Content Marketing Tips

Content Marketing Tips – 19 Ways To Stand Out From the Rest

By: Frank DePino | May 22, 2024

Considering there are millions of websites out there, having a content marketing plan will help you make a lasting impression and increase engagement with your visitors. Once you better understand your audience, you can drive sales as well. 

Content marketing encompasses a variety of promotional techniques ranging from social media posts and blogs to analyzing your target audience and much more: it is about having a brand voice when you keep your target audience in mind and it’s excellent for your bottom line, increasing engagement, customers, and sales. Once you have a well-defined content marketing strategy, your business can flourish. 

Looking to elevate your business to the next level?

A good marketing plan can help regardless of your level of experience, and this comprehensive guide to content marketing is your one-stop shop for all-encompassing growth strategies.

Start by reading our top 19 content marketing tips now to take your business to new heights!

Content Marketing Tips for 2023

Before you focus on the best content marketing tips, it’s vital that you understand your audience. What will they find engaging and enjoy reading? Content marketing is about figuring out their pain points and providing them with a solution. You also need to define your marketing budget as well.

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1. Write for Your Audience

First, define your audience. Take a look at their demographics as you create social media content, a blog post, etc. If you don’t know much about them, reach out through an anonymous survey.

Through your newsletter, ask them to participate in this survey regarding what type of content they’re interested in. Once you have a targeted audience, writing content with them in mind will be much easier.

2. Know Your Competitors

Identifying your audience can also be created by knowing your competitors. Take a look at their site and social media posts; what are they doing well? What can they do to succeed?

Based on this, you can create your own content marketing strategy to stand out. Then provide your audience with the solution to what they aren’t offering.

The director of the marketing department is defining the content publication calendar.

3. Define a Content Calendar

Plan content marketing tips in 2023 with a content calendar. A content calendar allows your team to collaborate, plan, distribute, and promote upcoming content.

Scheduled content can include infographics, blog posts, social media content, web pages, emails, and more. It’s effective since it gives your entire team a blueprint for successful content.

4. Leverage SEO

Top content marketing tips include SEO. SEO is short for search engine optimization.

Say you go onto Google and type in footballs for sale near me; your hope is to find that product in your location. Websites with footballs for sale will have this keyword on their site, hoping that you’ll land on it.

Keywords are vital since if you sell footballs; you don’t want words talking about ballet slippers. But at the end of the day, it’s about the quality of traffic, not the quantity.

5. Create Content Clusters and Hubs

In digital marketing, you have content clusters and hubs. These are interlinked pages about a specific subject.

They’re multiple pages covering related subtopics and having links between each page. Each page will focus on the topic.

Content clusters help search engines better understand your site. They might also help search engines view your site as an authority.

6. Promote Your Content

Guest post on relevant blogs to get your company’s name out there. It’s an excellent way to link back to your site.

Promote your content in newsletters. When you have new blog posts coming out, let your audience know.

Content marketing tips can help you develop a solid social media marketing plan. Keep your audience in mind as you create posts on social media.

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7. Repurpose Your Content

Repurposing content is an excellent way to increase traffic. If you have a blog post, you can later on use that information on a podcast, YouTube, etc.

When you repurpose content, it’s one of the most effective content marketing tips since you’re increasing the knowledge of your site. First, check the stats of older content to see if it’s not accurate anymore. For example, linking to sites that are over a year old will need an update.

8. Audit Your Existing Content

Performing a content audit will ensure your content is up-to-date. It also helps you identify areas for improvement and see your overall performance.

Take a look at your content SEO and how you can improve it. These can include organic traffic, bounce rates, etc.

Decide on the goals of the audit in your content marketing tips strategy. Goals could include finding content to repurpose, improving search rankings, and determining a plan of action.

Mediaboom copywriter is updating an old content.

9. Refresh Older Content

After the audit, you can refresh older content. Refreshing is an excellent way to increase traffic to your site and become an authority on search engines. Go through content that’s been published a month or more and consider refreshing or adding more content to these posts.

10. Set Measurable Goals

Set measurable goals for your content marketing tips strategy. Focus on your target audience whenever you create or maintain goals.

Decide on weak points and how you can improve. Then consider actionable goals such as increasing traffic, brand awareness, sales, etc.

11. Measure Your Success

Check out Google Analytics to measure your success, or view this information on social media. Once you have a business account on social media, many of them will have demographic information about your traffic.

Review traffic on your site to measure content marketing tips’ success. See the average time on each page to determine how well your business performs after the changes.

Check your analytics to see how many people visit your site due to social media. If the bounce rate is high, see the type of content you’re creating and how to ensure it meets your audience’s needs.

The copywriter is applying tips to improve her content marketing.

Content Marketing Writing Tips

With all these content marketing tips, it’s all for naught if you don’t have strong content. Engaging content will increase brand awareness, sales, and loyalty.

 It’s about solving their pain points and showing that you’re an expert in your field. Remember that content isn’t always about selling your product; it can be about solving problems, increasing engagement, and brand loyalty.

12. Keep It Simple and Short

Avoid long paragraphs and sentences in your content marketing tips strategy. Humans are easily distracted, so they enjoy content that avoids fluff and gets to the point fast.

Keep sentences short and break up paragraphs to make them easier to read. Never have long blocks of content. Instead, keep paragraphs short with only a few sentences each.

13. Include Stats and Cite the Source

Whenever you cite information, include the source. Whenever you provide stats, facts, or information, your audience will want to ensure it’s factual information.

This will also build trust with them. Also, if you don’t source your content, it could come off as copying content.

A good rule of thumb is to provide sources of content that coincide with what you’re talking about. So, for example, if you’re talking about digital marketing, you don’t want to link to a site about ballet slippers.

Avoid linking to competitors, and don’t use links to articles that discuss the same thing you are. Instead, check out the services of each site before you link to them, and ensure that their articles will provide your audience with valuable content.

14. Use Persuasive CTAs

Use call-to-actions on social media, blog posts, and wherever you promote your content. A simple call-to-action will invite your audience to do something, whether it’s buying a product, signing up for your newsletter, or another service.

Think about your audience as you develop a call to action. Make it easy to find, and never use too many at once since that’ll confuse your audience.

For example, if you’re an IT company, you might invite your visitors to contact you today for a free audit. Offering something for free is an excellent way to get your foot in the door and increase brand awareness.

15. Use Storytelling When Appropriate

Storytelling could increase conversion rates by 30%. Content marketing tips can include storytelling when appropriate. If you have a story that relates to what you’re talking about, include it.

Keep it short and personable so people can build a connection with a real person. Storytelling allows you to connect with your audience emotionally and encourage them to take action. It’s also an excellent way to build your brand as an authority.

Storytelling is also a way to make your brand memorable. Tell stories about what it’s like working for your company, include infographics, and create videos. Videos are the way of the future, so it’s an excellent way to build trust with your audience.

16. Use the Brand’s Voice

Identify and stick to your brand’s voice in your content marketing tips strategy. Whether you use humor, a serious, or a professional tone, ensure you keep it across various channels.

Your brand voice is the personality your brand has through communication. It’ll help you stand out from others.

A brand voice could include pop culture references, memorable content, engagement with your audience, and strong customer service. Transparency is also important and shows that there’s a real person behind your business.

Mediaboom on the jobs page, provides case studies supported by storytelling.

B2B Content Marketing Tips

As a business owner, you must remember your audience as you create content. What do you feel they’ll find helpful and important? Providing stats, including storytelling, and solving their pain points will help improve business loyalty.

17. Case Studies and Storytelling

Storytelling in content marketing tips is about connecting with your audience. A good story will engage your audience emotionally and convey a message to them.

It could motivate or inspire them to take action. At the same time, case studies are compelling because they show proper research is performed. Case studies will also help you show up in search engines much easier.

18. Create Content for Each Stage of the Buying Process

Content marketing tips will vary depending on the level of the buying process your customers are in. For example, content to a cold audience will feel much different than to regular customers.

It’s also important to break up your newsletter subscribers. Not everyone will be interested in the same content.

Through A/B testing, you can see what content is the most engaging for particular audiences. A/B testing is when you only change one thing, whether it’s an image, title, or the content itself.

19. Create Practical Assets

Include free tools on your site to make it more convenient for your audience. The less often they have to leave your site, the happier and more engaged they’ll be with your content.

Depending on your business, your content marketing tips strategy could include templates, tutorials, calculators, or downloadables. Decide what makes the most sense for your business and will provide the most value.

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Transform Your Digital Presence with Mediaboom

This guide provides you with top content marketing tips to take your business to the next level. It can be overwhelming to develop your buyer persona, create content, market it, create videos, and so much more.

Many companies are instead choosing to hire top digital marketing professionals to help them. Not only will you have an effective strategy that’ll work, but you’ll also save time. You’ll have more time in your day to focus on what matters, your business.

Contact us today to get started! From video creation to copywriting and social media, we offer various options.

Unlock the full potential of your brand with our innovative content marketing strategies, designed to captivate your audience, skyrocket engagement, and propel your business to new heights of success!

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals, building the most effective marketing and advertising solutions for its clients.


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