everything you need.

4. Social Media Platforms

Social media marketing is a no-brainer for modern brands.

With a whopping 4.2 billion people worldwide using social media, there’s plenty of opportunity to go around.

The platform options for social media are endless. Each one offers a number of unique features and benefits too. From TikTok’s fast-paced, short-form video design to Instagram’s sleek photo and live story platform, there are endless ways to explore social media content creation.

Check out our recent B2C Social Media Marketing Campaign we ran with Spectrum.

5. Paid Ads

If you want to achieve impressive results with your digital content marketing strategies, relying solely on either content marketing or paid advertising won’t cut it.

Why, you ask?

Well, the truth is, the organic reach on popular social platforms like Instagram and Facebook is on the decline, and even though content is vital for building connections with potential customers and shaping a favorable brand image, it won’t magically boost your conversion rates unless you actively push your messages through the right channels.

To truly maximize your marketing efforts, you must combine content marketing with targeted paid advertising. Beyond crafting a quality campaign, it’s equally important to use analytical tools like Google Ads Cost Calculator to optimize your ROI.

6. SEO

Showing up at the top of the search engine is absolutely crucial. It’s the main place consumers go when they’re looking for information about products and services. And that’s where SEO is useful.

Search Engine Optimization is all about optimizing and improving the content on your website so that pages rank high in the SERPs.

Look at some of the ways in which we used SEO to aid our clients:

Clarity Software Solutions Case Study:

In one year, Clarity has experienced a tremendous boost in search visibility (almost three times the number of clicks they receive based on their organic rankings position), using SEO strategies centered around relevant keywords and topics.

St. Clair Spa Solutions Case Study:

Not only did we give the St. Clair website got a complete makeover with a fresh and bold design, but we also refreshed the content, making it even more engaging, informative, and SEO-centric. We also strategically placed calls-to-action throughout the site, giving visitors the chance to schedule a free consultation or sign up for a newsletter.

5 Goals that You Can Achieve with Digital Content Marketing

1. Increase Conversion Rate

More than 50% of businesses that invest in digital content marketing publish new content every single day, increasing their revenue with every site visitor and driving overall business growth.

Even incredibly successful companies are constantly striving to enhance their websites and boost their business. The good news is that there are plenty of simple yet effective ways to approach content optimization and boost your conversion rates from your content, such as using attention-grabbing headlines, optimizing high-performing blog posts, or using strong CTAs.

2. Long-Term Results – Customer Loyalty

One way to achieve customer loyalty is by constantly delivering value, and digital content marketing acts as a means to provide that value.

For instance, you might send out emails sharing inspiring stories of customers who have experienced positive changes thanks to your service. Customers who read these authentic accounts will feel a stronger bond with the brand. 

By creating inclusive and diverse content, you not only demonstrate a commitment to inclusivity but also broaden your audience reach. Incorporating diverse perspectives, representations, and narratives fosters a sense of belonging and acceptance among your audience

You can even run exciting giveaways or contests to give your customers a chance to win prizes.

3. Increase Brand Awareness

If nobody knows about your business, does it even exist?

This is where digital content marketing comes in with the primary objective of putting your brand on the map.

If people don’t know about your brand, they won’t have the option to decide whether or not they want to become a customer. You have to make noise if you want to get heard! Whether it’s a funny, eye-catching advertisement or a simple infographic, the important thing here is to create content that stands out from the crowd.

In today’s fast-paced world, consumer attention can easily shift, so it’s vital to showcase your brand in a unique way.

4. Generate Leads

Generating leads is pretty straightforward — without customers, there are no sales and no business. 

But there’s more to it than meets the eye.

Digital content marketing plays a crucial role in getting your business noticed by these individuals.

When you put out an ad, potential customers interact with your content in various ways, from watching to signing up for your email list. Each interaction creates valuable data and brings them one step closer to becoming a customer.

5. Increase Your Customers

Digital content marketing is just as great of a tool to increase your customer base, build brand awareness and establish credibility using authoritative content. 

When your target the right audience, drive organic traffic with SEO and create content that is shareable, you can expand your brand’s reach. 

It’s also a great idea to provide value-added incentives like discounts or exclusive resources to generate leads and guide consumers toward becoming customers.

Guilford Savings Bank Case Study:

Mediaboom has played a crucial role in implementing various digital marketing strategies to enhance website traffic and drive new business for Guilford Savings Bank.

Here’s a snapshot of our key contributions:

• Website Design: We collaborated with GSB to create visually appealing and user-friendly website designs to effectively represent their brand and engage their target audience.
• Visibility: Our team took charge of developing an SEO strategy for their website, blog, and external profiles to boost local organic traffic.
• Strategy: We have provided valuable insights and strategic guidance to help GSB identify and implement the most effective digital content marketing strategies to achieve its business goals.

Together, we achieved remarkable results in elevating GSB’s online presence with 852% more online leads and 170% more users.

Hire Now a Digital Marketing Web Agency

Digital content marketing is a versatile approach, offering a range of services to choose from, such as email marketing, eBooks, podcasts, social media, and more.

Regardless of the specific medium you prefer, content marketing provides an opportunity to enhance brand recognition and effectively connect with and retain your customers. 
Get in touch with us today to see how we can help you use this powerful tool to nurture your relationships and keep your audience engaged.

Website SEO optimization is critical for elevating your rank and improving your visibility. Having a website alone doesn’t mean it’s optimized. What must you do to create an SEO-friendly site?

Website SEO optimization is the tactics companies utilize to help their websites rank higher on search engines. Optimization involves technical SEO, off-page and on-page SEO, link building, content optimization, and keyword research. SEO tools and assistance through SEO experts can help businesses spearhead their website optimization efforts, which will increase their leads and sales.

This guide to website SEO optimization will present clear steps to rank higher. We’ll also recommend SEO tools to add to your kit.

What Is an SEO-Optimized Website?

First, let’s expand upon the definition of SEO optimization for websites.

An SEO-optimized website gets higher Google rankings. SEO refers to the algorithmically-pleasing strategies companies employ to land on the first page of the SERPS or achieve the top spot.

Here’s a quick checklist highlighting the characteristics of an SEO-optimized website. We’ll expand on many of these throughout the guide.

• Page structures, including headers, page titles, subheads, and footers
• Optimized images
• High-quality content
• Fast loading speed
• URL formatting
• Page titles and descriptions
• Technical SEO

With roughly 68 percent of people’s online experiences starting with opening a search engine according to Ahrefs, you must optimize your site for SEO if you hope to land on an internet user’s radar.

Reputation 911 reports that a whopping 91.5 percent of Google’s search traffic is concentrated on the first page. Merely 4.8 percent of the traffic is directed towards the second page, with an additional 1.1 percent reaching the third page.

This tells us that your site might as well not exist if it doesn’t rank on the first page. No one will see it.

On-Page Optimization Techniques for Website SEO

Bearing in mind the importance of website SEO optimization, we’ll now review some on-page methods for enhancing your SEO standing.

Keyword Research

Keyword research puts your finger on the pulse of what your target audience is searching for. Your website will appear at top of the page (or close to it) by incorporating the keywords your audience cares about.

These keywords should go into your website content, including page titles, headers, and published blog content. Moderation is important. Sprinkling keywords across copy can positively influence your rank, while keyword stuffing will hurt it.

You must also naturally use keywords. The days of robotically inserting keywords into disjointed sentences are graciously over. Your website could get left behind if you use this outdated tactic.  

URL Optimization

Website SEO optimization includes all elements of your site, even the URL. Google uses Googlebots–and other search engines their own brand of crawlers–to gain context from the website. A crawler can more easily achieve this task with an optimized URL.

How do you optimize your URLs? Here are some best practices.

• Create standardized rules for your URL names. For example, if you use hyphens or underscores to separate the words in a URL, do it consistently across all the pages on your website. Hyphens are preferable between the two.
• Reduce instances of stopped words like “an,” “a,” “but,” and “or.” These words aren’t as egregious as some SEO marketers make them out to be but can still hurt your SEO rank more than help it.
• Don’t cram keywords into a URL and make it unnecessarily long.
• On a related note, reduce the number of words in a URL so it’s as easily understood as possible.
• Use lowercase text in a URL.

Image Optimization

Images break up paragraphs of copy, drive home concepts illustrated in your writing, and increase website viewership. Search Engine Journal reports that websites can experience a 94 percent influx in views by adding videos and/or images.

However, no images are better than badly optimized images from an SEO standpoint. Here are some pointers for optimizing the images across your site.

• Reduce image size throughout your website improve the site loading speed.
• Optimize your images for mobile, which is another great reason to compress them.
• Add image descriptions and names, incorporating your targeted keywords.
• Write an alt text description of what the image shows. For example, if you uploaded an image of a bat, the alt text might read, “Bat with its eyes closed and wings folded hanging upside down on a tree sleeping.”
• Upload images in PNG or JPG formats only.

Website Content Optimization

The last on-site strategy for website SEO optimization is optimizing your website content.

You can do that by incorporating relevant keywords, providing valuable information to users, and ensuring the content is engaging and user-friendly.

Let’s jump right in:

How to Optimize Website Content for SEO

Write High-Quality Content

An SEO-optimized website must have high-quality content that satisfies user intent and provides engaging, valuable information.

For example, a customer switching from a furnace to a ductless mini-split system will have a lot of questions. Producing a series of beginner’s guides on mini splits will provide the answers they seek.

Add Internal Links

Link building is a major component of an SEO-optimized website. You can begin the process by adding internal links to related blog content.

Using the example from above, you can add links to other mini-split content on your site and articles about furnaces. You only need a few links per piece of content to ensure link equity.

Internal linking will also develop a hierarchical link structure that may assist Googlebots and website crawlers when combing your site. 

Use Content Clustering

Content clustering is an SEO strategy involving grouping like pieces of content together. You’ve already found related content threads through your internal linking strategy, so piecing them together into a cluster is the next natural step.

Content clusters can elevate your website SEO into an authoritative role. When search engines deduce that your site is trustworthy, your rank will go up. Other benefits of content clustering are easier website crawling and an improved user experience.

Structure Your Content

Content structuring makes your content easier to read. Formatted headers are a must, with the title using an H1 tag, subheads an H2 tag, and smaller subheads with H3 and H4 tags, etc. You can look at this blog post to see formatted headers in action.

Bolding important points and breaking down lists into bullets are other great ways to structure your content. Watch your paragraph length also. SEO resource Yoast recommends that paragraphs are at least two sentences long.

Use Images and Visuals

We underscored the importance of visuals in content earlier. Remember to add alt tags and file names to each image, ideally incorporating the keyword if it fits.

You’ll recall that we recommended compressing images, but that doesn’t necessarily mean the images look low-quality. They’re just a smaller file size.

Add captions to your images, as this increases their accessibility and in turn can help your SEO rank.

Keep the Content Fresh

Many blogs produce evergreen content that doesn’t need updating, but if you write about a rapidly evolving topic, you may sometimes have to go back and spruce up the article.

Article rewrites or updates can rejuvenate your SEO content optimization, and they don’t require as much time or effort as producing new content.

Off-Page and Link-Building Strategies for Website SEO

Now that we’ve thoroughly covered on-page SEO, let’s switch gears and discuss off-page SEO, including link-building strategies to incorporate into your website SEO optimization.

Build High-Quality Backlinks

Backlinks aren’t the same as the internal links you’ve generated with your content SEO strategy. They’re links from outside your site that tie to a web directory, webpage, or website. Backlinks are of varying quality, but your company’s site should chase the higher-quality ones.

Quality backlinks are relevant to the context of your page and come from reputable sources. They’re also used naturally. High-quality backlinks will elevate your site the soonest, while medium-quality links are okay but won’t drive results as much.

You must avoid using low-quality backlinks, as they’re perceived by Google and other search engines as spammy and will hurt your rank. 

Create Sharable Content

It’s tough to predict what will go viral, but if you always aspire to create engaging content, you can at least ensure a good share rate. Engaging content varies by industry, niche, and audience but usually informs, educates, and/or entertains an audience.

Build Your Brand

Strengthening your brand is another off-page website SEO optimization strategy to add to your playbook. As you become a brand that more people and companies wish to associate with, you’ll notice several benefits.

You’ll begin generating more natural backlinks as more parties are interested in working with you. Further, your brand visibility will increase, which could lead to a boost in your SEO ranking.

The Importance of Technical SEO

We can’t discuss website SEO optimization without mentioning technical SEO. This on-page SEO tactic involves optimizing elements of your server and website for more efficient indexing and engine crawls.

Technical SEO has many benefits. You can implement the structured data you created, increase your mobile optimization, and improve website loading speed. These collective factors can boost your SEO ranking.

In our article on technical SEO strategies, we recommended these tactics:

• Add internal links to orphan pages or those with no links.
• Check all your links to ensure they’re working and fix any that are broken.
• Search for duplicate content and consolidate or remove it to lower the risk of cannibalizing your content.
• Stop writing more than one piece of content targeting the same keyword, as this also contributes to content cannibalization.

SEO Tools for Website Optimization

If you’re searching for new SEO tools to add to your kit, the following options can accelerate website SEO optimization.

Semrush

The Semrush platform will do more of your most pressing online marketing tasks, including social media marketing, PPC, competitor research, content marketing, and SEO.

Semrush offers keyword research tools, such as keyword overviews, organic research, keyword gaps, and keyword managers. Sharpen your on-page SEO with an internal site audit and use backlink analysis tools to determine where your site needs more backlinks.

You can also sample Semrush’s content marketing, rank tracking, competitor SEO, content optimization, and market analysis tools.

Google Search Console

The next to last search engine and the one that most marketers want to rank high on is Google. Google Search Console includes reports and tools to help you better understand and optimize your Google rank.

Search analytics study your content, and you can send URLs or sitemaps for small crawls and optimize based on the results. The URL inspection tool sheds light on how Google indexes and crawls websites.

Surfer SEO

Surfero SEO is a website SEO optimization tool for keyword research and content. Research keywords or perform a keyword audit on existing content to see how to better use more targeted keywords.

You can insert any existing content into Surfer and receive suggestions on optimizing it with subheads, paragraph counts, images, and keywords. You can also write content within this platform.

PageSpeed Insights

A fast loading speed remains one of the benchmarks of good SEO, but how do you know how fast your website truly is? A resource like PageSpeed Insights will tell you. Simply input your URL and wait to get information on how fast it loads and how to improve its speed.

Ahrefs

Ahrefs offers a suite of tools for better SEO. You can dig deep into what your competitors are doing, including which keywords they target and the backlinks they use. You can also run site audits, research content ideas, and track your rank.

SEO Website Optimization Services – What We Can Do For You

Website SEO optimization is a must for improving your rank in the SERPS, but it can involve a lot of complicated, technical processes. The pros at Mediaboom will work closely with you to cement your SEO goals, identify gaps in your strategy, and help you overcome them so you can increase your visibility.

Contact us today to learn more or hire us for your SEO needs.

In today’s world, artificial intelligence (AI) is revolutionizing the way we advertise to consumers.

With the power to analyze vast amounts of data, predict behavior, and personalize content, AI is transforming the advertising industry. From programmatic advertising to voice-activated ads, it’s impossible to ignore the impact that AI is having on the world of advertising.

But How AI is Changing Ads?

In advertising, Artificial Intelligence (AI) is used to analyze data and make predictions about consumer behavior, optimize ad targeting and delivery, and personalize ad content for individual users. It has revolutionized the advertising industry by enabling advertisers to analyze vast amounts of data, predict consumer behavior, optimize ad targeting and delivery, and personalize ad content. In fact, AI-powered tools can automate many advertising tasks, such as bidding, budget allocation, and creative optimization, making the advertising process more efficient and cost-effective. Artificial Intelligence is also enabling new forms of advertising, such as voice-activated ads and augmented reality experiences.

We’ll look at how AI and advertising relate in many ways. Then, we’ll take a look at 7 key ways AI is disrupting advertising.

Why AI is Important?

The marketing and advertising industry heavily relies on the implementation of Artificial Intelligence (AI). AI’s ability to analyze extensive datasets at a rapid pace enables businesses to enhance their interactions with their intended audience and enhance decision-making. By utilizing AI, businesses can economize time and generate superior outcomes, ultimately leading to augmented efficacy and profitability.

Why is AI the Future of Advertising?

Advertising agencies acknowledge the tremendous potential of Artificial Intelligence (AI) to revolutionize the industry in various ways. By incorporating machine learning algorithms and other AI technologies, they can optimize and automate different aspects of the advertising process.

As a result, it becomes feasible to deliver personalized ads to the right audience and enhance overall performance: it makes it easier to reach your target audience and helps you deliver personalized ads to the perfect people.

AI systems can look at user data and make an analysis of how people will behave in the future. As advertising agencies are now more intertwined with their target audience, an increase in the rate of attention by their target audience can be observed. Advertisements made in accordance with the user’s interests, needs, and advertising preferences occur.

Benefits of AI in Advertising

Improvements in decision-making, improvements in performance, efficient use of data, and ad spending optimization are some of the most notable benefits of AI brought to the advertising sector in several niches. That’s what makes it truly disruptive. AI can also help us with our marketing plans or SEO-based work. 

1. Improvements in Decision-Making

AI can help advertisers make quick decisions about their strategies. Algorithms powered by artificial intelligence may find connections between consumer behavior, social media trends, and ad success we didn’t have access to before.

It has never been easier to figure out how well marketing activities are working and make the right changes to the strategy. AI data-driven marketers use sophisticated AI tools to figure out how well their efforts are working and streamline their efforts.

You can also use content to show ads to the right people. On a rainy day, a video about a warm-weather place shows at the train station. In the advertising business, making decisions this quickly is very important. In particular, AI and advertising-tailored efforts have a higher ROI, better conversion rates, and less wasted advertising.

2. Improvements in Performance

To improve and enhance the performance of advertising, it is important to use machine learning algorithms to sort through huge amounts of data and give relevant ads to specific target demographics. As a result, we see more people taking part, a higher rate of conversion, and better use of resources. When AI is used in marketing, the following important improvements in performance may happen.

3. Efficient Use of Data

AI and ads can make better use of user data when data collection, processing, and interpretation automatically occur. This makes it possible to target more accurately, market more effectively, and use resources more efficiently.

AI and advertising improve data analysis, allowing for more precise conclusions and a better understanding of your staff. When operating a company with hundreds of items, artificial intelligence may help determine which products will sell out first and how much of each to buy.

This kind of research might aid other industries, such as health and law enforcement. Each of these disciplines must swiftly review massive volumes of data in order to identify relevant suggestions for crime prevention.

4. Ad Spending Optimization

Ads spend optimization maximizes resources to boost campaign ROI. Artificial intelligence maximizes advertising budgets. So spend more wisely for a greater impact.

This is because it can look at massive volumes of data and uncover patterns and insights that people would typically miss. AI might use machine learning to improve adverts based on effective data.

How artificial intelligence is used in advertising

The list of what we can use AI for continues to rapidly expand as more developers, stakeholders, and the flow of commerce push the barriers of what’s possible. We can use AI for the creation of targeted ads, personalization of customer experiences, increase the effectiveness of advertisements, recommendations, ad copy creation, graphic design programmatic advertising, chatbots,  social media marketing, and more.

5. Creation of Targeted Ads

AI has made it much easier to make ads for each person. Since AI can sort through a lot of data, it could help marketers make ads that are more relevant to each person who sees them. With this information, you can do better for your customers. AI can help you predict how customers will interact with your business, whether you use email marketing or content marketing.

6. Personalization of Customer Experiences

Artificial intelligence tracks online user behavior and gives the most up-to-date information in real-time. Artificial intelligence may increase its learning in reaction to fresh data, improving its capacity to make accurate predictions and give more insightful results. Numerous studies have shown that using personalized search results significantly increases the number of customers who click through to product pages. This makes it easy to reach your target audience.

7. Increase the effectiveness of advertisements

Artificial intelligence (AI) may often perform better than humans at complex tasks. Why? The answer comes down to speed and scaling. In contrast to humans, artificial intelligence models can swiftly and efficiently generate hundreds of ad versions, assess their effectiveness, and account for crucial demographics, all of which drive campaign success at minute levels of precisely focused market segmentation.

AI, doesn’t need to take bathroom breaks, isn’t bound by a 40-hour work week, or has other obligations like family, or hobbies and is engineered to grow and learn at an exponential rate

There is little indication that online advertising will soon replace people-focused advertising. By combining human intelligence with artificial intelligence marketing, these efficiency improvements have completely changed advertising.

8. Recommendations

Using AI and advertising recommendations, you can divide your target audience into smaller groups with similar interests and concerns.

Additionally, recommendations are a great way to boost sales if your customers already know about your company. You can use AI to suggest products to customers based on their age, gender, location, social media activity, and interactions with customer service agents, as well as their past purchases and browsing histories.

 9. Ad Copy Creation

Content creation is essential to the success of any advertising campaign, and AI has the potential to be a very useful tool in this regard. Artificial intelligence can sift through mountains of information to identify the precise words and phrases that will most effectively reach specific audiences. Because of this, advertising might be more successful.

Natural language processing (NLP) powered by AI can be used to analyze customer comments, product reviews, and social media posts to learn how customers feel about your business and its products or services. This data is used to generate ads that speak to the same audience by employing a shared linguistic style. This data can be used to improve your advertising copy and boost your ROI. If you utilize AI and advertising appropriately, you may increase the success of your advertisements and, by extension, your whole marketing plan.

10. AI and Graphic Design

The goal of graphic design is to provide customers with high-quality goods and services at reasonable rates while also showcasing your individuality and creative abilities. You may be able to produce more innovative work with the aid of AIs. They’ll handle laborious, repetitive duties like data collection and processing so you may concentrate on your own passion project.

11. Programmatic Advertising

With programmatic advertising, ad space can be bought and sold through an online auction just like any other good. Both businesses and newspapers might benefit from artificial intelligence and programmatic advertising.

It is possible for machines to learn. Unlike traditional AI algorithms, AI systems can adjust to new situations by looking for patterns in the data. AI algorithms based on machine learning can do this, which makes them perfect for programmatic advertising, which needs to work in real time. In the same way, systems with artificial intelligence can quickly process huge amounts of data.

12. Chatbot

After making a purchase, customers have high expectations and want support quickly. Waiting in line or receiving a slow response rank consistently as the most frustrating aspect of customer service by academic studies. The majority of customers now see rapid customer service responses as “important” or “critical.” This is a universal truth that is true everywhere on the planet.

The fact that chatbots can help people 24 hours a day has quickly become their best feature. Consumers helped by answering often-asked questions by directing them to relevant information or starting the process for a return. AI and advertising can meet potential and current customers with the ease and safety of their inboxes. This makes it easier for customers to find answers to their questions and lowers the cost of customer service.

13. AI and Social Media Marketing

AI in social media marketing on sites like TikTok, Snapchat, Facebook, Instagram, and Twitter may soon change in a major way.

Now, social media posts made with the help of artificial intelligence occur, capable of putting out social ads correctly. At the right time, and with the right message. It could help with automating some monitoring tasks. As a result, all social networking sites use it as their main source of information. Using AI in social media could help businesses make more money while cutting costs in a number of ways.

Marketers must monitor social media content distribution and customer engagement across all channels, which takes time and effort. AI and advertising create a unified approach that makes social media preparation and monitoring easier. Artificial intelligence elevates this.

These kinds of technologies make content for several social media networks. Some systems may automatically add shortened hashtags and URLs. Also, there are tools that make it possible to schedule these large distributions automatically. An AI algorithm can now keep up with several types of social media in minutes.

The Best AI Advertising Tools on the Market

An AI marketing tool is a piece of software or a platform on the web that uses AI technology to automatically make assessments. These evaluations were made after looking at the collected data and figuring out how it fits into the overall trend of the market. A good marketing plan that looks ahead to what the client will do next.

This is done in real-time and doesn’t require real people. Because AI is able to make decisions quickly and automatically, marketing solutions for businesses that use AI are very effective.

Some of the AI in advertising tools;

1. Jasper.ai
2. Grammarly
3. Copy.ai
4. ChatGPT
5. Surfer SEO

Emerging Technologies in AI and Advertising

Emotional AI determines a person’s mood using computer vision, speech, sensors, and software logic. AI determines emotions in emotional computing. It may affect individuals differently depending on how the customer feels.

Sentiment data helps people understand consumer motivation to review and enhance the content, modify how they engage with firms online, and develop deeper connections with them. Marketers and advertisers may benefit from this.

Emotional AI automates digital experiences that influence user decisions called impact engineering. Behavior scientists investigate their findings using several tools to learn more about human behavior and socialization.

Privacy considerations make built-in customization less practical. Emotion identification, content synthesis, and edge computing have made it feasible to automate formerly laborious communication chores.

Video, narrative, music, synthetic data, and product designs may teach generative AI. An AI mimics human ingenuity by making the same items from scratch. These models must be accurate and prioritize the most critical training set components. In two to five years, digital advertising will benefit greatly from generative AI.

While third-party data isn’t usable, generative AI may be a superior option to deliver customers individualized, non-intrusive information. It might also train media-buying algorithms to spot and thwart fraud.

Problems with the Use of AI in Advertising

Several organizations and entrepreneurs are apprehensive about employing artificial intelligence and advertising goals despite its numerous advantages. The data builds computer-controlled weaponry if leaked.

AI-based marketing costs a lot, yet every organization requires a unique pricing system. This solution may cost a lot since it automates customer journey actions and improves user experience. AI marketing is sophisticated and technical, making it challenging for businesses to find the necessary people and expertise to handle it.

Conclusion

There are already systems that use AI to advertise without the help of humans. Artificial intelligence is changing every aspect of the advertising business.

Marketers use AI that they can buy to automatically find and group people at scale, in real-time, to advertise, test different versions, improve performance, and cut costs. This has a huge impact on the careers of marketers and how competitive the business as a whole is.

AI helps develop numerous sorts of advertising. AI is used in modern programmatic systems to monitor the buying, selling, and delivery of advertisements in real time. You should be aware that many advertising networks already use AI even if you don’t plan to use it in your own commercials.

Mediaboom is ready to help you develop the best advertising for your brand so please reach out to us today. We can help acquire more customers by raising awareness by using growth strategies and unique advertisements.

Picture this: You’re walking down the street, and suddenly, you receive an ad for your favorite burger joint just around the corner. Sounds too good to be true, right? Well, it’s not! 

Thanks to location-based advertising, businesses can deliver personalized and relevant ads to potential customers based on their location. This approach not only benefits businesses but also provides a more engaging and convenient experience for consumers.

What is Location-based advertising?

Location-based advertising (LBA) is a type of advertising that utilizes a mobile device’s location data to deliver targeted and relevant advertisements to users. This form of advertising allows businesses to reach potential customers with customized messaging and promotions based on their location, which can include their current location or their previously visited locations. Location-based advertising uses GPS, beacons, Wi-Fi, and other technologies to determine a user’s location and then delivers advertisements through various channels such as mobile apps, mobile websites, and social media. This approach enables businesses to increase their visibility, drive foot traffic to physical stores, and engage with customers in a more personalized and effective manner.

If you want to learn how location-based advertising is revolutionizing the way businesses connect with customers, and how it can benefit both businesses and consumers, then keep reading this article!

Understanding Location-Based Advertising

Using various technologies, including GPS, Wi-Fi, and beacons, marketers can determine a user’s location and deliver personalized ads to their mobile devices, smartphones, and desktops. 

This type of advertising enables businesses to target potential customers with customized messaging and promotions based on their current or past locations. For instance, people on the go might receive location-specific mobile ads when passing by hospitals, shopping malls, pharmacies, or gas stations. 

Imagine you’re walking past a coffee shop, and you receive a push notification on your phone, saying, “Get 10% off your first order at this coffee shop.” The notification will only be triggered if the user is close to the coffee shop’s physical location.

This strategy is an excellent example of local marketing and helps boost businesses’ visibility, attract foot traffic to their physical stores, and connect with customers in a more individualized and efficient way. 

Furthermore, location-based advertising can showcase ads that align with a user’s location, even when they travel to a different country.

How Many Types of Location Based Advertising Exist?

There are three types of locatıon based advertising exist. These are Geofencing, Beacon marketing, and Proximity marketing. 

Geofencing

Geofencing is a location based advertising technique that creates a geographic boundary around a specific area, such as a shopping mall or restaurant. Geo fenced content is designed to make our lives easier. For example, if you fly to Germany, you will encounter news of that region on social media. Naturally, the content of the advertisement may also be in German. 

Geofencing can use GPS, wifi, or cellular data to understand if the user is within range. For example, when we use a VPN service, we encounter advertisements for that location. Also, we may call Geo-targeting. Geofencing is advertising in a more extensive area than Geo-targeting. Geofencing using fence technique, geo-targeting using wifi, IP, GPS. Geo targeting works for more specific target and specific small area. 

Beacon Marketing 

Beacon marketing sends targeted advertisements or messages to people within range of the beacon. For this, it is a location based advertisement-sending technique that uses small and low-power Bluetooth devices called beacons. The markers are in shops, museums, concerts, events, and cafes.

As soon as the smartphone is within the scope of the beacon marketing, the beacons send a signal to the device intended to open an application and display the notification. In this way, targeted messages or promotions can be sent to the user or potential customer. In addition, the digital advertiser must use beacon marketing responsibly and transparently.

Proximity Marketing 

Proximity marketing is when the user receives personalized advertisements based on proximity to a particular location. They use wireless technologies such as Bluetooth, wifi, and NPC in proximity marketing that way you can target ads to the right people

For instance, using proximity marketing to contact consumers close to a business can pique their interest. This method seeks to raise the percentage of customers who make purchases and users who use the product. For another example, starbucks or another coffee shop can give free coffee with proximity marketing. 

How to Run Location-Based Advertising

Identify your target audience and identify the areas they will visit frequently. For example, if you sell table tennis rackets, you can target table tennis halls and areas where table tennis championships are played. Companies can use platforms such as Google ADS, Facebook ADS, TikTok ADS, Propeller ADS, Linkedin Ads and more.

It would be best if you attracted your target population, so you should make use of one of the filtering tools. Take special care to ensure your advertisement will garner attention and strike a chord with the people you intend to reach. Put in an offer for the ad positioning once you’ve determined your spending limit. Advertising targeted to a specific geographic area is essential for expanding a business’s prospective consumer base and boosting brand identification in that area.

Google ADS

Google Ads is an essential tool that allows you to determine a specific geographical area thanks to its location determination tools such as city, country, and zip code. With the right ad campaign you can reach people within a particular area using location targeting. Use keywords suitable for your target location and product in your campaigns. Use extensions that show your business phone, address, and business hours.

Facebook ADS

Facebook Ads is a locally-based advertising platform that allows you to advertise in a specific geography using factors such as city, region, and country. Location targeting, use of location-specific language, and location-specific promotions are essential.

TikTok Ads

TikTok Ads is a relatively new advertising platform compared to Google Ads and Facebook Ads. Its popularity among advertisers is also increasing day by day. As in Google and Facebook, advertisements are determined by considering location, country, state, zip code, and city factors.

Propeller ADS

Propeller Ads is a locally-based global ad network that allows you to target based on a specific region, country, city, or geographic location. Local based advertising, is going to help to your find more customer, and clients. Propeller Ads one of the tools can help you for this. 

Businesses That Should Invest in Location Based Advertising

Advertising based on location data is essential for any kind of business, big or small. There is no question that certain companies can use this kind of advertising to their advantage to bring attention to their operations. Hotels, performance venues, stadiums, restaurants, merchants, neighborhood businesses, delivery services, and the food industry are a few examples of the types of establishments that fall under this category. 

Grocery Stores

There is a significant need for location-specific advertising in supermarkets. Companies such as Tom Thumb and Walmart Neighborhood Market use location based advertising, for instance, to entice customers in particular regions to shop at their stores by offering specials and price reductions.

Shopping Malls

Shopping centers often employ local-based advertising strategies to lure prospective consumers from the surrounding area and boost their stores’ foot traffic. However, retail stores can use their own local base advertising at the shopping mall.

Retail Stores

Retail establishments also rely on advertising at the neighborhood level to bring in consumers. For instance, retailers like Zara, H&M, and Mango extensively use this form of advertising to attract consumers and promote various types of promotions, discounts, and vouchers.

Top 5 Benefits to Expect with Location Based Advertising

1. Target Audience

Targeting the audience based on their location is one of the most crucial aspects of location based advertising. Therefore, businesses establish the objective in a particular region by using the position of the users; this enables the advertisement to reach a specific population within that region directly.

2. Customer Engagement

Advertising based on location can help businesses improve their involvement and communication with the people they are trying to reach, including consumers and potential clients. The consumer can engage with the company through special offers such as promotions and reductions made available by businesses.

3. Increase in Conversion Rate

By choosing its target population from those who are more likely to take action, local base advertising contributes to maintaining a high conversion rate. For instance, if you purchase a product from that store because of local advertising in a particular location, you have contributed to the increase in the conversion rate. This is because the local advertising brought you to that location.

4. Increasing Brand Awareness

One of the objectives of contextual advertising, similar to the goals of other types of advertising, is to increase consumer knowledge of and confidence in the company. On the other hand, the purpose of this is to acquire new clients through the use of special deals and reductions.

5. Relevant Content

Location based targetinging allows businesses to deliver relevant content to their customers. Thus, it aims to reach the right audience in the right place at the right time. The percentage of engaged users will give your potential ad quality ratio. The higher your rate, the lower your impression and click cost.

Hire Now a Web Agency to Boost Your Location Based Advertising

Factors such as experience, communication, cooperation, and innovation should be considered if a company specializing in this field is an agency. As Mediaboom, we would like to help you with this as an experienced company in location-based advertising. As a company specializing in digital advertising strategies, we want to bring you to the fore in your local advertising strategy. 

Local-Based advertising is an important, powerful tool for you and for your company. Not just for big companies, small companies can use local-based advertisements. LBA can help you connect with your customers and, it helps to find more customers for you. 

Because of our extensive experience in various fields, including search engine optimization and advertising via social media, we can provide you with the highest level of support. Get in touch with the Mediaboom team immediately and we will benefit you from our extensive industry expertise.

AI tools have gained considerable relevance in today’s rapidly changing technological landscape due to their ability to improve efficiency, automate tasks, and facilitate better decision-making processes. 

However, there is an ongoing debate regarding their potential benefits and drawbacks, and it’s crucial to carefully evaluate their use to ensure optimal results while mitigating any potential risks.

But, first of all, it is necessary to define what is meant by an AI tool:

An AI tool, or Artificial Intelligence tool, is a software application that utilizes artificial intelligence technologies like Natural Language Generation (NLG), Natural Language Processing (NLP), and machine learning to simulate human intelligence and automate processes that typically require human intervention. Although AI tools can automate tasks, enhance decision-making, and streamline workflows, they cannot entirely replace human intelligence: tasks that require critical thinking, ethical decision-making, and empathy are beyond AI’s capabilities, limiting its potential. Nonetheless, Artificial Intelligence remains valuable in various industries when combined with human input.

As you consider implementing AI tools to optimize your business operations and gain a competitive edge, it’s crucial to navigate the potential pros and cons of these advanced systems.

Let’s explore them!

The Pros And Cons Of AI Tools

An AI tool is a software or platform that can perform automated tasks, analyze vast chunks of data quickly and accurately, and even make predictions based on algorithms without requiring human intervention. 

AI touches base in many systems—customer relations, HR, security fraud systems, and so on. It is also prevalent in marketing, where data models and algorithms are used to understand customer needs and produce products and services that sell.

While AI-generated content is expected to become more sophisticated through machine learning, it is important to recognize that search engines like Google currently classify such content as spam. This means that businesses and individuals must use caution when considering the use of AI tools for content creation and ensure that their strategies comply with established guidelines.

So, if you’re eager to take your business operations to the next level, you might be considering the implementation of AI tools. But before you dive in, it’s crucial to understand both the potential benefits – such as streamlined workflows and enhanced productivity – and the potential drawbacks, including ethical considerations and the need for careful evaluation.

Fortunately, we’re here to help you navigate these pros and cons, empowering you to make informed decisions about how to best leverage AI tools for your business success!

The Good, Aka The Pros

Artificial Intelligence (AI) can create a smarter world. Here’s how it does that:

1. Minimizing Human Error

Ai reduces the risk of human error in execution and processing by applying a particular set of algorithms, cutting losses, and eliminating bias and blind spots. However, it is not completely immune to errors: it can also introduce new errors if the algorithms or data are flawed.

2. repetitive tasks

Artificial Intelligence can perform repetitive tasks without getting bored or tired, something humans can’t do, which can affect market demands. This will streamline campaigns, make your marketing effective by pulling keywords, phrases, and ideas from SEO-optimized content, and generate leads with the highest probability of converting into sales. However, this also means that it lacks the creativity, flexibility, and adaptability of humans and it may also require a significant upfront investment in data, training, and maintenance.

3. Availability

AI is available 24×7 without hampering productivity, a far cry from the 3-4 hours of productivity humans bring to the job. This could enhance the customer experience, paving the way for better leads and sales. Furthermore, the non-stop operation of AI can help businesses meet the demands of a globalized marketplace, where customers and competitors may be located in different time zones.

4. Pattern detection

It detects patterns, numbers, and even facial features, so you can unlock your phone just by looking at it, get advanced writing suggestions, and get vetted codes without going through trial and error.  This also raises concerns about surveillance, privacy, and consent. It is important to balance the benefits of AI with the risks and trade-offs it entails. 

5. Decision Making

AI considers a range of factors to make logical decisions quickly and efficiently. There are no feelings or emotions involved, so there’s little risk of any influence motivating a certain outcome over the others and this means that it could also not produce optimal or ethical outcomes. AI can amplify biases and stereotypes if the data or algorithms reflect them. It can also lack transparency and explainability, making it hard for humans to understand, audit, or challenge its decisions.

6. Solving Problems

AI can foster innovation and solve complex problems, but this requires collaboration and alignment with human values, needs, and aspirations. AI should not be seen as a replacement for human creativity, wisdom, or agency, but as a complementary tool that augments and empowers human potential.

Keep in mind that while most machine-learning tools offer these benefits, the extent they help depends on how well the tool or software is designed and programmed.

The Bad, Aka The Cons

Artificial Intelligence (AI) may be a game changer, but it’s not devoid of areas that could use some work. These include but are not limited to:

1. Not Always Optimized Content

While AI can generate content at a rapid pace, it may not be tailored to the specific needs of your niche. This lack of customization could potentially harm your search engine rankings, as the content may not be optimized for the keywords or phrases that your target audience is searching for. It is essential to strike a balance between the speed and efficiency of AI-generated content and the customization required to meet the specific needs of your niche.

2. Danger of Biased AI

AI tools can be biased if the data fed to them shows discrimination against a certain set of people. For instance, Amazon’s recruiting tool’s bias against female candidates. This bias can perpetuate and even amplify existing societal inequalities, so it is really important to address them and ensure that AI systems are designed to be fair and unbiased.

3. Sedentary Lifestyle and Plagiarism

Artificial Intelligence tools automate the majority of the work, so there’s a risk that humans could get addicted to the ease of life it promises and develops a sedentary lifestyle. Don’t forget that there’s a risk of plagiarism, as AI pulls content from other sources. To avoid plagiarism, it is crucial to properly attribute sources and review the content generated by AI tools before publishing or sharing it. Additionally, researchers and developers are working on improving AI algorithms to ensure that they are more creative and adaptable to new situations, which could potentially reduce the risk of plagiarism and other limitations of current AI technology.

4. Inconsistencies, Dependence on Clean Data, and Censorship

AI may present inconsistencies due to redundancy and variation in information provided for learning. In fact, AI systems are trained on existing data, which means that they can only generate ideas or solutions that are already present in the data. This limits their ability to create something truly novel or innovative. AI cannot think outside of the box and need a lot of clean, high-quality data and updates, without which the algorithm is prone to mistakes. It’s why bots censor a place’s name because it has an expletive in it. 

5. Lack of Creativity And Imagination

AI lacks the human component—creativity and brings social dilemmas, failing to engage the customer base with fresh perspectives and ideas. Also, creativity often involves intuition, emotions, and the ability to think outside the box. While AI tools can process large amounts of data and identify patterns, they lack the emotional intelligence and intuition that human beings possess. AI tools do not have the same level of imagination as humans. They can only generate ideas based on what they have been programmed to do and cannot deviate from that programming. Overall, while AI tools are improving rapidly, they still cannot replicate the complex and nuanced creativity that human beings possess.

6. AI Tools Struggle to Achieve EEAT in Content Creation

Google rates content based on EEAT (Expertise, Authoritativeness, and Trustworthiness) and AI may not meet the criteria if the copy is not edited to focus on “trust” and “expertise”. EEAT content is typically produced by experts who have the necessary knowledge, experience, and qualifications to provide reliable information. While AI tools can generate content by analyzing data, they lack the same level of expertise and nuanced judgment as human experts. This makes it challenging for AI to produce trustworthy content in fields like medicine, finance, law, and other areas where expertise is critical. Therefore, human experts are still essential for producing reliable and trustworthy EEAT content.

7. Lack of Empathy

Customers find chatbots cold and unwelcoming, with 86% saying they’d prefer humans. So, when you leave the heavy lifting to AI, you risk losing business owing to a lack of human contact, particularly in the case of older customers. 

8. Privacy and Security

Concerns surrounding data privacy and security could make the user susceptible to cyber attacks, identity thefts, and other nefarious activities. Incorporating transparent data privacy policies and security technologies into AI tools can mitigate such concerns and build trust with customers. By ensuring that the customer’s personal information is protected, AI tools can facilitate seamless and secure interaction between the customer and the business.

AI is a powerful tool for business, but you cannot rely on it entirely. It can give you good drafts but cannot make creative decisions or use analytical thinking to get out of a tight spot if the marketing gig goes wrong. As a result, you must use a combination of the two because, ultimately, humans are the epicenter of the complex field of marketing.

AI Tools Trends and Forecasts 

95% of companies have now integrated AI into their marketing strategy, 44% of which indicate they’ve gone all the way. 

It reflects in its growth, with North America leading the bandwagon with a market size of $51 billion in 2021, while the overall market size could reach $407 billion with a CAGR of 36.2% by 2027.

The USA, India, and China will lead the growth of artificial intelligence skills in the labor market, although Israel and Germany will not be too far behind in the race.

That’s not to say that the AI-powering field will be devoid of challenges. 

Tech giants will have their work cut out for them in the coming years due to a limited number of AI experts and data security and privacy concerns.

Hire a Web Agency to Achieve Your Goals

With the advent of AI technology, you can now use algorithms and natural language processing tools to create highly targeted campaigns. This will allow you to connect with customers on a deeper level, driving sales by heaps and bounds. 

Contact us to understand how we can make AI work for you. 

Top AI Tools Everyone Should Use

Whether you’re a freelancer or own a full-scale business, there are countless Ai-tools that can take your business to the next level.

That said, you can explore their many benefits and tweak their use to your unique needs. 

AI Marketing Tools 

IBM Watson Marketing

IBM’s Watson Marketing is an efficient analytical tool that takes care of complex conversation flows with a degree of confidence while being beginner-friendly. It uses machine learning to offer insights, which can be used to predict outcomes, form deeper connections, personalize ads, and fuel strategic growth.

ChatGPT

Let’s start with the viral sensation: ChatGPT. 

This AI-powered conversational technology, created by OpenAI, provides human-like responses to text prompts or statements in seconds, acts as a brainstorming tool, and even spells out a computer code when asked.

Persado

Persado is the MVP of personalization, covering all bases in the customer journey to create maximum impact. It does this with mathematical certainty and with language mapped to act and respond to human emotions to make hyperdrive growth possible.

Inkforall

INK is an all-in-one content platform; it offers co-writing, SEO optimization, outlines, and real-time suggestions for spelling and grammar to help you rank high on search engines and drive organic traffic. It also has an AI content shield, which ensures your article doesn’t read like a machine-generated one.

What’s more? With a paid plan, you can get access to AI image generation. 

Outranking.io

Outranking has a “concepts” feature that allows you to do a SERP analysis, create outlines, content briefs, and drafts with title tags, meta descriptions, “People Also Ask” questions, and so on. 

You can leave the copy as-is or tweak it to produce high-quality content hassle-free. It can accelerate your SEO performance, helping you get in front of the right people at the right time in their buyer journey. 

Oh, and it integrates with Google Docs and WordPress for a seamless workflow. 

AI Copywriting Tools

JasperAI

Jasper creates engaging copies tailored to your target audience in over 25 languages. These include social media posts, blogs, marketing copy, and SEO-driven articles. 

With their paid plan, you can access Jasper Chat and an AI art tool, which generates eye-catching images to accompany your written piece in a snap. 

Grammarly

Grammarly analyzes your content for spelling, grammar, inconsistencies in style, and structural errors to keep it sharp. It also suggests corrections, detects the tone, has a built-in plagiarism checker, and has a paid plan that won’t cost a bomb. 

Plus, it has a plug-in, allowing you to improve your writing across apps and websites.

Copy.ai

Copy.ai comes with 130+ templates you can use to create a wide variety of content, like blogs, LinkedIn ad copies, product descriptions, emails, and case studies. You only have to give it a little context, and it’ll generate content using GPT-3. Later, you can edit it using over 90+ inbuilt tools to make it yours. 

Neuronwriter

Neuronwriter leverages data from Google SERP and uses Natural Language Processing (NLP) to generate excellent articles and social media posts with SEO optimization in over 170 languages. It also has an internal linking feature, which can get users directly to the page you want them to visit, and Competitor Analysis, which allows you to see their weak spots, so you can tweak your copy to gain a competitive advantage.

Quillbot

Quillbot.ai is a paraphrasing tool that helps you reuse your existing content without making it glaringly obvious. It has a 125-word limit on the free version, but if you upgrade to the premium version, you can use features that help you shorten or expand text, improve fluency and readability, and make the text more formal, simple, or creative. 

Besides this, it has a citation generator, plagiarism checker, and summarizer feature. 

SEO AI Tools

SurferSEO

Surfer SEO helps you optimize your copy and does a complete website audit, helping it rank higher than your competitors on search engines. It can also generate outlines, help you discover relevant topics, check the search intent of your target audience, alert you to potential gaps in your content, score your content based on keyword density and readability, and suggest internal linking opportunities. 

Oh, and it also has Grow Flow, which offers weekly SEO insights.

Scalenut

Scalenut gives you insights and a keyword plan for your niche, which you can use to build a content strategy using 40+ copywriting templates, NLP (Natural Language Processing), and NLU (Natural Language Understanding). It also offers real-time feedback, so you can optimize it to create content that outpaces your competition.

Plagiarism Detector

Plagiarism Detector uses advanced scanning techniques to detect plagiarized content. It analyzes your text on several touchpoints, including word choice and phrase matching, giving you unique content that won’t get into the crosshairs with SERP.

The best part? It provides downloadable PDF reports of the plagiarism search. 

Copyleaks

Copyleaks is an award-winning AI tool that helps you detect whether the content was written by humans or is AI-generated. Additionally, it has a built-in plagiarism detector that allows you to create unique content and provides educators with an AI grading feature to accurately access tests without bias or other external influences.  

Video Enhancer AI Tools  

Synthesia

Synthesia allows you to create high-quality videos in a matter of minutes. It supports videos to text for movies, games, or personal use in over 50 languages; all you have to do is select your AI presenter from one of the 70+ ultra-realistic avatars (you can even custom-create your own), enter your script, choose a voice, click on create, edit it post-production to include branding elements, and you have a unique video. 

Pictory.ai

Pictory helps you create and edit high-quality videos like a pro. Provide the AI tool with a script or blog link, and it’ll turn it into an engaging video that appeals to your audience on social media or your website. You could also use it to edit videos using text, which is beneficial for podcasts and webinars. 

What’s more? It also allows you to caption and summarize videos, create shareable video highlight reels, and has 3M+ royalty-free images and clips for your use. 

Elai.io

Elai has an extensive range of pre-made templates to churn out professional videos at scale in just three clicks.  Afterward, you can review and edit them to stay on top of your content strategy. It supports over 60 languages and has over 25 avatars you can choose from, although you can also create a personal avatar for branding. 

Lumen5

Lumen allows you to create a variety of video content from scratch or edit existing videos, and you don’t need any experience to master it! Just select a template, whether it’s social media, slideshows, or YouTube videos, type a script, and Lumen will come up with royalty-free videos and images to enhance your message (you can also upload your own), and click on download to generate realistic visuals. 

FlexClip

Flexclip has thousands of customizable templates, extensive text animations, and royalty-free images, helping you create high-quality videos. You can even use branding elements like text, music, and a custom watermark for a personalized look and add transitions and motion graphics to make it even more appealing. 

Text-to-Speech AI Tools

Lovo.ai

Lovo has over 180 AI voices across 33 languages, which you can search by demographics like age or gender, scenarios, or characters to find the best possible skin. All you have to do is import the text, and Lovo will do the heavy lifting for you. 

Murf.ai

Murf does text-to-speech, voice-overs, and dictations in 100+ human-sounding voices and dialect styles from over 20 languages, with customization available for tone, purpose, pitch, speed, and volume. It also checks the grammar in your script, allows you to edit the text like a Word document, and has a voice changer feature that lets you record your own voice to capture your audience’s attention.

Speechify.com

Speechify has the power to turn any text—be it PDFs, emails, or docs into natural-sounding audio in over 30 voices. It can identify more than 15 languages when processing the text and allows you to save the converted audio across devices. 

The best part? You can adjust the reading speed to your preferences.

Speechelo

Speechelo allows users to convert written text into words in a wide range of voices and accents. It lets you choose expressions, pauses, voice tones, speed, and pitch, allowing you to create engaging voiceovers tailored to your target audience. 

It supports 23 languages, helping you reach a broader consumer base.

Synthesys.io

Synthesys allows you to type a script in over 66 languages, select from one of the 74 “humatars” available to relay information in different voices and tones, and generate a dynamic explainer or product video roughly a minute long. It also has audio-only capabilities, so you can use it to create voice-overs. 

Want to focus on branding? Synthesys has editing tools that can take care of that.  

Social Media AI Tools

Vista Social

Vista Social connects to Facebook, Instagram, Twitter, Pinterest, and TikTok—basically, all platforms where your audience hangs out. The all-in-one app allows you to adjust the length of your posts according to the platform, add fact-checked stats, and takes care of scheduling, engagement, review tracking, and more.

BuzzSumo

Buzzsumo helps you identify topics related to your business and analyzes their reach and evergreen score, among other factors, to gauge their scalability. It also helps you  identify influencers who can take your business to new heights. 

Autodraw.com

Autodraw by Google Creative Lab has a sketch recognition feature that compares your doodles and sketches with professional clip art. It then turns them into amazing visuals, giving your social media posts and stories a dash of artistic glamor.

Predis.ai

Predis.ai generates a range of posts—caption + image and/or video or an Instagram carousel—with just a couple of words for a prompt. Plus, you can switch the design, color scheme, and other elements to tailor the content for your business.

It also offers core stats about your account and what worked (and what didn’t!) for your competition via Competitive Analysis, which can improve your rankings.

Ocoya.com

Ocoya combines the power of social media scheduling with 56 copywriter templates, eliminating writer’s block and time constraints. A couple of clicks is all it takes to create an interesting post, and you can make it even more relevant by adding emojis, images, and hashtags to reach your target audience quickly and easily. 

Conclusion

The AI tools discussed in this blog cover just the tip of the iceberg: they only scratch the surface of what’s possible. 

With so many exciting possibilities out there, you can unlock a whole new world of ideas and get more done in less time. Of course, it’s essential to keep in mind that AI is just a tool, and it can’t replace the human touch. So, when crafting your marketing strategy, trust your instincts and use your judgment.

If you’re looking to explore the endless possibilities of digital marketing, contact Mediaboom today! Our team of experts is always ready to help you achieve your business goals and stay ahead of the competition. Let’s chat and see how we can take your digital presence to the next level!

Every business has some unfavorable reviews, but when it becomes excessive, you may need to look into online reputation repair. Negative articles and bad reviews don’t mean the end of your business, but they could damage your brand’s reputation substantially. 

What is Online Reputation Repair?

Online reputation repair refers to the process of managing, monitoring, and improving the online reputation and image of a brand. An effective way to repair your reputation involves identifying and addressing negative comments, reviews, or feedback about your business that can potentially harm your online reputation. With the rise of social media and other online platforms, businesses need to be more vigilant than ever about their online reputation. With several channels for people to broadcast any unpleasantries they experienced with your brand, reputation repair strategies are more sought after than ever.

A PR disaster is never expected, so it can be overwhelming when it does happen. Luckily, there are several things you can do to begin the process of online reputation repair for your brand. Keep reading to learn all of our best reputation repair strategies and how to utilize them.

Why is it important to repair your online reputation?

Consumers are consistently becoming educated buyers, with many doing plenty of research before purchasing now. In fact, according to a study done by Power Reviews, over 99.9% of consumers read reviews when looking at products and online services.

What causes a negative internet reputation?

Occurrences such as negative articles and bad reviews are the main reasons a brand may turn to online reputation repair services. Bad reviews typically highlight things such as bad service, lousy products, and a general lack of quality control.

Cleaning up mishaps like this can be challenging and time-consuming. Depending on the scale of backlash, your brand reputation can be damaged considerably.

The Roadmap to repairing your online reputation

Now that we’ve gone over the basics of what online reputation repair is and how it can benefit your business, let’s go over how to utilize it.

1. Check the results displayed in the search engine

The first step to internet reputation repair is to find the problem and assess it. Searching your business using several different search engines can help you discover the issue. There may be one major problem causing your brand to receive a bad rap or there may be several problems at hand. Whatever the issue may be, it’s best to address the issue directly. This leads us to our next step in the online reputation repair process.

2. Make a list of the most negative things against your business

Being aware of all of the negative things consumers have to say about you can help you directly combat them. Negative and positive reviews alike are both valuable feedback, and tackling the things that people don’t like can greatly improve customer satisfaction and their experience. This list will be extremely helpful in addressing the current complaints and coming up with a strategy to ensure those issues don’t occur again.

3. Understanding the source of the negative reviews

Different channels seem to host different types of complaints. For example, if you check a business’s BBB (Better Business Bureau) page, there will almost certainly always be complaints about the service. Reviews on the BBB tend to be more detailed on everything that went wrong through the entire buyer experience.

Reviews on social media tend to be a bit more informal but still harmful nonetheless. Negative reviews on social media are typically more short form and won’t usually pop up in search engine results. These reviews are more likely to be seen directly on social media, so keep in mind where your audience is.

4. Create massive content trying to cover the bad results

Although letting something blow over and staying silent is a route many brands may take when under fire, creating content through the fire can be beneficial. Keep your content going – in fact, ramp it up! Publishing great new and valuable content will help with suppressing negative search results. Publishing accurate and useful content can help soften the blow of some discredability that comes with bad press.

5. Monitor who mentions you

Setting up Google Alerts for your own business name is a great way to ensure you’re the first one to see any mentions of it. Receiving good and bad callouts as soon as it happens can be a great way to be proactive about situations before they blow up. Staying engaged and aware of your brand is essential to repair online reputation.

6. Answering earnestly the bad reviews

Plenty of brands will maintain their reputation just by responding to reviews – good and bad. Responding to negative reviews gives you the opportunity to correct any mistakes addressed and attempt to repair the relationship with the customer or client.

Oftentimes, fixing the issue or even just an attempt to try to satisfy the customer can result in them updating the review with a higher star rating and even detailing how the business went above and beyond to correct the issue.

Even if the customer isn’t interested in fixing the issue, responding in a way that shows the business is open to criticism and improving upon it looks great. It’s important to avoid being aggressive or blaming the bad review on the customer.

7. Show your authentic testimonials

Additionally, when it comes to reviews, it’s best to ensure they are all truthful and authentic. To help bolster the appearance of good reviews, some businesses have opted to purchase reviews. On the other hand, businesses have also found ways to filter out reviews that are too negative completely.

However as mentioned before, consumers are savvier than ever and keen to pick up on their being only overly positive reviews. Purchasing reviews and filtering out truthful reviews will create a sense of distrust and turn buyers away. So, it’s important to be tactful in your approach to managing bad reviews.

8. Be active in the most relevant communities of your business

Being active in communities within your relevant industry can help you establish yourself as an active and trusted source. The more you contribute, the more likely people will look to you as a known reference point. Being an active contributor also will prompt people to want to do business with you rather than your competitors, due to you being a more familiar source.

9. Setup a transparent policy about your product or service

A lot of tension between consumers and businesses stems from a lack of transparency. Being straightforward and transparent about your policies and what to expect when using your products or services can help prevent reputation damage before it occurs.

Repair your online reputation with content removal: 4 steps to follow

Step 1: Contact the author of the bad review

In some industries more than others, it’s not unheard of for businesses to purchase bad reviews for their competitors. This is another reason why it’s important to try to follow up with each review to get more information on what went wrong. Contacting the author of the bad review to fix it can easily help the customer feel better and also weed out fake reviews against you.

Step 2: If it is defamatory, report it to social media/website

If you do believe a bad review is fraudulent and defamatory, you can report it to whichever platform it was made on. For example, you can report any fraudulent reviews to Google directly. However, this can be tricky territory since it can be challenging to prove a review is fake.

The algorithm can sometimes pick up on fake or suspicious reviews and they will be automatically flagged. However, if they aren’t you can still report them to get flagged as suspicious. If you can, make sure there are multiple accounts flagging these reviews so they can get removed faster.

Step 3: Evaluate legal options

If fake reviews have been a consistent issue for you, you actually can take legal action. It’s illegal for businesses to pay for or write fake testimonials. In most cases, it’s sufficient to report and flag any fake reviews and businesses partaking in this. However, if you believe you are being specifically targeted in a defamation attempt, it may be worth pursuing legal repercussions.

Step 4: Ask for the removal to search engine

Depending on what is receiving negative attention, you can make the webpage or result unindexable. Of course, you can just opt for content removal instead, but making the page not indexable can help if you want to keep the page and just make it not findable through search engines.

However, this only works for your sites. Unfortunately, Google themselves cannot do anything that is on someone else’s page that can be harmful to your reputation. This is another instance where it would make sense to look into legal solutions for this issue.

Additional tips to repair your online reputation

Online reputation repair takes time and several tactics to successfully repair your reputation. So, we’ll go over even more ways to help you cultivate some more positive content for your business.

Tip 1: Ask for a positive press release

Another common tactic is to publish a press release after a PR disaster. The goal of this press release should be to address the issue and give your business the chance to highlight the improvements made and how users can expect a new, better experience. Not to mention, a positive press release is a good starting point for a “fresh start” to mark the change.

Tip 2: Let influential people talk positively about you

Doing partnerships with trusted figures like influencers in your relevant niche can really help spring-jump your new image! One of the biggest benefits of utilizing influencer marketing is you will have someone who has already cultivated an audience that trusts them speaking on your behalf. Considering influencers in your marketing budget can definitely be worthwhile.

Tip 3: Works on SEO

SEO is a never-ending project, and having a solid SEO strategy can help promote good brand habits. Having a fantastic SEO understanding will also help you continue to improve your brand’s reputation. Understanding the algorithm and how to provide content that will rank well on search engines and provide value to your audience is key.

Tip 4: Boost your social media marketing

Sometimes, the person in charge of social media marketing will turn to content removal from your pages to make a rebrand clear. Ideally, they will definitely be keeping their consumers in the loop on their rebrand.

To keep the momentum going, not only should you be putting out more content, but also buffing up your social media marketing strategies as well. If you’re using reputation repair strategies, it’s important to be thorough and consistent with your work!

Deliver the best service or product possible

In most cases, providing the best services and products are the ideal goal for businesses. Unfortunately, sometimes people miss the mark. Receiving negative reviews and needing to repair your reputation can be frustrating and discouraging. However, it also presents the opportunity to really evaluate what you offer and what your audience wants.

The risk of not repairing the Internet Reputation

As mentioned before, despite the damage that can occur if you do not properly manage online reputation repair when necessary, some businesses will decide to let it all blow over. Sometimes this method does work if the issues are minor enough. However, it’s still a risk that can quickly snowball into something worse. Remember, a bad PR event doesn’t have to mean the end of your business. There are ways to repair your reputation and your business will emerge even better than it was before.

Don’t want to risk? Hire now an online reputation repair agency

Remembering all these tips and utilizing all these steps can be challenging. Not to mention, even once you successfully repair your online negative reviews and garner a positive reputation, you still have to maintain it. This is why it’s a great idea to invest in hiring an online reputation repair agency that can help you with all of your current and future needs.

Feel free to contact us for a free consultation to see what solution will be best for you.