Hotel Marketing Strategies – Supercharge Your Bookings

Discover how to implement successful #HotelMarketingStrategies and the most effective ways to attract guests to stay with you. Read more!

Implementing successful marketing strategies is key for the survival of both business and leisure hotels and is the most effective way to attract guests to stay with you. 

What are Hotel Marketing Strategies? 

Hotel marketing strategies cover a broad spectrum of activities that are all designed to drive more traffic to your hotel. This can include maximizing visibility on social media, improving Google rankings, updating your website, and sending targeted emails, among other strategies. The aim is to put your hotel at the forefront of the customer’s consciousness and make it more appealing than your competitors.

If you want to employ some new hotel marketing strategies to attract more clients and secure an increased rate of booking, consider the tried and tested methods below. These strategies are designed to improve brand awareness, drive more visitors to your website, and ultimately result in you making more sales. Sounds good? Of course, it does!

Beautiful and Strategic Website

The days of travel agent brochures are long gone, and instead, your website serves as your digital catalog for prospective customers. For this reason, it is absolutely vital that you have designed a website that accurately represents your hotel and the message you want to convey to visitors. 

A luxury boutique hotel with a boring and basic website is not going to fill people with confidence that they are going to get a luxury experience at your venue. Your website needs to be sleek, visually attractive, and functional. It is absolutely worth every penny to pay a professional web designer to build a website for your hotel because your website is essentially the middleman between you and your customer. 

Even if you have a number of excellent hotel marketing strategies to drive traffic to your website, this will be a wasted effort if people don’t want to stick around on the website and immediately look elsewhere. 

Build for Great SEO

SEO stands for search engine optimization, and this is a vital component of building a successful website. Effective SEO will see your hotel listed among the top results in a Google search. Having a stunning website isn’t much use if you find yourself on page 5 or 6 of search engine results because most people won’t scroll that far through. 

Focus a proportion of your marketing budget on implementing SEO in your website. This is an ongoing strategy that you need to keep on top of if you want to stay high up in Google rankings.

Optimize for Mobile

The vast majority of people book their vacations on smartphones or tablets. They scroll through hotels and booking websites while waiting for a train, eating breakfast, or using the bathroom. This means that having a website that has been optimized for mobile use is essential. 

Mobile optimization involves ensuring a mobile user has an excellent experience on a website, including adjusting content to fit smaller screens and adapting the flow of the content. If a mobile user cannot access parts of your website on their smartphone, they will simply find an alternative hotel website that works well on their device. 

A website that has not been optimized for mobile is one of the key ways businesses lose customers, so this is a hotel marketing strategy that should not be overlooked. 

Speed over Style

We are living in a time of convenience. We know what we want, and we want it now, or ideally yesterday! If your website is slow to load, then don’t expect visitors to sit around and wait. Prioritize a website that runs smoothly and efficiently, even if this comes at the cost of style. 

The marketing specialist is managing the hotel's online reputation

Reputation Management

Managing the reputation of your hotel both during a client’s stay and afterward is an important part of marketing, which allows you to build relationships and exhibit your hotel’s excellent customer service. A customer who feels valued, appreciated, and listened to, is much more likely to return and recommend your business to friends. 

Prospective visitors who are reading reviews will be able to gauge the level of customer service they can expect to receive if they stay with you, so this is one of the easiest but very effective hotel marketing strategies. In fact, a research study by TripAdvisor found that 79% of travelers found that reviews were more useful when they had received a personal response from the hotel management, indicating that review responses are a key marketing opportunity that can have a big impact.

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Send Out Emails or Texts after Each Visit

Following up with a client after they have stayed at your hotel gives you the opportunity to resolve any issues and listen to feedback. This is a key learning opportunity for your business, but it also allows you to display your thorough commitment to customer service and also keep your brand awareness high.

Respond to Reviews You Receive

Any reviews posted online about your hotel, whether positive or negative, should receive a personal response. This is an opportunity to thank visitors for their stay and take on board any constructive criticism. 

You should also remember that any response you make can be witnessed by other viewers, so use it as a chance to display how well your hotel resolves conflict or show the appreciation that clients have taken time out of their day to rate your hotel. This will help to define your hotel brand and show visitors that you value them.

Reward Guest Loyalty

You can help to entice past visitors back to your hotel by offering loyalty schemes. This can be a percentage saving on their next trip or a points system where they can accrue awards based on how many nights they stay. 

This is a great hotel marketing strategy to build a loyal customer base, as they will keep coming back if they feel like they are getting something in return. You should also market any reward programs to lure new customers to your hotel and use this as an opportunity to show customers that you appreciate their business. 

Nice Branding

Branding is all about creating an identity for your hotel. To do this, you need to understand what your customers want and how you’re going to give it to them better than anyone else can. Ensure you develop a cohesive brand that will be easily recognizable and memorable: learn more about hospitality branding!

Promote a Lifestyle, Not a Hotel

While you want to define your hotel brand to appeal to the right audience and create a distinctive identity, remember that people will buy into a lifestyle more so than a building with bedrooms in. This is especially true when marketing your hotel on social media, but it also goes for website content. 

Tap into a desirable lifestyle that will appeal to your target customers. For example, you could focus on images of happy couples enjoying luxury bottles of wine in your restaurant rather than close-up images of the bed linen.

Have a Target Audience

Knowing your target audience is key to successful branding. Most hotels won’t appeal to everyone, and that’s okay. Instead of being semi-relevant to a broad range of people, concentrate on being perfect for a certain type of person. Budget hotels could promote local festivals and proximity to public transport, while more upmarket hotels might want to make a point of nearby golf courses and fine dining restaurants.

The hotel marketing department is taking photos of the staff to boost content marketing

Helpful Content Marketing

This is one of the simplest hotel marketing strategies for drawing visitors to your website who weren’t even looking for a hotel. 

By providing helpful information on your hotel website about local attractions and upcoming events, you will become a source for anyone researching the surrounding area. Once you have attracted them to your website with helpful content, you can lure them into looking at your hotel with other marketing strategies, such as having a stunning website. 

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Write a Travel Guide with Great SEO

Most people will not visit a hotel purely because they like the look of the hotel. Instead, they will visit because they are interested in local tourist spots or events that are happening nearby. Capitalize on your local area by writing a travel guide blog for your website, with a focus on SEO

When someone looks for details about nearby attractions or upcoming events through a search engine, they will be directed to your hotel website, where they can find helpful information as well as a convenient place to stay. You should look at regularly updating the travel guide with new events to keep it relevant.

Promote Your Town’s Attractions on Social Media

Wherever your hotel is situated, you can guarantee that there is something nearby that will appeal to visitors, whether that be a theme park with wild roller coasters, a historic church, or a beautiful beach. Promoting local attractions on social media can make your hotel appeal to more people, and it will also make your content more searchable.

Email Marketing

Nobody wants to be bombarded with promotional emails; however, you are doing your customers a disservice if you don’t let them know about any offers you are running. Remember that keeping your clients up to date with potential savings is one way of ensuring good customer service.

Update Your Customers with Deals and Offers

Try to keep your email marketing to a minimum. Otherwise, you risk being resigned to the junk mailbox or receiving the dreaded ‘unsubscribe.’ Keeping your email marketing short and to the point will help to ensure your communication gets read and digested. Lead with promotional offers you are running, and tempt bookings with discounts and deals. 

Entertaining Monthly Newsletter

Keep in touch with customers with a monthly newsletter that has an entertainment focus as opposed to a clickbait vibe. Readers can quickly see through marketing emails that are targeted at securing bookings, so be a breath of fresh air in their inbox and aim to brighten their mood with an amusing anecdote or exciting upcoming local event.

Two hotel owners met to help build a solid partnership

Local Business Relationships

Co-Promote Each Other

Local businesses are an invaluable untapped source of new customers for many hotels. Work to build relationships with other businesses in your town and promote each other on social media, by word of mouth, or by having each other’s business cards on display. This is an easy hotel marketing strategy that won’t cost you anything and can only have a positive impact on all involved.

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Contests

Running contests on social media is a quick and effective way to reach more people. Plenty of social media users will gladly share your post online if they stand a chance to win a free stay at your hotel because it costs them nothing and takes a mere second. This will help you to increase brand awareness and become visible to more potential customers

Promote Your Town

Every town has something to offer visitors. Even if your town has no attractions, then it can be a ‘rural and peaceful getaway.’ Enhancing the reputation of your town and bringing it to the attention of a broader audience will help you attract more hotel visitors.

Fully Utilize Google Business Profile

Google Business Profile is a tool that is free to everyone, and it allows you to customize the way your business appears in search results and maps on Google. Every hotel should be using this service to maximize its online presence. 

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Conclusion

Implementing these hotel marketing strategies will go a long way to creating a more lucrative business and ensuring repeat bookings and long-term success. 

While there is no overnight fix to turn a hotel business around, utilizing social media and the internet effectively can allow you to witness results very quickly. You can become a pro at using social media for your hotel by reading our article and contacting Mediaboom to get help.

Medical Spa Leads – The Complete Guide to More Clients

Are you ready for more leads? Keep reading below for tips to get you started with generating more medical spa leads.

Creating a strategy to help generate leads for your medical spa does not have to be difficult.

As a medspa, you already have word of mouth with existing clients to help draw people into your facility.

Yet, there are a plethora of options available with a click of a button that can help maximize the reach for new clientele.

Whether you are a new spa or a pillar in your community, keeping up with new technology and marketing tools can help you stay ahead of the curve.

So, how do you know where to start building your strategy?  Keep reading below for tips to get you started with generating more medical spa leads.

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12 Ways to Drive Traffic To Your MedSpa Website

Looking for better ways to bring in new clients? Get insights into growing your medical spa business, attracting new clients, and increasing the awareness of your brand in this 12 step guide.

A Successful Strategy for Medical Spa Leads

A marketing strategy that focuses on generating medical spa leads will help guide the process for content creation and will keep your budget on track. Strategies that are included are:

  • Paid Online Advertising
  • Social Media Marketing
  • Search Engine Optimization/Landing Pages
  • Traditional Marketing
  • Website/Blog Posts
  • Email Marketing
  • Online Reputation Management
  • Client Support

By implementing one or more of the strategies listed above, you are setting yourself up for success and keeping the target audience as your main focus.

Discover now how to create a business plan for your med spa before you dive into creating a marketing strategy to help generate leads.

Below you will discover how to tailor a plan to fit your business needs by recognizing your target audience and creating content that will entice them to discover more about your medspa.

The doctor is writing what are the business needs of a medspa.

MedSpa Business Needs: The Basics

So, you want to generate leads, but do you know how to reach your target audience?  Do you know who your target audience is? 

The first step in creating a successful plan to generate more leads is to have a good idea of who your target audience is.

Finding your Target Audience

Your target audience can change depending on the services you are offering; however, there is a sure-fire way to help narrow down who you are trying to reach by doing these three things:

  1. Define your niche. Are you a full-service medspa or do you want to just highlight certain procedures?
  2. Know your existing customers.  As a medspa, your clients are already aware of your services. By polling or asking questions about what they are wanting or would like to see, you have an idea of the trends and new procedures that are getting a little hype.
  3. Research your competitors. Don’t be afraid to look at what your competitors are doing to reach a broad clientele. Are their strategies working? How can you implement their strategies into your plan?

Once you have established your target audience, then you need to focus on making yourself recognizable and consistent.

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Establish Your Brand

If you take the time to establish your brand. But, it will help with website development, marketing, and search engine optimization which will yield a higher amount of leads.

Here are some quick steps you can take to help with the creation of a consistent brand.

  • Know your goal. Pinpoint your focus into what procedures or specials you want to highlight to get people interested in your services.
  • Know your personality. Are you in an exclusive environment or an all-inclusive medspa? Do you want to have a funky, fresh vibe or zen, relaxed tone?
  • Have a unique name. A unique name will set you apart from the rest of your competitors.
  • Create a slogan. A slogan can be used in social media marketing, paid advertising, and on your website to remind people of the services you offer.
  • Be strategic with color and font. A consistent color and font scheme will add even more power to the recognizable factor. You want people to see your ads and realize who it is without having to read the copy.
  • Choose a logo. A logo is going to be the picture that reminds clients of your brand. As clients get used to seeing your logo, they will feel more comfortable with clicking on external links because they associate it with your company.

When you have established your brand, you can now implement it across all of your marketing platforms which will take the hassle out of deciding what type of content to create.

There are free content creation apps that can save your presets, such as Canva.com, and help with streamlining the process for you.

The doctor has just picked the best lead generation strategy for his practice.

Choosing the Best Leads Strategy for Your Medical Spa

When you have identified your target audience and created a recognizable brand, now comes the fun part of creating content and building your awareness for your business to help generate leads. 

Review the different strategies listed below to determine which one you feel will help represent your Medspa the best!

Paid Online Advertising

Paid online advertising, such as Google Ads, places your campaign in the search results for people looking for products or services related to what you are offering.

To help generate medical spa leads, follow this 5-step process for kick-starting your paid online advertising.

  • Determine your goal. Are you wanting to drive more people to your website, or have them call in to speak with a representative to obtain more information about your services?
  • Decide where to advertise. Do you want to stay with a local audience or have a global reach?
  • Create Your Message. Are you advertising a special treatment or procedure? Use three sentences to help draw attention to your ad or create a banner that is recognizable using your colors, slogan, or logo.
  • Set Your Budget. Pay per click (PPC) services can be easily tailored to fit your budget and can help you break down costs based on your goals. Each website typically has a budget calculator to help you decide what is best for your marketing strategy.
  • Go Live. Once you are live, your ad will be displayed on search results related to your products and services.

Paid online advertising is usually easily customizable and editable based on the results you receive from real-time analytics.

You can monitor the success rate of certain campaigns and adjust your strategy to fit the trends you are seeing.

Download Our Latest Whitepaper

12 Ways to Drive Traffic To Your MedSpa Website

Looking for better ways to bring in new clients? Get insights into growing your medical spa business, attracting new clients, and increasing the awareness of your brand in this 12 step guide.

Social Media Marketing

Social media marketing is usually sectioned into four different types of campaigns.

  • Link Clicks. This type of campaign will direct clients/customers to click on a link to go to your website or obtain additional information. You are wanting the customer to go to a different page to see your content.
  • Website Conversions. This type of campaign will allow customers to book appointments or purchase products or services directly from your page. You are converting website visits into clients.
  • Video Views. This type of campaign gets your information to potential clients the fastest way by displaying a video with your content. Video ads range from 3 seconds to 3 minutes depending on your budget and goals.
  • Post Engagement. This type of campaign is specifically for your followers to interact with your posts through “like/share/comment.” This can be good if you are wanting to reach potential clients through your existing customers.

To run a successful social media marketing campaign, you need to focus on creating compelling copy, producing exciting visuals, and providing a call to action to help generate leads.

  • Create compelling copy. Use keywords pertinent to the services you are trying to market.
  • Produce exciting visuals. Whether using images or videos, you want to keep the visuals relevant and directly related to your services.
  • Provide a call to action. Give your clients an action to perform, i.e. “Reserve, Get Started, Check It Out, Learn More, etc.”

Social media websites such as Facebook and Instagram also provide real-time analytics to help you keep track of how your campaigns are performing.

Google Search Console shows the SEO performance of a search engine optimized website.

Search Engine Optimization/Landing Pages

Optimizing your website and social media to be a top result for online searches should be in the back of your mind at all times when you are creating content.

Linking your landing page to your advertising will help to generate leads and provide potential clients with valuable information for selecting your business for their services. 

DoDon’t
Create content for your audience, not for search engines.Use auto-generated content.
Be truthful.Saturate your content with links for paid ads.
Avoid tricks to improve rankings in search results.Copy content from other pages.
Stay unique, valuable, and engaging to your audienceHave hidden links or text.

Almost 60% of consumers use Google search to find business, which results in 80% of searches leading to direct sales on in-store purchases.

Search results are constantly changing, so make sure you are keeping an eye on trends and evaluating what is being displayed as a top result. 

If the top search result is not you, think about how you can adjust your content to appeal to your audience.

Traditional Marketing

Traditional advertising such as tv/radio ads, billboards, and magazine or newspaper ads are a tried and true way to get your image out to a mass amount of people. 

  • Harder to ignore – whether your brand is plastered on a billboard or played every morning on the local radio station, the brand exposure to the mass market is enormous.
  • DIY options – marketing channels like direct mail/email lists are easily customizable and do not need to employ the additional costs of a marketing agency or firm.
  • Less potential risk – you can more easily control your brand image and message.
  • More targeted for a certain audience – you can pay for an ad to be read on a popular blog that talks about cosmetic surgery to reach more people who would be interested in your services.
  • Deliver specific offers for specific people – direct mail or referral incentives for previous clients are likely to have a more positive response than a social media post advertising the same specials.

If you prefer to stick with traditional marketing, the main drawback is the time that is used for content creation. With the invention of social media marketing and lightning-fast accessibility, you want to make sure the traditional advertising you are using will stand the test of time with little to no edits.

Download Our Latest Whitepaper

12 Ways to Drive Traffic To Your MedSpa Website

Looking for better ways to bring in new clients? Get insights into growing your medical spa business, attracting new clients, and increasing the awareness of your brand in this 12 step guide.

Website/Blog Posts

You want your website and blog posts to appeal to search engine algorithms.

There are many resources available to help you strategize content for your website and social media platforms to land you in the top search results for your target audience.

  • Keyword Research – You know your audience and you know what you are trying to market to your audience, now you need to know what keywords will allow google to rank your content at the top.  Use a keyword planner to help the algorithms find your content. 
  • Create content with keywords – Sprinkle the keywords throughout all of your content on the website so that the algorithm has plenty of places to find results.
  • Speed up your website – Google will rank slow websites towards the bottom of the search results. Make sure you are using a website speed monitor often to check your website’s speed.
  • Use landing pages with keywords – The title of your Landing page should have keywords related to your real estate development. Make sure to delete any underperforming pages.

Keep your branding consistent throughout your website and social media platforms so that you are a recognizable and credible source, especially if you are linking all of your advertising content back to the website.

The copywriter is preparing the new email marketing campaign for one of his clients.

Email Marketing

Email marketing provides a special touch and makes things feel more personal.  There are 5 types of email marketing that you should utilize for your medspa:

  • Welcome Emails – to welcome and thank new clients for choosing your spa.
  • Newsletter Emails – to keep clients up to date with any changes or new products and services.
  • Transactional Emails – to provide a receipt or an overview of the services they received.
  • Re-engagement Emails – to provide special offers to new or existing clients.
  • Review/Story Emails – to highlight your clients’ stories and make it feel more personal.

Several email marketing services, such as GetResponse, also provide packages that offer additional perks such as customer surveys and feedback.

Online Reputation Management

This is directly related to the reviews you are receiving on websites such as Google, Yelp, Groupon, etc. If you provide a way for clients to leave positive reviews, they will outweigh any negative reviews that could bog down your rating. Do not be afraid to create content that highlights positive reviews and disperse that content across all of your marketing platforms to generate new leads.

Client Support

Excellent customer service is going to be one of the main ways to get more leads by providing a bragging opportunity for your clients to tell their friends about the experience they had. From the booking of an appointment, to in-treatment service, to checking out and upselling products, if you ensure excellent customer service, you can guarantee to generate more leads.

Elevate Your Luxury Brand Today

Schedule Your Free Consultation

Seeking to elevate your luxury business? Let Mediaboom guide you. Secure your exclusive, free consultation with our luxury marketing experts today.

Conclusion

Though content creation is not a one-size-fits-all approach for most medical spas, taking the time to identify your goals and creating an exciting brand will help you streamline the process and make it easier to generate new leads.

It does not have to be confusing or time-consuming, it just needs to be personal and professional, and you can let the content do the rest.

Contact now Mediaboom to boost your Medical Spa lead generation!