It’s no longer enough to be mobile-friendly. In 2022, your website should be mobile first. That means your entire online presence should be built with the fact in mind that most of your audience will view it from a mobile device. When you get to that point, the advantages for your business can be significant. In fact, here are 7 ways in which your mobile-first web design will benefit your online marketing efforts.
What do you need your website to accomplish? It’s a seemingly simple question that can quickly become complex. You probably want to raise your brand’s profile and credibility, while also encouraging conversions to leads and customers. Keeping all of these goals unified and prioritized becomes more difficult the more complex your site gets.
In that case, functionality is key. You need to make sure that each user’s experience is as positive as possible in order to maximize your progress to goal. We already mentioned navigation as an important part of that effort above. But it goes much further. A mobile-first website accounts for your visitors’ click behaviors and eye movements, making their experience as intuitive as possible throughout the buyer’s journey.
A mobile-first website loads more quickly than its desktop counterparts. That, in turn, significantly decreases your bounce rate, and positively impacts your bottom line. In fact, faster landing page load times have a significant impact on your conversions. Account for mobile load speed, and your leads and customers will trend upwards.
In eCommerce, that emphasis becomes even more important. Users who get confused and frustrated with your site’s functionality will abandon their shopping cart quickly. Considering that almost 40 percent of all transactions now occur on mobile devices and that share continues to grow, you need to build your eCommerce website with mobile users in mind.
Chances are your brand is using at least some kind of content marketing to elevate its profile, build credibility, and garner conversions. But how successful can that content marketing be if you don’t account for what is or will soon become the majority of your audience? Mobile-first design, on the other hand, allows your content marketing to shine.
Now, your blog posts are designed to be read easily on even the smallest smartphone screens. Your readers find intuitive ways to convert, should the content convince them. Meanwhile, contact forms are simple to fill out to build content conversion effectiveness.
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Don’t underestimate the importance of a mobile-first approach as it relates to your existing customers. Through all of the above, you can grow your conversions and customer base. But you also need a strategy to retain them for maximum revenue. To get to that point, you need to emphasize your customer service and relations operations.
Mobile-first is not the only factor in that effort, but it can be a significant help. Existing users should be able to easily find your contact information, find your brick-and-mortar address, or add loyalty discounts to their shopping cart. These existing customers are even more likely to use mobile devices than first-time searchers. Build your website with them in mind for maximum long-term success.
Simply put, your audience stays on your site for longer if you don’t frustrate them. But too often, desktop-oriented navigations do just that for their mobile audiences. Meanwhile, long paragraphs that condense to walls of text on smartphone screens invite clicking away rather than reading.
A successful mobile-first design accounts for these potential drawbacks. Scrolling is minimized but encouraged through visual content. Meanwhile, streamlined and simplified navigation encourages users on any device to browse rather than bouncing after only viewing a single page.
The first benefit of mobile-first responsive web design comes in the drawbacks of its alternatives. Unlike a design optimized for desktop users, building with mobile users in mind means optimizing your online presence for all users.
That’s because, at its best, mobile-first design is responsive to all screen sizes. Desktop users will be able to see an expanded version of your site. They will also benefit from the streamlined navigation and visual content that is the signature of most mobile-first websites.
Search engine optimization is an essential part of any digital marketing strategy today. Through mobile-first design, you can increase your ranking today while also preparing your brand for the near future. In short, it’s an essential step toward enhanced and sustainable SEO for your website.
Mobile factors already influence your search engine ranking today. In the future, that becomes only more important. As Google has rolled out its Mobile-First Index, only websites with a plan in place to account for this shift can sustain and even improve their ranking over time.
In short, mobile-first web development has and should become an essential part of your digital marketing strategy today. In addition to simply accounting for the majority of your audience, it also benefits your online marketing in more ways than one. In many ways, it acts as the catalyst to make sure that the rest of your digital efforts work smoothly and effectively. As a result, your mobile first website is an effective first step toward elevating your online marketing for 2022 and beyond.
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