Month: October 2023

SEO for SaaS is an effective strategy with a closure rate of up to 14.6 percent, reports marketing resource WebFX. With the increase in online visibility, businesses can expect more website traffic, greater leads, and a higher rate of conversions.

How to do SEO for a SaaS business?

An SEO campaign for SaaS companies should begin by identifying a target audience, focusing on topic clusters, and performing keyword research. Next, the campaign can incorporate on-page SEO strategies, such as site audits, proper tag usage, using long-tail keywords, and improving the user experience. Off-page SEO tactics to use include backlink audits.

This SEO guide for SaaS businesses will elaborate further on the above campaign strategies, including recommendations of tools for measuring success.

What Is SEO

SEO, or Search Engine Optimization, is a crucial strategy used by businesses to enhance their rankings in search engine results. Google, for instance, employs complex algorithms to determine a website’s position on the search engine results page (SERP).

The ultimate goal is to secure a high SERP position, ideally on the first page, as first-page results receive a significant 91.5% of all Google traffic, while the second page garners just 4.8%. Achieving this requires optimizing for factors such as quality content, relevant keywords, authoritative backlinks, website speed, and more.

For a deeper dive into this, check out our article for valuable insights!

SEO for SaaS: Creating a Winning Campaign

In the ever-evolving landscape of technology, SaaS (Software as a Service) has emerged as a dominant force. With tech giants like Salesforce, HubSpot, Adobe, and others at the forefront, it’s evident that SaaS is not just a trend but a thriving industry.

As the SaaS market continues to surge, raking in a staggering $261.15 billion in sales in 2022, Search Engine Optimization becomes a paramount for these brands to ensure they capture their share of the digital market.

Now  we’ll explore the strategies and tactics that can help SaaS companies create winning SEO campaigns and harness the full potential of this booming industry.

1. Understanding Your Audience for Better SEO Results

Learning about your target audience makes your SEO efforts fruitful, as you will form the foundation for effective SEO strategies.

Review customer trends, purchase behavior, statistics, and other data to determine who comprises your leads and repeat buyers.

Next, build audience avatars that identify various segments and narrow the focus of your sales and marketing teams more easily. A customer avatar is an amalgmation of audience segments based on their behaviors, preferences, pain points, and demographics.

Segmenting your audience unlocks the door to tailored SEO content and efforts that address the needs of each specific group. If your business lacks the customer knowledge to build avatars, try conducting a survey, reviewing your website analytics, and leveraging your social media insights.

2. Divide Your Main Topics Into Clusters

Next, you can turn your attention to creating content. That begins by determining the main topics you wish to cover based on your audience research.

Consider your customers’ pain points when selecting a topic. You should also choose topics based on relevancy and search volume.

Once you’ve picked your topics, break down a broad, general concept into smaller, highly relevant content clusters. A content cluster includes a main pillar page and related subpages.

Content clusters help you fill your editorial calendar and ensure you cover a topic thoroughly. More benefits of content clusters are an organized content structure, a better user experience, and improved search engine visibility.

3. Define a Publishing Strategy

SEO for SaaS requires creating a publishing strategy to sharpen your content focus, narrow keywords, and plan a publishing frequency for your content. You will also achieve long-term goals like better consistency and aligning your content with your target audience’s needs.

Diversify your content, expanding into webinars, infographics, videos, and blog posts. This varied, unique content engages different audience segments. Publish content consistently according to your audience’s preferred frequency.

4. Look for Keywords with a Good Volume/Difficulty Ratio

What is your keyword selection criteria? It’s not about choosing any keywords, but finding those that strike a balance between search volume and difficulty.

Keyword volume refers to the search volume for a specific term. Try to gravitate toward the semi-popular keywords with a good search volume. Your terms shouldn’t be so inundated that all your competitors have covered them several times.

As for keyword difficulty, this measures how hard it is for a keyword to rank well in organic search results from Google. Keywords receive a difficulty score based on factors such as content quality, page authority, and domain authority.

Refrain from selecting overly difficult keywords for your campaign, as the middle ground is best.

5. Insert Keywords into Clusters

You’ve chosen your content clusters and keywords, so next, it’s a matter of putting everything together in your SEO for SaaS campaign. Match the keywords with the appropriate clusters by common themes, user intent, or content topics.

After keyword selection, strategically place the terms into your content. Make your keywords sound natural, as stuffing (i.e., overloading) your content can hurt your SEO standing.

SEO Tools to Perform Keyword Research for SaaS Companies

The following SEO tools will help SaaS companies find valuable keywords with a suitable volume-to-difficulty ratio.

SEMrush

Select from six keyword research tools within SEMrush:

• Organic Traffic Insights, which uses Google Analytics to recommend keywords and monitor your organic growth
•  Keyword Manager, which produces keyword clusters of up to 2,000 terms
• Keyword Gap, a tool for strengthening your SEO campaigns through better keywords
• Keyword Magic Tools, which can produce keyword combos in a snap
• Organic Research, a tool for producing and optimizing organic keywords
• Keyword Overview, which tells you the relevancy and profitability of your terms

 These tools can help you identify keywords, find ranking strategies, and generate keyword clusters.

Google Trends

How do you know whether a keyword has a good search volume? Use Google Trends.

This free tool lets you tailor results by search location, time period (whether from the last hour, year, or a custom time range), keyword category, and type of search, including web searches, news searches, image searches, YouTube searches, and Google shopping searches.

Google Search Engine

You can also rely on Google’s powerful search engine to determine the viability of your keywords. When you search a query on Google, the search engine will present FAQs that can direct you toward keywords and content ideas.

How to Boost On-Page SEO for SaaS Companies

On-site or on-page SEO for SaaS includes the changes made to your website to improve your SERP results. The following 10 strategies will help you improve the ranking factors Google cares most about.

6. Run a Site Audit to Fix the Issues

Begin with a website audit, analyzing the state of your site and what’s preventing it from ranking well. Here are the factors to pay attention to during your audit:

• The quality of website content, including website pages, blogs, and landing pages, to determine if the content receives enough traffic and is SEO-optimized.
• The design of your website and how well it promotes a positive, streamlined user experience.
• The rate of SEO issues, such as your site loading slowly, a lack of alt tags for images, failing to use keywords with a good volume-to-difficulty ratio, or a lack of meta descriptions in your content.
• The rate of technical errors, which can impact more than SEO but also your website’s security, performance, and user experience.

A site audit report will neatly compile the existing issues so you can go one by one and fix them. Leads and customers will find your site more navigable, and Google and other search engines should rank it higher, especially if you continue with the other strategies we’ll discuss.

Other benefits of a website audit are more website traffic, a better user experience, and improved SERP rankings.

7. Assign the Correct HTML Tags to Page Elements

An HTML tag formats a webpage. You’ll see these tags formatted like this: <html>Insert your code here</html>.

Although HTML tags are simple to execute, businesses don’t always do so properly. Failing to assign the correct tags to your page elements can cause them to display poorly on mobile and desktop devices, hurting SEO for SaaS strategy effectiveness.

With over 58 percent of global website traffic coming from mobile devices in 2023, you must have a website that displays properly.

8. Add H1s to Each Page

Another on-page element to pay attention to is the proper use of headers. A header is represented as an H1 tag and is exclusively reserved for titles.

You should only have one H1 tag per webpage. Secondary subheads begin with H2 tags, followed by H3, H4, and H5 if necessary.

H1 tag code is <h1>Content</h1>. However, many website builders allow you to select from heading formats without the need for manual coding.

9. Optimize Meta Descriptions and Make Them Unique

A meta description previews your article content within 140 to 150 characters. This limit ensures your meta description displays correctly in social shares and search results.

Each meta description should be distinctive, which helps search engine optimization and entices more users to click through. Incorporate the main keyword naturally into your meta description to reinforce content relevancy to potential readers and search engines.

10. Focus on Long-Tail Keywords

SEO for SaaS requires utilizing long-tail keywords, keyword phrases that usually convert well due to their specificity.

Long-tail keywords are advantageous for improving conversion rates and enhancing user intent targeting. They can also sometimes reduce competition if you use specific terms. The alignment of your long-tail keywords should be between term specificity and user intent.

Keywords must be catered to queries that customers or leads will search, as this makes them likelier to convert.

11. Optimize Content for Only One Keyword

When optimizing planned content, stick to one keyword at a time, choosing the keyword based on its potential to generate traffic. The keyword should match the search intent of your identified audience.

The content should be easily readable, enjoyable, and a solid resource, covering the topic fully. You already know to optimize with headers, a meta description, and title tags.

12. Optimize the URL and Permalink Structure with the Keyword

A permalink refers to a webpage or post’s URL. You control the URL’s contents, so optimize it for SEO purposes.

Optimization includes adding the keyword to the URL, using descriptive terms, spacing words with hyphens, using all lowercase letters, and watching URL length.

A good URL shouldn’t exceed 120 characters, with 75 characters considered the sweet spot.

13. Focus on the User Experience

SEO for SaaS companies focuses heavily on the user experience. Embracing a clean and aesthetically pleasing design not only encourages visitors to explore your website but enhances credibility.

You can prioritize UX on your website by incorporating a clean, appealing design. Make your website easy to navigate with a user-friendly search bar, clear and logically structured menus, and strategically placed CTAs both above and below the fold.

14. Increase Your Website’s Loading Speed

If your website takes longer than a few seconds to load, it’s officially too slow for today’s consumers. You will lose traffic (and business), and Google will ding your SEO rating.

Website speed is one of the top ranking factors, so add the following to your SEO plan:

• Reduce the usage of JavaScript and CSS files
• Cut back on external scripts
• Turn on browser HTTP caching
• Compress image sizes
• Use a well-known, dependable hosting solution
• Lower the number of redirects and HTTP requests
• Cache the web pages
• Consider a Content Delivery Network

15. Create Internal Links in Your Content

A benefit of writing content in clusters is the potential for internal linking. This SEO strategy involves strategically placing links within your content to connect related topics, guiding your audience to additional valuable information. This will help your SEO and increase the time visitors spend on your website.

Internal links also provide a clear map to search engines, revealing the content hierarchy. When linking to related pages, you will improve your website’s overall structure and topical relevance, boosting your SEO efforts.

How to Boost Off-Page SEO for SaaS Companies

These off-page SEO strategies will help your SaaS company further its ranking goals.  

16. Do a Backlink Audit and Remove Toxic Links

You’ve already done a website audit, but since off-page SEO refers to strategies beyond your site, you must add a backlink audit to your to-do list.

An audit can reveal toxic links associated with your website, with tools like SEMrush producing a Toxicity Score as a percentage. A rate of three percent (or lower) toxic backlinks is low, three to nine percent is medium, and 10 percent or more is high.

A backlink is toxic if it has many manipulative links, community spam, or link networks. Toxic backlinks can drag down your site ranking and hamper your SEO efforts. After identifying them, remove them to scrub your SEO standing.

17. Get New Natural Backlinks

Building natural backlinks is not an overnight process. However, the time it takes to acquire them is worthwhile, as non-toxic backlinks are powerful and can push your SEO ranking forward with due time.

18. Purchase a Service to Receive Backlinks

If your SaaS company can’t wait for backlinks, you can always consider working with a service that sells them. Purchasing backlinks comes with the perk of immediate link receival but Google doesn’t perceive this practice favorably.

You might see an uptick in your SEO position, but if Google discovers you didn’t organically generate your backlinks, you could slide back down in the rankings well below your former spot.

SEO Tools to Track Traffic Performance for SaaS Companies

Monitoring SEO for SaaS is attainable with the right tools. Here are several to add to your marketing stack.

19. Google Search Console

Gain more valuable insights into your search traffic using the Google Search Console. This tool can track SEO performance, recommend strategies to enhance your search visibility, and address issues that might be hindering your website’s SERP rankings and overall performance

Search Console includes Search Analytics for reviewing your website’s position, clicks, and impressions.

Pro Tip: tilize this tool to submit new URLs and sitemaps for Google to crawl, ensuring your latest content is indexed promptly.

20. Google Analytics

Uncover all the details about your website’s performance through Google Analytics. With this collaborative, detail-rich tool, you will better understand your average customer lifecycle and glean strategies for boosting your ROI.

Pro Tip: Don’t limit your use of Google Analytics to simply the most fundamental indicators. Develop your data segmentation skills and create conversion targets. This will enable you to precisely track the efficacy of your marketing initiatives and comprehend certain user habits. You may use Google Analytics to its maximum potential to make data-driven decisions that will take your SaaS business to new levels of success.

21. SEMrush Position Tracking

Another selection in the SEMrush toolkit is the Position Tracking Tool. This alternative to Google Analytics details your ranking distribution, keyword cannibalization rate, featured snippets, and how your site stacks up against the competition.

You can also rely on the Position Tracking Tool to review the locations and devices your audience uses to access your site and learn more about which landing pages perform best.

Pro Tip: Set SEMrush Position Tracking Alerts for Real-Time Rankings and Competitive Edge. Use the tool to identify high-impact positions for valuable traffic and competitive advantage.

FAQs About SEO for SaaS

You won’t have any burning questions about SEO for SaaS after perusing this collection of FAQs.

Why Do SaaS Companies Need SEO?

Companies across all industries need SEO, including SaaS. Without SEO, your website can get buried in the SERPs, appearing on the second, third, or fourth page or beyond. You’ll be invisible online.

Potential customers searching for a SaaS service will see your well-ranked competitors and select their services, never knowing yours exist.

What Is the Difference Between SaaS SEO and Traditional SEO?

Traditional SEO homes in on areas like landing pages and blog posts, prioritizing a content-heavy strategy. SEO for SaaS focuses more on product benefits and features with personalized content bolstered by an on-page and off-page strategy.

Hire an SEO Digital Marketing Agency for SaaS Now

SaaS companies need SEO. On-page strategies like HTML tagging, prioritizing the user experience, and internal linking will set up your SEO campaigns for success, as weil off-page tactics like prioritizing backlinks.

Hiring an SEO agency for SaaS companies is best, as you’ll have trusted professionals to guide you through a high-performance strategy that will yield results.

Mediaboom provides SEO consulting for SaaS companies. Our record of excellence makes us a trusted solution for increasing your site ranking.

Contact us today to plan your SEO roadmap.

Luxury car ads are the picture of elegance and prestige. They’re undoubtedly a class of their own for the models they advertise and are a league apart from the masses.

These gentle giants are fashioned for high net-worth individuals (HNWI) as a symbol of wealth, grandeur, and status. They mainly target those who enjoy the finer things in life. As such, luxury car marketing goes beyond performance and build, though they’re certainly on display. Instead, they take you on a visual journey through luxury car ads tailored for the platform and user segment. There is an emphasis on a personalized approach, as it’s the preferred choice for a whopping 71% of consumers.

Get the scoop on how today’s most opulent car manufacturers sell their automobiles to people who buy for pleasure, all with Mediaboom.

How Do Luxury Cars Market Themselves? What is Their Marketing Strategy?

Luxury car manufacturers sell big dreams. They understand that their brand identities sell to a very specific demographic of the wealthiest people in the world. Their money is just a means to an end, not the be-all and end-all of daily survival.

This is ironic, considering 61% of wealthy people drive Hondas, Toyotas, and Fords!

But that’s a story for another day.

Luxury car marketing strategies involve high-level branding focusing on aesthetics, performance, features, and storyselling using digital content marketing tools.

Characteristics of Luxury Car Ad

For decades, high-end car brands have leveraged the following strategies to surprise, delight, and woo their prospects:

Visual Aesthetics and High-Quality Production

Luxury cars are a work of art; a look at the clean contours of a Lamborghini, the sensual purity of a Mercedes, and the advanced lighting technology of an Audi will show you that.

But it’s only when form and function align that a car fetches demand.

Manufacturers use premium materials, exquisite craftsmanship, and superior technology to PROVIDE exceptional comfort and security. These high-end finishes and features can’t be found in regular cars, and brands highlight them in their ads to market exclusivity above all.

Target Audience and Brand Image

Luxury brands have a well-defined identity associated with prestige, which only enhances their desirability. However, manufacturers must still position themselves as the ultimate authority to attract discerning customers.

How do they do this for two different segments to cater to: the wealthy, and the group that aspires to be (or certainly look the part)?

With data-driven approaches, they tweak marketing strategies to reflect client desires and expectations. They also leverage scarcity, use branded content, and enhance brand traits with celebrity endorsements. Many of the best luxury travel brands of all time have developed partnerships with A-listers, such as Emirates with the stunning Penelope Cruz.

Mediaboom highlighted the amenities and services offered by Millenium Tower San Francisco, which represents luxury and sophistication. We can tailor the campaign by giving prospects a look into what the high life is like with your luxury car.

Emotional Appeal and Storytelling

High-end automobile manufacturers don’t simply praise their plush interiors, advanced technology, superior craftsmanship, and innovative features in their luxury car ads.

Rather, they leverage captivating stories, high-quality visuals, and engaging video ads. They promote the unique selling features of their vehicles and provoke strong emotions in their target audiences. It helps them portray their products in the best possible light and cultivate a sense of loyalty and trust in customers for the brand.

Showcase of Cutting-Edge Technology and Features

Luxury cars provide extraordinary driving experience with futuristic and sleek designs—drivers dominate terrains and grab eyeballs wherever they go.

There’s been a shift towards artificial intelligence (note: explore the benefits of transforming your marketing with AI and Advertising), electric vehicles (hello Porsche Taycan!), and self-driving features for accessibility. Impressive innovations fetch tons of demand.

Our digital marketing agency has succeeded in driving traffic to Aspen Luxury Concierge, bringing a remarkable 118.42% increase in new organic users and a 54% boost in conversion rates—and we believe we can do the same for you!

10 Outstanding Examples of Luxury Car Ads

We’ve highlighted the best luxury car ads created, shedding light on the transition from the old to the new. These examples show why they stick in our minds and why millions have been persuaded to reach deep into their pockets.

1. Rolls-Royce

Copywriting has existed for millennia, but it didn’t gain a true foothold until 1958, when David Ogilvy wrote an ad for Rolls-Royce, a prestige symbol in the post-war era. It had a massive picture of the RR-Silver Cloud II and the genius line: “At 60 miles an hour, the loudest noise in this new Rolls-Royce comes from the electric clock.”

The result? The company sold out its entire US inventory in a matter of weeks.

This luxury car ad created such demand for RR that people were on an 18-month waiting list for new orders! Follow their lead with these ten steps to creating impactful content.

2. Bentley

This British designer, manufacturer, and marketer prides itself on handcrafting excellence. Consider Mulliner Batur, the ultimate in the automotive world.

The ad for the sleek two-seater coupe sheds light on the company’s future design language, with a glimpse of the beautiful body of water after which it is named. Only 18 models of it exist in the world, all of which were sold before production began.

3. Porsche

This is one of the best luxury car ads we’ve ever seen.

The advert for the new Porsche 911 Sport Classic​, exclusively run on YouTube, taps into nostalgia and brings the past era to life with “a tale of now and then.”

It makes good use of sepia colors to highlight the architecture, fashion, and music of the 1960s and early 1970s and contrasts it with modern scenes for comparison.

Factor in houndstooth upholstery on the Olympic-level sprinter, and we’re not surprised that people are very open to digging deep in their pockets for this bad boy.

4. Ferrari

Celebrating the historic milestone of 75 years of ceaseless innovation, passion, and craftsmanship in Ferrari with a statement of intent, the Maranello-based carmaker hit the bullseye, showing exactly who’s the boss in the luxury automotive biz.

The company went on to Pebble Beach Automotive Week in 2022, giving awed guests a bird’s eye view into each of its majestic beasts from 1948 to the present.

5. Pagani

The luxury car ad for Pagani Utopia, titled “An emotion taking shape” is a winner in more ways than one. It takes you on a visual journey of the avant-garde hypercar, which one superfan defines as a “machine of extraordinary aesthetics.”

It doesn’t just blur the line between car and art; it also comes through with the futuristic use of performance technology, as it turns the city of Italy into a dreamland.

6. Lamborghini

Few ads compare to Lamborghini’s Aventador SVJ: Shaping the Future. It highlighted the aerodynamic design, cutting-edge technology, and handling performance in such a fantastic way that we hoped we’d win a lottery to get our hands on the beauty!

7. Aston Martin

This iconic British sports car manufacturer partnered with Academy Award-nominated actor Felicity Jones to promote its DBX707 with “Power. What is it?” ad campaign.

Like most luxury car ads, it approaches marketing creatively and separates itself from the objective of selling. It does showcase the luxury super tourer as it roars into its commanding station on a lonesome road but it also helps you discover a new perspective — an ever-evolving definition of what “power” truly means in today’s society.

8. Maserati

Maserati’s Super Bowl XLVIII Commercial with Oscar-nominated actress Quvenzhané Wallis was so impactful, the storytelling quite unlike any other in the segment, that it boosted brand awareness by a whopping 700%!

9. Bugatti

Showing the incomparable driving dynamics in BUGATTI CHIRON Pur Sport via ‘C’ the Drift luxury car ad campaign, the company positioned their automobile as the master of the most challenging situations—and made it look effortless.

This agile member of the Chiron family is the best of performance and poise; it demonstrates the height of automotive engineering.

10. Jaguar

Jaguar I-PACE | Night Skater ad centers on sleek headlight design. It goes from a hypnotic woman skating on a deserted road to the light, compact, and efficient Jaguar.

Want to achieve similar heights from your ads? Contact our digital marketing agency for guidance. 

The Future of Luxury Car Ads

With the global market worth $617.36 billion in 2022 and expected to exhibit a compound annual growth rate of 6.9% until 2030, luxury car manufacturers dominating the market have what it takes to reach their target audience and keep sales sky-high.

But as customer needs and desires change, they must adapt their strategies to maintain a continued perception of prestige, heritage, and excellence.

Predictions and Insights into Where Luxury Car Advertising Is Headed

Luxury cars have set the standard for excellence and will continue to do so.

Demand is expected to surge with the increase of ultra-high-net-worth individuals, so expect to see even more luxury car ads as brands compete to woo new clientele.

That said, with modern consumers more invested in sustainability, electric vehicles will become the preferred choice. Reports suggest that around 70% of today’s premium and luxury internal-combustion-engine (ICE) vehicle owners will soon make the switch.

We’ve covered all touchpoints concerning industry trends and forecasts in the luxury car market in this comprehensive article.

Strategies for Staying Relevant in a Changing Landscape

If luxury car makers hope to tap into the growing network of the wealthy, they must identify gaps for improvement to enhance the customer experience and attract new entrants in the market.

It is important to do so while highlighting a coveted brand story through car commercials show.

You can also tap into Google display ads to meet customers wherever they are.

FAQs about Luxury Car Ads

This section will give you short but informative answers to your questions about luxury car ads, shedding light on why some brands use them and why some would rather not.

How do luxury car brands advertise?

Luxury brands don’t take the traditional advertising route for the general masses. Instead, they give their customers a reason to brag about superior tech, premium features, and a stunning design—all highlighted beautifully using paid ads on social media.

Which is the best car advert?

BMW’s “The Hire Campaign” is one of the best car adverts in history.

Does Rolls Royce make ads?

The head of marketing at Rolls Royce has been quoted as saying: “We don’t do commercials because our target audience isn’t sitting around watching TV.”

Must we say more?

Does Ferrari have ads?

Ferrari used to run print ads, but it no longer participates in conventional advertising.

Hire A Digital Marketing Agency Now

Creating the perfect luxury car ads requires deep knowledge of the industry, target audience segments, and modern marketing possibilities. So, why don’t you focus on offering a bespoke driving experience while experts at Mediaboom work their magic for your marketing?

Get in touch with us today to learn more about how we can help.

The benefits of SEO are enough impetus for your business to invest in your ranking if you haven’t already. With more than 90 percent of experiences consumers have online starting with a search, your business must prioritize SEO. What advantages can you expect for your efforts?

The benefits of SEO include cost-effective marketing, more organic traffic, a competitive advantage, a better user experience, more trust and credibility among your audience, and sustainable growth. You will also enjoy more online visibility and the perks that come with it, such as more leads, stronger branding, higher conversions, and more sales.

This guide to the benefits of SEO marketing will explore what to expect when banking on a strategy and which key elements to pay attention to as you execute your strategy.

What Is SEO and How Do Search Engines Work?

We can’t discuss the benefits of SEO marketing without a primer on search engine optimization.

SEO is the strategies businesses employ to increase their website ranking on search engine results pages or SERPs.

Through on-site and off-site tactics like link building, meta tags, keyword research, and site speed optimization, a website will gradually crawl up higher on the first page of SERPs and perhaps occupy the top spot.

With only about 6.6 percent of internet users going to the second page of a Google search, you can’t afford to have your site slip in the SERPs. You will be invisible to your audience and prospective customers.

How do search engines determine which sites get those coveted top spots? Search engines have crawlers that comb through web pages, navigating billions. The crawler will download videos, images, and text on the pages, then index that material on its database.

If the material is deemed relevant, it will appear when an internet user searches for it.

SEO vs. PPC – Why Choose SEO?

Pay-per-click or PPC advertising is a strategy frequently employed by marketers to increase their audience reach and drive clicks and sales. It’s another direction to take a marketing campaign than SEO.

The main difference is where traffic originates. A PPC campaign requires you to pay for each click you receive, so technically, your influx of traffic is paid traffic. SEO generates organic traffic.

Search engines like Google don’t penalize paid traffic, and a PPC campaign can bolster your SERP strategies. Ultimately, combining PPC and SEO is worthwhile, but if your campaign only has the budget for one, search engine optimization is the way to go.

The benefits of SEO make themselves apparent when working with an SEO agency like Mediaboom. We teamed up with luxury travel resource Luxo Italia, providing strategy, copywriting, and search engine optimization services.

Our SEO strategy pushed Luxo Italia’s ranking, strengthened its reputation, and improved its online visibility. See what Mediaboom can do for your company’s SEO by contacting us.

What Are the Top 10 Benefits of SEO?

SEO is a proven strategy for achieving many marketing campaign goals. Here is an overview of the benefits.

1. Increased Organic Traffic

The local searches generated from your SEO campaign will boost organic traffic. Unlike paying for PPC ads, organic traffic is free (although some search engine optimization measures might not be).

Organic traffic can broaden your brand, helping you reach new audiences, and you use tailored measures to ensure you reach your target market.

2. Enhanced User Experience

Augmenting the user experience should always be a top priority. Mobile app analytics resource UXCam reports that every dollar a company spends in UX generates a return of $100, an ROI of more than 9,000 percent.

Redesigning your website to rank better in Google searches makes your site more usable. Design facets like a hierarchical website structure, stronger content, and mobile optimization enhance the user experience.

3. Improved Website Credibility and Trust

When you perform an online search, you can trust the top results, because you know Google and other search engines have strict requirements for what ranks first (and second, third, and so on).

If your business ranks on the first page or lands in the top spot, that increases your trust and credibility by leaps and bounds. This is one of the most covetable benefits of SEO for small business especially, as they’re eager to establish themselves as viable entities in their industry.

4. Cost-Effective Marketing

Most businesses can’t spend infinite amounts on marketing campaigns. They’ll calculate a tight budget and must stay within those parameters. SEO is the right area to invest your money in.

Many marketing strategies are mainstays, but none to the degree of SEO. Investing in your search engine ranking now will continue to pay back dividends for your business. The consistent organic traffic will make your marketing and advertising campaigns more effective.

You’ll have better brand awareness, more social media engagement, increased readership on your blog, more email subscribers, and higher sales.

5. Better Conversion Rates

Another area where SEO certainly helps is in conversions. The aforementioned benefits of SEO will increase the leads who enter your sales funnel. As your brand becomes more visible, the leads might enter the sales funnel more aware of your brand. These warmer, qualified leads are readier to make a purchasing decision faster.

Keeping them engaged will encourage future purchasing decisions and perhaps referrals, increasing your company’s bottom line.

6. Helps with Content Marketing

The keyword research you did will pay off as you utilize those terms on your webpages and in your blogs and other copy. Visitors will find your content more engaging and will connect with your brand more meaningfully.

You can inform leads and new customers of your products and services, increasing their likelihood of purchasing. Your creative, targeted content will also keep long-term customers on the hook, generating repeat business.

For example, Mediaboom worked with Paving Finder, a major online paving resource. Our SEO content plan positioned the site as an industry authority, increased its rank, and better engaged with its audience.

Paving Finder had a 380+ percent boost in organic traffic, an increase in total traffic of more than 130 percent, and over 470 percent total impressions.

7. Competitive Advantage

With the many benefits of SEO services locally and internationally, you would assume every business has an SEO strategy. However, that’s not the case.

Only 69 percent of businesses use SEO in 2023, with another 19 percent stating they don’t use it at all and 12 percent feeling unsure about it.

If your competitors don’t use search engine optimization but you do, that gives you a clear edge over them. You can ensure you’ll rank higher, earning the lion’s share of website traffic, conversions, and sales. You can also become a major brand in your industry by increasing your online visibility.

8. Adaptability to Algorithm Changes

SEO is not static. The algorithms search giants like Google utilize continue to shift and evolve, affecting how sites rank. That said, the basics are more rock-solid. Instituting them ensures you can hold steady during the next algorithm change.

You might have to modify your strategy, but you won’t have to do entire overhauls like your competitors might.

9. Enhanced Brand Visibility

Online visibility continually matters more as the 2020s continue. Many businesses have brick-and-mortar stores, but with more consumers preferring to shop online, businesses must rise to the occasion.

You could have the most prominent storefront on your street, but it will do you no good without online visibility. One of the most major benefits of SEO is spotlighting your brand through a higher rank. It’s key to survival in today’s increasingly online world.

10. Long-Term Sustainable Growth

Investing in sustainable marketing measures ensures you spend your budget wisely. SEO isn’t disappearing anytime soon, and if anything might become even more critical to a website’s success in the coming years.

Investing in SEO is a long-term solution. It might take months before your business will see results, but the recurring benefits will make the effort worthwhile.

Key Elements of SEO

You can’t reap the benefits of local SEO without understanding the key elements, including on-page and off-page elements.

On-Page SEO: Ensuring Page Relevance and Quality

On-site or on-page SEO refers to the improvements made to your web page to reach your target audience, generate more organic traffic, and increase your ranking. Here are the elements to prioritize.

Keyword Optimization

Keyword research or optimization is another major on-page SEO element. Finding and applying relevant, targeted keywords will increase the qualified traffic your website attracts and improve your content marketing.

Content Quality

The keywords you utilize is in the brief one measure of content quality. Your content should focus on search intent, answering questions the average person searching for a query would want answers to. Bolster your copy with data and stats to drive credibility and add examples whenever possible to see the benefits of SEO.

Write in a conversational way, even when approaching stiff topics.

Meta Tags

The HTML element meta tags are a must for increasing your on-page SEO rank. These short snippets in the source code describe the page’s contents and help search engine crawlers when indexing your website.

HTML Structure

Crawlers will also have an easier job combing through your site when it has a definable hierarchy. Instituting an HTML structure like headers and body copy helps the crawler identify relevant content and push your website closer toward the top of the SERPs.

Mediaboom’s SEO strategy services can help you achieve your website visibility goals. Get in touch today to discuss what we can do for you.

Off-Page SEO: Building Online Authority and Relationships

The benefits of SEO aren’t achievable only through using on-page SEO. You must also have an SEO strategy outside your website, known as off-page or off-site SEO. Here are some tactics to focus on.

Link Building

Backlinks are one-way links to third-party resources. Examples of backlinks include guest blogs, infographics, videos, or sponsorships. Search engines view backlinks favorably, as they increase your credibility. However, you must generate quality, credible backlinks or you could cause your rating to plummet.

Online Reputation Management

Your reputation is precious to your brand, so you must safeguard it. Monitor social media for mentions about your business, comb through third-party review platforms, and find your name in online directories to determine the general opinion about your brand, products, and services.

Take negative feedback into account, using it to build a better customer service experience.

Social Media Marketing

Social media is one of the most popular and beneficial off-site SEO strategies. Marketing your brand on social media means posting engaging, relevant content and connecting with your audience by responding to comments.

Building your social media following can increase available backlinks and will help you build a stronger, more memorable brand.

Guest Posting

Another great strategy to generate backlinks is through guest posting. Connect with another respected brand in your industry to discuss exchanging blogs on each other’s websites. Besides the SEO benefits, guest posting will increase website traffic and potentially broaden your audience.

Technical SEO: Optimizing Technical Foundations for Search

You can anticipate the most benefits of search engine marketing by using technical SEO. These are more advanced oncepts and strategies that pay off majorly when instituted correctly.

Mobile-Friendliness Optimization

With over 85 percent of the global population owning a mobile device, your website must be optimized for mobile to stand a chance at ranking well. Many website builders have mobile optimization included so you don’t have to go the extra mile to make your website accessible on all devices.

Site Speed Optimization

The longer it takes your website the load, the better the chances of you losing leads who will never give your site a second chance. Optimize your loading speed by limiting JavaScript elements, compressing image sizes, curtailing redirects, and reducing HTTP requests.

Fixing Crawl Errors

Crawl errors prevent bots from successfully crawling your website. Until you improve the errors, your site’s ranking will continue to stagnate or could drop even lower.

Use a tool like Google Search Console to check for URL, DNS, server, and website errors. The strategies needed to fix the errors varies by their nature but can sometimes be as simple as removing dead or broken links.

XML Sitemap Optimization

An XML sitemap presents your most essential webpages in crawlable format. Repairing the above issues is a good starting point toward a clear, readable sitemap.

You should also omit noindex URLs, use the canonical tag for URLs, and focus on your most quality pages. After building an XML sitemap you’re proud of, submit it to Google for crawling.

Hire an SEO Digital Marketing Agency Now

The benefits of SEO outweigh the effort required to launch and maintain a strategy. However, navigating SEO can be difficult, especially if this is your first campaign. The experts at Mediaboom can devise a strategy tailored to your business needs. Contact us today to learn about our services and begin planning your strategy.

PPC management is a must when launching a campaign. Startups and businesses on a tight budget must especially use management services. What is this form of ad management, and how does it work?

PPC management is overseeing ad spending on pay per click campaigns to control costs and optimize the campaign for max efficiency. Strategies include calculating a budget, targeting the right keywords, optimizing your campaign, split testing, ad copywriting, and tracking metrics. Managing PPC campaigns leads to more cost-effective conversions and helps you identify valuable keywords.

This guide to PPC marketing and advertising will more deeply explain the facets of a management plan, including recommendations for platforms to use.

What Is PPC Advertising?

First, let’s get you up to speed on the ins and outs of PPC advertising. A pay-per-click ad model is a popular form of advertising for businesses of all sizes. Statista estimates that companies will spend $190.5 billion on PPC by 2024,

PPC ads work as follows: you pay a fee to the ad publisher when an internet user clicks your ad. The fee varies but is inexpensive.

WordStream estimates that Google Ad clicks cost $1 to $4 on average. For every dollar you spend, you should make $2.

You can create many PPC ads to suit your target audience and campaign style, including retargeting, display, and social media ads.

PPC Management Case Study #1 – Armazem

Mediaboom’s trusted PPC services can pay back dividends. Our work with Armazem Fusion Fitness increased website traffic by over 52 percent, leads by more than 500 percent, and new sessions by over 61 percent. Our services included paid ads, strategy, and website design and development.

PPC Management Case Study #2 – VB Events

Another successful example is VB Events, an Italian event-planning business that chose Mediaboom’s digital marketing services. Our paid advertising reduced their cost per conversion by 35 percent, increased clicks by 828 percent, and conversions by more than 2,100 percent.

What Is PPC Management?

With mid-sized businesses spending up to $20,000 per month and larger companies $100 million monthly on PPC advertising, PPC management is a must.

Management services help companies regulate their campaigns, measuring for effectiveness and overseeing spending to stick within a budget. It’s a multifaceted process but a must for increasing the efficacy of each campaign.

How Does PPC Management Work?

This section will be a deep dive into the many facets of PPC management.

1. Identifying PPC Campaign Objectives

All successful marketing and ad campaigns begin with identifying goals. What do you hope to achieve with this PPC campaign? Which audience segments will you target, and what action do you want them to take?

Next, you can identify the types of ads necessary to drive those goals and begin ideating the required keywords.

2. Searching for Relevant Keywords

You must do keyword research to determine the most sought-after search terms in your industry or niche. Keyword relevancy is paramount, as content no one searches for will hinder your campaign.

Today’s top PPC tools, such as Google Ads, have keyword research functions built in for identifying the most engaging, relevant, and valuable keywords your campaign can yield. These will include short-tail and long-tail keywords. 

3. Creating Engaging Advertisements

With many ads to select from, your company must narrow it down to the type most relevant to your campaign goals. Once you’ve selected an ad style, you can design your ad to captivate lead attention.

An engaging ad should be more than visually attractive. It must suit the platform it appears on, use relevant keywords, appeal to your target audience, and be oriented toward one goal.

4. Choosing the Advertising Platform

The availability of PPC advertising platforms continues to expand, giving marketers a surplus of options. Many stick to familiar, reliable services like Google Ads, but you can also branch off into social media advertising.

Your options there are Twitter, LinkedIn, Facebook, Instagram, YouTube, and Pinterest. Consider a PPC ad campaign on platforms like Amazon, Microsoft Bing, or Microsoft Advertising.

5. Defining the Campaign Budget

The next step is the most important part of PPC management services: calculating your campaign ad spend.

The cost of your campaign depends on its scope, goals, and targeted keywords. After identifying keywords, multiply the targeted search impression share by the monthly search volume for keywords to determine how many impressions your ads should generate.

Next, gauge the click volume by multiplying your average click-through rate (or your anticipated CTR) by impressions. Now you’re ready to narrow your ad spend by multiplying your average cost per click by the click volume.

Tools like Google Keyword Planner can indicate how many searches your targeted keywords generate monthly and the CPC.

6. Setting the Demographic and Geographic Targeting Options

The PPC ads you’ve created should target a specific audience segment. Now, within your chosen platform, toggle with the targeting settings to confirm the ad only reaches certain audiences. You can select geographic and demographic parameters to limit who sees the ad.

Using targeting prevents segments of your audience from seeing ads designed for other pain points, needs, and interests.

7. Determining Your Bidding Strategies

Keyword bidding is one of the most expensive parts of your ad campaign and thus one of the most important in PPC management. Use your goals and target keywords as motivators when determining your bidding strategy.

Marketers often bid on keywords by campaign or category, which controls bids and spending. You might begin bidding at the minimum value for keywords, but as you use keywords and understand how they perform, you can adjust your bids accordingly.

Use negative keywords to filter the noise. As the name implies, negative keywords are search terms you want excluded from your campaign. This hyper-targeting ensures your ads target relevant, interested users.

8. Creating Ad Groups and Optimizing Keywords

Upon successfully bidding for keywords, it’s time to organize those you’ll use in your PPC ad campaign into groups. If you bid by group or campaign keywords, you can skip this step or spend minimal time on it, as your ads should be mostly grouped already.

Keywords should go in groups based on relevancy and search intent. For example, a searcher looking for bakeries in Chicago might also be interested in birthday cakes or wedding cakes in Chicago.

Next, optimize your keywords to help you generate qualified website traffic. You’ll also have relevant keywords to insert into copy.

9. Writing Ad Copy Relevant to Each Group

With your keyword clusters or groups identified, you’re ready to begin writing relevant ad copy. Although your copy will be relatively short, you will produce a lot of it to reach each targeted niche you identified in your research.

Keep the copy snappy, engaging, and relevant to generate clicks.

10. Using Ad Extensions to Improve Visibility

Google Ads offers more than a dozen extensions that can increase visibility online, including in search engine results pages. The larger ad sizes give you more real estate to write copy and provide information that makes users want to click.

Here are the types of Google Ads extensions you can utilize for your ad campaign:

• Image extension
•  Video extensions
• Lead form extensions
• Promotion extensions
• App extensions
• Price extensions
• Call extensions
• Structured snippets extensions
• Callout extensions
• Seller rating extensions
• Sitelink extensions
• Product extensions
• Location extensions

11. Optimizing Landing Pages for Conversion

When internet users click your PPC ad, they will be redirected to a landing page on your website. The next phase of PPC management should concern optimizing your landing pages so they’re ready to move leads through the sales funnel and drive conversions.

Here are some optimization tips:

• Split-test your landing pages before they go live.
• Ensure your landing pages load as quickly as possible.
• Keep copy engaging and not too salesy.
• Break up long paragraphs with bullet points.
• Incorporate images and videos.
• Use social proof to build trust, such as testimonials and reviews.
• Incorporate contrasting colors for your CTA buttons so they stand out.
• The first instance of your CTA button should be above the fold, but the button can recur further down the page.
• Mobile-optimize your landing page.
• Make all CTAs clear so a lead knows where they’re being redirected when they click.

12. Setting Up Conversion Tracking

Google Ads offers conversion tracking for free. Conversion tracking allows you to measure the outcomes of your ads, such as whether a customer downloads your app, visits your website, calls your company, joins your email list, or buys a product or service.

Put more simply, conversion tracking determines how many leads successfully convert based on your PPC ads.

13. Launching the Campaign and Carefully Monitoring Performance

With most elements of PPC management planned for, you’re ready to launch your first ad campaign. The campaign will begin generating metrics within the first click, but allow some time for the numbers to build up, then review if your ad revenue matches projections and makes up for what you’re spending.

14. Adjusting Bids and Making Changes to Ads If Necessary

You might not get it right on the first try, but that’s fine. Your ad campaign is not set in stone. While your campaign is still ongoing, consider adjusting the ad and resetting some of your bids, lowering or raising amounts based on keyword relevancy.

Track how these changes affect your campaign, which should be on an upward trajectory after the adjustments.

15. Analyzing Data to Measure Campaign Success

Your PPC management services haven’t concluded yet. You must study the KPIs generated from your PPC ad campaign. Here are some to pay attention to:

• Revenue on ad spend
• Conversion rate
• Cost per acquisition
• Click-through rate
• Cost per click
• Impression share
• Quality score

16. Iterating and Optimizing the Campaign to Improve Results

With your first PPC ad campaign finished, review its performance on all levels, determining which optimization steps you can take to improve the positive results you generated so your next campaign performs even better.

The Best Platforms for PPC Advertising

The right platform can make planning and executing a PPC ad campaign simple and effective. Here are three to focus on.

Google Ads

Arguably the most popular PPC platform, Google Ads is a trusted platform for creating video, shopping, display, search, and many other ad types. It has built-in bidding and metric-tracking tools and uses the power of AI to help you target relevant keywords.

YouTube Ads

YouTube attracts over 2.70 billion active users per month in 2023, according to GlobalMediaInsight. Using YouTube Ads can help your company reach new audiences.

Some video ads you can create through YouTube Ads are masthead ads, bumper ads, in-feed video ads, and non-skippable in-stream ads.

Bing Ads

Bing Ads, also known as Microsoft Ads, is an advertising platform to have on your radar. The Microsoft Search Network has over 720 million monthly searchers, allowing your business to reach a large audience. You can test keywords, time your ads, and track your bids on this platform.

FAQs About PPC Management

These FAQs should help you decide where to take your next ad campaign.

How Much Does PPC Management Cost?

PPC management services cost between $350 and $5,000 a month, notes AgencyAnalytics. As a baseline, companies should anticipate spending 12 to 30 percent of their monthly ad spend on management services.

How to Hire a PPC Management Agency?

Hiring a PPC management company begins with researching your available options. Review the features the service offers and its pricing structure and fees. Select several engaging candidates, then meet with them in person or over the phone.

Prepare a list of questions for the meeting, asking further about the company’s services. When you feel confident about your choice, draw up a professional contract both parties sign and begin working with the management agency.

What Is Involved in Day-to-Day PPC Management?

Here are some ad management facets you can expect from the company you hire for PPC services:

• Planning the direction of current and future campaigns.
• Tracking and adjusting your budget.
• Bidding on relevant keywords.
• Targeting your keywords and campaign.
• Analyzing metrics and tweaking the campaign parameters based on performance.

Hire a PPC Management Agency Now

A PPC management agency can help your business launch a targeted, successful ad campaign that meets your budgetary parameters. Mediaboom is a premier choice for digital marketing expertise. We have a proven track record of excellence in ad campaigns.

Contact us today to learn more.

SEO and content marketing are powerful enough when used separately but combined provide a one-two punch your marketing campaign needs. You can drive more of your goals forward, including a higher rank, better brand authority, and more conversions. How do you unify content marketing and SEO?

Combine SEO and content marketing by creating buyer personas, breaking down broad topics into clusters, mapping out an editorial plan, doing keyword research, writing briefs, optimizing content before publishing, inserting internal links, and monitoring  performance when it goes live. You should acquire high-quality backlinks that will increase your SEO rank.

This guide to SEO and content marketing will explain how to weave content around an SEO strategy, producing relevant content that appeals to your target audience.

What Is SEO?

Search engine optimization or SEO is the strategies businesses utilize to increase their website rank. Search engines such as Google continually update algorithms that determine which pages show up at the top of search engine results pages.

Those websites get the lion’s share of online attention. According to digital marketing resource Infront Webworks, the first result on a SERPs page generates 28.5 percent of all clicks that page will receive. The second result earns 15.7 percent, a respectable number but almost half as many.

Backlinko reports that the click-through rate of the first result on a SERP in 2023 is 39.8 percent.

What if you don’t end up on the first few results in the SERP? Your website has a decent chance of getting seen, although it’s clear you won’t receive as many clicks. Reputation911 data uncovered that the first page of SERPs gets 91.5 percent of Google traffic.

The second page earns only 4.8 percent of traffic, the third page 1.1 percent, the fourth page 0.4 percent, and the fifth page 0.2 percent. This makes it abundantly clear that internet searchers rarely bother to go beyond the first page to find what they need.

They don’t have to, as Google and other search engines have become so finetuned to what searchers want that the most relevant results shoot right to the top.

The Basics of SEO

SEO involves onsite and offsite measures like keyword research, link-building, SEO audits, content analysis, internal linking, and website optimization to inch up closer to the top of the SERPs.

Mediaboom are SEO specialists. We worked with bulk vending eCommerce company A&A Global to elevate its organic keyword ranking. Our partnership yielded an organic website traffic increase of 417 percent and an organic sales increase of 1,453 percent.

What Is Content Marketing?

The second component of SEO and content marketing is content, so let’s explore.

Content marketing is a digital marketing tactic utilizing content to reach leads, educate them, and increase their interest to the point where they convert. You can also use content for audience retention, increasing engagement.

Businesses must have a content strategy, which entails planning, creating, optimizing, publishing, and tracking  performance. The types   you’ll utilize in your campaign vary but can include:

• Blog posts
• Infographics
• Videos
• Social media content
• Case studies
• eBooks
• Email content
• User-generated content
• Checklists
• Whitepapers
• Webinars

Content marketing is a pillar of SEO, as it’s a valuable strategy for building internal links and generating reputable backlinks.

Mediaboom’s partnership with telecom marketing Spectrum created the company’s dream digital brand. Through our copywriting, strategy, and website design services, we increased their residential sales 4x.

7 Benefits of Combining SEO and Content Marketing

Now that we’ve reviewed the evolution of content marketing and SEO, it’s time to delve into the advantages of incorporating relevant content into an SEO strategy.

1. Improved Organic Search Rankings

While you have many methods for reaching the top of the SERPs, achieving the goal organically is a more reliable method. SEO and content marketing might take longer when done organically, but it will keep your reputation intact so you can continue growing your business.

2. Increased Web Traffic

How much traffic does your website generate now? As your site begins increasing in rank, it will earn more clicks. This boost in traffic shouldn’t be a one-time influx but consistent and reliable if you can maintain your top position.

Your website must be optimized to make the most of the increase in visitors. Now is a smart time for a site facelift. Improve the navigation, optimize your images, rewrite the copy incorporating keywords, and use internal links.

Your site should also have lead magnets and opt-ins to capture lead information, get them on your email list, and begin guiding them through the sales funnel.

3. Greater Audience Engagement

Combining SEO with content marketing can help your audience engagement soar. Your consistent publishing schedule of varied content keeps long-term customers interested in your company and your new products and services. You can expect to retain their loyalty and repeat business.

4. Enhanced Brand Authority and Trust

Consumers must trust a brand before forking over their money. According to Exploding Topics, more than 80 percent of consumers require brand trust before they’d consider purchasing. A high SEO rank makes you trustworthy, as search engines only reward websites with top ranks that follow SEO rules.

Content marketing can also build trust by establishing your brand as an authority. When you publish valuable content in your niche, your infographic or whitepaper could spread on social media or be cited in future industry reports.

This generates backlinks, which is already good for your SEO standing, but you also benefit from building trust among leads. Consumers seeing your brand for the first time as a trusted resource might be likelier to convert.

5. Higher Conversion Rates

A lower-than-average conversion rate hurts your company’s sales. Reduced revenue can hamper your efforts to expand your products and services as ambitiously as you want, further limiting your reach and giving your competitors an advantage.

By establishing your brand as a trustworthy authority, informing leads with educative content, and attracting more website traffic, your opportunities to convert increase. High-quality content can make a lead more confident in their purchasing decision and keep them eagerly coming back for more.

6. Cost-Effective Marketing

Marketing campaigns can be costly, leaving small businesses and startups feeling stuck. The intersection of content and SEO is a more cost-effective strategy to incorporate into your digital marketing campaigns that can pay off big-time with more leads and conversions.

7. Sustainable Long-Term Results

Increasing your SEO rank might take months, but the results don’t evaporate overnight. You can expect sustained traffic, lead gen, and conversions if you maintain your rank. However, that will take continued effort.

How to Develop a Content Marketing Strategy Supported by SEO

Are you ready to combine SEO and content marketing to stunning effect? This SEO-focused marketing strategy will help your business reap the above benefits.

Define Your Buyer Personas

No successful campaign begins without understanding your target audience. Which subset of your customers do you want to reach with your upcoming campaign? Create buyer personas to identify their common traits, including their interests, needs, pain points, and budget.

Buyer personas are amalgamations of traits based on real audience subsets that make sales and marketing more attainable.

Divide the Main Topic into Clusters

After determining your target audience, the next question to ask is, what kind of content appeals to them? You might focus on a broad main topic, such as vacuum cleaner sales.

Break that main topic down into smaller clusters. Expanding on the vacuum cleaner example, some clusters can include types of vacuum cleaners, how to maintain your vacuum cleaner, how to clean hardwood with a vacuum cleaner, how to know when it’s time for a new vacuum cleaner, and a buyer’s guide on vacuum cleaners.

As you create clusters, you might discover sub-clusters. Divide your main topic as much as needed to develop the skeleton of your content marketing strategy. 

Create an Editorial Plan with a Frequency You Can Sustain Over Time

You’ve got the topics; now, you must build them into an editorial plan.

Developing an editorial calendar requires forethought. Publish content at a frequency that works for your business. You don’t want to start off full of momentum and peter out a few weeks in, as this can confuse your audience.

Speaking of, you should also consider your audience’s preferences when building your editorial calendar. How often is too often for content? Some audiences are fine with once-a-week articles, while others might be hungry for more.

Search for Keywords with a Good Volume/Difficulty Ratio

SEO and content marketing are reliant on the selection of good keywords. The content clusters you created will help you decide which keywords to target.

What separates a good keyword from an okay one? It boils down to the volume-to-difficulty ratio.

Keyword volume refers to how searched a term is, while keyword difficulty is based on the keyword’s SERP qualities, median authority score for ranking domains, median do-follow/no-follow link ratios, and ranking referring URLs.

The keywords you select should have some search volume but not so much that every website in your industry has already covered the topic sufficiently. The keyword difficulty should be between 30 and 70 percent, which is moderately difficult based on the search volume.

Insert Your Keywords into the Editorial Plan

After selecting your keywords, combine them with the topics to create the skeleton for your upcoming posts. Build your editorial plan based on the content you’ve developed.

Create Briefs for Each Keyword and Send Them to Copywriters

The piece of content is coming to life. Next, it requires a brief, which is an overview or outline of an article to be written. The brief should include all the keywords and their required frequency, the word count, a title and subheads, linking requirements, and other pertinent information.

The briefs go to your copywriters.

Review, Optimize, and Publish Content

Review and make necessary edits once you receive the written piece, doing this yourself or working with the copywriter to finesse the content. Optimize the piece by adding meta descriptions, images and/or video, and alt tags.

Create Internal Links in the Content

You should also insert relevant internal links into the content. Using the vacuum cleaner sales keyword example, if you’ve previously written about vacuum cleaners, you should add links to your blog in the new post.

The postt is ready for publishing when you’re pleased with it.

Track the Position of Your Content on SEMrush

Your content is now live. Review its progress using SEMrush, monitoring its position. Your website might not rank overnight, even if you publish consistently good material. It can take three to six months to see results, so be patient and continue publishing.

Acquire and Analyze New Backlinks

In the meantime, building backlinks will help your SEO strategy. Backlinks tell a search engine that your content is high-value, as other websites have linked to it. Growing your backlinks will help your position in the SERPs.

How to Monitor the Performance of Your SEO Content Marketing Strategy

Tracking your SEO content marketing strategy is one of the most important elements, as you can’t determine your position without the right tools. Here are some to consider.

SEMrush

The aforementioned SEMrush is a great help for increasing the measurability of your marketing. SEMrush’s SEO toolkit has more than 20 tools to assist in technical SEO, rank building, link building, keyword research, and competitive research.

Its content marketing toolkit has AI to improve copy readability and quality, content optimization features, tips for writing with SEO in mind, and topic generation.

Google Analytics

The free web tool Google Analytics has many functions, from automation to advertising. You’ll use it for its analytics to measure your campaigns. Between engagement reports, acquisition reports, and data delivered in real time, you’ll have a full view of the performance of your campaign and your SEO ranking.

Google Search Console

You can also bolster your SEO and content marketing with Google Search Console. This free Google tool paints a clearer picture of the parameters Google uses to determine your SERP position.

You’ll get alerts if your site has an SEO issue. Use Search Analytics for content optimization, tell Google to crawl URLs and sitemaps, and improve problems that can keep you from reaching the top spot in the SERPs.

FAQs About SEO and Content Marketing

Do you have lingering questions about content marketing and SEO? Don’t miss this helpful FAQ.

Is SEO Considered Content Marketing?

SEO is not in itself a type of content marketing. However, it’s an integral part of any content marketing campaign. Without ranking well, leads will never see your content, hurting its performance.

How Do You Combine SEO and Content Marketing?

The measures discussed throughout this guide are a great means of combining SEO and content marketing. An SEO audit will reveal insights into your SERP position. After creating buyer personas, identifying clusters, and performing keyword research, you can begin publishing resonant content to increase your SEO rank.

How Do I Start Content Writing and SEO?

Content writing begins with understanding your audience. Selecting relevant keywords with a good volume-to-difficulty ratio will also help you get on your way.

Hire a Digital Marketing Agency Now

SEO affects the visibility and rank of your website and are worth prioritizing if you aren’t already. An SEO and content marketing agency like Mediaboom can help you achieve your desired results.

We’re a digital marketing agency specializing in SEO, content, and advertising. Our content services include copywriting, video production, animation, illustration, and photography.

You can also count on Mediaboom for campaign management, SEO, and content marketing. Contact us today to see what we can do for you.

When it comes to marketing your company online, content is king. Writing for the web is not easy to do, even if it seems effortless. It’s a skill that requires you to make content that can be picked up by search engines while also providing engaging, valuable information to readers.

Writing for the web, you need to choose a good keyword, write engaging content and format it using meta descriptions, headings and white space. Using an active voice, short sentences, calls to action, white space, and formatting choices such as bulleted lists can also be helpful.

The question is, how do you write content for the web that gets peoples’ attention? It involves using principles of SEO, focusing on keywords, and writing for people. While it’s always best to hire a copywriter with a background in SEO, there are some tips you can use.

Want to learn more about website writing? Take a look at what the pros have to say.

What does writing for the web mean?

Writing for website content purposes means that you are trying to accomplish several things with your work. It means that you want your content to:

• Rank on search engines for related keywords
• Get and keep your readers’ attention
• Make it shareable
• Convey important information to readers
• Create content that is trustworthy and professional
• Potentially convert readers into paying customers

Why is website writing different from general writing?

When you’re writing for a commercial website, you aren’t just writing for people. You also have to keep in mind the algorithms and tech portions of writing. In other words, you have to write in a way that search engines can pick your site up.

Most people can, with help, write for other people. Website writing is part of content marketing and it often plays a pivotal role in your SEO. Since it can be a complex issue, we encourage you to consider contacting Mediaboom for help.

How to write optimized content for the web in 15 Steps

Now that we’ve discussed website optimized content, it’s important to actually talk about how to make it happen.

1. Choose a keyword to focus on

Writing for the web always starts with the right keyword and topic. Your keyword will have to be something related to your website. Ideally, you’ll pick keywords that people search for but don’t have much competition for other sites. These keywords aren’t always just words. Sometimes, they can be phrases, too.

2. Create a compelling and relevant title

Did you ever see a news article that just grabbed your attention with a catchy title? Moz noted that a title can change the amount of traffic a site gets by as much as 500 percent. The same set of statistics also revealed that 80 percent of readers never make it past the title.

Your goal is to create an interesting title that gives people a genuine idea of what the words inside will contain.

3. Craft a meta description that entices clicks

It’s often best to think of a meta description as a “mini title.” It’s the description that people see in search results. For example when we worked with Runway Growth Capital, we made sure to create meta descriptions that spelled out the site contents clearly.

4. Use headers (H1, H2, H3) to structure your content

Headers do two very important things to your writing. First, it breaks up the writing into bite-sized sections. That makes it visually appealing and easy to

5. Uses the Inverted Pyramid Structure

The Inverted Pyramid Structure is writing style that places the most important information at the top of the article, followed up by smaller details. At the end of the article, you should have the least important nuances to the topic.

6. Use an active voice

Believe it or not, search engines don’t like passive voice. Search engines view passive voice as unprofessional and overly wordy. Try to keep your passive voice sentences down to under 10 percent of your article. It may sound clunky at first, but that’s because you’re not writing for fiction. You’re writing for the web.

7. Include some whitespaces

Whitespace is a term for the blank part of a blog post or website. It’s the spacing and page breaks you see. People greatly dislike seeing the dreaded “wall of text.” If you want them to keep reading, you’ll use space to give their eyes a break.

8. Create short sentences

Sentences that are increasingly wordy can make people lose focus. Short, simple, and direct sentences work better. They’re faster to read and are also less likely to confuse people.

9. Include calls to action

You wrote all that great verbiage, but what do you want the reader to do? In most cases, readers want to be told what to do.

Whether it’s telling them to buy something or just share your content doesn’t matter. Just include a call to action! It’s content marketing at its simplest.

10. Use bulleted and numbered lists

When it comes to writing for the web, structure matters. It doesn’t just help guide readers or make things easier for them to take in.

It’s also a matter of getting better search engine rankings. Bulleted lists are great for SEO, especially if they are done in headers.

11. Avoid consecutive sentences

Did you ever notice how awkward it is to hear someone start a sentence with the same word over and over again? It makes writing boring, monotonous, and a little unnatural. Unsurprisingly, this can also cause your writing to get dinged by Google.

12. Include transitional words

Transition words are words like “first,” “then,” “while,” or “finally.” While you can have a paragraph without them, the truth is that they help your writing flow smoothly. People love transition words.

13. Attract and keep readers’ attention

Your first focal point should always be the reader. Algorithms and SEO preferences can come and go, but readers always stay steady. If you aren’t writing engaging and valuable to people who read it, it’s not worth posting.

14. Include visual elements

People are visual creatures. If you check out Mediaboom’s work with Aspen Concierge, you’ll notice that the SEO writing is also peppered with breathtaking photographs. That’s by design. Some people need visuals in order to resonate with a concept.

15. Include internal and external links

Content creation is not just about writing good stuff. You need to be able to link back to important, relevant sites that bolster your authority and improve your rank. It’s a cornerstone of SEO content writing.

Additional best practices for writing on the web

Now that we’ve gone over the basics, it’s important to look into the other details that make content website-friendly.

• Add the name of the author. It humanizes the post, encourages accountability, and also makes it more likely to rank on Google News.
• Optimize your content for SEO. It’s often best to hire an SEO expert to help you do this. They can help with everything from keyword planning to title choice.
• Add social sharing buttons. Social media is a part of any good SEO content writing strategy. Frequently-shared content gets better rankings.
• Avoid AI and plagiarized content. AI content is low-quality content that will not get the reads you want. Plagiarized content can actually get your site banned off search engines. AI is best used to enhance content or give you a good idea of what to outline—if you even use it at all. It should never be the be-all, end-all of your writing.

How to check the quality of content written for the web

If you are looking to edit content or just want to see how well-written your site content is, never fear. Companies are well aware of how tricky it can be to start writing for the web, especially with all those rules. There are tools and processes that you can use to ensure every piece of content works well for your site. Here’s how:

1. First, run it through a plagiarism checker. This is one of the first things any SEO content marketing firm will tell you to do. A good choice for this is Grammarly or Duplichecker. Discard any articles with a high plagiarism rating.
2. Then, run it through an AI detector. AI is technically not banned from Google, but it doesn’t exactly help you rank. GPTZero is a great choice, but you can find others too. It’s important to note that AI detectors are not always accurate. Per SearchEngineJournal, they’re only accurate around 28 percent of the time.
3. Check your article’s readability. Yoast and other plug-ins can give you a good rating on how readable your content is. Of course, you can also have an editor look over it to see if it needs tweaking.
4. Check your keyword density. Search engine optimization requires you to use keywords from time to time, but it shouldn’t be jammed in there. Writing content for the web still requires you to write smoothly. Too many keywords can harm your ranking.
5. Finally, fact-check your work. It’s easy to accidentally misconstrue something in your writing. If you want to be an authority in your field and deliver great content, you’re going to have to fact-check your writing.

Remember, SEO is a must for website writing. Mediaboom has an excellent SEO checklist and a guide for mastering technical SEO for those who want to give it a shot on their own.

Conclusion

Are you ready to take your writing to the next level? Writing for the web is a complex yet necessary part of any major marketing campaign. If you’re ready to take that next step, ask Mediaboom for help.

SEO vs. PPC: Which strategy is better for your business? In actuality, these two marketing strategies can work in tandem to generate leads and prompt website traffic.

SEO maximizes organic web traffic by incorporating keyword search, sitemap optimization, and link building. These optimization tactics communicate with search engines and prompt organic website traffic. PPC is a paid marketing strategy that includes purchasing ads to generate leads. PPC campaigns rely on popular ad platforms like Google ads. SEO and PPC differ because the latter generates paid traffic, whereas SEO delivers organic traffic.

No marketing strategy is complete without both SEO and PPC. Read on to learn how these two strategies help boost company growth.

What is SEO?

SEO stands for search engine optimization and focuses on generating organic traffic. An effective SEO strategy incorporates keyword search, sitemap optimization,and internal and external link building. 

So, what are these key tools—keyword search, sitemap optimization, and link building— and how do they factor into digital success?

Keyword Research

Keyword research is one of the more important aspects of SEO. The process includes analyzing relevant search terms your target audience may enter into a search engine. These keywords typically vary in difficulty and include long-tail and short-tail keywords.

See how Mediaboom helped A&A Global optimize keywords and increase organic sales by 1,453%.

Sitemap Optimization

Sitemap optimization acts as a website’s blueprint for search engines. It provides a hierarchy of the most important pages and translates this information to a search engine. In this hierarchy, the landing page is one of the most vital.

Internal Link Building

Finally, internal link building in SEO vs. PPC connects internal content throughout a website with other relevant information via hyperlinks. External link building increases credibility and links to external resources for additional clarity on a topic.

These are only some of the players that impact SEO. So, how long does it take to optimize this strategy? While SEO takes a larger upfront investment—mainly time—a properly optimized strategy can deliver returns for years.

While organic web traffic is the crème de la crème, a marketing strategy wouldn’t be complete without PPC.

What is PPC?

PPC stands for pay-per-click. It is a paid marketing strategy that generates traffic by running paid ads on Google, Facebook, Instagram, and LinkedIn.

An advertiser sets a budget for each ad on each platform. When someone clicks on a paid ad, the advertiser pays a fee for the conversion rate.  That fee is deducted from the advertiser’s budget. Once the ad has met the set budget, it turns off.

Three popular PPC advertising forms include search engine marketing (SEM), remarketing ads, and social media advertising.

• SEM: Features ads in search engine page results
• Retargeting Advertising: Ads that use website cookies to serve users with specific ads based on their previous online actions. 
• Social Media Advertising: Ad campaigns run on social media platforms like Instagram, Facebook, and LinkedIn

While PPC requires a smaller lift upfront, the strategy requires greater financial resources.

What is the Difference Between SEO and PPC?

Both marketing strategies are on a mission to generate leads and maximize conversions. However, they both employ very different strategies to deliver these conversions.

SEO takes a larger time investment upfront; however, the benefits will generate returns for years to come. Therefore, it is a long-term strategy. It also accounts for website best practices like user-friendly navigation, linking strategy, and keyword usage.

Conversely, PPC campaigns are relatively easy to set up and require less time upfront. However, the returns from paid ads only last as long as you are financially feeding the ads. For this reason, it is a shorter-term strategy. While design elements play a role in maximizing the conversion rate, design plays less of a role in paid advertising.

Both of these digital marketing tools have pros and cons.

Benefits of SEO

There are several benefits for your business when it comes to SEO.

Increased Organic Traffic

One of the strongest benefits of SEO vs. PPC is the increased organic traffic. Organic results are considered more credible and genuine than their paid advertising counterparts.

Improved Website Visibility

SEO helps to boost your online visibility. This is because these optimization tactics help a website rank higher in search engines. The higher the ranking, the more likely the website attracts attention.

Higher Search Engine Rankings

By incorporating keywords and optimized strategies, your website can soar to the top of search results. According to Ahrefs, 90% of pages don’t receive Google search traffic. While there is still ample competition, employing SEO strategies will help you be in the top 10%.

Enhanced Brand Credibility

SEO enhances brand credibility in a way that PPC cannot. For consumers, seeing a page organically ranked at the top offers authenticity. It also gives the impression that that company may offer the best solution to their query.

Cost-effective Marketing

Unlike PPC, SEO delivers cost-effective marketing opportunities. While generating organic search results by creating content takes time and sweat equity, the results pay dividends for years.

Ready to dive into your marketing strategy? Contact the digital media agency with experts in SEO vs. PPC.

Targeted Traffic

Effective keywords allow you to acquire traffic from your target audience. Acquiring traffic from your target audience produces greater returns and maximizes conversions. 

Long-term Results

Although it takes patience upfront, investing in SEO delivers long-term results. In fact, according to Ahrefs, “the average page in the top 10 is over two years old.” This means the top 10 organic results generated on SERP have generated leads for years.

Competitive Advantage

A strong SEO strategy helps deliver a competitive advantage. Once a website ranks at the top of a search engine, it is difficult for competitors to outrank it. With paid advertising, you only stay on top for as long as you pay to play and outbid competitors.

Cons of SEO

While there are many benefits to SEO, there are also a few cons to remember.

Slow Results

Implementing an SEO strategy is a long-term investment. While it is an imperative piece of your marketing plan, it does take a while to see the results. It is important to remain patient and know that your sweat equity is worth the investment.

Algorithm Changes

Digital marketing is an ever-evolving landscape that should be consistently monitored or updated. Algorithm changes occur frequently and are an inevitable part of the game.

Thankfully, a digital marketing agency with experts in SEO vs. PPC can help your business succeed.

Technical Complexities

Additionally, SEO presents several technical complexities. Keyword research, linking strategies, and site architecture are all a part of an effective SEO strategy.

However, this is only half of the battle. You then need to know where to place these keywords to maximize impact.

Benefits of PPC

Now, let’s pivot to PPC. Here are some of the benefits of paid advertising.

Immediate Results

PPC advertising can deliver near-immediate results. However, you will only see powerful results if your ads are properly optimized. That is why a general rule of thumb is to account for a three to six-month learning curve.

Precise Targeting

Paid campaigns deliver immediate, in-depth data—making precise targeting a breeze. This data allows you to cater direct ads to specific ad groups to address customer pain points. Precise targeting also allows you to develop customer segments for email marketing.

Ready to dive into a PPC strategy? Contact the digital media agency to determine what this means for your business.

Control Over Ad Spend

By setting a campaign budget with a fixed limit, you have control over the ad spend with PPC vs. SEO. It is important to set a reasonable daily budget. If your daily budget exhausts within a few hours, you may need to narrow your reach or increase your budget.

Measurable ROI

Return on investment (ROI) or return on ad spend (ROAS) helps paint a picture of a campaign’s performance. Calculate ROAS by subtracting the PPC revenue from the cost, divided by the cost. The final number should be a percentage.  

See how Guardian Jet’s website development and redesign increased web traffic by 1,409%.

A/B Testing Opportunities

A/B testing is a powerful tool to see what performs best with your target audience. It allows marketers to make data-driven decisions to improve conversions and ROI. Think of A/B testing as the ultimate science experiment. Set a hypothesis, select independent variables, and analyze the results.

Increased Brand Exposure

PPC campaigns generate increased brand exposure. This is because paid ad typically appears at the top of the search engine page. Therefore, it is more likely to be seen by users before the organic results.

Ready to increase your brand exposure? Connect with the digital marketing experts in SEO vs. PPC at Mediaboom today.

Flexibility in Campaign Management

Paid ad campaigns can be paused and tweaked at any time. This provides unmatched flexibility to adjust ads that may be underperforming. Additionally, it allows you to incorporate new data in real-time.

Quick Scalability

Knowledge is power. Especially when competitors are around every corner. PPC delivers results within days. In turn, this allows companies to act swiftly and utilize this data to quickly scale. Being able to employ quick scalability is a game-changer for your business.

Cons of PPC

Likewise, there are also several cons when it comes to PPC campaigns.

Costly Advertising

You have to pay to play. One of the biggest downsides of PPC is that digital advertising can become quite costly. Since you are paying per action—in industries with more competition—the bid per action can be expensive.

Utilize tools like the Google Ads Cost Calculator to determine a budget and outline expectations.

Limited Long-term Benefits

PPC campaigns only generate leads for as long as your marketing budget allows. For this reason, paid advertising is a short-term strategy. When it comes to SEO vs. PPC, utilizing both in tandem maximizes both long-term and short-term benefits.

Dependence on Ad Platforms

Dependence on ad platforms goes hand-in-hand with costly advertising and limited long-term benefits. PPC campaigns require an ad platform like Google, LinkedIn, Instagram, or Facebook.

SEO vs. PPC Compared

Here are a few things to remember when making an SEO vs. PPC decision for your business.

Comparison	SEO	PPC
Time	Results within months to years	Results within days to weeks
Costs	Larger upfront investment, but “free” leads over time.	Set a daily budget.
Credibility and trust	SEO is typically viewed as trustworthy, credible, and authentic.	PPC is typically not seen as trustworthy since you pay to play
Control	With SEO, there is less in your control.	There is more in your control with PPC
Competition	Highly competitive	If you have a larger budget, you can outbid competition.
Cost per conversion	Does not apply	With PPC, you pay per conversion.
Technical requirements	SEO requires a website, keyword expertise, and a time commitment.	PPC requires an ad platform, budget, and keyword knowledge.
Risks	Since SEO requires a time commitment, the risk includes a loss of time.	Since PPC is a paid strategy, financial risks apply.

FAQs About SEO vs. PPC

With SEO vs. PPC, here are several FAQs to keep in mind.

How is the Ranking Different When Comparing PPC vs. SEO?

Generally speaking, PPC is more measurable and quantifiable. This is simply because it takes place over a short-term period and has fewer variables associated.

In terms of search engine results, PPC does not impact organic search results. On the flip side, SEO impacts organic search engine results.

Can SEO and PPC Work Together?

An effective marketing plan utilizes both SEO and PPC in tandem. Employing a marketing approach with both these components ensures you cast a broad net and capture more prospects.

Is SEO Harder than PPC?

While the complex nature of SEO typically requires more in-depth knowledge, both require expertise. Once set up, PPC drives traffic until the ad spend dries up. Whereas the former requires constant hands-on attention.

Conclusion

While SEO vs. PPC may seem like competing strategies, it’s easy to see how both are necessary for success. Hire a digital marketing agency to learn what this means for your business. 

While it goes without saying, content is king. Gone are the days of sharing random content across digital media platforms and hoping it sticks. In today’s digital-first ecosystem, creating engaging content means constant behind-the-scenes data collection.

Content engagement measures interactions with your marketing content across various digital platforms. It offers insight into content performance and customer journey and strengthens a company’s overall brand. Popular metrics for measuring engaging content include conversion and bounce rate, social shares, and engagement rate. In turn, these metrics provide an in-depth view of user behavior and inform your content marketing strategy.

Is your content working for or against you? Read on for tips, tricks, and insights for creating impactful content.

What is Content Engagement?

Content engagement, quite literally, measures how appealing your digital marketing content is to a viewer. It accounts for engagement metrics like conversion rate, bounce rate, and social shares. They also apply to your website, social media channels, ads, and more.

In turn, this performance data informs how you create content. In fact, 60% of marketers note that content is “very or extremely” important to their overall marketing strategy. With stats like this, there is no denying brands are investing in a content marketing strategy. 

Content marketing varies greatly depending on your industry and target audience. While some similar assets exist throughout industries, the execution differs. For instance, video assets for a medspa may showcase treatments in action. Whereas a real estate video asset may be a guided tour through a property to highlight the features.

While there are several content engagement strategies, the best strategy depends on your brand goals, budget, and timeline.

What are the Benefits of Content Engagement?

The benefits of creating engaging content are tenfold. Now more than ever, content marketing and curation is a full-time job. If done effectively, content engagement produces returns for your business.

Inversely, a content strategy not optimized drains time, money, and resources. Prospective clients and customers can also see through a thrown-together marketing plan. If content is disjointed, unclear, or confusing, users may turn elsewhere. While it takes time to create engaging content, it saves you a headache and confusion in the long run.

To achieve success, it is imperative to utilize specific metrics. Important metrics to help guide your content curation include conversion rate, bounce rate, social shares, and, of course, engagement rate. These metrics should work in unison to provide a clear picture of customer engagement, interests, and activity.

Simply put, successful content engagement produces returns for your business. With clear calls to action (CTAs), high-quality and relatable content, and consistent engagement, you are set up for success.

10 Steps for Creating Engaging Website Content

Creating a successful content marketing strategy takes time. However, if done correctly—the sweat equity is well worth the time. Let’s start with website content and 10 steps to get you started.

1. Understand your Target Audience

A successful content engagement strategy includes an understanding of your target audience. This includes crafting a buyer persona. You should know your target client and their pain points.

Subaru is the perfect example of the stars aligning. It isn’t a coincidence they are the largest corporate donor to the ASPCA® and feature dogs in their commercials. They know their target audience and the content that will perform well.

2. Create High-Quality, Valuable Content

Anything you could ever want to know is just one query away. For this reason, endless competition actively works to be at the top of the search engine results. Carefully curated, consistent, and high-quality content that provides value helps you stand out from competitors.

Ready to begin creating high-quality content? Connect with a digital marketing agency with experts in content engagement.

3. Use Attention-Grabbing Headlines

Attention-grabbing headlines don’t mean clickbait. Rather, it means utilizing the data you know about your target audience to address their pain points.

For example, if you are an agent specializing in first-time home buyers. An attention-grabbing headline for a blog post may be “From Renter to Homeowner — 10 Ways to Prepare Financially.”

This attention-grabbing headline provides value and may solve a pain point for first-time home buyers—resulting in higher conversions.

4. Incorporate Visuals and Multimedia Elements

No one wants to stare at a wall of ill-formatted text. Your website is an art form and asset to deliver a cohesive brand identity. Incorporate visuals, videos, graphics, and more to intrigue the customer and deliver a differentiated experience.

See how Musha Cay utilizes animation to create a one-of-a-kind website.

5. Accurately Respond to Search Intent

Content only converts when it applies to the user’s search intent. For instance, if a user searches for medspas in their town. If you’re a dermatology practice without medspa offerings in another state, visiting your website will not solve the search intent.

Accurately responding to search intent includes in-depth keyword research. Connect with experts in content engagement to discuss what this means for your business.

6. Make Content Relatable and Shareable

Making relatable and shareable content goes hand-in-hand with understanding your target audience. By creating engaging content, you account for your target user’s interests.

Meanwhile, shareable can mean the content is on the pulse and requires little context. Shareable also means that it quite literally can easily be shared. For instance, an Instagram reel is easily shared onto stories, whereas content originating on stories is trickier.

7. Constantly Update the Content

When optimizing your website, the work doesn’t stop when the website goes live. In actuality, you should be constantly updating the content of your website. These updates could be as simple as adding a new team member or as intricate as weekly blog posts.

If weekly blog posts sound like a difficult undertaking, don’t worry. The marketing experts at the digital marketing agency Mediaboom are here to help.

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8. Implement Interactive Elements (polls, quizzes, surveys)

There is no better way to improve content engagement than with interactive elements. Incorporate weekly polls, quizzes, and surveys into your social media strategy to boost engagement. This is also a low-stakes opportunity to gain valuable user feedback.

9. Encourage User-Generated Content

Not only does user-generated content take some content creation off your plate, but it also increases credibility.

Encouraging user-generated content is especially important for eCommerce websites. For eCommerce, user-generated content showcases how customers style the product without a curated backdrop or photoshoot. It also gives a better understanding of how the product looks in different lighting and with different stylistic choices.

10. Engage with Comments and Feedback

There is nothing worse than brands not interacting with their customers. We’ve all seen it before. The dreaded negative Google review that goes unanswered. By ignoring reviews, brands may turn away prospective clients or give fuel for others to chime in.

Set aside at least 20 minutes a week to respond to comments, inquiries, and feedback. Create boilerplate responses to help streamline the process.

8 Strategies to Boost Content Engagement for Social Media

Social media is a strong part of your brand identity and requires a unique content creation strategy. While some aspects are similar to a website strategy, social media is its own unique platform. Here are seven strategies to help you stand apart from the competition.

1. Find Your Audience

You may generate the best content in the world. However, if you’re serving that content to the wrong audience, you will not see returns. Crafting a buyer persona allows you to effectively find your target audience.

In crafting a buyer persona, you can further understand your client’s behaviors and motivation.

2. Use Eye-Catching Visuals

While it may sound vain, beautiful, eye-catching visuals increase conversion rates. This is because these assets provide a cohesive brand vision.

These visuals can include both standard images and video. Over 70% of adults are more likely to convert if they’ve viewed a video explaining the product or service. For product-based businesses, you can point out features that solve consumer pain points. 

3. Keep Content Concise and Scannable

There is no denying that attention spans are on the decline. Short-form videos and easily digestible, condensed content are trending. These content forms immediately capture attention and end before the attention span lapses.

Use on-brand emojis to break up text and keep the content just the main points. Incorporate a CTA to learn more or click the link in bio for additional details.

4. Arouse Curiosity with Storytelling

Storytelling is a powerful and engaging marketing strategy. There are many ways to incorporate storytelling to boost content engagement.

Fairfield Catering Group takes social media engagement to the next level. Their expertly designed website includes a live social feed. The live social feed tells the story of past events and provides inspiration and ideas for prospective clients.

5. Leverage Trending Topics

Leverage trending topics and opportunities to drive content engagement. Consumers are more likely to reshare posts referencing trending topics. The impact of Taylor Swift and the Barbie movie is more powerful than you’d imagine.

Did you know Taylor Swift’s attendance at the Chiefs game boosted sales for Travis Kelce jerseys by nearly 400%? While this is a niche example, the impact of trending topics on user engagement does not go unnoticed.

6. Post Consistently

Consistency is key. Algorithms love consistency because it means you’re spending more time on their app. Furthermore, it keeps followers engaged because they constantly have content in which to interact.

Switch up the content with static posts, carousels, videos, and stories to increase engagement.

7. Share User-Generated Content

As with your website, showcasing user-generated content on your social media also increases customer engagement. By posting user-generated content and tagging the creator, you encourage them to reshare. In turn, this offers an opportunity to capture their audience.

As a general rule of thumb, abide by the 3:1 ratio of three brand-generated assets for every user-generated asset. This ensures your brand identity is maintained.

8. Share Behind-the-Scenes Content

Gone are the days of only showing the final cut. Now is the time to bring clients along on the journey. The best behind-the-scenes content goes all the way from ideation to execution.

An example of this in action is on Fairfield Catering Group’s websites. Their live social feed broadcasts to each of their websites. In addition to piquing curiosity, this feed offers a behind-the-scenes look at the latest events.

Metrics to Monitor Content Engagement 

There are several impact metrics to monitor for content engagement. These metrics include conversion and bounce rates, social shares, and engagement rates.

• Conversion Rate: Conversion rate measures the percentage of desired actions taken. 
• Bounce Rate: Bounce rate indicates the number of website users who leave before taking an action.
• Social Shares: Social shares refer to posting or reposting your content on social media or other digital marketing channels.
• Engagement Rates: The engagement rate tracks how active users are with your content.

All of these metrics deliver a clear picture of how to achieve success with your digital content.

Analytics Tools to Measure Content Engagement

Thankfully, there are dozens of tools out there to help effectively measure content engagement.

Google Analytics

Google Analytics specializes in website analytics to take the guesswork out of visitor behavior. The free platform provides hearty stats on both desktop and mobile web activity. Utilize these stats to understand the customer journey and improve ROI.

Facebook Insights

On the flipside, Facebook Insights gives audience insights on Facebook-specific activities. Access details like page insights, conversion rates, and overall content engagement.

Instagram Analytics

Similarly, Instagram Analytics provides an in-app professional dashboard. The easy-to-access insights include accounts reached, accounts engaged, total followers, and more valuable insights. You can also monitor Instagram stats via the Meta Business Suite.

LinkedIn Analytics

Finally, LinkedIn Analytics is another platform-specific analytics tool. LinkedIn Analytics provides in-depth details on company page performance. This includes follower demographics and various stats to measure content engagement. 

Conclusion

Ready to take your content engagement strategy to the next level? You came to the right place. Hire a digital marketing agency now.

Marketers trying to grab attention in their customers’ flooded inboxes use email segmentation as their secret weapon. Customers are much more likely to click on a personalized email than spam. It’s no wonder that segmented email campaigns can improve revenue by 760%.

Email marketing is a strategy of compiling customer’s emails and sending them promotional emails. Email segmentation takes email marketing to the next level. By categorizing users into similar groups, personalizing emails becomes streamlined. Segmenting users by demographics, behavior, and more allows your business to market directly to a group’s shared values and traits.

No matter who your customers are, personalized emails allow you to speak to them directly. In this guide, we’ll review the benefits of email segmentation and different parameters that will help you sort your customer database for conversions.

What are the benefits and impact of email segmentation?

A robust email segmentation strategy is a powerful way to personalize your brand’s messaging. When speaking to a unique group of people, you instantly improve your brand’s relevance to customers. Engagement and conversion rates will skyrocket as a result. Segment-specific content allows for improved targeting and personalized messaging among users. As a result, customers are more likely to stay engaged and unsubscribe less frequently.

Unsurprisingly, the ROI of email marketing is surprisingly high. For every $36 for every $1 spent. Couple that with a smart segmentation strategy, and your email strategy is set up for success!

If you’re at a loss for words, we can help. Our email segmentation digital marketing agency has experts ready to write engaging copy for your business.

Implementation of Email Segmentation

Deciding to segment your email marketing list is easy. Actually collecting the data and planning your strategy is the hard part. It’s time to do some research into your audience and create your content. Follow these steps when implementing your email list segmentation.

Data Collection and Analysis

As your email subscribers start rolling in, dig into your customer data. The majority of the data you receive about your customers will likely come from a form on your website. Customers will likely give you their email address, name, and location. You can easily segment your customer base based on what they tell you in your form.

Once you know the basics about your customers, you can start digging into analytics. Discover more about users’ behavior and their method of acquisition to your website. Tools like Google Analytics can help you sort these actions by UTM, website visits, and more.

And there you have it! You’re ready to start creating segment-based emails. Use an email marketing tool like Mailchimp to make your life easier. You can upload customer data, segment lists, and even schedule emails using this tool.

Creating Segmented Lists

With a substantial email marketing list, you have a variety of email segmentation options at your disposal. It’s a fun and creative process determining how you will segment your users. However, you need to establish criteria first.

It’s essential to determine what data points you actually have as opposed to what you want to collect. For example, you can probably create a demographic segment with initial customer data from a form. A purchase history segment and cart abandonment segment may interest you, but you’ll need to collect some behavioral data before you can start measuring those. Define what data you have now and what data you will collect for segmentation in the near future.

Your segments will only be as good as your data. It’s imperative to keep an accurate customer database with up-to-date data on your customers. Your customer database will help you keep track of every customer’s journey in the sales funnel and retain them.

Crafting Targeted Email Content

Start creating relevant email content and see your segmented lists shine! Your email segment content should serve the dual purpose of selling your brand’s story as well as speaking directly to each segment. Each segment will require you to speak a bit differently. Create personas for each segment to speak more clearly to them. Flesh out the main takeaway they should receive from your email.

Visuals also go a long way. Use engaging images and videos in your emails to speak directly to the persona in your segment. Website design also feeds into your overall email marketing strategy. Users should be able to navigate to a relevant and attractive landing page if they choose to learn more from your email.

#1 Example

See an example of this email segmentation based on interests. The user expressed interest in the jacket but abandoned their cart and navigated off the page. Vuori uses ad copy that’s simple but convincing in nature. They make their call to action with a link to the item and subtly encourage urgency in making the purchase.

#2 Example

Brands may also partner with your company for email marketing opportunities. In this example, the neighborhood app Nextdoor used segmentation for its partnership with The Farmer’s Dog. The user received an email with a pet food promotion based on their location and the fact that they own a dog!

#3 Example

Segmenting users by active vs. inactive can help create some compelling email copy. Take these types of emails from Fresh Thyme Market. This user hadn’t been to the store in a while, so they segmented them as an inactive customer. They sent a simple but intriguing promotional email for $5 off a $30 purchase. People love deals, so not much more copy was needed!

#4 Example

After a user takes a survey, companies have a wealth of information on what they’re looking for in a product. Briogeo recalls that this user had an issue with dry, lifeless hair. They offer new product recommendations based on their responses to the survey with direct links to shop now.

Creating customized segments and writing email copy takes plenty of planning and research. If you’re in need of an email segmentation digital marketing agency, contact our experts.

Top 12 parameters for an email segmentation strategy

The parameters you can use for your email segmentation strategy are endless. Try these top 12 parameters to start your segmentation list.

1. Demographic

Personalize your emails by segmenting by demographics. Determine what demographic information is available to you about your customers. Some common demographic segmentation strategies are age, gender, marital status, or income. For example, financial service companies will want to speak to a younger crowd about investments differently than a more established, older crowd.

2. Behavioral

Tap into your analytics for an in-depth look at users’ behavior. Behavioral parameters help create impactful promotional emails. Some behavioral parameters may include past email interactions such as click-through rate. Or it might be their purchase frequency, cart abandonment, or engagement with particular content on our website. Reel your customers back in with a powerful retargeting email based on their past activity.

3. Geographic

Where your customers are located matters when creating email segmentations. Geographic parameters like location, region, country, and time zone are essential for segmentation. You can promote certain events for your company based on a person’s proximity to its location. Similarly, the weather matters for apparel companies. When it’s winter in New York, segment these users so they don’t see any product recommendations for flip-flops.

4. Psychographic

Psychographic parameters take behavioral targeting a step further. As you study your customers’ behavior, dig in further to understand some of their personalities, hobbies, interests, and opinions. By understanding a person’s deeper motivations, you can curate your emails to fit their lifestyle and values. If you’re a company that promotes yoga, you might learn some of your customers are health-conscious and enjoy running as well. Segment these running users for additional product recommendations.

5. Customer Status

The longevity of your customer’s history with you matters when creating email segmentations. Segment your email list in a multitude of ways such as new, potential, loyal, and inactive customers. New customers will need additional guidance to understand your additional products and services. Your inactive customers could use a reminder to come back. Don’t forget about those loyal customers though. They need to be continuously nurtured through personalized recommendations and promotions.

6. Acquisition Source

Reach customers how they want to be reached. Acquisition source segmentation is a savvy way to segment users by how they originally found you. Use a parallel method to engage them again in a similar way. Depending on if they found you in person or online, you can introduce them to the other parts of your business. People who found you through the website could receive an email about nearby brick-and-mortar locations. In-store visitors could use an intro to your services online.

7. Interaction Frequency

You wouldn’t knock on the same door for hours if no one answered. The same idea applies to email segmentation. Consider how often users interact with you in your emails. Define users as active, somewhat active, or inactive depending on their interaction rate. A high email open frequency and purchase frequency could warrant more frequent emails with promotions. Less frequent buyers need an email reminder every now and then, but they shouldn’t be bothered incessantly.

8. Online Behavior

While 99% of customers check their email every day, chances are they’re not spending all day looking at messages. That’s why considering their behavior online as a whole is a valuable segment. Analyze browsing preferences, social media interactions, and activity on third-party platforms for online behavior segments. Heavy TikTok users may respond better to video-based emails.

9. Customer Lifecycle

Everyone is a new customer at some point. Map out the entire buyer journey by using customer lifecycle segmentation. Start a welcome series for prospective customers, leading them to convert and become new customers. Choose from either drip or nurture campaigns to engage these new leads. After feeling engaged, “regular customers” can get repeat promotional emails to avoid becoming inactive customers.

10. Job Title

If you’re a B2B company, you’ll want to segment your email marketing strategy by job title. Segmenting by job title allows companies to market to different stakeholders in an organization. A junior-level project manager might receive promotional emails. Meanwhile, decision-makers like the CEO should receive emails with stronger calls to action and your contact information.

11. Survey Results

People like a good survey. Depending on your company, you may benefit from featuring a survey on your website. For example, a makeup company uses a survey on their website to ask what kind of skin concerns a person has. The result is product recommendations based on their dry skin. As a result, you as a company also get important intel on the customer’s product preferences or problems. Segment your emails based on their results to give them more product recommendations.

12. Cart Abandonment

We’ve all mulled over a purchase before abandoning our cart. This is an excellent opportunity for email segmentation. Segment users based on the products they considered purchasing. Send an email reminding them of these products with high-quality images and an accessible link back to the product page. This personalized message is sure to get some repeat customers.

13. Custom Segments

If you’re reading through these segment ideas and thinking they won’t apply to your niche, that’s where custom segments come in. Custom segments are highly customizable and can be applied to any industry. For example, your website may use a ton of unique UTMs. You can segment email marketing by those unique parameters. The options are endless!

Hire a digital marketing agency now

Effective email segmentation involves research, planning, and measuring of results. If you don’t see the open rate you’re looking for, continue to experiment with your segments. It’s important to maintain ethical and careful with your customer’s data.  All users should have the option to opt out of your emails at any time.

Allow our email segmentation digital marketing agency to help you manage the daily complexities of email marketing.

Looking at content marketing examples can be a good way to discover new marketing ideas for your company. While not all marketing strategies are highly shareable, we’ve included many in this article that have set their company apart from the competition.

Content marketing is the process of creating and presenting attractive information about your business to your target audience without marketing products directly to them for the purposes of engagement. This information can be visual, like video content, or written, like blogs. While this content doesn’t directly advertise your business, it helps build your brand as customers enjoy your content and share it with friends. A successful content campaign will boost sales and brand loyalty. Some good content marketing examples include Duolingo’s TikTok campaign and the Sisters campaign from AARP.

Are you still struggling to know what type of content marketing your company should approach? Read on to discover several amazing examples of marketing content to consumers.

Why Content Marketing Matters

Content marketing is important to any modern business, as it is the number one way to keep in contact with its customers. Without it, even the best businesses could find themselves out of touch with the desires of the consumer, which can cause sales to decline.

Keeping in touch and building trust with an audience is what helps companies to thrive, and you won’t be able to do that without content marketing campaigns.

All of the marketing examples we’ve included on this list have provided excellent audience engagement for their company, been hailed for their creativity, and have generated a positive ROI for their company. Thus making them a success in the content marketing industry.

Key Components of Successful Content Marketing

Whether your content marketing strategy uses blog posts or your YouTube channel, there are several key components it must contain in order to be successful.

The content you create needs to be original, as copying another company’s strategy is the quickest way to lose audience understanding, which is another crucial aspect of a successful marketing strategy.

You’ll also need to set aside some time for strategic planning with specific outlines for each of the distribution channels you plan to use. The best content marketing plans will feature several channels to help improve your company’s branding.

The last aspect of a successful marketing campaign is that it makes a measurable impact on the business. A measurable impact can be a positive ROI, an increase in sales, or even an increase in interest in your business.

Wondering how you can make a measurable impact on your business using content marketing? Keep reading to discover some of the best examples of content marketing in recent years.

Top 5 Content Marketing Examples for Blogging and SEO

1. Digital Olympus’s Expert Roundup

Blogging and SEO content marketing campaigns rely heavily on keywording and having more keywords on their pages than the competitor. Digital Olympus decided early in their campaign that if they couldn’t beat them, they would join them.

Digital Olympus created an expert roundup, where they would create lists of 40+ companies known for being the best in the industry. Not only did this mean that they could use all the names of their competitors on their page (some of which were keywords), but it also encouraged their competitors to share their highly shareable posts.

This is one of the best content marketing examples for blogging and SEO because the marketing industry can be highly saturated for bloggers, and this type of marketing can quickly set a company apart, as it did for Digital Olympus.

2. Colgate’s Research Page

One of the hardest parts of creating a marketing strategy for blogging and SEO is that all of the content in your strategy has to come from somewhere. It can be expensive to hire a writer (or team of writers) to create all this written content.

Colgate’s content marketing example worked around this by supplying an area where professionals could submit their content. But they didn’t stop there.

Colgate took the time to create a search tool so users could survey their massive amounts of content using keywords and images, both of which are very attractive to users.

This strategy keeps customers coming back to Colgate’s page for information, putting them at the forefront of users’ minds and thereby increasing their toothpaste sales, even though the content they market has little to do with the minty paste.

3. Moz’s Topic Clusters

Moz, an SEO company, offers another example of this type of content marketing with its topic clusters. Like Colgate, they have a lot of information for users to sift through, but their topic clusters make it easy for users to find what they are looking for, giving them a high ranking on Google.

Additionally, the topic clusters improve their branding by allowing users to share snippets of information on their personal social media accounts. This brings in a string of new customers to the site constantly and directs them to the posts that are relevant to them.

4. MINDBODY Education Content Hub

One of the reasons that content hubs are listed so many times in our marketing examples for SEO and blogging is because they live forever. This means once you produce, collect, and sort the content, it can help promote your brand for years to come.

Of course, whether or not a content hub is a good idea for your content marketing strategy will depend on the industry you are in. If you have any sort of guides, blog posts, or long-form writing in your content goals, then creating a well-organized content hub could help your bottom line.

MINDBODY did just that, creating a well of information that was easily accessible by customers both on their computers and on their mobile phones as an app. Now, they are at the forefront of most searches of wellness and workout topics and are often shared by gyms and wellness centers alike.

MediaBoom helped A&A Global with a similar project, adding written content to their content hub, as well as sorting it into product and category pages. The final result was a 400% increase in traffic to the website.

5. Sisters from AARP

Besides just creating and organizing content, a successful blogging and SEO social media campaign must encourage customers and potential customers to engage. Many companies struggle with this, but AARP has found an award-winning solution.

Sisters is a community created by AARP for black women, encouraging them to share their stories on a myriad of happenings in their lives. Not only can they share their story on the site (contributing to the content hub), but they can also share with friends and family.

This not only brings AARP positive media coverage, but it also has individuals who could one day subscribe to AARP sharing with friends and family who could also subscribe, especially when they see profits going to a good cause.

Mediaboom, a content marketing service,  helped Runway Growth Capital do something similar by having them add a section for success stories to their website. This not only showcased the possibilities of how Runway Growth Capital could help customers, but it also introduced a shareable content aspect that could be shared by old customers to attract new ones.

Top 3 Content Marketing Examples of Email Marketing

6. Warby Parker’s Email Marketing

It can be difficult to lead a successful email marketing strategy, especially with the rise of email inboxes that filter marketing content into the junk folder automatically. Warby, a luxury eyeglasses company, knew the challenge they were facing and decided to create ads that customers would want to look at.

Warby emails feature large, beautiful images that are easy to see for everyone. They also skip most of the additional content, leaving just a call to action. This draws their customers into their site and keeps them from becoming overwhelmed when they check their email inbox. As a result, Warby is one of the most well-known glasses brands online.

Similar to Warby, Mediaboom helped Aspen Luxury Concierge to create beautiful emails that customers would look forward to receiving. Thanks to the campaign run by Mediaboom, their email open rate increased twofold–all because they included some beautiful images.

7. Netflix Customer Interest Email Marketing

Netflix was the first streaming service to make it big, and although other companies have entered the field, they still remain number one. Why is this?

Well, it is in part thanks to their email content marketing campaign. As you watch Netflix, the app collects data on what you watch and then turns that data into suggestions for other shows you may like to watch.

These suggestions are sent to your inbox via email, keeping your mind on Netflix even when you aren’t watching. It also has a clickable link in the email, which lets you add a show you might like to your watch list. Because this is so easy and seamless, customers continue to return, even though other streaming services exist, all thanks to an engaging email campaign.

8. Venmo’s Re-Engagement Campaign

Venmo is the number one payment processing app, and it made our list of content marketing examples because of the email re-engagement campaign it uses to keep customers interested.

Uses for payment processors are limited, so Venmo spends its time crafting emails about other topics that relate to payment processing without advertising their service. While these emails don’t bring you right back to their page, they keep the Venmo name in your mind, so next time you do need to send a payment, you think of it.

Venmo also runs frequent giveaway campaigns on its social media platforms, encouraging you to share its visual content in exchange for a chance to win a prize.

Top 3 Content Marketing Examples for Social Media

9. Spotify Wrapped

One of the most successful content marketing examples of all time is Spotify Wrapped, which is a service provided by the app at the end of this year. This service looks at listening trends of users and adds them to lists with Spotify branding.

These branded lists are highly shareable on social media, allowing users to show their listening trends to friends. This has been one of the most widely successful marketing trends in recent history and has helped Spotify reach its marketing goals to become a household name across the world.

Mediaboom helped a similar company named Spectrum, with their social media marketing strategy. By creating social ads that viewers enjoyed looking at and sharing, Mediaboom helped Spectrum increase its sales by four times its previous number.

10. Chewy’s YouTube

For video content marketing, a better marketing strategy example would be Chewy’s YouTube channel. Chewy is a platform that allows pet owners to purchase products for a variety of pets.

Rather than advertising specific products, Chewy decided to use a similar strategy to Colgate and provide useful information to their customers. On their YouTube channel, customers can enjoy informational videos on a variety of pet topics, from care to tricks and more.

This strategy, like many others on the lists, encourages customers to share videos with friends and loved ones, building Chewy’s brand and making them a household name.

11. Duolingo’s TikTok

Duolingo’s TikTok is another example of a successful content marketing campaign using videos. Duolingo, rather than advertising their company’s language learning services, decided to make a bunch of random videos showing their mascot traveling around the world.

Not only are these videos funny and memorable, but they are highly shareable, helping Duolingo to draw in new customers from around the world as current followers share the videos with friends and family.

This digital content marketing strategy has made Duolingo a home name and has made it the number-one app in its market, all thanks to some engaging videos.

Conclusion: Hire a Content Marketing Agency Now

No matter what type of content marketing you think your company would benefit from, Mediaboom is here to help. With years of experience and several successful case studies, Mediaboom digital marketing agency is ready to take your company to the next level. Contact us today for a consultation!