real estate investor landing pages

Real Estate Investor Landing Pages – Find More Sellers

By: Frank DePino | May 20, 2021

Are you a real estate investor? Do you seek direction on real estate investor landing pages? Are you already doing paid Google advertising but do not know what a landing page is and if you really need one?

If your answer is “Yes” to any of the questions above, this article is for you. 

Why You Need a Real Estate Investor Landing Page

A landing page serves one function – getting the website visitors to take the action you need them to. For example, as a real estate investor, one may want to collect the property seller’s information. One could send website traffic to this page from their social media profile, social advertising, or offline channels. Landing pages generally convert at a higher rate than other web pages, due to their one specific goal.

Reaching Potential Clients 

Presently, one thing is clear to every real estate investor. Your journey to reaching your potential clients must begin online. 

More and more property sellers are beginning to look online to sell their property. They are just a Google search and a few clicks away from finding their buyer. 

Therefore, as a real estate investor, you will need a landing page to maximize every sales opportunity you get. 

Especially when you are already into paid Google advertising, you need to know what exactly this function entails. 

Apart from that, you also need to know the best way to make the most of real estate investor landing pages.

For you, as a real estate investor, a landing page is a vital part of your entire marketing process

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Why Should You Use Real Estate Investor Landing Pages?

A landing page is an excellent and effective tool. With it, you are entirely in charge of every bit of your sales operation.

Most real estate investors limit their control over the buying of their properties to what they can find themselves. 

With an effective landing page, they will find you.

It can be very frustrating to have a drought where you cannot find any sellers. 

At that point, the impact and efficiency of a landing page and a buyers list will be significantly felt. You can have leads constantly filtering in with a good online presence. 

Rather than driving for dollars or constantly posting on your social profiles, you can have leads come to you. With an efficient landing page that yields a good sellers list, one good ad is all you need.

GFI partners, a Mediaboom client, created a landing page to showcase their real estate properties

What Is A Landing Page?

Landing pages are also referred to as “squeeze pages.” They are web pages that welcome an online visitor after clicking on any of the following:

  1. A paid advert
  2. A call to action, or 
  3. Any other online promotion.

How Does A Landing Page Work?

A landing page is not the same as other regular web pages like about pages, blog posts, and others. What sets real estate investor landing pages apart is that the aim of creating one isn’t for a visitor to explore. 

The aim of a landing page is quite functional. A landing page is a tool to convince the visitor to put down their details. These details will include:

  1. Name, 
  2. Phone number, and
  3. Email.

On real estate investor landing pages, visitors (property sellers) are to take only actions you want them to take. 

Sometimes, you might need them to make a purchase. But, most times, all you need from them are their contact details. That way, you can build a buyers list and keep in touch with them.

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Unique Features Of A Landing Page

Real estate investor landing pages are unique compared to regular web pages. On a standard website page, there are various attractions on the side that can distract a visitor. Some of these attractions include:

  • Blog page
  • “About Us” page, and
  • Your information page.

Generally, these pages are great for a real estate investor. 

But, with time, these visitors get closer to the point where they need to decide whether or not to buy your property. 

At this stage, a landing page is the best tool to convert them into active leads.

To be able to do this, landing pages do not bear links to other parts of the website. You might not even find a menu option on a landing page. 

Instead, real estate investor landing pages have only one link. It is either a central call-to-action (CTA) link or a form to fill. 

Either way, this link will be the only way the visitor can proceed. 

That way, the visitor is stimulated to provide their details so they can proceed. 

A landing page is even more vital for you if you pay to run adverts to attract visitors to your site. 

You do not want these visitors distracted from the main reason you have drawn them down to your site.  

This is not to say that other regular web pages like blogs and the rest of them are not necessary. They are! 

These are simply the setup that effectively enables the progress you want. 

These landing pages are very efficient tools for boosting lead conversions astronomically. 

Mediaboom shows how it created a landing page

How To Make A Landing Page?

Professional Landing Page Software

With or without a website platform, you can easily make use of any of the software below. At least, it would be best if you had a working URL of your own.

Most of the landing page software below comes with integrations that connect to your website or URL. You can also find templates for  ready-made for you. 

1. Cloud Attract

First off, you must understand that Cloud Attract is a part of the Cloud Agent Suite. The Cloud Agent Suite features other top-notch products such as Cloud MLX and Cloud CMA.

Cloud Attract is a real estate landing page software provider. Their landing page service comes with all you need to use at once. You have all at once the various real estate templates you need for home valuations, house hunting, etc.

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2. Instapage

If you need a landing page service software that provides digital ad spending and other services, use Instapage

This software doesn’t come with particularly assigned categories for real estate agents. However, they provide great articles that will spice up real estate investor landing pages. In all, their services are not business-specific.

3. Lead pages

Lead pages do not just provide landing pages; they also offer great templates for real estate investors. Their landing page templates are more effective as they provide ready-to-go content.

Leadpages also offers A/B split testing alongside a heat map that provides a visual representation of the most compelling sections of your landing page. This software provider offers different payment plans for their services.

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4. Unbounce

At Unbounce, you are furnished with various templates. You will get general ones and specific ones for real estate investor landing pages. 

The majority of the templates available are best for businesses offering building, building management, and property management services. The templates are not the regular templates for residential real estate landing pages. 

Unbounce templates are basic templates. You can easily customize them to suit your personal preferences. They come with a drop-page builder, and they are compatible with mobile devices.

Unbounce also provides some terrific A/B testing functions. With these, you can operate different landing pages all at once and test which one has a better conversion rate.

GA4 shows great results for a Mediaboom landing page

How To Tell If Your Landing Page Is Working?

Thankfully, most of the landing page software, such as Leadpages and Unbounce, come with A/B testing functions. 

With that, you can test various kinds of real estate investor landing pages. You can do this and test your CTA buttons all at once.

With this testing, you can make the necessary adjustments. That way, you can easily meet up the demands and standards of your market and customer demographic. 

Testing helps you to make the most of your conversion rate.

However, tracking your lead source is one crucial aspect of testing if your landing page is working. Ensure that only leads with annotated sources are input into your database. 

By testing your landing page, you will get enough information about your leads, closings, clients, and commissions. 

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Running a landing page for a real estate investor is one item you must pay attention to. 

It becomes more important when you, as a real estate investor, spend a certain amount on advertising. 

When you take the extra step of paying for content promotion on your site, incorporating landing pages becomes essential.

Do you want to make the most of the effort you put into your services? 

Then, utilizing real estate investor landing pages for your business is the most effective way!

Contact now Mediaboom to develop a real estate investor landing page.

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.


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