best way to get construction leads

Best Way to Get Construction Leads

By: Frank DePino | February 8, 2021

Are you searching for the best ways to get leads for your construction business? 

This article will provide you with a solid foundation for using effective lead generation channels in the construction industry.  These lead generation techniques will help enhance your brand visibility, and align your sales and marketing techniques to bag more leads for return on investment (ROI).

The best ways to get construction leads include:

  • Providing value to your clients through content marketing
  • Connecting with prospective clients via email marketing
  • Engaging on social media platforms
  • Ranking locally with a strategic search engine optimization campaign
  • Joining referral networks
  • Investing in your website to attract qualified leads
  • Investing in paid advertisements to draw more traffic toy our website and brand

Construction companies mostly miss out the opportunities to generate lead due to misalignment between their sales and marketing departments. Therefore, you must work on streamlining all domains of your business to achieve the common goal, i.e., generating potential leads and weed-out the time wasters. 

In other terms, getting leads for your construction business is more than launching an advertisement campaign.

You will need to design an in-house strategy to bring all departments on the same page in order to boost construction lead generation, eventually translating it into a boost in sales. 

Let us dive right in and explore how you can effectively generate leads for the construction business. 

construction leads

What Are you Looking For

First of all, you must know your identity, i.e. who you are as a company and your lead generation goals.

Moreover, you must also define your ideal clients’ persona and develop a lead generation strategy around it. Doing so will help you achieve the following three goals. 

1. Increasing Your Reach and Brand Awareness

The core purpose of lead generation is to increase your brand awareness and connection with your ideal audience. Once you know your niche, you can put your strategy to good use such as placing locally targeted ads, engaging with potential clients via the right social media platforms etc. 

The more potential clients you reach, the more productive leads you will generate. However, this will require more than a brand logo; you will have to utilize several digital marketing channels in harmony to create brand awareness. 

2. Consistent Traffic Coming Back to Your Website

With an effective and aligned digital marketing strategy, you can increase traffic to your website, resulting in increased lead generation. Moreover, by targeting the right niche and ideal clients, you will be able to get consistent traffic to your website coming back for more.

Getting repeated visitors is another best way to get construction leads. 

leads for contractors

How to Achieve It

Now that you know how the aforementioned three areas of focus are the best way to get construction leads. Let us find out how you can achieve your lead generation targets. 

Provide Value to Your Ideal Consumers

If you are a construction business looking for in-house best ways to get construction leads, you must provide value to your potential clients. Fortunately, you have various digital marketing channels to help you achieve this target most conveniently and cost-effectively. 

  • Content – You must use content to showcase your brand, educate your clients about who you are as a company, and what you have to offer. Moreover, you can use several resources to promote your content such as social media platforms, your website, blogs and third-party listing sites. 
  • Videos – This is another form of content, where you can create video content (vlogs) to promote your business. This may include creating video ads, creating tutorials and short clips. You can even do live sessions and webinars to engage with the target audience in real-time using your website and social media platforms. All major social media platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube allow you to go live for free. This 1-on-1 interaction will not only help you reach the target audience but strike an emotional chord by giving them a peek into your organization’s operation. 
  • Downloadable Content – Everyone loves a freebie, especially when it is something informational and offers value for money without the clients having to pay a single cent. You can offer downloadable content to your clients such as guides, tutorials and tips etc. This can be in the form of documents and videos. 
lead generation for construction

Create a Comprehensive Digital Marketing Campaign

Creating a comprehensive digital marketing campaign is at the core of finding the best way to get construction leads. For this, you can use the following strategies to your benefits. 

  • Content Marketing – this is all about the creation and distribution of valuable content related to the construction industry. Content marketing will allow you to offer value to the clients by producing consistent content to retain existing and attract new target clients. You can use written content such as website content, blogs, tutorials, ads, social media posts etc. for your content marketing strategy. 
  • Email Marketing – Did you know that email marketing can offer 4400% ROI on average? You can create email newsletters to help educate the target audience about your construction business and generate fresh leads. Moreover, you can even use email marketing for re-targeting old clients for repeat business. You can reach out to customers who may have shown interest in working with you in the past but could not for whatever reasons. If you are looking for the best way to get construction leads, email marketing can help you with zero cost. 
  • Social Media – Another free digital marketing strategy to generate construction leads is using social media to your advantage. Now you can create social media profiles on Facebook, Instagram, Twitter and LinkedIn. You can either start a new conversation or participate in an on-going conversation on other giant companies in the construction industry. This will help you gain an audience and share how your construction business can assist in their upcoming projects. Just like content and email marketing, you can use social media marketing to share project ideas, tips, trends and any other information relevant to the construction industry. 
  • SEO – Search Engine Optimization is an integral component of any digital marketing strategy and the best way to get construction leads. You can SEO optimize your website, content, social media posts, videos, tutorials, blogs etc. by using trending keywords, phrases and topics. This will help your construction business appear amongst the top results in the user searches. You can even optimize your SEO for local searches. This means every time a local user searches for products and service similar to yours, the search will show you amongst the top results in that locality. You can even customize your SEO content based on demographics such as geographical location, gender, profession, lifestyle, interests etc. 

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

Consistent Brand Messaging

Brand messaging is all about conveying an underlying value that your construction business can offer to the potential and existing clients.

You have to use the content; image, color scheme, logos, text, and language can help establish an emotional connection with your target audience. 

Most importantly, the best way to get construction leads using brand messaging is to stay consistent. This means all your content, branding, messages; promotions must be consistent across all digital channels. This will help establish your integrity in your niche and gain your customers’ trust and loyalty. 

A well-thought brand messaging will be effective in enticing and engaging your clients by relating to your construction company. This can help you inspire them, motivate them, persuade them to hire your services without sounding salesy. 

Lead Generating Website and Landing Page

A website is a digital version of your business’s outlet. This is your window to showcase your business and let potential clients find the pros of working with you. Your website building will cost you money, but it is mostly a one-time cost that will help free construction leads generation for a long time. 

You can create landing pages as part of your digital marketing campaign. These standalone pages will allow you to entice and attract the right audience. By clicking on these pages, these potential clients will land on your main website, where they can learn about your construction services. 

construction lead gen.

Referral Networks

If you are looking for the best way to get construction leads, use your referral networks. This includes asking your customers for word of mouth referrals or writing testimonials and feedbacks about your services. Complete the job and ask your clients to write a review (hopefully a positive one) about your construction company. 

Did you know that 90 percent of clients would use a brand after hearing about them from a family or friend

You can even offer incentives to your clients to spread the word of mouth promotion for your business. Your clients can leave the reviews on your website, social media pages and third-party websites. Some of the best reviewing platforms for construction companies include: 

  • Alignable
  • Angie’s List
  • BuildZoom
  • Houzz Pro
  • Home Advisor Pro
  • Yelp
  • Google My Business

Bidding Platforms

Bidding platforms are another best way to get construction leads. Using these bidding platforms can help you bag leads that are most likely to convert into customers.

If you invest your time and money into bidding platforms, it can help you boost your sales. 

However, you have to use your network and referrals to get into the bidding platforms’ inner circle. This is because bidding platforms only allow a business to participate by invitation. So you only get to bid to bag a project if you receive an official invitation by the bidding platform. 

For this, you will have to build a relationship with the clients and receive an invitation to participate in the bid. 

Consider Paid Ads

According to the statistics, 46 percent of the users click on the top three paid ads on Google, whereas, 96 percent of the business invest in using Google ads to promote their products and services. Therefore, using paid advertisement can be an excellent digital marketing strategy to attract interested clients in the construction industry.

For example, you can use Google Ads to help place your construction business advertisement among the top user searches.

Similarly, you can use other paid ads services on social media platforms such as Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, etc. However, you have to ensure that your investment is worth it for the ROI you will receive against it. 

If you are spending a thousand dollars to generate a couple of hundred, it is definitely not worth the effort. You must look for ways to decrease the cost-per-click by getting the right leads to an increase in your conversion rate. 

6 Tips to getting Construction Leads via Digital Marketing Strategy

Here are six tips for creating an effective digital marketing strategy. 

  • Identify your target audience
  • Identify your goals
  • Develop a strategy aligned with your sales and marketing goals
  • Focus on content
  • Identify the right digital marketing channels to deploy your lead generation strategy. 
  • Track your progress and adapt accordingly. 

Let the Experts Help You

If you are a construction business trying to find the best way to get construction leads, you can seek experts help. Mediaboom is the leading industry expert in designing and deploying customized lead generation strategies in the construction sector. Their cutting-edge digital marketing solutions will allow you to showcase your brand to a larger audience and boost your sales immediately. 

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.

READY TO IGNITE YOUR MARKETING STRATEGY?

Let's discuss how we can help your brand get results.

Schedule Your Free Consultation

Copyright 2020 Mediaboom. All Rights Reserved.