marketing strategy in real estate development

Marketing Strategy in Real Estate Development – Edge out the Competition

By: Frank DePino | April 20, 2021

Are you a real estate developer struggling to design a marketing strategy? Or maybe you are a new business looking for a marketing strategy to get your brand’s name out there. 

Either way, you do not want to miss this article. Continue to read and learn about some of the best marketing strategies that can help boost your real estate development business.

Marketing Strategy in Real Estate Development

Real Estate Developers can greatly benefit from a comprehensive marketing strategy. A strong marketing plan will help build a real estate developers portfolio of clients through better social proof, website traffic, and more. This can be done using tactics like local SEO, content marketing, and social media marketing.

So, how can a real estate development company use the online world to showcase their services and properties better? Well, continue to read and learn how the below-mentioned digital marketing strategies can help your business evolve and gain a competitive edge over other players in your niche.

real estate development marketing plan

Reasons You Need A Comprehensive Marketing Strategy

Although there are myriads of reasons why digital marketing can help real estate developers, here are seven of the most important ones.

A. Build Your Portfolio of Clients

Having a healthy company portfolio is vital to your business’s success. The quality of clients on your consumers’ list can help you establish a name in the market that resonates with credibility and impeccable customer experience. 

Therefore, building a portfolio of satisfied clients will help you project an impeccable image in the market. Consumers pay more attention to who your existing clients are and if you have a track record to prove your expertise.

B. Social Proof

Did you know 93 percent of the consumers buy after reading the business’s feedback by their existing clientele?

Therefore, it is crucial in this day and age to build social proof to support your digital marketing strategies in real estate development. For this, you can use various online resources to gather reviews and, ideally, the positive ones.

This will help you entice potential users by showcasing your credibility and commitment without sounding salesy at all. Let your existing clientele do the marketing for you and be the free-of-cost brand ambassadors for your business.

Make sure to set up your social media pages and keep them up to date for your followers to know what your company is up to. This will enable your followers to interact with new and existing clients via sharing and commenting on your posts.

target audience reach

C. Reach Your Target Audience

Try to explore various channels to reach your target audience. You will be surprised to know that 85 percent of consumers love to shop online for products and services. This means you will have to look for potential clients in the market places they shop at.

Digital marketing strategies can help you narrow down the options and choose online platforms that are most suitable for real estate development.

Other aspects of targeting your audience also include demographics such as your geographical location, the type of services you offer, and the needs of your local population.

D. Convert Website Users into Clients

Surely there are other conventional ways to create leads, such as buying a list of potential clients. However, one of the best marketing strategies for real estate development is to find warm leads.

These leads are the prospects you meet through networking and build and nurture relationships with them.

Once you connect with a prospect, continue to stay in touch with them. This will help ensure the company’s image and reiterate your services to stay on top of your audience’s mind.

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

E. Target New Customers

Whether you are a self-employed real estate developer or a full-scale enterprise, targeting new customers is the primary source of revenue. For this, you will require organic marketing strategies such as a business website, social media platforms, and paid advertising.

You can offer new promotions and discounts to your new and existing clients. Ask your satisfied clients to ask for referrals.

For this, you can try reconnecting with old clients or stay in touch with them. You can even offer complementary services to your consumers such as educational material, recent updates, free tutorials and other downloadable stuff.

F. Website Traffic

Real estate developers must showcase their projects in order to raise future capital. You can do this by showcasing your past and ongoing projects on your official website.

You must offer extensive insight into your accomplishment as real estate developers and leave a call-to-action (CTA) such as “invest now” or “complete our contact form” on your posts and content.

For this, you must design an optimized website that can offer comprehensive value to the clients. Use your business website as a platform to tell your brand’s journey, your mission, your vision and how you started.

Use your website as a showcasing opportunity to build trust within your niche.

Your company’s website can be your portal to share content. These include blogs, upcoming events and webinars, client’s testimonials, YouTube videos, and other updates and trends from the market.

For example, why not create a flyover video of your ongoing real estate development projects via drone and post it on the website. Your unique content will help increase your website traffic, boosting lead generation and sales conversion rate.

G. Optimize Site for Better SEO

Having a good SEO is vital for the optimization of your business website. This digital marketing helps you attract organic traffic and boost your conversion rate. You can even optimize your blogs, vlogs, images etc., to rank higher in the search engine’s results.

Various analytics tools can gauge your client’s behavior on the website and optimize the content and design accordingly.

seo optimized website

Types of Marketing Strategies in Real Estate Development

Here are six major marketing strategies you can use to boost your real estate development business.

A. Your Website Drives the Marketing

Your company’s website is the first point of contact between you and the clients and works as a platform for them to explore your services. Therefore, you have to invest in a decent website.

If your website does not offer a user-friendly experience, the visitor landing on the web pages will bounce off to another competitor. You have to create a website that meets the expectations of your target audience in terms of aesthetic beauty, ease of use and value.

Remember, having a well-planned website can help boost your sales.

In the modern world, a website is the epicenter of marketing strategies for the real estate development sector. This can branch out to other digital channels to promote your business, such as social media, content, email, and paid-per-click (PPC) advertisement. 

All these channels can contain a link sending clients back to your website to complete required call-to-actions and become potential leads.

Do not make the classic mistake of ignoring your website because an old website design depicts you as careless and shady.

Prioritize your website marketing if you wish to gain an edge over your competitors. If you are not a tech-savvy organization, then taking help from a digital marketing service provider might be of great help.

Without getting into the nitty-gritty of how you can build a website, just ensure that it works as a platform to combine all your other digital marketing strategies. Think of different strategies as hooks so potential leads can land on your web pages and invest in your ongoing and upcoming real estate projects.

data driven website

B. SEO & Local SEO

All strategies like social media paid advertising, and a great looking website can generate leads for real estate developers. However, the major source for potential leads to land on your website is search engine results.

Whenever a customer types search queries for real estate developers in their desired location, the search engine shows them the top-ranking results.

Have you ever wondered how these businesses make it to the top of Google’s or any other search engine results?

Well, the primary reason is pretty straightforward. These businesses make sure that each and every aspect of their website’s content is search engine optimized or SEO-based. SEO can help boost traffic to your website by 20 times than a PPC campaign.

Moreover, SEO is the only digital marketing channel that continues to pay a dividend for a long time. You can optimize your content once and reap its benefits without spending an extra penny.

Content using trending phrases and keywords in the real estate development industry can help you appear amongst the top search results for many months to come.

You can even optimize your website and content for local SEO. This means you can target a local audience based on their location. For example, you are a real estate developer in Los Angeles. You can use key phrases such as “Real estate development in Los Angeles” or “local real estate developer in Los Angeles”, etc.

Whenever a local user in L.A searches for a real estate developer, Google or other search engines will display your business amongst the top search results.

For this, you will require the help of an expert SEO optimization service provider.

email marketing digital channel

C. Email Marketing

Email marketing is usually the most cost-efficient digital marketing channel.

Sometimes, it may cost you almost nothing to promote your real estate development business. You can create personalized messages and content for prospects and existing clients.

Not only that, you can even use email as a means to collect reviews, testimonials and conduct surveys in your local market.

Email is an exceptional channel for remarketing to your old clients or consumers you previously showed interest in investing but did not go ahead.

You can even create a customized contact list and send out newsletters to the clients and target audience. This will help you generate leads and stay on top of their minds next time they are looking to invest in real estate.

Sharing promotions and offers via email marketing can help generate website traffic. You can leave enticing call-to-action for the clients to visit your official website. The more traffic you receive, the better chances you have to convert them into sales.

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

D. Video Marketing

You can grow revenue via using video marketing strategies for real estate development. Did you know video marketing can boost your revenues 49 percent faster than any other marketing channel?

Not only that, it is a great way to influence your consumers’ buying decisions by offering entertaining content they want. Moreover, websites with video content tend to rank higher amongst search engine results.

The higher your search engine ranking, the more website traffic you are going to get. This means more lead generation with increased potential to convert them into investors.

E. Content Marketing

Content marketing allows you to brag about your real estate development projects in several ways on various platforms. For example, you can create website content in the forms of blogs, videos and testimonials about your ongoing projects.

On the other hand, you can use social media platforms to create posts and engage with your target audience. The better SEO optimized your content is, the higher your website ranking would be.

In short, the content will drive traffic to your website, whether it is from social media, search engines, or any other referral channels.

Without content, there is no value offered to the clients. To improve your company’s reputation and build long-lasting consumer relations, you must invest in creative and entertaining content as part of your digital marketing strategy.

social media marketing

F. Social Media Marketing

Social media platforms can help promote your real estate development business with little to no cost. Thanks to smartphones and other mobile devices, users love to spend more and more time on their social media platforms.

As a business, you have to figure out which platform is the most popular with your ideal clients. You can use platforms such as Facebook, LinkedIn, Instagram, Twitter, Snapchat etc., to promote your investment opportunities.

Social media marketing even allows you to target clients based on demographics such as age, gender, profession, location, interests, income etc. You can set up free business pages on social media networks and go live for free to engage with your audience and answer their questions and concerns.

Moreover, you can even use paid advertisement service on almost all major social networks for lead generation.

Final Thoughts

If you are shopping for effective marketing strategies for real estate development, MediaBoom can help you. We are industry leaders offering cutting-edge marketing solutions to the real estate development sector.

Our team will not only design a strategy but offer you ongoing support to boost your lead generation and conversion rate.

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.

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