Mobile Optimized Website

Mobile Optimized Website – 3 Crucial Reasons to Have One

By: Frank DePino | March 30, 2021

Did you know that 52% of all website traffic comes from mobile phones? In today’s digital era, mobile users are on the rise every day. Therefore, to expedite your online presence, marketers need to invest in a mobile optimized website.

With the help of a mobile optimized website, you can captivate qualified leads and prospective customers. Here we explore the importance of optimizing your website for mobile and how you can deliver the highest functionality to your audience: 

Why Should You Have a Mobile Optimized Website?

A mobile optimized website will not only allow you to connect with your prospective customers where they are, it will also allow you to:

  1. Improve user experience
  2. Improve your search engine optimization (SEO)
  3. Gain a competitive advantage

Smartphones provide us with the luxury of having all the technology we want at our fingertips. Today most people rely on their mobiles to complete tasks previously done on computers. For this reason, businesses need to ensure their website is mobile friendly: 

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1. Improve User Experience

Mobile optimization is critical to ensure that smartphone users visiting your website enjoy a great experience. 

More often than not, the desktop version of business websites ends up glitching or timing out on mobile browsers. A messy or broken website may cause frustration, ultimately leading your visitors to leave your page and look for products somewhere else. 

It means that while state-of-the-art technology is essential, convenience is more important. The more convenience your website offers, the more people will utilize your services and products.    

Apart from boasting a clutter-free and aesthetic look, designing a mobile-friendly website entails expediting your site’s speed. The pages and links on a website designed for a particular device often load more effectively. 

By optimizing the website for smartphones, business owners allow prospective consumers to access necessary information faster and easier. While slower websites frustrate users, the former helps bring down your bounce rate by keeping visitors on your website. 

Mediaboom shows the increase in traffic after optimizing the site's SEO.

2. Improve Search Engine Optimization (SEO)

One great advantage of having a mobile optimized website is that it benefits Search Engine Optimization

Every time search engines like Google analyze your website, they review how well it performs on various devices and screen sizes and analyze its user experience. For this reason, search engines will check your reach on your desktop and mobile website. In this way, websites that lack traction on their desktop page but observe fantastic traffic on their website can rank higher on the search result page. 

However, experts and search engine companies alike recommend businesses to craft mobile and desktop-friendly websites to ensure you attract organic traffic and offer a better user experience.

3. Competitive Advantage 

There are a plethora of different reasons potential customers leave your website. The primary cause of low customer retention rate is slow, messy, or broken website links and pages. In fact, in-depth research shows that 43% of consumers are unlikely to return to a website with a slow-loading time on mobile sites.

On the other hand, a mobile optimized website will shine through the competition and captivate more customers. If your website boasts a user-friendly interface and has a faster response time, the chances are, the number of clicks on your website will increase. Ultimately, it helps you climb higher on the search result page and beat your competition.

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10 Website Mistakes Luxury Brands Should Avoid

Does your luxury website include any of these common mistakes? Learn the secrets to driving more traffic to your luxury website, generating more leads, and ultimately increasing sales.

Why Should You Create a Mobile Optimized Website? 

When it comes to website designs, web designers and developers need to pick one of these three configurations: mobile-optimized, mobile-friendly, and responsive. Out of these three designs, mobile optimized websites feature the most contemporary design. They automatically adapt to various devices and don’t require a new set of web coding. 

Moreover, a mobile optimized website will allow you to reach more customers at a faster rate.

Another great advantage is that it increases customer satisfaction, which improves your brand reputation. Ultimately, your business will enjoy a better customer retention rate and an increase in revenue. In fact, 61% percent of consumers say they are more likely to purchase from mobile-friendly websites!

How to Make Your Website Mobile Optimized 

Despite being an integral part of your overall marketing strategy, a good majority of marketers don’t consider mobile optimization when curating their digital marketing strategy. In fact, according to research, only 35% of businesses boast a mobile optimized website.

Here we take a closer look at the top 6 ways you can optimize your website for mobile that also helps in building credibility: 

1. Designing with Mobile in Your Mind

For most of the part, experts build the web-based on serving desktop consumers. However, according to research, there are currently 3 billion people who own smartphones and 1.3 billion people with computers. 

It means that the use of smartphones is becoming increasingly prevalent. For this reason, business owners need to adopt a mobile-first design. Here are a few factors you should remember when designing your website:

  • Mobile screens boast limited display and content vertically, which affects their legibility. It means that designers need to utilize prioritization when designing. You may question which elements captivate consumers the most and the ideal positioning for the CTA button.  
  • Make sure consumers remain on your website by creating catchy and valuable content. Often mobile screens experience popups that may distract a customer if your website design is unattractive or hard-to-read.  
  • Spend some time enhancing the navigation features of your website to ensure you don’t frustrate consumers. Try out scroll-to-top widgets, as well as seamless sticky headers to ensure easy navigation.

2. Picking a Responsive Web Design

The perfect way to kick start the mobile optimization website process is to select a responsive design. 

Typically, responsive websites utilize CSS3 media queries. In this way, they use a fluid grid alongside a versatile design to serve the same content across multiple devices.   

Utilizing a responsive web design before optimizing it for mobile helps enhance its navigation features and look. WordPress websites can significantly benefit from this by sifting through a comprehensive gallery of eye-catching themes. Choose one that truly translates your brand message and identity for a deeper customer connection.

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3. Choosing a Reliable Web Host

One of the most crucial decisions for optimum web performance is to choose the right host. In case you choose a host that doesn’t offer adequate amounts of speed and resources, your website will perform poorly. 

The selected web hosting services can determine the overall performance of your website. Moreover, when we discuss mobile-first optimization, speed is the most important factor to consider.

4. Improving Site’s Loading Time 

Your website’s speed and loading time are what largely determine whether a customer will stay on your website or not. Especially when we’re talking about your website’s mobile experience, you need to optimize your website for speed to ensure a higher search engine ranking.

Keep your site’s loading times to a minimum to help lower bounce rate while improving your user’s experience. You may achieve this by:

  • Implement in-depth caching
  • Balance loading times by utilizing Content Delivery Network (CDN)
  • Large images will take longer to load. Therefore it’s always a good idea to compress images
  • Make your website all the more efficient by optimizing the different codes on it.  
The marketing team is identifying non-mobile friendly features on the website

Identifying Non-Mobile Friendly Features

There’s a slight chance that some aspects of your desktop website won’t look appealing on mobile devices. For instance, sidebars typically don’t convert well across mobile devices. 

Usually, sidebars appear on the right or left of the page. Moreover, some move down as you scroll while others remain static. Unfortunately, on mobile devices, sidebars may make it impossible for you to read the text.

Make a streamlined and clutter-free version of your products/services to ensure consumers can easily digest information. 

Test Pop-Up Usage

Popups are often a fantastic addition to your website as long as they don’t impact the site’s flow. Popups can be frustrating to deal with on mobile phones, especially since many users don’t know how to make them go away. 

Instead of completely eradicating popups, check whether they work for your website by testing them out for a while. If they impact bounce rates and other KPIs, you should consider disposing of them. 

Download Our FREE E-Book

10 Website Mistakes Luxury Brands Should Avoid

Does your luxury website include any of these common mistakes? Learn the secrets to driving more traffic to your luxury website, generating more leads, and ultimately increasing sales.

How to Test Your Mobile Optimized Website 

Make sure your website is appropriately mobile-optimized by testing and analyzing it regularly. Here are the top five easiest ways you can achieve that:

Utilizing iOS and Android Emulator 

Software emulators remain the simplest way to test the mobile view of your website. Emulators offer users the benefit of running the exact software and applications of the original device. Plus, they show the differences between similar systems.

Typically iOS and Android emulators are used to test native apps. However, users may utilize it to test mobile versions of their site. In this way, you can receive an accurate evaluation of how well your website performs on in-built browsers.

Validating the HTML and CSS Code

To receive an in-depth analysis of your web app’s functionality across multiple platforms, you should consider validating your website’s CSS and HTML code. For that, you can use open-source tools to test your website’s compatibility across different mobile devices. In this way, mobile devices provide you with an array of test scenarios that reveal how user-friendly your website is.  

Responsinator shows how the Mediaboom site looks from the mobile view

Using Browser Tools

Responsive testing of your website app is perfect for performing an insightful sanity check on your website. To conduct a responsive test, you may surf the web to find excellent browser tools like Responsinator.

These tools allow users to resize your website to different sizes to analyze how aesthetically pleasing it looks on other devices.

Testing on Real Devices

The perfect way to test your website’s mobile optimization is by testing it on real devices. The reason is, more often than not, you can’t analyze web apps through developer tools or emulators.   

For instance, the user experience on a website entails several critical components, including network conditions, pixel densities, real page loading time, and so much more. You can quickly and efficiently test these on real devices. 

However, testing your web app manually on mobile devices requires investment, time, and resources. Instead of wasting any of those, you may opt for a mobile device test consisting of leading mobile web browsers like Chrome, Mozilla, and so on.

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All in all, mobile marketing is a significant part of all digital marketing strategies. Therefore, when implementing different techniques, marketers must keep the mobile-friendly aspect at the forefront of their minds.

Follow the above tips and techniques to optimize your website for mobile users adequately. If you’re uncertain about doing it on your own, you can always connect with a professional. At MediaBoom, our experienced marketers help you and your business grow by increasing online traffic and conversion rates.  

Venture onto our website and choose between wide varieties of marketing plans to find the one that best meets your business needs.

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.


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