website facelift

Website Facelift – 7 Reasons You Need One

By: Frank DePino | January 4, 2021

Are you wondering when the right time for a website facelift is? To answer this, you need to gauge several aspects of your business and determine if your business website needs a considerable makeover. 

Statistics show that 88 percent of the online customers visiting your website are less likely to return because of a bad experience due to bad website design. The website visitors prefer to see an attractive and interactive design instead of something plain. 

If your business website is failing to retain the incoming traffic long enough to convert them into customers, it is time for a website facelift. There are many reasons why would should consider a website facelift, including:

  1. You have and old design
  2. It does not function on mobile devices
  3. Your brand messaging is outdated or missing
  4. You have poor SEO in place
  5. Visitors are bouncing from your site
  6. It is a slow loading website
  7. You want to boost your website conversions

Your website sets the first impression of your business

So, if you have not paid much attention to your website for a while, now is the best time to consider a website facelift. 

website redesign

Here are some of the benefits you may be missing out on due to an outdated website. 

  • You are not getting enough traffic hence, missing out on sales generating leads. 
  • Your website is a key player in projecting how your target audience perceives your brand. 
  • You may be missing out on a lot of local business due to low rankings in online search because your website is not SEO-friendly.
  • Poor customers experience and slow loading time, translating into losing customers
  • Unable to capture customers’ trust and brand loyalty.
  • Your competitors are getting all the business, even when you have better products and services. 

7 Reasons Your Business Needs a Website Facelift

If you are wondering what aspects of your website aesthetics are the catalyst for losing the potential target audience, here are seven of the critical ones. 

1. Old Design

Did you know that 57 percent of online users will not recommend a business with a poor website design? Therefore, you have to ensure that your website layout follows the modern standards and scripts to meet the present needs. 

The Internet is constantly evolving, and so are the devices that your target audience uses to access your website or shop online. 

For example, suppose you have an old website layout that only supports or runs on a desktop computer. If a consumer tries to access your website using a mobile device, the website will look outdated, haphazard, take time to load, or may not even load at all. 

All of the above factors will drive the visitors away within seconds of landing on your webpage. If this happens, the Google ranking of your website will gradually decrease. Hence, you will stop appearing in the search engine results of local searches.

If you are a business facing this issue already, a website facelift is long due. 

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

2. Not Responsive to Mobile Devices

Today’s consumers love to use multiple devices; hence you need a website facelift to accommodate a variety of mobile devices. In simpler terms, you need a website that is easy to load on any device such as a desktop computer, iPad, tablet, or smartphone.

For this, you will need a mobile-optimized website to attract, entice, and engage the target audience and convert them into potential leads.

According to a study, 83 percent of online customers expect a seamlessly responsive website when shopping

3. Outdated Messaging

Whether it has been a while since you updated your branding message or your are thinking about realigning your website with the new marketing strategy, a website facelift is a solution.

As your business evolves, the sales demands and marketing strategies evolve along with it. Therefore, a website overhaul can help you streamline your new goals and creating new branding messages, offers, and promotions. 

Yes, it is a rigorous activity every time you rethink your business goals; but it is a critical player for your digital marketing campaign. If you have recently rebranded your business, but your website still displays the old brandings, logos, texts, content, and other material, this can go against you. 

redesign website

Think of it as a customer entering through your brick-and-mortar showroom and seeing old products instead of new promotions. Similarly, your website is your online showroom to showcase what you are all about.

You do not want your customers to land on an old neglected website and doubt that it even belongs to your company. 

4. Poor Search Engine Optimization (SEO)

Search Engine Optimization of your website and its content is obligatory in the modern era. If you wish to stand out from the rest of the competition and appear in local searches, you need an SEO-friendly website.

70% of the expert marketers believe that an SEO-friendly website can help you better than Pay-Per-Click (PPC) advertisement.

Why?

Because SEO can help you showcase the business by appearing in top search engine results whenever a local user looks for products and services similar to yours. 

Therefore, if you wish to retain the customers, you have to strategically stay in the spotlight by adding SEO to your website strategy. 

5. Visitors are Bouncing

If you are struggling to retain the visitors landing on your webpage, chances are your website is failing to create an impactful user experience (UX). 

Nowadays, your website is not simply a collection of sales pitches or links for the products to purchase. You have to strike an emotional connection with the potential customer the moment they land on your website. 

Additionally, a UX-friendly website redesign allows you to create a navigational journey for your visitors by knowing what they intend to do on your website. A complex website layout and design can leave a bad impression on your potential audiences, costing you or leaving them wanting more. 

This will translate into losing potential leads and lower ROIs. A redesign will not only give your business a fresh online appearance but also entice the consumers to stay and click the intended CTAs.

website design facelift

6. Slow Load Times

Is your website taking forever to load? If the answer is a “yes,” when was the last time you had your website optimized for modern-day browsing standards? Whether it has been a while or you have never thought about it, a new website can help. 

Statistics show that 40 percent of online customers abandon the website taking longer than 3 seconds to load. That is the standard you are dealing with.

So even if you are getting decent organic traffic to your website, a slow, less responsive website will lead to losing potential customers within seconds of landing on your page. A well-design, mobile, and user-friendly website facelift can help you decrease its load time and offer efficient services to visitors. 

7. You Want To Boost Your Website Conversions

Want to boost your leads generation and sales? A fresh website facelift can help you attract new customers and encourage the existing ones to revisit and complete the CTAs. A fresh simplistic, but creative, user-friendly look can help improve your customer experience. 

This will be your first step to pull the potential audience deeper into your sales funnel. 

web design refresh

What You Need to Add In Your Updated Website

Now you know why a redesign is so important, let us look at ways to help you get it right. 

1. Refreshed Design

The design quality is the topmost priority. Here are some elements that you must consider when you redesign the web page’s layout. 

  • Ease-to-Use Navigation – This is very important if you want your visitors to stay on the website. The longer they stay, the better chances you have of lead conversion. 
  • Responsive Design – Make it accessible from several devices and platforms, such as desktops, smartphones, and tablet computers. This will allow your website to respond quicker and create an impeccable customer experience, leading to visitors staying longer on your web pages. This also increases your Google ranking for future recommendations to other online customers. 

2. Updated Photography

As a business, you must integrate visuals that can help strike an emotional chord with your website visitors. A website redesign is a perfect opportunity to interact with your customers indirectly by using engaging images. 

However, do not go overboard, as this may make your website appear overcrowded with photos. A cluttered webpage may make your customers feel confused about what to read and where to go next. 

Use purposeful imagery with detailed text about your products, services and team. While the photo will pique your visitor’s interest in knowing more, the text will help keep them engaged. 

redesign website

3. Personalized Messaging

Remember that your target audience is visiting the website for information.

Therefore, it is imperative to provide personalized information on your website. These messages will attract customers and help hold their interest by targeting and answering their questions, concerns, and needs. 

For this, you will also have to ensure that the writing style of the website is conversational so that you appear to be talking to the customer rather than talking at them. This way, your business will appear more open and friendly. 

Creating personalized messaging will help you lead the customers towards lead conversion by encouraging them to complete call-to-action (CTA). 

4. Live Chat

Customers expect instant communication and response to their queries, and integrating live chat into your website is a perfect solution for that. Here are several ways live chat can help improve your business website success rate. 

  • It will increase your customer engagement capabilities resulting in an increased conversion rate
  • Improves your customer support capabilities
  • Let you communicate with the target audience instantaneously and build a rapport
  • Boost your customer support productivity
  • Allows your business to run on a 24/7 model

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

5. Content Marketing/Blog

Content marketing or blogging not only helps you initiate a conversation with your target audience but also keeps it fresh and on-going. 83 percent of marketers rely on content marketing for increased revenue generation. 

That said, here is why content marketing is an essential ingredient for your website facelift. 

  • It can help boost your SEO rankings resulting in increased organic traffic to your website
  • It can help you establish your position as an industry expert with authority and earn consumers’ trust. 
  • You can use content marketing/blogs to create brand awareness (almost free-of-cost)
  • Connect with your audience via several formats such as blogs, videos, articles, tutorials, etc. 
  • You can fuel your social media presence with the same content. This helps you maintain consistency and increases your credibility in the market. 
  • You can offer additional support to your potential audience throughout your sales funnel. 
  • You earn the loyalty of your clients by establishing yourself as a trustworthy brand that believes in giving. 
  • All of the above can help your business website generate leads and increase sales conversion rate. 
facelift for website

6. Video Content

Did you know that your website’s organic traffic increases by 157 percent if you use video content? Yes, that is how effective visual content can be. Customers in the modern era would rather watch a product’s video than read about it. 

Additionally, video content can also help:

  • Increase your sales and conversion rates.
  • You can use a single video to promote your brand on several platforms such as website, social media pages, PPC, etc. 
  • Creative video content allows you to establish an emotional connection and trust with the target audience, which will eventually result in higher conversion rates. 

Final Thoughts

If you are a business owner or a marketer considering a website facelift, what are you waiting for? 

To get started, reach out to our team. We are a team of digital marketing experts with knowledge about what will work for your business website. Contact us today, and we can produce an interactive, attractive, brand new website aligned with your digital marketing goals.

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.

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