Travel Website Design – 50 Examples to Fuel Client’s Wanderlust

Travel website design is a must, with more than 71 percent of businesses having a website in 2023 and even more expected to join the web in 2024. However, any thrown-together online presence won’t do it. You must follow website design best practices to retain traffic and convert leads.

How do you create the perfect travel site design?

The best travel website design should be visually appealing, using eye-catching elements to attract the attention of potential customers. The design should embrace simplicity, with smart use of white space. The site should be responsive, mobile-optimized, and navigable to enhance the user experience, with a call to action above the fold.

The following 15 examples of website design across the travel industry showcase the above attributes especially well. Let them inspire your own designs moving forward.

1. Musha Cay

Nirvana is only steps away from Musha Cay on Copperfield Bay. The luxury resort sought Mediaboom’s services to create immersion and increase vacation bookings. Mediaboom provided search engine optimization, animation, website development, and website design services.

The custom animations on its website feature crystal-clear sands, a white beach umbrella perched on a sand bar, beach chairs for two, and blue lapping ocean on either side. The clear, white-clouded sky overhead completes this picture of paradise. 

2. Aspen Luxury Concierge

The Colorado concierge firm Aspen Luxury Concierge perfectly encapsulates the Aspen lifestyle, bringing it to property owners and travelers who want a taste of the extraordinary.

ALC chose Mediaboom to improve its marketing and travel website design. Through a combination of a branded newsletter, paid Google ads, content marketing, SEO, and website design, ALC experienced major results.

The site’s conversions increased by almost 55 percent, and the average open rates of its emails jumped by 50 percent. ALC also attracted over 118 percent more new organic users to its improved website. 

3. Luxo Italia

Luxo Italia has some of the best web design. Mediaboom’s work with this luxury travel agency strove to establish Luxo Italia as the ultimate personalized travel resource for those seeking vacations to Italy.

Mediaboom provided strategizing, copywriting, and SEO optimization services. The copywriting, published across its website, used specific keywords to improve the travel agency’s authority. Between Mediaboom’s SEO and marketing efforts, Luxo Italia’s reputation rose.

Email outreach and content marketing were other important parts of the equation, expanding this multi-channel marketing campaign.

4. Nelson Travel

Nelson Travel specializes in holiday experiences that are a step above the ordinary. Full-screen homepage videos showcase the wild safaris and frozen tundras you can explore while taking a vacation with them, whetting your appetite.

The navigation has a creative copy, using the What, Where, and When menus. For example, under What, you can choose a specialized vacation destination. The Where section features all the Nelson Travel destinations, while the When provides creative travel ideas by month.

The Enquire CTA button uses the same color and font as the rest of the site layout, but its placement in the upper right corner makes it stand out.

5. Antaeus Travel Group

For more than 30 years, Antaeus Travel Group has provided multinational travel management and assistance. Its wide-reaching services include leisure, marine, corporate, and offshore travel.

Its website takes a simplistic approach to spotlighting its many services, with a black background and large copy that reads, “On Board. On Time. Anytime. Worldwide.” There are also clickable floating bubbles for each of its niches.

The navigation menu is two horizontal lines in the center of the homepage, which takes you to about, career, synopsis platform, contact, and social links. Despite the more complex and innovative website layout, it loads quickly and is mobile-optimized. 

6. Priceline

Priceline is a site that needs no introduction. We’re featuring it here not because of it’s popularity, but because it’s one of the best travel website design examples around.

The design elements are kept exceptionally simple and sparse, using white space well. The navigation at the top makes it simple to search for specific travel functions, such as experiences, cruises, flights, cars, hotels, or travel bundles.

Booking a trip couldn’t be simpler. You can navigate on the homepage between the above services, inputting your travel and check-in/check-out dates and the number of passengers you’ll be with.

7. Trip

Everything about the Trip.com website experience generates excitement, from its full-page backgrounds of exotic travel locales to its bright uses of colors. Trip establishes trust in its services from the onset, using terms like “secure payment” and “support in approximately 30 seconds.”

You don’t have to click any pages to navigate to travel, hotel, and rental experiences – just scroll. Each section shows you three options, such as three major hotels, accompanied by images. Then, besides those options, there is a CTA to learn more about travel destinations or rooms.

8. Viator

Like Priceline, Viator is another travel website with a reputation that precedes itself. Part of that has to do with its five-star website design. Viator’s site lures you in with an auto-scrolling carousel of travel images showing all the fabulous places you could be visiting when you use their service.

Viator builds social proof by mentioning how it has more than 140,000 4.3-star reviews from Trustpilot and offers services like free cancelations after booking and reserve now, pay later flexible service.

This site is an excellent example of how white space can benefit a website design. The simple white background allows the images of dream vacations to pop up, inspiring more clicks.

9. Rome2Rio

Rome2Rio is a great example of travel website design. This service lets you browse attractions, landmarks, and locales to help you plan your travel route.

The homepage uses colorful graphics in hues like purple, teal, and orange to showcase how many bus routes, train lines, ferries, and flight paths it can connect you to. These bright, vibrant elements stand out even more against the white background.

The Rome2Rio website doesn’t have any navigation to speak of on the desktop or mobile version. You simply scroll to find the information and resources you’re looking for, then start scheduling your trip logistics.

10. L.A. Family Travel

With its tagline of “Adventures for Real Families” and video carousel of kids and adults on ziplining and snowboarding adventures, L.A. Family Travel creates a family-centric vibe on its website in a matter of seconds.

The site accelerates social trust by mentioning all the publications and outlets that have featured it, from The New York Times to Parents and Forbes.

The website design is minimal, with a white background and a blue social bar. The dropdown menus let you learn more about L.A. Family Travel’s services or plan family adventures, romantic vacations, and trips for moms.

Clicking “Travel Tips” takes you to the site’s blog, which is full of family-centric content.

11. Niarra Travel

Niarra Travel has one of the best travel websites design for its interactive elements. On its dark green homepage, you have the option to watch an explainer video on Niarra’s services or scroll down to learn more about this London-based travel company that hosts Kenyan, Costa Rican, and South African travel experiences.

In its efforts to approach travel differently, Niarra also approached travel website design differently, and with stunningly good effects. The navigation menu is kept purposely simple, and the Inquire button remains atop the fold no matter which option you select on the page.   

12. BRU&BRU

Discover the difference of the “exclusive travel designer” BRU&BRU through its sleek, well-designed website. Greeting you when you visit the homepage is a full-size video carousel featuring adventures by sea and by land available through this travel agency.

Its Travel Stories option regales you with photos and firsthand accounts of experiences at some of the most renowned destinations around the world. CTA buttons that read “I Want to Go” in contrasting orange make it easy to click and begin planning your next getaway.

13. Cubania Travel

Cubania invites you to experience your next vacation “the Cuban way.” Those words greet you loud and clear on the site’s homepage, with the word “Cuban” in large font and bright red. Behind the copy is a scrolling video of people kayaking, sightseeing, cycling, and experiencing Cuba’s vibrant culture.

All the information you could be curious about as you plan your trip is available under the “Need to Know” section, while its “Stories” section takes you straight to insider information and travel tips. 

14. Mr and Mrs Smith

Join the club at Mr and Mrs Smith, a luxury and boutique hotel travel club. The site personifies luxury around every corner, from the cursive brand logo to the upscale imagery. If you’re not yet a member of the club but contemplating becoming so, the club’s phone number is well above the fold.

The Join the Club link is also right at the top, making it simple to sign up when you’re ready. The mobile version features membership benefits as you scroll, which are designed to further entice you. This site is also impressive for its loading speed, which is lightning-fast on mobile and desktop.

15. Couchsurfing

Connect with travelers with the same passions and routes as you on Couchsurfing, a resource for expanding your travels and friends’ list. You can explore many aspects of the site as a visitor, but Couchsurfing requires a membership, like Mr and Mrs Smith.

You can review Couchsurfing’s safety policy, tips, and FAQ before joining. Couchsurfing also has its community values and stories available for perusing.

The site design is clean and inviting, using bright colors like blue and orange and implementing white space effectively.

16. Trivago

Comparing hotel prices is a difficult business, which is what Trivago is for. You can search for homes, apartments, and hotels, finding the most affordable deals from across the internet.

The Trivago web-browsing experience is kept intentionally simple, proving that travel website design doesn’t always have all the bells and whistles. The site has plenty of white space to facilitate easier searching.

The use of images is very purposeful and is designed to whet your travel appetite. You can see photos of glimmering cities, cool hotel pools, refreshing mountainsides, and dream-like beachside views. 

17. Sawday’s

The UK travel resource Sawday’s exists to cultivate travel experiences that “bring together people and places of spirit and character for meaningful experiences.” Furthering this goal is a well-designed, easily navigable website.

The top navigation bar, which travels with you as you scroll, features an About page, places to stay, trip-planning resources, and Inspiration and Stories options. You can also use the homepage to search for locations and add travel dates and guests.

Sawday’s uses a muted but modern color scheme with dark gray, pale teal, and beige across its website.

18. TripAdvisor

Travel planning is made easy with TripAdvisor. Its website lets you launch a travel search above the fold, browsing vacation rentals, restaurants, activities, hotels, and or a bit of everything. The bright, minty green color of the TripAdvisor logo–the classic owl–recurs in the Search button.

Otherwise, you’ll see a purposeful lack of color on the site. The white background allows mouthwatering photos of food and breathtaking images of cityscapes and rural travel locales to stand out. This is a classic travel website design tactic that works remarkably well.

19. Booking.com

A vibrant and welcoming atmosphere greets users on Booking.com’s homepage, showcasing a diverse group of friends in a cozy, stylish setting.

The clean, user-friendly travel website design offers prominent navigation for stays, flights, and car rentals.

A bold headline invites users to find their perfect stay, with an intuitive search bar and enticing offers streamlining the booking process.

The layout seamlessly blends vivid imagery with functional elements, ensuring an engaging user experience.

20. Expedia

Expedia’s homepage impresses with a sleek, modern design focused on functionality and ease of use.

A prominently placed central search bar invites users to enter travel details and offers options to add flights or cars.

The clean layout, enhanced by ample white space, improves readability.

Below the search bar, exclusive member offers and visually appealing destination images entice users to explore beyond typical stays.

Straightforward navigation ensures a seamless user experience.

21. Lonely Planet

Lonely Planet’s homepage captivates visitors with vibrant, full-screen images of picturesque destinations, evoking a sense of adventure and discovery.

The prominent headline invites users to uncover “story-worthy travel moments.”

Straightforward navigation, with clear categories for destinations, planning, and inspiration, enhances the clean design.

Compelling visuals encourage exploration, while easily accessible search and save functions improve usability and engagement.

22. Condé Nast Traveler

Exuding sophistication and elegance, Condé Nast Traveler’s homepage features a minimalist design that emphasizes high-quality visuals.

The top navigation bar offers clear categories such as inspiration, destinations, and places to stay, ensuring easy access to content.

An enticing banner ad for luxury Milanese hotels adds a touch of exclusivity.

Below, curated articles with stunning imagery invite readers to explore unique travel experiences, enhancing the site’s luxurious appeal.

23. Airbnb

Airbnb’s homepage is visually striking, captivating users with its vibrant travel website design.

The central search bar, flanked by categories like stays, experiences, and online experiences, ensures easy navigation.

High-quality images prominently display featured listings, such as unique stays and celebrity-hosted events. Icons representing different stay categories enhance user engagement.

The clean, modern layout, combined with intuitive functionality, invites users to explore diverse accommodation options seamlessly.

24. VRBO

Calm and simplicity define Vrbo’s homepage, featuring a serene background image and the reassuring headline, “Relax, you’re booking a Vrbo.“

The clean, intuitive design includes a central search bar for destinations, dates, and travelers. Quick access to essential features like trip planning and property listings is provided through the top navigation.

The overall aesthetic prioritizes user comfort and ease of booking, enhancing the vacation planning experience.

25. Get Your Guide

GetYourGuide’s homepage engages visitors with a visually striking background image of travelers exploring a cultural site.

The inspirational headline, “Travel memories you’ll never forget,” sets the tone. Key categories like culture, food, nature, and sports are easily accessible, enhancing navigation.

A prominent search bar ensures ease of use, while icons for wishlist, cart, and profile streamline the user experience.

The design combines compelling visuals with intuitive functionality, inviting users to explore unforgettable experiences.

26. Klook

A vibrant and cheerful image of hot air balloons greets users on Klook’s homepage, encapsulating a sense of adventure and joy.

The central search bar invites exploration of destinations and activities.

The straightforward travel website design, with prominently displayed categories like destinations, tours, and attraction tickets, enhances usability.

The tagline, “Your world of joy,” reinforces the theme of happiness and discovery.

The user-friendly and visually appealing design encourages exploration and engagement.

27. Context Travel

Sophisticated and refined, Context Travel’s homepage caters to the intentional explorer.

The contemplative headline, “See the world in Context” sets the tone. High-quality imagery and a user-friendly interface facilitate easy tour booking by selecting city, dates, and participants.

Personalized, enriching journeys are emphasized, highlighted by stellar reviews and a high rating.

The elegant, engaging design is tailored to discerning explorers.

28. Intrepid Travel

Inviting and dynamic, Intrepid Travel’s homepage features a vibrant image of explorers enjoying an outdoor adventure.

The bold slogan, “Good Trips Only,” sets a positive and adventurous tone. A central search bar allows users to input destinations and dates with ease.

The clean navigation bar offers quick access to destinations, travel methods, deals, and more.

The modern, user-centric design promotes exploration and engagement.

29. Adventurous Kate

Adventurous Kate’s homepage offers a personal touch with a welcoming introduction from Kate herself.

The clean, simple travel website design and friendly tone foster connection.

High-quality images of Kate’s journeys enhance visual appeal, while straightforward navigation with clear links to about, blog, destinations, and resources ensures ease of use.

The design is approachable and supportive, aimed at empowering women to explore safely and confidently.

30. The Blonde Abroad

Elegance and tranquility define The Blonde Abroad homepage, featuring a soft color palette and serene imagery.

The design exudes calm and wanderlust, with a welcoming message prominently displayed. Clear, user-friendly navigation links to destinations, types of trips, lifestyle, and photography.

The sophisticated, visually appealing aesthetic encourages exploration of travel resources and personal stories.

31. Expert Vagabond

Bold and adventurous, Expert Vagabond’s homepage features a dynamic image of Matt, the site’s creator, in a rugged landscape.

The headline, “Explore Your World,” invites visitors to dive into experiences and tips. User-friendly design with prominent buttons for the blog and information about Matt.

Energetic design elements, including bright orange accents and clear navigation links to destinations, tips, gear, and nomadic life, create an engaging and inspiring aesthetic perfect for adventure enthusiasts.

32. Travel Lemming

Travel Lemming’s homepage is engaging and community-focused, featuring a collage of traveler photos that highlight its human-centric approach.

The bold headline, “Travel guides by locals & experts,” emphasizes authenticity and expertise.

The search bar invites users to explore destinations easily, while the navigation bar provides quick access to news, tips, and more.

Friendly and informative design encourages users to delve into personalized experiences curated by knowledgeable locals and experts.

33. Responsible Travel

Adventure and ethical exploration shine on Responsible Travel’s homepage, featuring a stunning image of the Northern Lights.

The bold headline, “Our holidays are more enjoyable because they do good,” underscores their commitment to responsible tourism.

The travel website design includes a search bar that allows users to filter by country, date, and holiday type.

Straightforward navigation with clear links to destinations, holiday types, and guides. Visually striking, user-friendly design promotes sustainable and meaningful experiences.

34. Travel Off Path

Sleek and modern, Travel Off Path’s homepage focuses on delivering the latest news and popular blogs.

Bold headlines and stunning imagery draw attention to trending stories.

Straightforward navigation offers clear links to news, destinations, and premium content.

The prominently placed search bar invites users to explore various topics.

Clean and professional, the design makes it easy for users to stay informed and inspired about trends.

35. Rough Guides

Rough Guides’ homepage bursts with vibrancy, featuring a welcoming image of local experts.

The headline, “Discover the world with tailor-made trips by local experts,” emphasizes personalized experiences.

A user-friendly design includes a prominent search bar for selecting a country and planning trips.

Clear navigation links to ideas, tailor-made trips, destinations, and the blog ensure ease of access. Inviting and colorful, the overall aesthetic promotes stress-free, customized planning with local expertise.

36. Culture Trip

Culture Trip’s homepage is vibrant and inviting, showcasing a lively street scene with a call-to-action, “Your Gateway To Unique Adventures.”

The design emphasizes exploration with options to explore trips and discover guides.

Easy access to travel guides, trips, private trips, and deals is provided through a well-structured navigation bar.

Visually appealing with a modern aesthetic, the site encourages users to embark on unique and memorable travel experiences.

A bright banner highlights current promotions, adding urgency and excitement.

37. Trafalgar

Trafalgar’s homepage is visually appealing, featuring a stunning sunset view of a coastal city.

A prominent headline offers savings on September tours.

The clean and user-friendly travel website design includes a central search bar to easily find trips and dates.

Clear navigation links to destinations, ways to go, deals, and inspiration enhance user experience.

Professional and inviting, the overall aesthetic emphasizes the benefits of booking early to secure savings on tours.

38. Gadventures

Dynamic and vibrant, G Adventures’ homepage features a cheerful image of travelers enjoying a scenic destination.

The headline, “Bring on the world with small group adventures,” highlights personalized experiences. Clean design with a prominent search bar aids in planning journeys.

Straightforward navigation links to destinations, styles, and deals enhance usability. Lively and inviting, the overall aesthetic promotes the excitement and camaraderie of small group adventures.

39. Travel + Leisure

Sleek and sophisticated, Travel + Leisure’s homepage showcases vivid imagery that draws readers into luxury experiences.

Clean navigation categories include Trip Ideas, Destinations, and World’s Best. Prominent ads for high-end resorts and deals enhance the premium feel.

The layout balances visual appeal with informative content, making it ideal for discerning explorers seeking inspiration and expert advice.

40. Zicasso

Designed to inspire luxury travel, Zicasso’s homepage features stunning destination imagery and a clear call to action.

The top navigation menu categorizes destinations, ideas, and services for easy access.

A prominent search bar encourages visitors to specify their dream vacation, highlighting personalized planning by specialists.

Clean and elegant, the overall layout emphasizes bespoke experiences.

41. Virtuoso

Virtuoso’s homepage exudes luxury and expertise with high-quality imagery of destinations and a well-structured layout.

The travel website design provides easy access to various categories like Travel Advisors, Destinations, Hotels, and Cruises via the top navigation menu.

The main section features engaging content like guides and essential tips, aimed at upscale travelers.

Sophisticated and user-friendly, the design reinforces Virtuoso’s brand as a premium network.

42. Insight Vacations

Insight Vacations’ website features a deep navy blue header with easy navigation, a search bar, and contact options.

A vibrant scenic image with a bold promotional headline and CTA showcases the main banner.

Below, a search function allows destination and date selection, enhancing user convenience. Visually appealing and user-friendly, the overall design promotes ease of use and engagement.

43. Travel Noire

Travel Noire’s website features a dark-themed header with clear navigation links and a search bar.

A large background image highlights a prominent city guide title. Below, the latest news section provides updated travel content.

Visually striking, the design emphasizes high-quality imagery and easy access to guides and news, enhancing the user experience.

44. Tour Radar

Tour Radar’s clean and user-friendly layout features a prominent search bar for destinations, dates, and adventure types.

Navigation links and customer support information are conveniently located in the header.

A vibrant background image highlights travel destinations, complemented by calls-to-action for deals.

The design emphasizes ease of navigation and visually appealing imagery to attract users.

45. Backroads

Backroads’ vibrant and inviting travel website design showcases a large hero image highlighting a destination.

The top navigation bar includes links to Destinations, Activities, and other key sections.

Prominent calls-to-action encourage exploration and engagement. Clean and user-friendly, the design focuses on stunning visuals and easy access to information.

46. Black Tomato

Black Tomato’s website captivates with a stunning full-screen hero image of a ship, overlaid with a tagline and a call-to-action button.

The top navigation bar offers links to Destinations, Experiences, and other sections.

Minimalist and visually engaging, the design uses large, immersive imagery to captivate users and encourage exploration.

47. Sustainable Travels

Sustainable Travel International’s design features a vibrant, full-screen image of a tropical island, with a prominent overlay message emphasizing their mission.

The navigation bar is simple, offering links to Individuals, Businesses, and Destinations.

Bold, contrasting colors and large images create an impactful and visually engaging user experience, highlighting their commitment to sustainability.

48. The Planet D

The Planet D’s design showcases a full-screen background image of a scenic landscape, highlighting adventure.

Navigation links to Blog, Destinations, Experiences, and more are in the header. The bold, central message, “Adventure is for Everyone,” is paired with a search bar.

Vibrant images and clean typography engage and inspire visitors.

49. Red Savannah

Red Savannah’s travel website design features a top-down image of a luxury yacht, evoking exclusivity.

The navigation bar offers options for Destinations, Luxury Villas, and more, with contact details prominently displayed.

Minimalist and sophisticated, the design uses high-quality imagery to appeal to affluent travelers seeking premium experiences.

50. Be My Travel Muse

Be My Travel Muse’s design features a serene desert backdrop with a solo explorer, embodying adventurous solo journeys.

The clear navigation bar includes categories like Blog, YouTube, and Destinations.

A warm welcome message and a personal note from Kristin, the founder, invite visitors to subscribe, enhancing engagement and personal connection.

FAQs

What should be included in a travel website?

A travel website should feature high-quality imagery, intuitive navigation, detailed destination guides, booking options, customer reviews, and engaging travel content. Mediaboom’s services ensure these elements are seamlessly integrated, providing a sophisticated design and user-friendly experience to attract and retain visitors.

How do I get ideas to design a travel website?

Generate ideas for designing a travel website by exploring industry trends, analyzing competitor sites, and identifying your brand’s unique selling points. Mediaboom offers expert guidance and creative solutions, delivering bespoke designs that align with your brand’s vision and target audience preferences.

How much does it cost to get someone to design a travel website?

The cost to design a travel website varies based on its complexity and features. Mediaboom provides customized packages tailored to your needs, ensuring high-quality design and functionality. Our team offers a detailed quote after understanding your specific requirements and goals.

How do you create travel content?

Creating travel content involves researching destinations, crafting engaging narratives, and using high-quality visuals. Mediaboom’s content marketing services include SEO-optimized articles, blog posts, and multimedia content that highlight your offerings, attract traffic, and enhance user engagement.

Hire a Digital Marketing Agency Now

The digital marketing specialists at Mediaboom can help you create a winning travel website design.

We’re backed by years of service and a legacy of excellence with some of the biggest names in the travel industry.

We’ll build an eye-catching web design with an appealing color palette, a call to action, and elements that augment the user experience. Get started with Mediaboom today.