Month: July 2022

Franchise advertising can make or break a location. Learn to use it to your advantage. You’ve taken the first step and secured the right to open a franchise location. Developing a local marketing strategy for your new business is a crucial step in establishing a franchise. This beginner’s guide will cover 18 vital steps to tell the community about your new business. 

What is franchise advertising?

Franchise advertising is a broad marketing strategy used by franchisors and franchisees to generate sales, as well as to maintain brand awareness and consistency. At the brand level, the corporate franchisors decide what message and image they would like to portray to the public. Franchisees adopt that message and continue it as they interact with the local community. 

With proper planning and use, franchise advertising can significantly increase consumers’ awareness of your location, along with others in your region. In many cases, your local franchise will benefit from the national advertising campaigns run by your corporate franchisor. This leaves you free to focus on the region where you operate. 

Your customers have options and it’s up to you to stand out among the competitors. One of the most effective ways to do this is through an effective franchise marketing plan. This guide will cover the most important aspects of how to advertise a franchise. 

In this guide, you will find:

• How to advertise a franchise.
• Services available with franchise advertising programs.
• Examples of effective franchise advertising.
• Franchise website design with consumers in mind.
• How local SEO helps draw web traffic.
• Use email marketing to attract new customers.
• How to use content marketing.
• Make social media work for you.
• Use community engagement to become a local entity.
• Pay-Per-Click (PPC) ads engage your target audience.
• Monitor your return on investment (ROI).

How to advertise a franchise

1. Develop an online presence

It is undeniably a digital world. If your franchise has a digital presence, your target audience will find you. Make sure they find accurate, updated contact information. One of the fastest ways to alienate potential customers is to have no presence online. 

Customers expect to be able to find the information they seek with a quick online search. If your franchise doesn’t show up in the results, you can bet that other local businesses will. 

2. Identify your target audience

Advertising is useless if it doesn’t reach the right customers. Start your franchise marketing strategy off in the best possible way by identifying your target audience and focusing on advertising that relates to the people you want to reach. It’s important for you as a franchisee to understand that the target audience for your location will not necessarily be the same as your franchisor’s national or global following.

Pay attention to your potential customers. Do what you can to learn about their buying habits and lifestyles so you can tailor your advertising campaign to target the local customers you want. If your franchisor’s advertising is effective, consumers will already be aware of your brand. Show them why your location stands out from the competition.

3. Set up a business profile for online reviews

While creating your online presence and planning your franchise advertising campaign, make sure you create a business profile on multiple online review sites. According to a Local Customer Review Survey published by BrightLocal, 77% of consumers read online reviews while searching for a local business. As many as 49% of consumers said they give consumer reviews as much weight as recommendations from friends and family.

However, it is not only vital to make online reviews possible but also to respond to reviews. In the same study, 89% of consumers said they were “fairly” or “highly” likely to use a business that responds to all reviews, both positive and negative. Of those same consumers, 57% said they would be “not very” or “not at all” likely to use a business that does not respond to reviews at all.

Services available with franchise advertising programs

4. Review options for franchise advertising programs

There are many franchise advertising programs on the market offering a wide range of services to assist your marketing strategy. If you have a limited advertising budget, consider maximizing your funds by hiring an agency to handle multiple aspects of the process. 

A quick online search will reveal options to outsource email marketing, social media marketing, referrals and customer loyalty programs, content marketing, message inbox consolidation across platforms, and more.

5. Formulate a plan to maintain brand consistency

After you’ve found a franchise advertising program that fits your needs, you still have to ensure the resulting campaign maintains brand consistency with your franchisor’s efforts. Your brand lets potential customers know what to expect from your franchise. While your parent company will likely have guidelines you can follow to help with this, your franchise license could depend on your ability to maintain the corporate brand. 

Examples of effective franchise advertising

6. Effective franchise advertising examples

While you’re developing the best marketing strategy for your franchise, it can be helpful to look at what is working for other businesses and look for a way to adapt that strategy to your needs. 

For example, consider the celebrity meals offered by McDonald’s. The celebrity’s fan base brings in more customers and by offering free or discounted items through their app, McDonald’s has received millions of downloads and increased customer engagement. Other restaurants have capitalized on star power and adapted the same model. 

Taking the idea in a different direction, there are many examples of clothing, makeup, and jewelry companies collaborating with celebrities for specialized products. Most celebrities bring built-in audiences, some of whom may never have heard of your business. 

Franchise website design with consumers in mind

7. Invest in a website

If you do only one thing to market your franchise, it should be investing in a professional, functional website and keeping it up to date. According to a shopper study done by GE Capital Retail Bank, 81% of consumers research businesses online before making a purchase. It makes no sense to miss out on that level of potential consumer engagement. When prospective customers look for you online, be there for them to find. 

Optimize your website for mobile traffic. The mobile market is constantly growing, and many people search for things on their phones rather than using a computer. You need your website to function properly on a mobile device. 

How local SEO helps draw web traffic

8. Optimize your website for local search results

Local SEO (Search Engine Optimization) is the process of using keywords that correlate to your target audience and location to rank high in the search results on sites like Google, Yahoo, and Bing. Every page on your website should include multiple keywords. When you’re the first option customers see, you have a better chance of being the business they choose. 

9. Focus on the local area/region

Make sure that you use geographic terms among your keywords. You need the search engines to associate your website with the local area. Most of your customers will live and work in this area. Establish yourself as a local entity and make sure you are among the first results when someone searches for your industry in the area. 

10. Use SEO Marketing to drive web traffic

SEO marketing is a wonderful tool to drive web traffic to your website and generate leads for your business. Nearly half (46%) of all Google searches are for local content. According to Chat Meter, online searches for a product or service including “near me” or “close by” have grown by more than 900% in the past two years. 

Use email marketing to attract new customers

11. Use email marketing to connect with customers

Email marketing is a vital tool in any franchisee’s advertising toolbox. A 2021 report by Litmus shows that email marketing can offer the highest return on investment of any available marketing technique, with $1 invested earning a brand as much as $36. There are numerous services to help with email marketing strategies and implementation.

Set clear, attainable goals, consistently grow your email list, and welcome new subscribers. Your email marketing strategy can be as simple or as in-depth as you want it to be. As long as you focus on your target audience and maintain engagement, you should see results quickly.

How to use content marketing

12. Shared content library

Content marketing is successful often because it isn’t overtly promotional. It is the practice of sharing quality, related content to further establish your franchise brand and digital presence. Share blogs, articles, and videos that will interest your target audience. 

For many franchisees, there will be a shared content library provided by your franchisor. This should include things like articles, press releases, social media posts, and other things that can be shared online which all have corporate approval. Shared libraries let franchises access premade, curated content consistent with the brand. This is a low-effort option that should be utilized if available. 

Make social media work for you

13. Establish your franchise on social media platforms, within corporate guidelines

Your franchise agreement likely has a section covering what you, as a franchisee, can do on social media. Within guidelines, you may consider opening a local page on social media for your specific location so you can address promotions and customer comments directly. 

While the main franchisor’s social media page offers brand awareness and national promotions, it isn’t likely to provide the level of service you can for your local customers. Check with your franchisor to learn what your social media limits are and how you receive messages to the parent company about your location.

14. Stay Responsive

Positive interactions with businesses on social media are vital. Make sure your social media representative represents your franchise in a way that maintains your brand. Whenever possible, answer messages and consider using a chatbot service to direct customer messages outside business hours. Consumers are far more likely to continue their patronage after an interaction with a business on social media. 

15. Find ways to localize franchisor advertising

If you don’t have a shared content library to work from, pay attention to the social media posts your franchisor makes and find ways to localize that content to your region. Set clear franchise social media policies so your online “voice” is professional and on-brand.

Use community engagement to become a local entity

16. Be Accessible to your target audience

Make it as easy as possible for your potential customers to find your franchise location. If your target audience is more likely to be online during certain hours, make sure your social media is posting relevant content during those hours. Pay attention to your customer base and find ways to make your business accessible. 

17. Get involved in the community

Become a part of your local community. Donate to benefits and fundraisers, sponsor local sports teams and school events, and offer community appreciation discounts or special promotions to thank your customers. There are limitless options to integrate your franchise into the local community. Community events let you show your brand and imagery to many potential new customers. They will see you there and remember. 

Pay-Per-Click (PPC) ads engage your target audience

18. How to use PPC ads

Another form of franchise advertising is Pay-Per-Click. This is a form of marketing that allows you to tailor your ads by how much you want to pay per click-through. With PPC, you bid for placement on popular sites. Research the keywords applicable to your franchise and bid how much you want to pay every time a consumer clicks on your ad. With a targeted approach and appropriate keywords, PPC ads can be a valuable part of your marketing strategy. There are numerous PPC agencies to help you maximize your investment.

Conclusion

Mastering the skill of franchise advertising will be a vital step on your business’ journey to success. You can lean on your franchisor’s brand marketing and reputation as you establish your franchise, but it is important to establish your location among your competitors and an effective advertising campaign will help you reach that goal.

Contact now Mediaboom to boost your franchise advertising.

You know how to build a house as a contractor, but where do you begin with contractor SEO? This digital marketing tactic can seem like another world to the unexposed, but this guide will teach you the basics and how they can benefit your local business. 

What is Contractor SEO?

Contractor SEO is the practice of using a combination of digital marketing strategies to make your website rank higher in online search results. It uses keywords related to the contracting and construction industry for search engine optimization.

Optimizing your digital marketing will help your site rank higher in online search listings. SEO puts your business on the radar of more potential new customers. An effective SEO strategy can guide local search results to your website, increasing your business’s visibility and assisting lead generation.

Focus your primary efforts on four areas: content (everything you use to promote your brand online), local SEO for contractors (the keywords related to your business, featured on your website), technical SEO (how well your website functions across devices), and link building (the network of links back to your website). These four elements will give you a solid foundation to build your online presence. Read on to learn about twenty essential elements you can use to increase your local business’s visibility through search engine optimization.

In this guide, you will find:

• Benefits of SEO.
• Local keyword research.
• Technical SEO.
• Page speed optimization.
• Google My Business.
• Off-page strategies.
• Link building.
• Reviews.
• Content marketing.
• Social media marketing.
• Video marketing.
• Mobile-friendly website.
• Performance tracking.

Benefits of SEO for General Contractors

Picture the work and service you offer as your company’s frame. Your brand and digital presence are the foundation. What you can offer doesn’t matter if no one knows you’re offering it. Any contractor knows you can’t build something solid on an unstable foundation, so establish a contractor SEO strategy for your local business and watch it grow. 

A good contractor SEO digital marketing plan uses on-page (elements of your actual website) and off-page (links to your site from other websites) elements to increase your business’s online presence and visibility. Algorithms run search engines, and you must effectively use them to ensure your website is among the first results for any local search in your industry.

1. Build brand awareness and become a local industry authority

Think about how many times you’ve searched for a service on Google, Yahoo, or Bing. Now think about how often you got your information from the first page of search results. That’s what contractor SEO can do for your business. Establish yourself as a local expert in your industry and be among the first results when they look for a contractor in your area.

2. Draw organic search traffic

Your website will draw in organic search traffic if your site includes content marketing with the right keywords. Especially in an industry like contracting, potential customers organically finding your website will help lead generation at a lower cost than an ad campaign. Consider the consumer’s process:

• The customer experiences some small home repair they might be able to fix themselves and searches online for instructions to make the minor repair. 
• The first search result is a guide from your local contractor’s website explaining exactly how to fix the customer’s problem. 
• The customer later has a larger project which requires a contractor, and they remember your website’s helpful article.
• The customer then contacts you to purchase your services. 

3. Grow your competitive advantage

Your area may have larger construction contractors and firms, but a bigger digital marketing budget doesn’t always mean the best results. Going for a well-rounded, optimized contractor SEO strategy tailored to your business could make an enormous difference. A functional, mobile-optimized website, targeted keywords, fresh content, and a network of consistent backlinks will grow your competitive advantage and help level the foundation for your local business.

Local Keyword Research for Contractor SEO

The key to contractor SEO services is keyword research. Keywords are the words and phrases typed into the search engine. For you, they could be as simple as “contractors near me” or “builders” to the longer phrase “general contractor Las Vegas, Nevada.” Finding the right keywords for your content marketing is one of the crucial elements of a successful digital marketing strategy. The list of contractor SEO keywords is not the same as the SEO for HVAC contractors list, so ensure you have the right keywords.

4. Determine which words reflect your business and services

Start the process by creating a list of keywords you feel reflect the services your business offers. Think like a customer trying to search for what they need. Brainstorm the words and phrases you think fit potential local search results. Make sure every page of your website uses keywords, and build pages for special keywords, such as additional regions you service or extra services clients can purchase. Give them a place to find the information they want to know. 

5. Conduct keyword research and consider SEO strategy

Consider engaging the services of a digital marketing agency if developing and implementing your own contractor SEO strategy proves to be too consuming a task. An agency will research your keywords and help you plan for appropriate content marketing to increase your local business’ visibility. 

Technical SEO

6. Optimize your website

The importance of a fully-functioning, professional, mobile-optimized website cannot be understated. Ensure your website design—and every page on your website— is technically stable and working properly. Technical SEO includes things like your website’s speed, Core Web Vitals, and the level of mobile optimization.

7. Test it on multiple devices, especially photos and links

As a contractor, you may feature high-resolution images, and it’s vital they don’t slow down your site. If it takes a long time to load or doesn’t load properly on the customer’s device, they will likely close the window and find one that works for them. Don’t let a technical issue deter them from exploring your website or submitting a contact form. 

Page speed optimization

8. Fine-tune your code

Page speed optimization is a process that allows you to improve the loading time of your site’s pages. Various speed optimization tools and services help increase your website’s speed across all devices. 

Google Business Profile

9. Establish and maintain your Google My Business profile

Google Business Profile is a free tool and one of the most valuable in your digital marketing toolbox. It shares your company’s name, address, and phone number with the public, along with additional information, like hours, website, and photos. Maintaining your Google Business Profile with the most up-to-date information is absolutely crucial, as it keeps you visible to returning and potential customers. 

You should also get your website Google verified, which adds an extra layer of credibility. It gives customers extra confidence in your site and makes it easier for Google to find and index your web pages.

Off-page strategies

10. Build your digital footprint

Google won’t just look for mentions of your local business on your website. It will look at your online reputation as a whole. You need to build your digital footprint across multiple platforms. Consider social media accounts on Facebook and Twitter, as well as a series of how-to videos on YouTube and live videos on Instagram. These methods create a wider network of off-page strategies to drive traffic to your website.  

11. Develop citations for your website

Citations are listings in online directories like Yellow Pages, Google, and Yelp. They are parts of a successful SEO strategy. Citations make it easier for customers to find you and grow your brand credibility with the local community. 

12. Link building

Trusted sites linking back to your website build your company’s relevance and authority in your industry. Google sees this as another mark of your website’s credibility and will be factored into your SEO effectiveness.

SEO for Contractors: Leverage Reviews

13. Register your local business with online review sites

Online reviews are enormously important. A 2022 BrightLocal customer survey reported 77% of customers read online reviews when choosing a local business. Create listings for your local business on sites like Google, Yelp, the Better Business Bureau, Facebook Ratings and Reviews, and Bing. When your customer wants to tell others about their experience with you, make it as easy as possible. Respond to reviews whenever possible and maintain a professional, courteous tone. 

Content marketing

14. Use content marketing and keywords to increase organic web traffic

Content marketing uses blogs and articles to draw traffic to your website, and keywords in the content help your site rise through the search engine rankings. In the contracting industry, there should be no shortage of useful topics to cover, and you will automatically boost your lead generation. Video is an incredibly popular medium at the moment. Think about combining your video marketing with social media marketing on platforms like TikTok.

Social media marketing

15. Use social media as a tool

We live in a digital world, which means social media marketing is crucial to building your local business’ online presence. Make profiles and pages for your business and engage with potential customers. Share interesting, relevant articles among your promotional posts and ask questions to engage your target audience. Then, use the analytics to learn more about who is seeing your posts.

Video marketing

16. Invite customers into your world with video marketing

Video can be an inexpensive way to reach thousands of new customers and generate leads. With as little as a cell phone, you can create interesting videos that share your valuable knowledge with the public. Make videos showing the before and after of a difficult or impressive project to showcase your skill. Do a series on simple do-it-yourself repairs led by a contractor so people can trust you know what you’re doing. The options with video content marketing are endless. Try different things and focus on what works for your target audience. 

Performance tracking

17. Track what works

One of the benefits of an SEO digital marketing campaign over a traditional offline campaign is the tracking data and analytical information it gives you. The performance tracking data will tell you what’s working with a campaign and where you might need improvement. Monitor the organic traffic to your website, how many people contact you or make a purchase after visiting your site, how well your keywords rank and other factors to ensure your SEO strategy performs at its best.

Brand Consistency

18. Share the same brand message everywhere

One of the most effective marketing strategies you have is your branding. Branding encompasses everything potential customers associate with your company; from your logo and advertising slogans to your color scheme, reputation, and so much more. Ensure you send the same, consistent message to everyone and focus your efforts on the information you want to convey.

Mobile-friendly website

19. Don’t alienate mobile customers

According to a 2022 report by Hitwise, nearly 60% of all online searches are conducted with a mobile device. If your website isn’t optimized for mobile users, you can guarantee a competitor’s site will be. Don’t alienate potential customers because they couldn’t navigate your website on their phones.

Digital marketing companies

20. Reach out to the experts

If the idea of developing and carrying out a contractor SEO strategy still leaves you feeling a little out of the loop, consider hiring a digital marketing agency to maximize your advertising investment. An agency will streamline the process for you, taking the stress out of the situation and letting you reap the benefits. 

An agency will already be well-versed in SEO and will know how to tailor your digital marketing SEO strategy to provide the best possible return on investment.

Hire a Contractor SEO Agency Now

Digital marketing isn’t going away anytime soon. The world continues shifting more toward the digital, and the business community must do the same to stay relevant. From well-established to just starting, all businesses could benefit from a strong online presence and a targeted SEO strategy. Whether you go alone or commission an agency campaign, contractor SEO will change your business.

Contact Mediaboom now to boost the SEO and local SEO performances of your general contractor business website.

Time is precious with any business, but it’s especially valuable for eCommerce brands. According to Shopify, retail sales online will exceed $6 trillion by 2023. As an eCommerce business, you likely want to get in on those sales with a proven but cost-effective strategy—like working with an eCommerce SEO agency to grow your online presence organically. 

What is an eCommerce SEO agency? 

An eCommerce SEO agency is an agency dedicated to growing eCommerce business’ websites online through organic search methods. They utilize SEO (search engine optimization) strategies to grow e-commerce brands’ digital presence via key inbound strategies that drive traffic and increase brand awareness. 

Read on to learn the perks of working with an eCommerce SEO agency 

Partnering with an e-commerce SEO company has several advantages—the biggest one being that you work with industry professionals who expertly conceptualize, plan, and execute your SEO strategy. In this post, we’ll go over: 

• Reasons to hire an eCommerce SEO company.
• Why partnering with an eCommerce SEO agency benefits your brand.
• How eCommerce SEO services can boost your bottom line.

11 reasons to hire an eCommerce SEO agency 

1. An eCommerce SEO company will perform a site audit

One of the biggest advantages of working with an agency is you get key e-commerce SEO services, including a site audit. A site audit is the process of analyzing a website and getting insights into its visibility and performance on search engines. Site audits are done before any major work is done to the website, such as a large redesign or SEO initiative. 

A site audit is beneficial because it allows e-commerce businesses to identify any potential website pitfalls that could hinder their SEO strategy and get them fixed. Site audits allow you to catch things such as: 

• Broken links 
• Slow page speeds
• Keyword stuffing 

The sooner your e-commerce website identifies these pitfalls, the faster you can get them fixed and get your website optimized successfully. 

2. An eCommerce SEO agency will conduct targeted keyword research

One of the key pillars of any SEO strategy is keyword research. Keyword research is the process of finding relevant search terms for your eCommerce business to target through organic or paid channels. These search terms are words internet users type into search engines, so the more you know about them, the more you understand what your audience is looking for. 

An eCommerce SEO agency will have professionals find relevant keywords for your business to target, look at the intent behind those keywords, and come up with a strategy for how to rank for that keyword—ideally, on the first search engine results page (SERP). According to MailChimp, websites that rank on Google’s first SERP get more than 90 percent of consumer traffic. 

Having your e-commerce website on the first SERP of a relevant and highly searched keyword can lead to great traffic numbers, but there has to be a strategy behind targeting a keyword. Ecommerce SEO services help build that strategy.

3. An eCommerce SEO company will enhance your local SEO strategy

Local SEO is a search strategy that focuses on getting your e-commerce website to rank for local keywords. This helps boost your visibility for local searches. For instance, if your e-commerce business has physical locations, you’d adjust your SEO strategy to target the areas you’re located. Some instances of local keywords include: 

• Dog groomer near me 
• Boutiques in Boston 
• Bookstore near Seattle 

There’s more to local SEO than local keyword research, though. An eCommerce SEO agency will provide other local SEO solutions like: 

• Establishing a Google My Business listing.
• Putting the correct business information online (business name, addresses, hours of operation, etc.).
• Incorporating local content into your content marketing strategy.

By embracing local SEO for eCommerce, your business establishes an important SEO pillar that can drive local traffic to your website and increase conversions. 

4. An eCommerce SEO agency will hone in on technical SEO

An SEO strategy is only as strong as the foundation it’s built on—and that foundation is technical SEO. This term refers to the technical aspects of your website or e-commerce platform that help search engines find and rank it. Elements of technical SEO include: 

• Structured data
• Site speed 
• Sitemaps 
• Website mobile friendliness 
• Secure Sockets Layer 
• Internal linking.

At the end of the day, the job of a search engine is to provide users with the best experience possible. Technical SEO helps e-commerce businesses ensure that people are getting a seamless and user-friendly online experience. No broken links, no slow loading page speeds—just a great experience.

Whether you use Magento, WooCommerce, Shopify, or WordPress, an eCommerce SEO agency will evaluate the technical aspects of your CMS. From there, they will see what’s going right, and what needs improvement. The more technical SEO fixes are made, the better search engines can index your platforms, which increases your chances of ranking well online.

5. An eCommerce SEO company will optimize product and category pages 

Product and category pages are critical components of your business’ online presence. Luckily, eCommerce SEO services provide assistance with optimizing product and category pages so they rank well online.

For product and category pages to rank well, they need to do the following: 

• Target relevant keywords.
• Have a well-optimized meta description.
• Create an accurate and strategic title tag.
• Add relevant links to the category and product pages (and contextually link to them in other content).
• Have a user-friendly design.

An e-commerce SEO agency will come up with a comprehensive and strategic SEO plan that helps your product and category pages rank online. Remember, eCommerce brands need to put themselves in the searcher’s shoes when optimizing their product and category pages. An agency will determine the intent behind the search and optimize the pages accordingly, ensuring users have a seamless experience. 

6. An eCommerce SEO agency will create and optimize landing pages

One of the biggest advantages of working with an eCommerce SEO agency is that you’ll have assistance with creating and optimizing landing pages. Landing pages are exactly as they sound—they’re the pages users land on after taking an action in a marketing campaign, such as clicking on a pay-per-click (PPC) ad or a marketing email. These pages typically have one goal: lead generation. They collect a user’s information, such as their email address and/or phone number, and in exchange, the user gets something of value—typically, a free resource (like a newsletter) or free trial. 

When properly optimized, a landing page is an incredibly value marketing and lead generation tool that marks a crucial touch point in the customer journey. According to HubSpot, nearly 1 in 10 people (10 percent) who find themselves on a landing page will become potential leads and, eventually, potential customers. Ecommerce brands looking to boost their lead generation efforts and feed their sales funnels should focus on the design and optimization of their landing pages—services an eCommerce SEO company can provide. 

An agency can help e-commerce brands create and optimize their landing pages by: 

• Writing compelling copy.
• Creating strong calls-to-action (CTAs).
• Crafting free resources that attract leads (newsletters, eBooks, webinars, etc.).
• A/B testing copy, design elements, and other page elements for optimal performance.
• Naturally incorporate the keywords you wish to target in copy.
• Checking page speed and fixing if needed.

7. An eCommerce SEO agency will help craft a content marketing strategy

When talking about SEO for e-commerce, a viable strategy that can boost a business’ online ranking is doubling down on content marketing. Content marketing is a marketing strategy that features the creating and distribution of digital content. Ecommerce brands can use content marketing to increase brand awareness, boost their SERP rankings, and show their value to customers and prospects. 

Elements of content marketing include: 

• Blog posts 
• Social media posts 
• Infographics 
• Free resources 
• Videos 
• Podcasts 

An eCommerce SEO agency will assist with the planning, creation, and execution of a business’ content marketing strategy. This includes cataloging what you already have, seeing where content opportunities lie, and evaluating which channels (website vs. social media, email, etc.) are best for distributing that content. 

Why should e-commerce businesses care about content marketing? Well, let’s look at some statistics to paint a picture. According to HubSpot, more than 50 percent of marketers who utilize blogging say it’s effective, and 10 percent say it has the biggest ROI. And, according to Semrush, who conducted a survey among content marketers, 45 percent of respondents wanted to increase brand awareness through content marketing in 2022, and 37 percent want to get more traffic to their site. 

Ecommerce brands can achieve similar goals by working with an agency to plan and execute their content marketing plan. The best part? You can hone in on organic inbound traffic, meaning leads can come to you. 

8. An eCommerce SEO company will assist with link building

Another advantage of working with an eCommerce SEO company is that you get assistance with your link building strategy. Link building is a strategy that involves websites obtaining links from other websites, meaning those other websites link to their web pages. For example, a website may link to another website if it’s being used as a source, or if it’s a product, it may be linked in a shopping roundup. 

What’s the advantage of having a link building strategy? Think of getting links as getting points in the eyes of search engines. The more points (links) you get, the higher your score (Domain Authority) is. The higher your score is, the more trustworthy and legitimate you look to search engines. As such, the search engines will be more likely to rank your website and pages higher on the SERP. 

How does an eCommerce SEO agency play into this? An agency can: 

• Spearhead link building outreach.
• Create content that other websites will see as valuable and, therefore, link to.
• Evaluate where there are internal linking opportunities, meaning you interlink your own content and pages.

9. An eCommerce SEO agency will create a smart PPC strategy

A PPC strategy is an online paid advertising strategy which has businesses pay each time their ad is clicked. While an organic strategy pays off, it can take time to build out the content and see the results. On the other hand, you can get results quicker with a PPC strategy—but it will, of course, cost you. 

When money’s in the mix, it’s important to work with professionals who understand the ins and outs of PPC advertising and know which strategies will help you achieve your goals. That’s why working with an eCommerce SEO company that also helps with PPC ads can be a game-changer for your e-commerce business. An agency can: 

• Set up and manage PPC campaigns.
• Design ads and write copy.
• Conduct keyword research for relevant search terms to target via PPC.
• Analyze your results and report on key metrics.

10. An eCommerce SEO agency will plan key email marketing initiatives 

When it comes to lead generation and lead nurturing, one of the best channels e-commerce businesses can utilize is email. When done right, an email marketing campaign yields impressive results—according to Oberlo, you can expect to make a whopping $42 average return for every $1 spent on email marketing. 

That kind of return doesn’t just come magically, though. It takes: 

• Strategic lead generation
• Audience segmentation 
• Email nurturing 
• Data analysis 
• Copywriting 
• Email template design.

Since email is such a valuable owned channel you can capitalize on, it only makes sense to have an eCommerce SEO agency help maximize your email efforts. An agency can help you set up and monitor abandoned cart campaigns, flash sale campaigns, product launches, newsletters, and more. An agency will also evaluate these campaigns and make strategy recommendations based on data. 

11. An eCommerce SEO agency will help maximize conversion rates 

Yes, one of the goals of an SEO strategy is to increase organic traffic to your e-commerce website—but another goal is to maximize your conversion rates. By conversion rates, we mean a user taking an action after they get on the website (purchasing a product, signing up for a newsletter, etc.) 

Getting eyeballs on your website is only the beginning. An agency will utilize copy, design, testing, and data analysis to delight users into taking action with your brand. From there, you can nurture them depending on where they are in the customer journey. 

Final thoughts about eCommerce SEO agencies

Ecommerce brands have plenty on their plates, and admittedly, coming up with an SEO game plan can seem daunting. Luckily, working with an eCommerce SEO agency gives brands like yours the best of both worlds: you get to pass the SEO buck off to the professionals and see the results come in, saving you valuable time and resources. If you’re ready to capitalize on eCommerce SEO and grow your brand organically online, contact Mediaboom today—we’d love to discuss taking your brand to the next level.