Month: February 2022

Growing your brand should not be tedious and boring— it should be fun and exciting.  By familiarizing yourself with digital marketing solutions to grow your brand, you can further decide which marketing tactics will be a good fit for you and yield the best results. 

The tools and platforms used for digital marketing solutions cover a wide range of usage from graphic design and traffic flow, to search engine optimization, analytics reports, and email campaigns.  

By exploring each of these solutions, you will be able to grow your brand while also becoming more efficient in your online presence and marketing strategies. 

How can digital marketing solutions help you?

Digital marketing solutions are invaluable resources to you and your business marketing campaigns. Here are just a few ways digital marketing solutions can help you:

• Increase engagement and traffic to your brand
• Build a larger audience and online presence
• Promote and establish your brand
• Increase sales or leads to your business

To learn more about digital marketing solutions for your brand and how MediaBoom can help, check out these articles on branding, reaching consumers, and digital marketing agencies. 

20 Digital Marketing Solutions To Grow Your Brand

Listed are 20 digital marketing solutions to grow your brand.  These tools are industry standard, and well worth the investment if you are looking to increase traffic to your brand, publicity to your company, and sales of your product.  

1. Google Analytics
2. SEMrush
3. Adobe Creative Cloud
4. ActiveCampaign
5. Google Ads
6. HubSpot
7. Yoast SEO
8. CallRail
9. Facebook Ads Manager
10. 10.HootSuite
11. Google Trends
12. LinkedIn Marketing Solutions
13. Ahrefs
14. Zoho
15. MailChimp
16. Workable.io
17. Pinterest Business
18. Moz Pro
19. Marketo
20. Canva Business

By further exploring our list of digital marketing solutions, you will be able to increase audience engagement and action for your businesses and companies. 

Read on to discover the top digital marketing solutions in the industry, and how you can implement them into your marketing campaigns and strategies.  

The Top Digital Marketing Solutions Your Brand Should Use

1. Google Analytics

Google Analytics is a tool used to analyze data and reach for businesses and companies. The insights given provide information to track and improve your advertising, data, and content for search engine optimization. 

Learn more about Google Analytics!

2. SEMrush

SEMrush conveniently provides one place to house all your digital marketing solutions— SEO, content marketing, social media, competitor research, and PPC. When you use this platform, you have access to a variety of online toolkits to help with your digital marketing solutions. 

To explore your options and see what SEMrush can do for you, visit their website!   

3. ActiveCampaign

Are you looking for a tool to help automate emails, and improve your email networking? ActiveCampaign is committed to helping you establish reach and growth, while also nurturing the needs of your audience, and placing calls to action in order to convince prospective members to take the next step with your company or business. 

Visit ActiveCampaign to see everything they can offer you for all your business needs.

4. Google Ads

Google Ads provides a user-friendly advertisement experience at an affordable cost. Simply plug in your goal, message, keywords, location, and budget, then Google Ads will do the rest for you. Google Ads has so much to offer.

Learn more about Google ADS on the official website.

5. HubSpot

Tools and integrations for your marketing, sales, content management and customer service needs is what this platform offers to its consumers. Powerful and easy to use, HubSpot is a great tool for all of your digital marketing solutions. 

Take a look now at the official HubSpot website and see what they can do for you and your business. 

6. Yoast SEO

Yoast SEO boasts software to help you and your products get noticed online, and increase traffic to your website, blog, or business page. Connected, trusted, and integrated, this is a tool used by businesses and companies all over the world with high success rates and reviews from its users. 

Connect now your website with Yoast Seo!

7. CallRail

CallRail is a contact platform serving your digital marketing solutions. From phone calls, texts, and forms, to live chats and marketing campaigns, This tool uses analytics to help track your contacts and improve your business reach. 

Learn more about CallRail on the official website.

8. Facebook Ads Manager

Facebook Ads Manager is a multi-faceted tool used for marketing campaigns for Facebook, Messenger, Instagram, and Audience Network. This ad management software helps you create, manage, run, and track your digital marketing solutions so you can strategize and further engage your audience. 

Start now your experience with Facebook Ads Manager.

9. HootSuite

HootSuite helps you manage your connected social media all in one place. By having one app to manage and track your social media, it has never been easier to engage, streamline, and publish your content for audience involvement. 

Check now HootSuite and begin your social media management journey.  

10. Google Trends

In using Google Trends as part of your digital marketing solutions, you can track and gain insight into what people all around the world are searching for. This will benefit your search engine optimization, as well as advertisement campaigns to better extend your reach and audience engagement. 

Discover now Google Trends!

11. LinkedIn Marketing Solutions

LinkedIn Marketing Solutions was created to help you generate leads, drive website traffic, and build brand awareness. To help you get business done, LinkedIn is committed to providing digital marketing solutions, benefiting your growth and success. 

Discover more about LinkedIn Marketing Solutions.  

12. Ahrefs

Ahrefs has a five-point toolset to help you in your digital marketing solutions. By optimizing your website, analyzing your competitors, studying what your customers are searching for, learning from top-performing content, and tracking your ranking progress, Ahrefs supports you and your business with an all-in-one toolset and supportive community. 

To find out more about Ahrefs, visit the official website.

13. Zoho CRM

Zoho is a customer relationship management platform helping you convert leads while engaging customers and growing their revenue. 

This is a great fit for businesses looking for digital marketing solutions in order to further advance their customer reach. Visit the official Zoho CRM website, to get started utilizing their services.  

14. MailChimp

MailChimp is an easy to use marketing platform for advertisements, email marketing campaigns, landing pages, and more. This tool is designed with you in mind to help extend your reach, create better content, automate your marketing, and take action with insights.  

Start now with MailChimp!

15. Wordable.io

Wordable helps you import and publish content from Google Docs to your favorite blogging applications.   Formatting documents for publishing has never been easier than with their user-friendly platform. 

Find out more information about Wordable on the official website.

16. Pinterest Business

Pinterest Business helps creators, merchants, and marketers reach their target audiences through pin graphics designed to engage and inspire.  In utilizing this tool you will have access to free custom analytics, content formats, and more. 

Begin using Pinterest Business to boost your conversions through advertising campaigns! 

17. Moz Pro

Moz Pro was built for SEO engagement to help your digital marketing solutions. This tool suite helps you increase your traffic and visibility while extending your audience reach. This software comes with a 30-day free trial, access to trusted SEO tools, 24/7 online support, and advice from industry experts. 

Visit now the official Moz Pro website.

18. Marketo

Marketo is a product of Adobe built to identify, engage, and accelerate customer experience. When using this software you will be able to better your customer relations, while also making the consumer experience enjoyable and simple, ensuring your customers keep coming back for more. 

Start using Marketo today.

19. Canva Business

Canva Business was built with your team in mind. With everything from media and publishing, to real estate, tech, and startups, Canva will help you and your team collaborate in real-time while providing tools for you to create custom graphics and tools for increasing the success of your business. 

Learn more about Canva Business. 

20. Adobe Creative Cloud

Adobe Creative Cloud offers more than 20 creative applications for photography, graphic design, social media, websites, videos, and more. When you use this outlet, you will have premiere access to top of the line industry standard software for content creators. 

Visit now Adobe Creative Cloud, it has so much to offer. 

The Benefits Of Using A Digital Marketing Agency

There are many benefits of using a digital marketing agency. One of the ways you can utilize a digital marketing agency for your brand needs is by allowing the professionals to do the hard work for you. 

Digital marketing agencies host a wide range of professionals who are proficient in a suite of tools that is organized specifically for digital marketing solutions and needs. 

Additional Tools

Additional tools for your digital marketing solutions are listed below.  Included are:

• LinkTree
• TikTok
• GroupMe
• Google Workspace

LinkTree

LinkTree is a platform in which multiple links can be found in one place. This is a great digital marketing solution for companies, because you can link to pages about your company and why consumers should choose you over competitors, storefronts, customer reviews, videos, and blog posts. Start now to use LinkTree.

TikTok

TikTok isn’t just for lip-synching and dance challenges.  Businesses have begun to use this platform to help promote their brand, and reach and engage audiences young and old alike. Learn more about TikTok on the official website.

GroupMe

GroupMe is a communication tool, where groups can be created and fostered for engagement within your marketing team and brand.

Google Workspace, Formerly GSuite 

Not only is Google practical for use as a search engine, but its suite of applications has a lot to offer by way of collaboration with your marketing team and the promotion of your brand. To use Google Workspace simply create a Google account and get started.  

Why Digital Marketing Solutions Work

Digital marketing solutions work because marketing specialists, managers, and teammates get to work together in order to increase audience engagement and reach. 

These solutions are revolutionary in the age of the internet, as people all around the world can discover what your company and brand have to offer. 

By creating multi-faceted marketing campaigns, companies can utilize digital tools to better target and build relationships with consumers.  

Consumers, in turn, are able to promote the brand through both online presence and reviews, as well as word of mouth.

Digital marketing solutions are a relatively new concept in the world of marketing brands. By utilizing the applications and tools listed in this article, companies and businesses can better promote their brand and increase sales.  

Advantages of Digital Marketing Over Traditional Marketing

Digital marketing campaigns have a few advantages over traditional marketing campaigns. In addition to extending audience reach and the growth of sales, there are a plethora of marketing tactics to help you out, including:

• Easy to measure
• Target precision
• Global marketing
• Easy to adjust 
• Low cost
• Segmentation of products
• Large return on investments

Getting Started

Getting started is not difficult if you take the time to learn how digital products and software function. 

By putting together a team that specializes in digital marketing, you will be able to better increase the chances of achieving goals and furthering reach for your company. 

Conclusion

There are many digital marketing solutions to utilize for better consumer engagement and action.  

From Google and Hootsuite to LinkedIn and Adobe, there are solutions for all of your digital marketing needs.

For more information about digital marketing solutions, be sure to visit MediaBoom and get started on your digital marketing campaign today.  

Brand storytelling is what elevates good brands to great brands. As humans, we crave stories that make us feel something, giving brands tremendous opportunities to make genuine personal connections with consumers. Read on to learn what exactly storytelling is and how brands can do it right from the start.

What is Brand Storytelling?

This strategy is the art of combining data, narrative, and creativity to produce a strong identity that connects you to your customers. When done right, this tactic clearly conveys what your brand is and what it stands for. 

Elements of Brand Storytelling 

The elements of a brand help shape your business narrative and effectively project your brand identity—think of them as the pillars of your brand message.

1. Conveying authenticity 

Being authentic in your brand storytelling is essential for your messaging. Statistics show that 86% of consumers say authenticity plays an important role in deciding which brands they engage with. Your customers want to know your brand is real, understands their needs, and truly means the messaging it puts out. 

Keep these tips in mind when thinking about your brand’s authenticity: 

• What are your brand’s core values? 
• What tone/voice do you want your brand to have? 
• Who is your target audience? Knowing who you’re talking to is essential for crafting meaningful messages. 

2. Showing Value 

A key part of this strategy is demonstrating your brand’s value in an authentic way. Showing your value helps you stand out in a sea of brands competing for consumers’ attention. 

When thinking of how to show your brand’s value, ask the following questions: 

• How do you save customers time or money? 
• How do you enhance customers’ lives? 
• What makes you different from other brands in your industry? 
• When customers engage with your brand, what’s in it for them? 

Telling consumers how you make their lives better, without coming off as disingenuous or arrogant, will help catch—and keep—their attention. It shows you understand a problem they’re facing and can provide a solution for it. 

3. Evoking Emotion 

As previously mentioned, you’re constantly competing with other brands for consumers’ attention. Sources say it’s estimated that, on average, someone in the United States sees between 4,000 and 10,000 ads per day. As online advertising grows and more content distribution methods and platforms emerge, that number will grow, too. 

An effective way to cut through the clutter is to evoke emotion with your brand storytelling. It’s no longer enough to tell your audience what you do; you also have to make a meaningful, human connection. 

Tips for evoking emotion in your brand storytelling: 

• Use words that pack emotional punches. 
• Really tell a story. Who’s the hero, what’s their conflict, and what’s the resolution? 
• Similar to the tip above, use your brand creator’s story for influence. What inspired them to create the brand, and how did they get to where they are now? 
• Do research on your target audience. What specific issues are they facing? What are they concerned about? You can use this information in appeal to their emotions. 

The more you evoke emotions, the more likely consumers will see you as more than just a brand. They’ll see you as a viable connection to have in their community. 

4. Inspiring Consumers

In addition to evoking emotion, your storytelling strategies should aim to inspire consumers to do something. Sure, you hope they’re inspired to engage with your brand, but think of the bigger picture when crafting inspirational messaging. 

Will your storytelling inspire consumers to: 

• Make a meaningful change in their lives? 
• Be more involved in their community? 
• Do good in the world? 
• Elevate their personal brand? 
• Embrace who they are? 

It’s easy for brands to be brand-centric in their storytelling; you want people to engage with your products or services, after all. However, creating messages that inspire and uplift your target audience will make your brand more relatable and, therefore, show that you care about more than just your bottom line. 

5. Having Consistent Messaging 

Consumers are smart, and they can quickly identify a brand that’s cherry-picking their values and stories based on trends. That’s something no brand wants to get caught in. Instead, identify what your brand’s core values are and work your brand storytelling around them. Keep the messaging consistent, too. Know what you want to say, and keep saying it. 

Best Storytelling Trends

The Importance of Brand Storytelling To Your Consumers 

Research shows most people buy with their emotions. The more you connect with consumers through stories, the better your chances are of making a meaningful emotional bond that not only delights—but intrigues—them. Take these trends into consideration when creating your own strategy for success. 

Data-Driven Storytelling 

Data-driven storytelling is when you combine data insights with storytelling to create messages that connect your brand with your audience. This data is visually presented in charts, graphics, graphs, comprehensive lists, maps, and other visual aids to clearly and accurately tell a story that’s embedded within data. 

The perks of data-driven storytelling include: 

• Giving your audience more insights and context about something, therefore creating trust
• Establishing authority and credibility within your industry 
• Greater visual storytelling, which can attract more attention from consumers 
• Creating content that works on multiple channels 

Podcast Associates 

The audio renaissance is still in full swing, making it possible for brands to connect with their audience via audio brand storytelling. A couple of ways to do this include: 

• Creating a podcast for your brand; this gives your audience the chance to meet the actual humans behind your brand
• Pitching brand leaders as guests on podcasts 
• Running emotion-driven advertisements for your brand in podcasts 

Word choice and verbal storytelling are key for good audio brand storytelling. Since you don’t have visuals, you have to be descriptive and authentic to paint a clear picture in consumers’ minds. Choose your words carefully and set them up strategically to increase brand awareness while making an emotional connection. 

Visual Storytelling 

We live in a digital world where people want some form of visual storytelling, whether it’s video, photography, graphics, or infographics. Having great visuals not only enhances your brand but creates a piece of content that perfectly captures the essence of your brand, making it easy to share across channels and spread brand awareness. 

30 Great Examples of Brand Storytelling

1. Apple
2. Google
3. Spotify
4. The Islands of Copperfield Bay
5. Dannijo
6. Disneyland Paris
7. Airbnb
8. Ikea
9. Land Rover
10. SoulCycle
11. Goodlife Fitness
12. Usersnap
13. Coca-Cola
14. Nike
15. Whirlpool
16. Maltesers
17. Qazi Cosmetic Clinic
18. Minnetonka 
19. Old Spice
20. Chobani
21. Softr
22. Burt’s Bees
23. Zillow
24. IBM
25. Hinge
26. Course Hero
27. Krochet Kids
28. Huggies
29. Play-Doh
30. Refinery29

How These Brands Nailed Brand Storytelling

1. Apple: “1984” Super Bowl Ad 

1984 Apple’s Macintosh Commercial (HD)

Apple and its co-founder, Steve Jobs, understood early on that good storytelling was essential for good marketing. Take its famous 1984 Super Bowl commercial for example. The ad was for the rollout of the Macintosh computer, only briefly mentioned within the last 10 seconds of the ad. The rest of the ad plays out like the conclusion of an epic film. 

The purpose of the ad wasn’t to state “Go buy Macintosh computers”; it was to tell the story of a hero rising up and saving the world. Apple sold what its brand represented as opposed to its actual product. And it worked. 

2.Google: “Loretta” Super Bowl Ad

Google | Loretta | Super Bowl 2020

One of the best ways Google utilized brand storytelling was in its 2020 Super Bowl commercial. You get what’s happening right away; an elderly man is using Google products to help him remember his late wife, Loretta.

Nowhere in the ad does it say “use Google Assistant” or “browse on Google”. Instead, Google tugs at heartstrings and evokes emotion as you watch this couple’s little moments come to life with Google’s help. It’s a tear-jerking, but the highly effective, story. 

3. Spotify: Spotify Wrapped 

Spotify capitalizes on data storytelling through their annual marketing campaign called “Spotify Wrapped”, which allows users to look back at their last year on the platform. In addition to seeing how often they listened to music, users also get insights into what their top streamed artists are, which songs they listened to most, and more. 

Combining nostalgia and hyper-personalization sends the message that Spotify truly cares about its users and celebrates their interests. 

4. The Islands of Copperfield Bay

The Islands of Copperfield Bay’s website tells a brand story right off the bat. This message on their website paints a vivid picture of what you get when you visit the islands. That, combined with an actual picture, evokes emotion and inspires people to take action. 

5. Dannijo

The “About Us” page for lifestyle brand Dannijo is full of powerful brand storytelling. You learn so much about the brand in an authentic and relatable way. The paragraph about the founding sisters dressing up in their mom’s vintage jewelry and making their own jewelry as kids is particularly powerful. It makes the brand relatable and human. 

6. Disneyland Paris: Little Duck Commercial 

2018 The Little Duck – Disneyland Paris commercial

Disneyland Paris’ 2018 Little Duck commercial is adorable, heartwarming, and above all else, inspiring. The ad perfectly sums up the end tagline: “Where magic gets real.” 

7. Airbnb: Bélo 

Airbnb Introduces the Bélo: The Story of a Symbol of Belonging | Airbnb

Airbnb’s rollout campaign for its new logo honed in on evoking emotion and creating a sense of community. The ad focuses on how humans want to share, connect, and find somewhere to belong. Who can’t relate to that? 

The company excellently tied its brand into that narrative by saying they believed people can belong anywhere, and their new logo, Bélo, represented that. 

8. Ikea

Through various efforts and initiatives, Ikea tells the story of not just a furnishing brand, but of a brand that truly cares about its customers and the world they live in—even if they’re a much bigger company now. A line in their “About Us” page sums it up well: “We may have come a long way since our humble beginnings, but our vision remains the same: to create a better everyday life for the many people.” 

Ikea also tells its brand story by creating and supporting environmental sustainability initiatives, a cause many people across the globe are passionate about. 

9. Land Rover: “The Land of Land Rovers” Ad

The Land of Land Rovers

In this ad, Land Rover brilliantly tells the story of its vehicle’s reliability by showing it in action. The brand doesn’t have to say “our vehicles are reliable in the most trying conditions”; they show it through powerful visual storytelling. 

10. SoulCycle

SoulCycle’s “Our Story” page does a great job of telling its brand story. It features key storytelling elements and concludes with a powerful line: “Take your journey. Change your body. Find your Soul.” That line flips the script on the perception of working out; it’s meant to inspire people to work out for not just their body, but for their mind and soul as well. 

11. GoodLife Fitness: “Canadian Strong” Ad 

GoodLife Fitness incorporated brand storytelling into their “Canadian Strong” ad in multiple ways. From its song to the diversity seen within the ad, it sends a celebratory and inspiring message that aims to build a special fitness community. 

12. Usersnap

Usersnap combines data-driven storytelling to establish trust and provide real value for their customers. Just take a look at the Usersnap blog. It’s filled with helpful information that customers and noncustomers can utilize. Providing that knowledge and data gives them credibility while also building trust and brand awareness. 

13. Coca-Cola & Santa Claus 

90 years ago, Coca-Cola helped bring the image of Santa Claus to life for their Christmas advertisements. Call it luck, or genius marketing ahead of its time, but it was a stellar brand storytelling move. To align yourself with the character who embodies Christmas and, therefore, joy, magic, and happiness, is powerful. 

14. Nike: “Just Do It” slogan 

When crafted right, a brand’s slogan can become a powerful brand storytelling tool. Case in point: Nike. Its “just do it” slogan evokes emotion and inspires people to, well, just do it—and do it well. 

15. Whirlpool: Care Counts Laundry Program 

Whirlpool’s Care Counts Laundry Program combines data-driven storytelling with emotion for a powerful initiative that elevates the brand. The goal is to provide kids with the opportunity to do laundry, and after you see the data on the program’s landing page, you understand why the initiative means so much.

16. Maltesers: “Look at the Light Side” Series

New Boyfriend is a series of ads launched by Maltesers that aimed to break the barriers surrounding disability—with humor. These ads, inspired by true stories, evoke emotion and create shared experiences within the world. 

17. Qazi Cosmetic Clinic

Authenticity is key in brand storytelling, and one brand that has a great authentic message on its “About Us” page is Qazi Cosmetic Clinic. It reads, “At Qazi Cosmetic Clinic we believe in recognizing a familiar face, welcoming a new one, and treating everyone under our care the way we would want to be treated ourselves.” Reading that, you can’t help but feel that the clinic truly cares about patients’ wellbeing. 

18. Minnetonka 

Evoking emotion and building trust and credibility are key storytelling pillars to capitalize on, and Minnetonka does that on its “About Us” page. The page opens with a strong introduction and visually tells consumers their story. You see its history unfold, and you can’t help but marvel at the brand’s longevity and feel proud. 

19. Old Spice: Smell Like a Man 

The Man Your Man Could Smell Like is a humorous play on brand storytelling that helped put Old Spice back in the mainstream. The ad literally shows the man you could be if you used Old Spice, therefore aligning the traits of the “perfect” man with the brand. 

20. Chobani

Chobani has launched numerous campaigns that enhance their brand without being brand-centric. Their “Love This Life” ad series used emotion and authenticity to show that they fit into their customers’ lives and understand them. 

21. Softr

One of the most powerful lines on Softr’s website is “As simple as building Lego.” That word choice is excellent because you immediately get the reference and know that, like Leggos, Softr is easy to use and build within—a valuable selling point for a tech brand. 

22. Burt’s Bees: Thriving Together 2020 Report 

Burt’s Bees combines data-driven storytelling with inspiration and social responsibility in its 2020 impact report. Being transparent with what the brand has done and where it plans to go in 2025 shows authenticity and helps consumers see the causes the brand aligns itself with. 

23. Zillow

Zillow is known for its effective marketing campaigns, but the brand knows the power brand storytelling has at all levels of content marketing. Take its blog title for example. The title “Zillow Porchlight” combined with the tagline “always on to guide you home” is a great play on words that evokes emotion. You immediately know that the information on this blog is meant to help you find a new home. 

24. IBM

A big brand like IBM knows brand storytelling is essential. Being authentic and realistic is essential, too. IBM combines evoking emotion with inspiration in this website copy for IBM garage. It sums up what it takes to make ideas come to life in a realistic yet inspirational way. 

25. Hinge: “The Dating App Designed to Be Deleted™” 

Hinge’s tagline “The dating app designed to be deleted™” is authentic and evokes emotion. Hinge flipped the script on the dating app narrative by telling the story of a dating app that wants to be deleted after its users find love. It’s clever, effective, and shows that Hinge puts its users first. 

26. Course Hero

The video on Course Hero’s “About Us” page is inspirational, motivational, and evokes emotion in a very authentic way. The video tells a clear story of a hero, an obstacle, and a resolution—and you naturally know where it fits into that story. 

27. Krochet Kids

Krochet Kids has an incredible story, which you see on the “About Us” page. You immediately feel the passion and heart behind the brand. 

28. Huggies

Huggies’ No Baby Unhugged Campaign uses data-driven storytelling to evoke emotion in its customers and it also shows customers that Huggies cares about the babies who use their products, not just the parents who buy them. 

29. Play-Doh: Cans of Kindness 

Play-Doh’s Cans of Kindness campaign shows the brand’s authenticity and evokes emotion by having an inspiring message: spread love and creativity. 

30. Refinery29

Refinery29’s uses its meta description as an opportunity to do some brand storytelling. Using powerful words and phrases like “catalyst” and “claim their power” inspires and motivates you before you even visit the website.

How Mediaboom can help with your brand storytelling

Your brand has an incredible story, and we want to help share it with the world. Contact us today to see how we can tell your brand story via web design, content marketing, copywriting, and other digital marketing efforts.