The above-mentioned A/B testing plays into that equation. So do more comprehensive tests, both on your website and within the individual channels.
Always bring your improvement back to your KPIs to make sure you stay on track and meet your marketing goals.
Creating New Content to Keep the Marketing Fresh
Over time, you will need to make more than just adjustments.
You also have to ensure that audiences who have already seen your videos and other content continue to be engaged with your brand.
Regular content refreshers are key to making that happen. Take old content, and see how you can build on it. Create new content that fits into your larger brand story. Even as you make improvements, always continue to work towards the future.
Building a Listening Component Into Your Plan
Finally, as you implement and adjust to your strategy, never forget about your audience. Your luxury marketing won’t be successful if you build new content based on hunches. The better approach is a conscious effort to listen to your audience.
Daily social listening is key in luxury marketing.
It helps you find problem areas, pain points, and preferences. From reading comments to setting up Google alerts and more comprehensive listening activities, put your current and potential customers at the center of your efforts.