Real Estate Digital Marketing Agency – 10 Reasons to Hire One

Hiring a real estate digital marketing agency is vital to the growth of your business. With ninety-seven percent of real estate searches occurring online, prospective buyers depend on digital platforms to research properties and connect with agents. If you aren’t well-represented online, you’re missing countless sales opportunities.

A real estate digital marketing agency has the expertise and industry knowledge to grow your business exponentially. Digital strategies such as SEO, keyword research, paid advertising, email marketing, content marketing, and website development help to improve online visibility, lead generation, and real estate sales. These agencies can achieve higher results more quickly and at a lower cost than antiquated marketing techniques or trying to digitize your marketing on your own.

Real estate professionals compete in a saturated and growing market. As of July 2022, the National Association of Realtors reported over 1.5 million members.

A digital marketing strategy is paramount to standing out among the competition.

Read on to learn the ten benefits of hiring a digital marketing agency for your real estate firm.

What is a Real Estate Digital Marketing Agency?

A real estate digital marketing agency is an outsourced partner specializing in growing website traffic, extending brand reach, enhancing social media presence, and generating leads and sales for real estate agents and brokers.

Whether your marketing focus is on commercial real estate, real estate development, investing, or residential, you will benefit from the services and expertise of a digital marketing agency.

Depending on your business’s needs and goals will determine the type of real estate digital marketing agency you’ll want to hire. Let’s explore the different levels of agencies.

Full-service

A full-service digital marketing agency acts as your outsourced Chief Marketing Officer (CMO) and offers a full menu of digital marketing services, including:

• Search engine optimization
• Pay-per-click advertising (PPC)
• Social media marketing
• Marketing automation
• Content marketing
• Website design & development

This type of agency is well-suited for small to mid-sized businesses with no internal marketing team. Or can be beneficial to reduce the burden of marketing managers in larger organizations.

Niche Agencies

These agencies specialize in one area of digital marketing and offer that service exclusively. For example, an SEO agency would focus on search engine optimization, helping your website get top organic rankings on search engines.

A PPC (pay-per-click) agency would be focused solely on running your paid advertising strategy across various platforms such as Google, LinkedIn, Facebook, and Instagram.

Lastly, you may benefit from digital marketing consultation. These agencies guide real estate firms to drive the development and implementation of a marketing plan themselves.

The Role of Digital Marketing in Real Estate

The real estate industry experiences volatile market trends. Agents must watch the economy, rising interest rates, declining gross domestic product (GDP), and more that can affect their business.

Agents who stick to a consistent marketing plan and follow up with prospects can thrive in any market, up or down, good or bad.

Digital marketing is the key to success for every industry and is especially true for real estate. Outdated, inconsistent marketing strategies won’t cut it.

Our mobile-first society has transformed the behaviors and expectations of consumers surrounding real estate properties.

Where billboards and direct mail may have worked in the past, the modern real estate client now does all their leg work using online web searches. With just a few clicks, you can learn about any property or broker before establishing a relationship with someone.

Of course, people won’t make a final buying decision without seeing a property in person.

However, the results garnered from digital marketing are transformative.

Real estate digital marketing goes beyond just posting your listings on every possible platform hoping to attract customers. You need to identify your target audience and the most effective channels to engage with them and collect analytical insights that guide future strategy.

A real estate digital marketing agency is vital to executing the strategies and campaigns that attract and convert potential buyers. These include:

• Mobile-first website
• Email marketing
• Content marketing strategy and execution
• Social media marketing strategy and management
• Online review management

Reasons to Hire a Real Estate Digital Marketing Agency

Here are ten reasons you need to hire the experts and how their services benefit your business growth.

1. Leverage Their Knowledge and Expertise

Running a successful digital marketing campaign that gets results is difficult. You may not know the right marketing strategies to utilize where you lack the time and skills, but a digital marketing agency specializing in real estate knows what to do.

When you leverage their knowledge and expertise, you can focus on your clients and the leads coming in.

2. Connect With Your Digital Audience

Real estate digital marketing agencies understand the unique challenges agents face, who their ideal audience is, and where to reach them. They develop and execute digital campaigns that improve the connection with your audience, increase online visibility, and generate qualified leads.

3. Increase Your Online Visibility

An agency uses its knowledge of top-performing keywords and SEO to position your real estate business at the top of searches, to deliver the right message at the right stage of the sales funnel for a higher-quality lead.

With this strategy, you will reduce trial and error, resulting in an increased ROI and a lower lead acquisition cost.

4. Improve the Connection With Your Customers

The use of digital channels helps real estate agents expand their reach and communicate with potential buyers and sellers all over the world.

Digitizing your communication through virtual tours and videos is a more effective method of reaching your audience. Recent studies show that 86% of homebuyers prefer video to research a community. For your listings, you can offer 3D virtual tours that your leads can access from mobile, tablet, or desktop.

Social media, email marketing, and blogging allow you to have regular contact with your customers and keep them engaged. You can post about the properties you have for sale, share tips and advice on buying and selling property, and more.

Automated responses, chatbots, and Customer Relationship Management (CRM) data allow for personalization and enhance customer experiences while reducing workload.

5. Get Qualified Leads

According to The National Association of Realtors, eighty-seven percent of buyers use a real estate agent. A Zillow study shows more than twenty-six percent finding their agent online.

Digital marketing strategists strengthen your lead generation, improving your sales funnel from the awareness stage to purchasing.

Companies that excel at lead generation and nurturing generate 50% more sales-ready leads at a lower cost.

6. Branding

Authority and trust are crucial aspects of real estate. Your digital marketing efforts need to be personal and recognizable. Clear and comprehensive branding establishes your credibility.

An experienced real estate digital marketing agency can review your brand and craft the perfect brand messaging strategy to effectively communicate who your brand is, establish your goals, and position your brand to stand out against competitors.

7. Online Reputation Management

The mainstay of building a respected and trusted brand is online reputation management (ORM). Online reputation management is vital in establishing your online presence.

Manage your digital footprint with SEO, review monitoring, and social media to improve your credibility, establish authority and trust, and attract new clients.

8. Cost-effective

Investing in an agency partner is a commitment. However, it is a boon to the growth of your business. Rather than spinning your wheels, working with experts in the industry will reduce your overhead costs, increase opportunities, and lower acquisition costs.

9. Benefits from digital marketing tools

Agencies have access to digital marketing tools for SEO, keyword research, email marketing, competitor analysis, web development, and more.

These tools provide insights into your marketing but they usually have a monthly or annual fee. You’ll need more than one in your repertoire to run a comprehensive marketing strategy, and someone to analyze the data. Working with an agency gives you the benefits of the insights from these tools without the added work or expense.

10. You Can Focus on Your Business

Agency experts develop, execute, and make all the minor and major adjustments to your marketing plan to get you the best return. They spend hours analyzing data, writing copy, creating video content, and more to get optimal results for your business.

They take this off your plate so you can focus on what you do best–building and maintaining client relationships, and closing sales.

Reach Your Goals by Hiring a Real Estate Digital Marketing Agency

If you’re still unsure about hiring a digital marketing agency, ask yourself if you struggle with any of the following:

• Getting started in online marketing
• Growing your business quickly
• Time or staff to handle marketing internally
• Stagnant growth or sales

Yes? Then it is time to partner with a real estate digital marketing team to help you reach your goals to grow. Consider a leading marketing agency like Mediaboom!