A high performing SEO marketing strategy is crucial for a construction company.
There can be dozens of construction companies in any one area. Your company needs to find a way to distinguish itself from all of the competitors in the area. SEO (search engine marketing) is the way you can make sure your company has an advantage.
If you don’t stand out from all the other companies in your area, you can get lost in all the options on the internet. This means that you get overlooked for contracts you were more than qualified for.
The main role of SEO for a construction company is to rank higher in search results, drive website traffic, and see an increase in online sales. With so much competition, construction companies need to make sure they stand out from the crowd. That’s where a comprehensive SEO strategy comes into place.
SEO is a vital part of any company’s marketing strategy. The internet is full of websites and it can be hard to find what you are looking for. Results for some search queries can go on for dozens of pages and have thousands of results.
By using keywords and other marketing techniques properly, you can boost where your business lands in these search rankings. The higher you rank, the better.
On-site SEO is everything that you do to optimize your website for search engines. This strategy can also be called on-page SEO. Here are the most important parts of on-site SEO and ways you can execute them on your website
Keywords can be anything from one individual word to a longer phrase.
Successful SEO for construction companies hinges on choosing and implementing the best keywords for your specific services and location. Before optimizing your website and creating content, you need to do keyword research.
That research will help you determine the most commonly searched-for words and phrases about your topic. It is those words and phrases you will need to integrate into the technical aspects of the website and the content you create.
Proper use of these keywords will help drive more traffic to your website by attracting the attention of search engines.
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These three pieces are also crucial for search engines to be able to find your site and your content. It is important to work your keywords into these areas as well.
At the very least, a sitemap is a detailed layout of your website.
If you have ever scrolled completely down the homepage of any website, you should notice a sitemap link at the bottom of the page. What we see on a sitemap and what search engine crawlers see are two very different things.
From the perspective of a search engine, a site map tells it what pages on your website are the most important.
A sitemap is an XML file that lists all the URLs for your site and any other details about your site a search crawler could need. This sounds complex to create, but there are countless tools available to help web designers pull together a sound sitemap file.
SEO and web design work hand in hand. You have to make sure you have optimized your site content rich with keywords. You’ve worked on all your meta descriptions, title tags, and alt tags.
There are still other steps you can take to make sure your site ranks high with search crawlers. Having a high-functioning website is more than just putting some content and a few pictures onto a site and hoping for the best.
Here are some ways you can use a well-structured website to boost SEO for construction companies.
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While On-site SEO Strategies are things that you do to boost the ranking of your website, off-site strategies are things that you do to boost your profile that don’t involve your website.
While this is different from the keyword research and other techniques you take to boost your website, these steps are just as important at boosting your online reputation and driving traffic to your site.
Google Business Profile is one of the many tools that Google offers businesses to help them manage their online reputations and to help customers find the businesses they are looking for.
The first step for a business is to claim their Google Business Listing.
Once you have done that, you can work with Google to fill in any of the needed details. This free service helps companies interact with customers online as well as manage their online reputations. You will also get tips from Google advisors on ways to attract more attention to your business listing. One tip they offer is to add pictures.
Businesses with pictures get more traffic and contacts than a company that did not add pictures to their Google Business Listing.
On Google and other sites, there are business listings that a company can claim. Claiming your listing means you can ensure the information listed for your company is accurate.
The information you can verify includes your business name, address, phone number, website address, and other details that can help a customer contact you and/or visit your physical location.
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Google and other sites allow customers to review a business and speak about the service they received, what they thought of the product, etc.
It is important to take the time to answer every single review, both negative and positive. This sends the proper message to your customers plus it gives you the chance to address any customer issues.
Should a customer post information that is incorrect, this is also a chance to counter that information as well.
Outside of Google and your own website, there are many other places where customers can leave feedback about your company. Places like Yelp, Angie’s List, etc. are just a few of the websites customers can leave their thoughts on your business. Make sure you have an active account on every site that permits customer reviews of a business.
You want to be able to thank people who leave positive feedback as well as counter any less-than-stellar reviews that are left for your business.
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Not everyone recognizes the powerful role content can play in an overall SEO strategy. Also, not everyone realizes that content is more than words on the page. Content covers so many other elements, including pictures and video. Using those as part of your overall marketing plan is a way to help with so many of the points already raised, including developing your authority on issues and creating trust with customers.
Here are some ways you can use content marketing to boost SEO for construction companies.
So many things that are discussed with SEO refer to a national or even global strategy for a company. Do these tips help someone who wants to rank locally?
They can, but there are some additional steps a company can take to make sure they show up in a local search. The biggest step is claiming you Google Business Listing, but there are other steps a company can take as well.
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Many construction business owners don’t think SEO can benefit their business.
These companies prefer to think word of mouth is what will grow their business. While that is essential for growing any company, SEO can still help construction companies greatly. A high-performing SEO strategy can help searchers find you online and put you at the top of the overwhelming number of results.
Contact Mediaboom to get started on a comprehensive SEO plan for your construction company.
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