Real Estate Investor Marketing – Effective Strategies

real estate investor marketing

How Real Estate Investor Marketing Can Boost Your Business

Real estate investor marketing can be described as a means of developing an overall strategy with the goal of driving website traffic, brand awareness and ultimately an increase in profitability.

Marketing is what gives you an edge over the competition. It allows you to reach outside of your normal business sphere into new avenues, and allows you to generate new leads while also increasing your chances of landing a lucrative real estate deal. 

Marketing doesn’t have to be expensive. 

This guide will provide an overview on everything from how to market yourself affordably on social media to the benefits of classic offline strategies. 

The Marketing Funnel and The Power of The Website

Digital marketing begins with a website. A website is a place where you can showcase your story and establish the tone of your brand. A website is an anchorpoint that gives potential leads a place to connect with you.

Having a website may generate leads and help draw in potential sellers; however, it is just the start. 

website marketing real estate investor

Another valuable item to consider creating is a marketing funnel.

This is a model used to describe a customer’s journey with a business. For real estate investors, the same model applies as it does with other businesses. At the top of the funnel is awareness, when leads become aware of your business. That leads to consideration; when leads know that you are an option, they can consider a deal. 

Next is conversion, which is when a deal is made. However, this is not the end of the funnel. The goal of the funnel is to continue to interact with leads and sellers. Next in the funnel is loyalty and advocacy; this means continuing to work with sellers and adding them to your network for future business. 

A website alone is not enough to spread awareness of your business. In order to effectively market yourself as a real estate investor, it is necessary to drive traffic to your website by other means. 

SEO For Real Estate Investors

SEO is a series of techniques that elevate a website to the top of the search results, making it easier for sellers to become aware of your business. There are two different kinds of SEO, national and local:

  • National SEO focuses on ranking in the search results for broad keywords. No matter where someone is searching from, your website will come up as the first result if you rank for that keyword. This is a great way to separate your business from competitors in the long term. 
  • Local SEO focuses on ranking for keywords in a specific region. It is the difference between the search “luxury apartments” and “luxury apartments in L.A.” When someone specifies a location in their search, the results that come up will be local results. This may be ideal for real estate. 
seo for real estate investors

The purpose of SEO is to drive traffic to your website through organic search results.

Good SEO can put your business on the map, so sellers can easily locate you with a quick Google Search. SEO is a good investment for real estate investor marketing.

Unlike other forms of marketing, SEO is less about reaching out to generate leads and more about making it possible for leads to find you. 

Market Yourself Using Social Media

Because marketing is all about relationship building, social media is ideal as a space where you can maintain a presence and make real-time connections.

Social media is a form of marketing that can be very affordable.

When mounting a successful real estate marketing campaign, you are your own greatest tool. Your campaign should not only be about properties, but about you. This is your chance to be yourself and show that there is a person behind the website. Here are some tips for how to craft your online presence to market your business:

  1. Be Yourself. People respond to individuals better than they respond to brands. Social media can be a great way to network and make new connections, starting when you build up a following. If potential sellers see a person, not just a business, they are more likely to engage. 
  1. Use Your Platform to Educate. It is not enough to just shout your business goals. Online users will scroll right past overt advertisements. This is why it helps to give users something of value. Be funny, be informative, offer tips and insights. By providing something helpful to online users, you are more likely to get their attention and to make a memorable impact on them. 
social media marketing for real estate investors
  1. Chat With Your Followers. Don’t underestimate the power of “sliding into the DMs.” Don’t be afraid to talk to followers, give advice, and reach out to others in the real estate business. The more people who know about and trust your business, the more people who may be able to help you land a great property down the line. Word of mouth can be a powerful tool, and it starts by connecting directly with your audience. 
  1. Tailor Your Media Usage to Your Goals. Different apps and platforms are ideal for connecting with different demographics. For example, Twitter is used by nearly all age ranges and is ideal for spreading news. Tik Tok is dominated by teens and young adults, so it probably won’t help you make business connections. On the other hand, Facebook is used by all age ranges and demographics, but older people tend to be more active. Depending on what type of properties you want to invest in, some social media platforms may be better for marketing than others. 

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Successful Marketing Strategies in the Real World: The Power of Direct Mail

It does seem like everything is online nowadays. But it isn’t. Physical marketing tools like direct mail are still a highly effective method of real estate investor marketing.

One misconception is that most people sort their mail while standing over the recycle bin; however, this actually isn’t the case.

  • A staggering 70% of Americans say that they think traditional mail is more personal than communications over the internet.
  • 56% of Americans say that receiving physical mail is a pleasure.
  • According to a USPS study, over 60% of direct mail recipients were motivated to visit the website after receiving mailed marketing materials. 

If you are already using social media to market yourself as a real estate investor, doing direct mail also can be a great way to cover all your bases. Potential sellers who may not be involved on social media may respond well to direct mail and vice versa. 

The Role of Networking in Your Real Estate Investor Marketing Campaign

As a real estate investor, building your network is one of the most important things you can do. The size and strength of your network can greatly influence how many deals you do and how much you make off of those deals. 

Networking and marketing actually go hand in hand.

The same tools you use for marketing – your website, media presence, and mailing materials – can be very useful for networking. Real estate events and meetups are the classic places to build your network by connecting with insurance agents, contractors, appraisers, and other real estate professionals who may be able to help you land a luxury property. 

Similarly, a recent Forbes article recommended charity events as an optimal place to make connections for potential luxury real estate deals.

networking for real estate investors

Physical marketing materials like flyers and business cards can make your in-person networking more effective. 

How often do you forget someone’s name or lose their email address?

Printed materials are the solution to this. Handing out business cards at events is a surefire way to stick in their mind and ensure that they have a way of contacting you in the future. 

A social media presence can also help with this; a media presence allows people in your network to easily contact you and keep up with what you are up to. 

If you are highly experienced, others who are new to real estate may want to learn from you. By organizing in-person workshops or producing online classes, you can effectively establish yourself as a leader in the industry and gain greater visibility.

Not only does this broaden your reach to potential leads, but having the right connections can help you land deals on luxury real estate. 

Grow Your Business With Real Estate Investor Marketing

If you are a real estate investor and want to start marketing your business more effectively, let Mediaboom help. We are an experienced, full-service agency that specializes in creating an extraordinary digital presence for your brand. Our services include everything from website design to online advertising to SEO and email marketing.

We can even create a story for your brand with our copywriting, photography, and video production services. Contact Mediaboom today to grow your real estate investing business with our top-notch marketing services. 

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.

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