Month: July 2021

As a plastic surgery practice, building your clientele and boosting your reputation might be at the top of your list of things to accomplish. With all of the advances in technology and social media platforms over the past decade, creating a marketing plan to help you check those items off of your to-do list has never been easier.

Constructing a marketing strategy for your plastic surgery practice does not have to be complicated. With a little research and attention to detail, you can position your practice as the top choice amongst your target audience. 

Keep reading below for 7 underused tips to help you successfully market your plastic surgery practice.

What is Plastic Surgery Practice Marketing?

Marketing for a plastic surgery practice will increase awareness, enhance reputation, convert ad-clicks into clients, and potentially aid in increasing revenue over time. By using digital advertising and/or social media marketing, the target audience can have a first-hand look at the procedures and results offered by medical professionals.

Creating blog posts, videos, before and after photos, and having an active social media presence will help you appeal to future clients while building the trust and personal connection between you and your existing clients.

How Can I Get More Cosmetic Patients?

Unfortunately, there is not an “easy” button that you can click to magically bring more clients through your door. However, you CAN convert ad clicks into leads and video views into consultations. There are 3 ways to help you achieve this goal:

• Build a website with a blog.  It is one thing to have a website, but you raise the stakes when you have a website that has educational and informative content. By utilizing a blog format, you can highlight procedures and services, raise awareness, and keep your clients in the loop with everything happening at your practice. Building your reputation as a trusted source for cosmetic enhancements through blog posts can help you bring in more patients.
• Be active on social media. The easiest and quickest way to update your current clients and appeal to new clients is by utilizing social media to get your content out to the masses. You can post short updates with links to your website, or even post something as small as an “out of office” announcement. When you are active on your social media accounts, you are bound to get more followers, likes, and comments which can be converted into more patients in your office.
• Utilize paid social media advertising. Pay-per-click (PPC) advertising is an avenue you can explore to help you gain leads while you are sleeping. Most social media platforms offer full-service options to take you from creating the content to analyzing real-time results on who your ads are reaching. You can target your ads to specific demographics and stay within your budget to gain more clientele.

Learn more on how to optimize your Facebook page to maximize exposure and appeal to your target audience.  You can apply several of the tips listed in that article to all of your social media platforms and your website to keep people engaged and build awareness for your practice.

Tip #1 – Have Previous Clients Promote Your Practice

Promoting your plastic surgery practice does not have to be a costly endeavor. Sometimes word of mouth, especially when the experience is exceptional, can have a larger return on investment than traditional or social media advertising.

The key factor is the customer experience. Esteban Kolsky, an expert in customer service strategies and founder of ThinkJar, states in this Slideshare presentation that 72% of consumers will talk about their positive experiences with 6 or more people. On the flip side, if a bad experience is had, 13% will tell 15 or more people.

You can always ask clients to leave a review after their visit, however, that might come off as phishing for compliments. If you want your clients to promote your practice without any hassle, consider trying out one of these options:

• Implement referral programs.
• Connect with them on social media.
• Have them sign up for newsletters.

If you shift a little more of your focus to a positive customer experience you are likely going to see an uptick in retention, and also an increase in first-time clients.

Tip #2 – Target High-Value Clients

In the world of plastic surgery marketing, knowing your target audience is key. When it comes to plastic surgery, it is likely that your clients either have a little bit of disposable income, or they have been dreaming about augmenting their bodies for quite a while.

Aim your marketing towards mature and wealthy clients.

You can tailor your marketing plan to fit a certain demographic based on the services you offer and the need for those services within your target audience, but you have to be aware of how to successfully market to each generation.

Likewise, when trying to appeal to a wealthier clientele, keep these things in mind:

• Use high-quality products.
• Prove you are an expert in your field.
• Be willing to spend a little more money to attract quality clients.
• Offer a money-back guarantee.

Converting these clients into repeat customers is the goal, and you have to be willing to play the long game in keeping them satisfied.

Have a customer avatar. 

You might be asking yourself what a customer avatar is. In short, it is a snapshot of your ideal client. If your plastic surgery practice has been around for a while, you likely already have an idea of who your typical client is, but you can take it one step further by drilling down the specifics to help market to that person more effectively.

Forbes says “you don’t really create an avatar, you discover it.” 

To discover your customer avatar, you need to do a deep dive into the following item:

• Demographics, i.e., age, gender, marital status, location, occupation, income, education.
• Customer’s Goals and Values
• Sources of Information, i.e., books, blogs, gurus, etc.
• Challenges and Pain Points
• Objections to Services

There are several customer avatar templates, like this one from Einstein Marketer, that can help serve as a guide when you are discovering your ideal client.

Tip #3 – Ease Fears

Chances are that first-time clients might be a little apprehensive when it comes to plastic surgery. However, you can try to ease their fears and build trust before they walk through the door with your marketing strategy.

• Offer free Photoshop consultation. When a potential client sees that you are offering a free Photoshop consultation, it might help to lower their guard and make them more inclined to trust you. Sometimes, clients are just looking around to see what options they have, and while other practices might charge for a consultation, you can set yourself above the competition and help guide the client to choose you for their surgery.
• Show similar client testimonials. There is almost nothing more appealing than seeing the results you are wanting for yourself displayed successfully on somebody else. By having side-by-side comparisons or even a short video of a previous clients’ experience and results, you are assuring the potential client that they can trust you when they want to go under the knife.

Trust is key. Provide proof that they can trust you and your work will speak for itself. 

Tip # 4 – Relentlessly Pursue Reviews

With the onset of review websites such as Yelp, Trip Advisor, and Google Reviews, it is likely that before somebody steps foot in your office, they are looking for reviews to get a gauge on how previous clients feel about their experience with your practice.

According to Local Consumer Review Survey, 87% of consumers read reviews for local businesses and only 48% would consider a business with under 4 stars.

From the consultation to the operation to the post-op check-ins, you want to make sure you are providing excellent customer service. Do not let a client slip through the cracks and have a negative experience, and if they feel like they have been treated sub-par, do your best to mitigate their feelings.

If they have a great experience, encourage them to leave reviews. Oftentimes, if they give you permission to share their story, you can post on your website or social media which leads to shares and conversations that they can be a part of.

A few other habits you can incorporate into your client experience to encourage reviews are:

• Send out emails or texts after the appointment.
• Call a month later to check up on them.
• Respond to reviews you receive.

You do not want to overwhelm the client, but they need to know you are still actively a part of their experience. When you are marketing to higher-end clientele, giving them the VIP treatment helps with retention and client recommendations.

Tip #5 – Have a High-Converting Website

Your website is going to be one of the most useful tools in your plastic surgery marketing plan because it will speak volumes for your practice without you have to physically speak to a client. You can create several calls to action to help guide clients in their search for trusted information.

• Ask for emails. There are a couple of ways you can go about asking for emails. You can have the client subscribe to a client newsletter for updates, or you can have them submit any questions they might have via the email form so that you can respond to their questions/comments/concerns.
• Have a strong call to action.
• Write helpful blog posts for strong SEO. Check out this article on how to maximize search engine optimization by utilizing branded and non-branded words. Your blog posts can be picked up in search results and displayed at the top of the results if you choose your words wisely.

By giving clients an opportunity to connect with you through your website, you are setting yourself up to have a higher conversion rate when it comes to site views.

Tip #6 – Build Native Paid Media Campaigns

Scrolling through social platforms and being inundated with ads is something that has become normal in this digital age. But what happens when you create a campaign that feels more organic? Not only does it build trust, but it also shows clients you care about the content they are consuming every day.

• Ads should feel like a real post, not an ad. Do not overdo it, if you are trying too hard, clients will likely keep scrolling past your ad. If you create content that is short, to the point, recognizable, and relevant, they are likely to stop and give it a second look.
• Keep your retargeting ads fresh. When it is time to refresh your campaign, make sure your ads stay consistent with your brand and in tune with the current trends.

Check out our article that highlights how to utilize Facebook marketing and create the best ad to engage the most customers

Tip #7 – Be Extremely Consistent with Your Branding

Your brand is the backbone of your plastic surgery practice marketing strategy. You have to know the ins and outs of your brand in order to market efficiently so that you can stay consistent and recognizable. So where do you start?  Try starting with a brand guide.

Have a brand guide.

You need to have an answer to each of these questions to fully understand your brand’s persona and how you should move forward with your marketing strategy for your plastic surgery practice.

• What is your mission statement? What are you offering and where do you want your brand to go?
• Who is your target audience? What have you discovered when creating your customer avatar?
• What type of personality does your brand have? What 3-5 adjectives describe the brand?
• What colors and fonts will you use? Will you be bold or classic?
• What is your logo? How will people recognize it is your practice when scrolling through the internet?

Your brand can change over time; however, the key is to stay consistent. The more exposure you have, the more that customers will recognize your company across the market and on social media. Our blog post about brand marketing can help you to discover your mission statement and how to implement it across your strategy.

Conclusion

Drawing in new clients, and retaining old ones, is a goal for most plastic surgery practices. Developing the human touch and implementing it throughout your plastic surgery practice marketing strategies will help you achieve your goal of expanding your clientele and keep your existing customers coming back for me.

Don’t be afraid to try out new techniques to keep your clients engaged. You never know what works if you don’t try it out!

Contact now Mediaboom to boost you plastic surgery practice marketing.

According to Plastic Surgery.org, in 2020, the total number of cosmetic surgery procedures performed in the United States was 2,314,720. Plastic surgery, like many other industries, is likely to surge in post-pandemic times. This is a great time to focus on your plastic surgery clinic’s content marketing. How can you use content marketing to gain new clients?

Content marketing for plastic surgeons can grow your audience by increasing your website traffic, expanding your email list (through using lead magnets like checklists), and boosting your social media presence. 

In this informative article, we’ll talk further about how your plastic surgery clinic can use content marketing to educate, inform, and sometimes even entertain your audience. With plenty of best practices ahead, you won’t want to miss it. 

What Is Content Marketing?

When most people think of content marketing, they imagine written content like blog posts and articles. That is indeed one form of content marketing, but it’s far from the only one. From visuals like infographics and videos to webinars, these all count as well.

Content marketing is when you produce and then share content with the intention of drumming up interest in your cosmetic services. Companies in all niches and industries use this form of marketing, so content marketing for plastic surgeons is a must as well. 

The Benefits of Content Marketing

If your plastic surgery firm is on a tight budget right now, you might not want to put a full-fledged effort into content marketing. This area of marketing is worth funneling your dollars into though for a multitude of reasons.

Here are the benefits of content marketing for plastic surgeons.

Build Brand Awareness

How strong is your plastic surgery brand? If you think it could be better, content marketing can help your clinic increase its brand awareness. When more people know about your plastic surgery clinic, your audience grows. The clients you develop could be longer-term.

One of the biggest benefits of brand awareness is how it can lead to word-of-mouth marketing among your clients past and present. When someone has a good experience with a company, they typically want to tell people about it. This is free marketing for you, and it’s effortless to boot.  

Create More Trustworthiness

Getting plastic surgery is not like buying a pair of shoes or a box of cereal. Before deciding on a clinic to do the procedure, most of your clients will probably research extensively. They’ll look at before and after photos, read doctor profiles, and review quotes.

If a client feels like they can’t depend on your services, then you’ll lose their business. Since a client is trusting their health and their looks to you (and, in a way, their self-esteem), you want to do whatever you can to make your plastic surgery firm look as trustworthy as possible.

Content marketing for plastic surgeons is one of the best ways to increase that trust. The style of content you produce is key here, though. You can’t write salesy content, as that doesn’t make a client trust you.

Instead, you want to educate the client, filling in gaps in their knowledge. For example, perhaps you make a video about pre-surgery recommendations, or you write a blog post about post-op swelling and how long it will take for it to go down. The content must be valuable above all else. 

Boost Web and Social Traffic

Another perk of content marketing is that your social media and website will get more eyes on them than perhaps ever before. The blog posts you write and then share on social media will direct users back to your website. If you have a well-timed pop-up with a lead magnet, then you can get website visitors to opt into your email list. Then you’d begin the conversion process.

Your social media accounts will also begin growing. Every company needs a booming social media presence these days, including plastic surgeons. According to marketing resource Rev Local, you want to post at least one to two times per day on most social media platforms.

If you’re wondering what to post, your own content is one such way you can fill your feeds. (We also recommend sharing relevant, valuable content from other sources and crediting them). Actively posting on social media is a good way to increase your followers, as is interacting with them such as replying to comments and messages. 

Increase Referral Traffic

One aspect of content marketing for plastic surgeons to consider is guest blogging. You’d find other experts in the medical community and ask if you can write for their blog and vice-versa. The referral traffic you can earn from guest blogging makes it worth your while.

This traffic comes from the other medical expert’s audience, which is similar enough to your own that you could convert some of their clients. 

Develop a Sense of Authority

We talked before about building trust with your clients. One of the best ways to do that is to increase your plastic surgery clinic’s authority. This requires you to position your clinic as the expert in plastic surgery.

Perhaps you write a whitepaper on a cosmetic surgery topic, or you do a study. In addition, responding to questions on sites like Quora or LinkedIn can help make your plastic surgery clinic look more authoritative. 

When your potential clients realize that you wrote that big paper on cosmetic surgery that’s been floating around, this increases their trust in you. Establishing your clinic as an authority is also a free way to market yourself. Medical firms and companies of all sizes will share your whitepaper or report, crediting you and putting your name out there. 

Cultivate More Qualified Leads 

The last reason to choose content marketing for plastic surgeons is to increase the quality of your leads. A content marketing plan is already going to direct or redirect traffic to your website, as mentioned before, but the leads who click a social media link to visit your blog are more qualified than the leads who look up “plastic surgeons ‘location’” and randomly find you.

Qualified leads are typically more educated about your services and could be readier to buy as well. You still must nurture qualified leads to convert them into clients, but the process of doing so may be more abbreviated. 

Types of Content for Plastic Surgeons

You can see the value of content marketing for plastic surgeons, but which type of content should your clinic start with? Let’s go over the different content types so you can begin to formulate your marketing strategy. 

Articles

Blog content and articles will be part of the backbone that is your content marketing strategy. More than likely, you yourself won’t write this content, but you might hire an in-house writer or contract freelance writers to produce written content for you.

Business analytics platform Databox states that the perfect length for content in the early 2020s should be between 1,500 and 2,000 words (like this post). However, what matters far more than word count is the type of content you’re producing.

Anyone can write a 500-word fluff piece, but if it provides no value to the reader, then it won’t have its intended effect. You also must beware of keyword stuffing, which is cramming the same keyword into an article.  

Not only does keyword stuffing read as robotic and stilted to your audience, but Google likely penalizes the behavior as well.   

How often should you publish blog content and other articles? The answer varies depending on your industry and your audience. We recommend posting at least once weekly. If you want to post more often than that, such as three to even four times per week, then listen to your audience’s feedback. They’ll let you know if they appreciate so much content.

Some companies even publish daily, but again, it depends on your audience. The last thing you want to do is turn your audience off with too-frequent content posting. 

No matter your content schedule, an editorial calendar will help you plan which topics you’ll discuss, what’s being written, when it’s due, and when it’s going to be published. This way, even if there’s a holiday or your writer has to take a week off, you shouldn’t be left scrambling for content. 

Videos

Content marketing for plastic surgeons is not complete without video, which might be the most popular form of content marketing at current. According to video production company Lemonlight, message retention is very high when people view videos, up to 95 percent. 

Another video company, Wyzowl, says that most video marketers, 94 percent, believe that video helps their audience better understand their services and/or products. 

Today, you have more platforms than ever for hosting videos. You can upload short clips on Twitter or Instagram, live stream on Facebook, or record and upload longer video footage on YouTube. 

Although it can be a little intimidating to get in front of the camera, producing video as part of your plastic surgery clinic’s marketing plan is advantageous. You can increase social media traffic and build trust among your clients with video marketing.

Best practices to succeed with videos

Here are some best practices to succeed at recording and distributing videos.

• Know your goals: Like you don’t sit down and write a blog post without a clear goal in mind, you can’t just idle in front of the camera without a goal when making a video. Before you hit the record button, determine what your goals are.
• Write a script: Your video needs a script. This will give you talking points to cover as well as help your team predict how long the video will be.  
• Have good lighting: Lighting is everything when making videos. Natural lighting like sunlight is best, but it might not always be available. If you must use artificial light, choose soft light sources, which have fewer shadows. Never use overhead lighting or the light will cast some strange shadows on your subject.   
• Choose a clean background: You want your audience to pay attention to your message, not the background of your video. You don’t have to use a plain white wall but keep the background simple and clean. 
• Be natural: This is admittedly the hardest part of recording a video, but the most necessary. If you read your script word for word, it’s going to come across as too fake. Be natural, be authentic, and try to have fun!
• Edit sparingly: Almost every video requires some editing, and it’s fine if yours does too. Limit the over-the-top editing and zany transitions. These effects detract from your message.  

eBooks

Do you have a topic you want to delve into that’s longer than 2,000 words? Then you should write an eBook, which is our next type of content marketing for plastic surgeons. An eBook should read like any fiction or nonfiction book with chapters. 

Writing an eBook is like producing other long-form content. You still want to introduce stats and figures to back up any claims you make. You need a consistent tone from the beginning of the book until the end. If you can find some free stock photos to add between chapters, that’s not a bad idea, but it’s not mandatory.  

You can sell your eBook when it’s finished or use it as a lead magnet. For instance, if a website visitor signs up to your plastic surgery email list, they’d receive two free chapters of your eBook. 

Checklists

Your plastic surgery firm can also produce checklists. Using the example from before, you can write a pre-op or post-op checklist so your clients know how to prepare for their cosmetic surgery. These checklists can also become lead magnets to increase opt-ins. 

Guides

Does your plastic surgery firm have the ultimate guide to liposuction or breast augmentation? Then publish it! The average length of a guide is around 3,000 words, so this is longer-form content, but it’s also high-value. 

As you did when writing blog content or an eBook, you need to put a lot of research into your content. Know who your audience is too. For instance, if your plastic surgery firm wrote the ultimate guide to liposuction, then this would be aimed at other surgeons rather than plastic surgery clients. 

Templates

Here’s another form of content marketing for plastic surgeons: templates. Your template might include cosmetic surgery techniques, post-op care, or other tips and tricks from your industry. This too makes a great lead magnet. 

Webinars

You can also share your wealth of cosmetic surgery expertise by hosting a webinar. Your audience would likely be other medical experts rather than your clients. To attract interest in your webinar, email your mailing list. 

Do be aware that more people will probably express interest in your webinar than those who will attend, especially if your webinar isn’t free. Even if your webinar doesn’t attract the audience or income that you were hoping for, you have other opportunities to earn from the webinar.

You might charge for replays of the webinar. You can also produce a transcript and sell that.  

Before and After Photos and Videos 

Of all the content marketing for plastic surgeons, before and after photos or videos might be the most effective. Every potential client wants to see how you could change their face or body and thus their life, and before and after photos exemplify that.

Conclusion 

Content marketing for plastic surgeons can increase your web traffic, boost your sales, grow your qualified leads, and increase client trust. With the many types of content marketing at your disposal, your plastic surgery clinic can create a successful marketing plan.

If you need help along the way, our marketing pros at Mediaboom are ready to assist. Our digital marketing agency specializes in website services, design, and marketing. We work with plastic surgery clinics like yours to achieve their marketing goals.

Plastic, cosmetic, reconstructive, and other services seek to gain their hold in their respective market area. Alternate customers weigh their decisions toward factors like pricing, comfort, and advantages, making the situation even more competitive. 

If you’re a cosmetic surgery provider, you have to turn up with more authority across different online platforms to grab your audience’s attention, build trust, and gain more clients through proven cosmetic surgery advertising strategy.

Cosmetic surgery advertising strategy – here’s 12 tips to help you stand out:

1. Your Website and Branding
2. Content Marketing
3. Paid Advertising
4. Optimize Your Website
5. Online Reputation And Reviews
6. Targeting Potential Clients
7. Email Marketing
8. Business Listings and Directories
9. Online & Offline Tactics
10. Schema Markup
11. Research Competitors
12. Remarket Your Services

Why Do You Need These Strategies?

You’ll always need these strategies to stand out in your new cosmetic surgery business or kick start the existing one. These strategies will help you in the following ways:

• These strategies will help increase your website traffic
• They can help you to reach your prospective clients  
• Accentuate brand awareness among the locals and beyond!
• By following the strategies, it will be easier to target new customers 
• They will convert website users to clients

Top 12 Cosmetic Surgery Advertising Strategies

These cosmetic surgery advertising strategy will not only help you make more money but also makes your job a whole lot less complicated.

So without further ado, let’s jump right into them.

1. Your Website and Branding

Wherever prospective clients hear about you, they’ll search online and finally end up on your website to explore more. Therefore, your website must be persuasive enough to compel visitors to take action. 

It should be visually and layout-wise clean and straightforward, and it should express your value proposition. 

Before and after photos, you should prominently display patient testimonies and any specific honors and certifications references on your cosmetic surgery marketing website.

After this, a branding method comes out in cosmetic surgery advertising strategy! 

Branding is a method of raising awareness about your product or service.

A branding marketing strategy is unlikely to result in a client contacting you for a plastic surgery consultation. But it can take them into your marketing funnel and optimization and a load of traffic.

2. Content Marketing

If your site is the vehicle, then the content is the wheel that allows it to reach its potential customers. Publishing helpful, educational, and entertaining branded content is an incredible way to increase your site’s chances of ranking for keywords in searches. 

It also contributes to the development of your brand as a plastic/cosmetic surgery expert. Make a blog page on your website and provide meaningful and relevant content like blog articles, case summaries, graphics, and videos. 

Videos are expected to cover more than 82 percent of internet traffic from customers by 2022. 

Plastic surgeons have a distinct quality for video marketing because it is easier for new prospective patients to emotionally connect with former patients by listening to a story about someone’s cosmetic surgery journey instead of reading it.

In your blog postings, attempt to obtain additional visibility by taking advantage of content marketing opportunities and releasing your content on different social media platforms.

3. Paid Advertising

The Small Business Administration suggests spending 7 – 8 percent of your annual revenue in advertising if you’re making under $5 million in one year.

So, local search organic rank techniques are an excellent way to reap long-term benefits; but, you cannot always rely on organic approaches in the big world of cosmetic surgery advertising strategies. 

Here is when Google’s Pay-Per-Click (PPC) service comes into play. PPC is the process of bidding on Google Ads’ auction system to display ads for relevant and high intent local search keywords. 

The competition will set your budget and ad placement. In addition, you have complete control over your site’s local search ranking with PPC.

4. Optimize Your Website

According to Oberlo, Google processes more than 3.5 billion searches per day. Furthermore, intergrowth confirms that 68% of online experiences for customers initiates from a search engine. 

Furthermore, more than 80% of purchases on online stores come from organic traffic. 

These are just hardline facts, and there’s plenty more that confirms that having a ranked website is important to survive in the present online world. 

One of your primary objectives should be to optimize your website on the first page of search results when clients in your region search for your services. Local SEO strategies can help you rank for your focus keywords easily. 

Local SEO includes directory listings, maintaining NAP (name, address, and phone number) consistency, location pages, local content, online reviews, local link building, social media community management, etc.

5. Online Reputation And Reviews

Reviews and reputation play an important role in the decision-making process of your prospective customer. That is why you must collect as many reviews as possible, as it is a significant part of cosmetic surgery advertising strategy. 

If your service is outstanding, you will receive primarily favorable feedback, which will help your reputation. However, because no one is faultless, you may get a few negative reviews, which can harm your internet reputation. 

Using an online reputation management solution may help you manage all parts of online reviews. That includes collecting, forwarding to review sites, responding, and even analyzing them to learn more about your service and the overall client satisfaction.

6. Targeting Potential Clients

Your perfect prospective audience is grown and affluent enough people to devote time, money, and attention to accept your services. This practice is known as one of the best cosmetic surgery advertising strategies due to its vast results.

Facebook is the ideal platform for reaching out to your new clients. In addition, Facebook’s targeting choices extend outside demographics. Annual income level, marital status, dating interests, shopping habits, beauty product interests, and purchases are just a few of the many choices available for you. 

Not just Facebook, but there are so many other platforms that allow you to target potential customers based on various criteria, including their income level.

Demand for plastic surgery was high in 2019. However, it fell in 2020 due to the corona pandemic as the American Society of Plastic Surgeons announced that the figures in 2020 were almost 2.3 million for cosmetic surgery. 

So, now there are again so many clients waiting for your services!

7. Email Marketing

Many people make the misbelief that now email is outmoded and worthless. But this is not true at all!

Email marketing is one of the powerful cosmetic surgery advertising strategies when utilized correctly. Use your email marketing strategy with your website and social media to run a successful cosmetic surgery campaign to prospect your audience effectively. 

Here are some more points to remember as you prepare to send your following email:

1. To highlight one-time specials, you can send out group emails.
2. Use a solution that provides detailed analytics, including conversion rates. Because it is critical to know how many people have read your email and what percentage have clicked on your links.
3. Remember that it is significantly less expensive to keep clients than to find new ones.
4. Provide discounts to clients who have demonstrated their dedication to your service.
5. You can also segment your email and target it to specific groups. For example, you can target readers based on their age, procedure type, background, and other factors.
6. Make sure that you are sending your email to a real person. 

8. Business Listings and Directories

Maintaining consistency of your information across 100s of internet directories is not a feasible use of your or your staff’s work. 

Having accurate information ensures that all customers receive the same company information, such as your practice’s name, phone number, and address. 

Consistent business listings and directories are vital in cosmetic surgery advertising strategy to improve the recruitment of clients. Therefore, you must have a strong internet presence and use online marketing to get your more dream clients.

9. Online & Offline Tactics

As we move on to discussing offline & online cosmetic surgery advertising strategy alternatives, keep in mind that online promotion should be your top goal. 

In the long term, it is simply more cost-effective. With that said, you should keep your eyes out for offline prospects. You should concentrate your efforts on techniques that are most relevant to your specializations and the demographics of your clients.

Here are some online and offline tactics to market your cosmetic surgery services persuasively:

• Display Ads
• Native Advertising
• Re-targeting
• Television
• Radio
• Print Ads
• Billboards
• Social Media Ads
• Mobile Ads
• Direct Mail

10. Schema Markup

Structured data is information added into a webpage to enable search engines to understand the content better. This information is commonly known as “schema markup.”

There is schema markup for medical organizations, clinics, and, more recently, cosmetic surgery. Yoast SEO and RankMath plug-ins make it simple to apply schema on your website, but you must know what you’re doing.

In this cosmetic surgery advertising strategy, you may need to hire an SEO expert to apply the suitable schema on your cosmetic surgery website.

11. Research Competitors

Identifying your competitors, assessing the strengths and weaknesses of their products and services are all part of competitive research. 

By examining your competitors, you can determine how your products and services compare and what kind of risk they pose to your firm. It also helps you identify industry trends that you may miss.

The following are four advantages of conducting competitive research:

1. Recognize Your Market. The ability to recognize and predict trends in your market helps to increase the consumer value proposition. This is an important aspect of competitive research that you should keep running at all times.
2. Improving Your Marketing Strategy. Your customers are interested in how your product or service will improve their lives. Suppose customers are going to go to one of your competitors, most likely because the firm does a better job of benefiting the client base or because the company is a superior product. Competitive research enables you to understand why clients choose to buy from you or your competitors, as well as how your competitors promote their products. 
3. Identifying Market Inefficiencies. When you conduct competitive research, you examine your competitors’ strengths and flaws. When you look at the data, you’ll notice that there is frequently a part of underserved populations. This could place your company in an advantageous position to reach such clients.
4. Making Plans For The Future. This is an important benefit of competitor research in cosmetic surgery advertising strategies. It can help you develop a strategic plan for your company. This includes improving your product or service, employing more efficient techniques to increase prices, and rising product advertising.

12. Remarket Your Services

Potential plastic surgery patients do not usually change on the first visit to their website. They may forget about you until they are ready after considering other possibilities. With remarketing, you can be at the forefront of their minds throughout their research process. 

When users visit your site, a cookie or pixel (a bit of code) is placed on their system by their browser, allowing you to display ads (including Facebook ads) on each site. In which they enter from time to time from the same browser.

Pro-Tip 

Provide Quality Services as Marketing Done by Satisfied Customers Has no Match!

You can only do it by giving quick responses and upbeat services to clients. Make sure that their requirements are addressed in a way that reflects well on your business. By offering these quality services, you will get most of your hard work for sure!

In Conclusion

The time has come to extend your business! However, simply depending on your superior methods to attract more people cannot guarantee development, especially when competitors in your area promise the same, even not better, service. 

So, let’s your business and take it to the next level! Follow the above cosmetic surgery advertising strategies to keep ahead of your competitors.

Contact now Mediaboom to boost your cosmetic surgery advertising strategy.