Luxury Real Estate Brands

Luxury Real Estate Brands – 15 Examples to Spark Your Inspiration

By: Frank DePino | May 9, 2024

75% of Christie’s International Real Estate brokers believe luxury real estate demand in 2024 will remain strong, matching or exceeding last year’s levels.

This sustained interest in luxury real estate sets the stage for a deeper exploration of luxury real estate brands.

Luxury real estate brands are distinguished by their exceptional properties, bespoke services, and unparalleled attention to detail. They cater to the elite, offering exquisite designs, prime locations, and amenities that epitomize the pinnacle of comfort and sophistication. These brands offer more than just a place to live, they deliver a lifestyle that sets the standard for luxury living around the globe.

In this article, we’ll delve into the world of luxury real estate and explore the brands that are shaping the future of high-end living. Let’s dive in!

1. Sotheby’s International Realty

The responsive website of the Sotheby’s International Realty featuring their elegant places

One of the top luxury real estate brands is Sotheby’s International Realty. In 2023 alone, they had a global sales volume of $143 billion.

They pride themselves on having a global network of residential brokerage companies.

Not only can you buy and sell a home in the U.S., but they auction off high-quality items from their clients.

They have videos on their website to grab your attention since the future of digital marketing is video.

2. Coldwell Banker Global Luxury

The Coldwell Banker Global Luxury premium card

They’re a top luxury real estate brand since they have associates in 41 countries and territories.

In addition, their property specialists are some of the top luxury real estate agents around the globe.

Coldwell has an easy-to-navigate site with each type of home separated into sections such as historic, ski, mountain, etc.

Yearly they have a report to show what they did well in the previous year, along with statistics on luxury real estate firms.

Since their website is clean and engaging, they must have a strong digital marketing agency specialized in luxury real estate to help.

3. Nest Seekers International

Nest Seekers International responsive website featuring their offers and services

Nest Seekers International has established a unique niche for itself as a leading force in the luxury real estate market.

Their success hinges on a potent combination of global reach, innovative technology, and unconventional marketing strategies.

Imagine seamlessly browsing through exquisite properties in Manhattan’s bustling heart, picturesque New Jersey suburbs, sun-drenched Miami estates, or even charming French chateaus – all from the comfort of Nest Seekers’ user-friendly website. 

Furthermore, they also became renowned for their unconventional marketing strategies, captivating potential buyers with fresh, daring approaches that set them apart from the traditional luxury real estate players

4. Keller Williams Luxury International

The elegant Keller Williams Luxury International website highlights their offers and services

Keller Williams Luxury International is one of the top luxury real estate brands since it sold 58,433 properties for $1 million in 2021 alone. Their website is clean and easy to navigate.

But their impact extends far beyond impressive numbers.

Keller Williams Luxury International understands that the search for a luxury property is as much about experience as it is about finding the perfect location and amenities.

Their website is a testament to this philosophy. Clean, user-friendly, and meticulously designed, it offers a seamless browsing experience tailored to the discerning luxury buyer.

The innovative visitor location tracker keeps you informed about the geographic reach of their network, further solidifying their position as a global leader in luxury real estate. 

This unique feature allows you to visualize the potential buyer pool for your property if you’re a seller or the breadth of options available if you’re a buyer seeking a specific lifestyle.

5. Christie’s International Real Estate

Christie’s International Real Estate responsive website design highlights their luxury homes

Christie’s International Real Estate is a name synonymous with exquisite living and a distinguished heritage.

Founded in 1995, it leverages its unique affiliation with the legendary Christie’s auction house to bring unparalleled expertise and global reach to the luxury real estate market.

Their discerning approach is exclusively catered to properties valued at $1 million and above, ensuring an unmatched level of service and market knowledge.

Understanding that luxury living extends beyond square footage, they prioritize showcasing the unique lifestyle each property offers.

With just a few clicks, you can explore properties in specific states like New Jersey, filter listings based on desirable features such as waterfront or beach lifestyles, and even find contact information for all their esteemed agents.

This attention to detail ensures that you can find the information you need quickly and efficiently.

6. Berkshire Hathaway HomeServices

The responsive website of Berkshire Hathaway HomeServices with their luxury home offers and services

Berkshire Hathaway HomeServices offers a free home value report to see local market snapshots, value estimates, and a price history.

They also have a global luxury landscape report from 2023 for clients to take a look at and build trust with them.

These luxury real estate agents pride themselves on wanting to know about the clients they work with. Warren Buffett, one of the most well-respected billionaires, is the CEO and Chairman of Berkshire Hathaway Inc.

They’ve recently announced a new look with contemporary designs but hold onto their same fundamentals. They focus on the needs of real estate professionals and their unique needs.

To freshen things up, they have modern typography, a refreshed color palette, and a new logo overall.

7. Distinctive Collection by Better Homes and Gardens

Distinctive Collection by Better Homes and Gardens responsive website design

The Distinctive Collection by Better Homes and Gardens stands out not merely as another luxury real estate firm but as a prestigious brand emblematic of excellence.

This firm caters to discerning clients in search of extraordinary properties, providing a platform that effortlessly bridges the gap to your dream home.

Their website facilitates smooth navigation through a carefully curated selection of high-end properties, thanks to intuitive drop-down menus sorted by country, state, city, and price range.

This precise approach ensures that only the most relevant listings are presented, conserving your valuable time and effort.

Merging a user-focused platform with unmatched expertise, the Distinctive Collection distinguishes itself as a frontrunner in the luxury real estate domain, delivering an unparalleled experience.

8. The Corcoran Group

The Corcoran Group website highlights their house offers

Founded in 1995, The Corcoran Group has consistently ranked among the nation’s top luxury real estate brands.

Their success hinges on a commitment to both innovation and client convenience.  Boasting over 25 strategically located offices, they ensure personalized attention throughout key markets.

But they go beyond mere listings, taking pride in showcasing the newest and most exciting developments, offering clients exclusive access to coveted addresses like Central Park South or architectural marvels like One High Line and Lantern House in Hudson Yards.

This focus on innovation keeps their clients at the forefront of luxury living.

Going beyond listings, The Corcoran Group offers a holistic luxury experience. Their dedicated team assists with financing, renovations, and amenities, solidifying their leadership in luxury real estate through innovation, personalized service, and coveted properties.

9. The RE/MAX Collection

Luxury home featuring on the The RE/MAX Collection website

Since 1973, The RE/MAX Collection has established itself among the top players in the luxury market, setting itself apart through a unique approach that benefits both clients and agents.

By focusing on homes exceeding double the average area price, they curate a portfolio of exceptional properties catering to a discerning clientele.

Understanding that exceptional agents are the cornerstone of a successful luxury experience, they provide their agents with a competitive advantage through a powerful combination of marketing tools, specialized training, and advertising incentives.

This ensures that each agent is equipped with the knowledge, resources, and support needed to exceed client expectations and deliver an unforgettable experience.

By offering this winning combination of exceptional properties, expert agents, and a global network, they’ve solidified their position as a leader in the ever-evolving world of luxury real estate.

10. Compass Luxury Homes

The aesthetic website design of Compass Luxury Homes highlights their luxury properties

While it might be one of the youngest luxury real estate brands, they’re gaining traction in high-end real estate.

Sellers receive a concierge program to help sell their homes for the most possible.

They also have a mobile app to allow buyers ease with checking out various properties.

Compass Luxury Homes focuses on long-lasting clients for continued success. More than 90% of their business is from previous clients.

Compass is also one of the best luxury real estate brands because they’re members of multiple associations, such as the Parkland Chamber of Commerce.

In their about section, they ensure that the content is easy to read in bullet point facts. For example, it states they’re licensed general contractors, multi-million dollar realtors, and south Florida natives.

There’s also a listing of each team agent with a picture and their direct phone number, as well as sales and rentals.

To provide transparency, they also have listings of past homes. At the bottom, they have a button you can click to with their luxury home sales team.

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Bonus: The 5 Best Luxury Real Estate Brands and Brokers’ Instagram Accounts

It’s no secret that Instagram is one of the most lucrative ways to market your real estate business.

While Instagram doesn’t have the same amount of people on it as Facebook, engagement is high.

While each account will have its own unique spin on success, remember that it’s not about followers but engagement. Sales will suffer if you have a high follower count but low engagement.

These accounts understand that easy-to-read font that’s short and to the point keeps their audience engaged.

Remember that many people are busy, so they want the benefits of each home to be clear to them. Include contact information if they’d like to reach out and get started.

11. The Agency (@theagencyre)

Instagram profile of the The Agency

The husband of Real Housewives of Beverly Hills star Kyle Richards founded this brokerage company.

He represents some of the most luxurious properties, including the Playboy Mansion.

They also make sure to announce their show, Buying Beverly Hills, is now on Netflix right in the description.

Within their bio, they have a link that gives you the option of viewing their site, TikTok, LinkedIn, Twitter, or Facebook.

There are various pictures of properties that you can click on to bring you to their listing.

The listing lets you know if it’s still available, how many beds and baths it has, as well as the property type. A mortgage calculator is also on the listing for your convenience.

12. Iglesias Realty Group (@luisiglesiasrealestate)

Instagram profile of Luis Iglesias / Iglesias Realty Group featuring their luxury properties

Luis Iglesias focuses on strong engagement to turn visitors into clientele.

He’s one of the strongest luxury real estate brands on Instagram because although his follower count is low, his engagement is high.

Iglesias Realty Group understands that true connection fosters successful conversion.

That’s why they prioritize creating content that resonates with their audience, transforming casual visitors into engaged potential clients.

This emphasis on meaningful interaction fosters trust and establishes them as trusted advisors in the luxury market.

13. Chad Carroll (@chadcarroll)

The Chad Carroll Instagram profile and posts highlights their luxury accommodations

Chad Carroll prides himself on selling over 1.5 billion as a top real estate broker. He considers himself the top real estate agent in Compass, Florida.

His Instagram is one of the top luxury real estate brands since it has the status of each listing. Each listing is also easy to spot and read. Chad Carroll focuses on casual posts instead of only formal content.

14. The Oppenheim Group (@theoppenheimgroup)

Luxury properties highlights on the Oppenheim Group Instagram profile

The best luxury real estate companies focus on high-end properties and are part of Selling Sunset on Netflix.

They’re a luxury real estate brokerage focusing on buyers and sellers in Orange County and Los Angeles.

Their marketing focus is on posting press releases. Each post states the status of the listing, whether it’s listed, sold, or coming soon.

15. Barry Cohen Homes (@Barrycohenhomes)

Instagram profile of the Barry Cohen Homes highlights their home design and services

Striking visuals are at the core of Barry Cohen Homes’ strategy. They employ modern, professional photography and videography that captures the essence of each property.

Text overlays strategically placed on images further emphasize unique aspects of a property, ensuring viewers don’t miss a single detail.

By seamlessly blending modern visuals, informative content, and social proof, Barry Cohen Homes has carved out a unique space in the competitive world of luxury real estate social media.

Their approach not only showcases stunning properties but also builds trust and positions them as the go-to choice for discerning buyers seeking the ultimate in luxury living.

FAQs about Luxury Real Estate Brands

1. What Is the Biggest Luxury Real Estate Company in the World?

Sotheby’s is the largest luxury real estate company globally, with a history dating back to 1744. Known for auctioning rare items and fine art, it now operates 1,075 offices across 81 countries and territories.

2. Which is the richest real estate company?

The richest real estate company is Brookfield Asset Management, with extensive global investments in property, infrastructure, renewable power, and real estate.

3. Which company is best for real estate?

The best company for real estate services is often considered to be CBRE Group, known for its extensive global network, comprehensive services, and deep market insights.

4. How important is digital presence for luxury real estate brands?

A digital presence is crucial for luxury real estate brands, enabling them to showcase properties globally, engage with affluent clients digitally, and enhance the buying experience through virtual tours.

5. Why are luxury real estate brands increasingly focusing on sustainability?

Luxury real estate brands focus on sustainability to meet the growing demand for eco-friendly living spaces among affluent buyers, aligning with global environmental goals and enhancing brand value.

Do you have more questions?

If you’re seeking additional information or have specific queries we haven’t covered, we’re here to help. Our team at Mediaboom specializes in creating bespoke marketing strategies to elevate your brand and drive results.

Don’t hesitate to reach out. Contact Mediaboom and let us help you achieve your marketing goals with our personalized, expert services.

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Elevate Your Brand: Custom Digital Strategies for Luxury Realtors

In today’s competitive landscape, standing out requires a strategic approach. Luxury real estate marketing services can be your secret weapon.

Partnering with a luxury real estate marketing agency offers a multitude of benefits.  Free yourself from the complexities of marketing and dedicate your time to what you do best – selling exceptional properties. Data-driven strategies ensure your efforts are targeted and effective, maximizing your return on investment.

Are you ready to elevate your brand and achieve your marketing goals?

Contact Mediaboom today for a free consultation.  We’ll help you craft a personalized strategy that propels your luxury real estate business to new heights.

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals, building the most effective marketing and advertising solutions for its clients.


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