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Luxury brands are finally catching on to the power of video within the online marketplace. Albeit begrudgingly, luxury brands are now becoming digital-friendly, connecting with their social audience through a variety of new…
Guardian Jet challenged Mediaboom to completely rebuild their “Vault” application from the ground up. The user experience, functionality and design all needed to be reconsidered to work flawlessly on both desktop and mobile device…
Digital marketing has transformed the promotional strategies of all types of businesses, especially top brands. When it comes to marketing, luxury brands face distinct challenges. With an affluent and sophisticated audience, it’s essential to…
Influencer marketing strategies aren’t particularly new, but they are new for the vast majority of luxury brands. The success of influencer marketing has been well documented, so what has kept luxury brands from getting…
It seems that luxury brands have been less willing to jump into the social media landscape. If that’s you, you’re missing out. Luxury brand customers are active in social media, and that is where you need to be. Here is where you shape how the world sees…
By incorporating digital marketing methods embraced by mass brands, but putting their luxury spin on each, premier brands can better connect with customers, cultivate loyalty, reward exclusivity, and increase revenue…
At Mediaboom, clients come first and that’s why members of our team attended the Grand Opening of our client ARMAZÉM Fusion Fitness. We partnered with ARMAZÉM to help them expand their digital footprint…
Branding (a.k.a. brand identity) is a visual system, which is most commonly comprised of a logo, tagline, set of colors and typefaces, graphic style, and tone of voice. It not only defines a company’s look, but also communicates…
One of the biggest tools right now in marketing is social media platforms. Brands are able to use social media to better connect with potential customers, build brand credibility and show authenticity. Social media however…
Email marketing is incredibly important when looking to build a brand that is connected to its audience. Your emails are 6x more likely to get a click-through than your Tweets, according to Campaign Monitor. But, a high-end…
