Property Marketing – Top 10 Strategies for Real Estate Success

Whether you’re a seller looking to maximize the value of your property or a buyer searching for your dream home, property marketing is crucial for achieving your goals. With a well-executed marketing strategy, you can effectively promote your property, attract potential buyers, and close deals quickly and efficiently.   

But what is property marketing?

Property marketing is the process of promoting and selling real estate properties to potential buyers. It involves creating and executing a strategic plan to showcase the property’s features and benefits through various channels, such as advertising, social media, open houses, and real estate listings. The goal is to attract interested buyers and ultimately close the sale. It is an essential aspect of the real estate industry and requires a deep understanding of market trends, buyer preferences, and effective communication techniques.

So, how do you build a successful approach to property marketing by securing the interest of potential buyers and sellers?

Read this guide to learn how a successful marketing strategy for your business can help you sell your property for maximum value or find your dream home faster and more effectively.

8 Ways to Attract Potential Clients Using Property Marketing

Over the years, people have even been able to list and sell their own houses more than ever with the help of the Internet. On the other hand, the state of the real estate business has also become even more competitive.

1. Create a Unique Website

Chances are, you already have a website for your real estate business.

To achieve a unique website, start with a visually appealing design that showcases your brand and properties. Use high-quality images and videos to create an immersive experience for visitors. Implement clear navigation and an easy-to-use interface that allows users to find what they are looking for quickly.

In addition to these tips, consider implementing landing pages to direct potential buyers and sellers to the next course of action. Landing pages can provide detailed information on a particular property or service and encourage visitors to take action, such as scheduling a tour or requesting more information.

Focus also on improving site speed, search engine optimization (SEO), and mobile responsiveness. Keep reading to learn how to achieve these goals.

2. Content Marketing

Although you will be competing for the same keywords as your direct competitors, it’s important that your content is different and helpful. Google looks for pages that provide value, as does your potential audience.

Keyword research can be incredibly useful for property marketing, as it allows you to identify the search terms that potential buyers or renters are using to find properties online.

Let’s say you are a real estate agent who specializes in selling luxury apartments in downtown Los Angeles. You want to create a digital marketing campaign to attract potential buyers who are interested in luxury living in the heart of the city.

Use a keyword research tool to identify the search terms that people are using to find properties like yours. Then, use the keywords you’ve identified to optimize your website and content. For example, you could create a landing page that targets the keyword “luxury apartments in downtown LA” and include that keyword in the page title, meta description, and body text. You can also create blog posts or social media content that uses other relevant keywords you’ve identified.

By using keyword research in your property marketing, you can better understand your target audience and create content that resonates with them. This will help you attract more qualified leads and ultimately close more deals.

Keep in mind that navigating the complex world of digital marketing can be a challenge for those without experience, which is why hiring a reputable agency like Mediaboom can be a smart investment to ensure your property marketing is effective and successful.

If you’re looking to elevate your property marketing efforts, contact Mediaboom today to discuss how our team of experts can help you achieve your goals.

3. Boost your SEO

Creating blog posts alone likely won’t be enough to boost you to the top of the search engine results. But how do you boost your sites SEO?

There are so many more ways to boost your SEO than just a focus on keywords! A lot of the work is also done by optimizing your website and content.

If you’re not sure where to start, running a site audit is a great place to start. However, even in the insights provided can be a bit overwhelming. So, you can consult a professional digital marketing agency to help you reach your traffic goals.

4. Focus on Mobile Experience

Another sure way to help improve your SEO and SERP rankings is to make sure your site is also mobile-friendly. It’s impossible to look into the metrics of every website, but it’s likely that the majority of your traffic is also on mobile. So it’s important to keep the mobile experience in mind and make sure everything is scaled correctly and runs smoothly on mobile.                                 

5. Add Testimonials from previous clients

Include specific quotes or feedback from past clients that can provide social proof and give potential clients an idea of what it’s like to work with you. For example, a testimonial from a satisfied buyer who praised the speed and efficiency of the buying process can help build trust with potential buyers.

In addition to the active testimonials section, using specific examples in property marketing can also improve brand trustworthiness.

For example:

• High-quality photography: Including professional photographs of the property can showcase its best features and help potential buyers envision themselves living there.
• Virtual tours: Offering virtual tours, either pre-recorded or live, can give buyers a more immersive experience of the property, which can help build trust in the listing.
• Case study: Highlighting specific success stories, such as how you helped a client find their dream home or sell their property quickly and at a good price, can demonstrate your expertise and build trust with potential clients.
• Social proof: Including statistics on the number of homes sold or properties listed in a particular area can provide social proof of your success and credibility in the market.

6. Show your Team on a Dedicated Page

A “meet the team” page is good to have as a reference point so people can put a face to the name of whoever will be assisting them. It also helps make your staff more personable. Staff pages also show that the business is proud of their employees’ accomplishments as well.

It also can provide insight on each real estate agent’s experience and specialty so potential clients can help determine for themselves who is best suited to help them.

7. Include an Image Gallery of the Properties

You’ll find that almost every real estate agency has property galleries. Incorporating a photo gallery of properties that are actively listed and even already archived has several benefits. This is the best way to give potential buyers an overview of properties in your portfolio.

This benefits potential sellers as well, as this is another way they can determine if their home fits within your niche. A cultivated image gallery also helps prevent people who have landed on your page from clicking off to view images of the property elsewhere.

8. Use Virtual Tours

Virtual tours are a feature that is sure to wow potential clients. Virtual tours give potential buyers the chance to take a look at the interior floor plan of a place before physically seeing it. This can be a huge time saver so the client can decide if it is something they’d be seriously interested in before you both take the time to tour it.

9. Use a Drone View to Amaze Your Customers

Incorporating drone views of the houses your real estate agents are listing is a pretty new feature. So, much like virtual tours, using some great drone shots are a sure way to impress potential buyers.

Since drones are still relatively new technology to use in marketing campaigns, it’s easy to be a bit intimidated by it. Luckily, there are so many YouTube tutorials out there to help you experiment with drone views and show you how to get started.

Experimenting with drone views also allows you to give potential buyers a glimpse of the neighborhood, which is a big pro for many clients.                                                                           

10. Collecting Leads

Real estate marketing is the primary way most real estate businesses will get their client leads. Using the techniques mentioned in this article should help your leads grow. However, if you are still having issues, it’s not too uncommon to pay for leads from a third party who has collected their information.

Once you begin to accumulate a lot of leads over time, it’s important to make sure they are properly managed. Tools like Salesforce and HubSpot are great for lead management to help keep track of how each lead progresses through your funnel.

Not to mention that keeping details of your leads can also help you understand the similarities of your target audience.                                                       

Be Social in Real Estate Marketing

Facebook

Facebook is unique in the sense of most of the users are typically within your target audience. But it’s rather hit or miss whether or not they are in the market for property. However, a lot of businesses get a lot of leads through word of mouth and recommendations. So, it’s a good idea to still maintain some activity and interactions on Facebook so people will be more inclined to look into your business.

Instagram

When it comes to interacting with clients and collaborators, Instagram will likely be your best bet. Instagram is great for collaborated media and advertising on any fun promotions and outreach. Many brands are also able to repurpose their social media content and cross-post between social media platforms. This is a great opportunity to be able to gauge which content performs best on Instagram compared to other platforms.

TikTok

TikTok is actually one of the places where you will most likely see brands interacting with users in the comments section. It’s not uncommon to see brands take a more “loosened-up” approach on TikTok. However, TikTok leans towards a younger audience, so this may not be where your target audience is for home buyers.

YouTube

YouTube is a bit different than most other social media platforms. What most people don’t realize is that Youtube is one of the most successful search engines, aside from only Google itself. If you are looking to create content on YouTube, good luck!

In a short, honest answer, trying YouTube videos can end up being a game-changer for you. However, in most cases, most people struggle to get enough of engagement for it to be a good ROI.

Boost your Property Marketing with Paid Ads                      

Google Ads

Google Ads are extremely effective when done correctly. However, they can also be extremely competitive.

Google Ads are the sponsored listing you see at the top of search pages and even on map queries. Google Ads allows you to target specific but relevant audiences by targeting keywords.

You are essentially paying to be one of the top results on search pages with the link of your choice. This is a huge time-saver because you can rank for the keyword without going through the hassle of creating content for the keyword and constantly optimizing for it.

Another big pro about Google Ads is that there are a ton of resources to help you learn the tool. This includes free online video tutorials, support forums, live support chat, and even online courses.

Facebook Ads

Some real estate companies overlook social media marketing since it can be a little harder to narrow it down. Facebook Ads allows you to tailor your ads to specific audiences. Depending on how active your audience is, Facebook Ads can be a great ROI. Even if your Facebook Ads are not “successful”, Facebook still offers valuable insights on the audience it did reach. These insights can even help you post optimized regular, unpaid content so Facebook is a great platform to experiment with.

TikTok Ads

TikTok excels at UGC (user-generated content). UGC videos are when a micro-influencer (in most cases) showcases the product in a more natural format. This typically means a quicker and less structured video than a traditional ad, and generally just looks more similar to videos you may see in product review sections by verified buyers.

TikTok ads come across as regular videos, with most times the only indication that they are ads being the “Sponsored” tag at the bottom.

Going for TikTok ads is a great solution if your marketing team is great at engaging your audience through a video format.                                                                          

Influencer

As mentioned before, influencers also make UGC. Influencers automatically rake in a larger audience and are trusted figures among that audience. However, most influencers just do sponsorships.

If you are interested in going the influencer route, it’s important to scout them. The first step is to come up with a list of influencers you would like to work with. Then, you can begin reaching out to them to get the ball rolling for collaborations. 

Guest Posts

Guest posts are a great way to secure good backlinks and more exposure in exchange for content. Depending on the company, in exchange for a backlink, they will ask you to write up a guest post for their page. In addition to that, some may also ask for monetary compensation too, so just keep that in mind.

Also, make sure to do your research on any sites you are interested in doing a guest post for to ensure that their domain is worth the effort of securing the backlink.
                                                                                                           

Additional Marketing Strategies for Real Estate Professionals

Focus on a specific niche

For real estate, your niche will essentially be your location + your target audience that can afford your price range. So, having a strategy that caters to your locals is the goal for most businesses using property marketing.

Having an in-depth understanding of your ideal audience is important.

Creating accurate buyer personas and customer profiles can help you narrow down relevant information that will help you successfully relate to your target audience even more.

Create partnerships with similar businesses

As mentioned above, utilizing guest posts is a great way to build relationships with adjacent brands. When it comes to building professional B2B relationships, there are many other benefits as well.

Fruitful partnerships with similar businesses can boast many benefits, including both parties being able to offer more products and and bundle deals. Strategic brand partnerships can also help drive out mutual competition and help strengthen their own brand loyalty as well.                                                                                    

Create an Amazing Business Card

Although business cards as less prominent in today’s world, they are still a staple for most businesses. There are also many new and improved ways you can customize your business card, including incorporating QR codes. A QR code on a business card is a great feature, as you can direct people to any website of your choice, whether it be a landing page or a contact form.

Use a small part of your Budget on Traditional Ads

As mentioned above, property marketing typically targets a smaller, more local audience. While your target audience is focused on a radius area, traditional advertising holds just as many opportunities as digital marketing.

Differentiate your communication with your competitors

For every client, real estate is a big investment and is typically something where people don’t mind a bit more hand-holding along the way.

Final thoughts

As we’ve gone over, there are so many ways to approach property marketing. All SEO efforts take some time, so make sure to be patient when testing out your strategy. If you want to opt to just outsource your marketing efforts, we’ll be able to help you with all of your property marketing needs. You can contact us for a free consultation to get started.