Luxury Ads

Luxury Ads – 15 Beautiful Examples to Spark Inspiration

By: Frank DePino | December 1, 2022

Advertising is essential in any industry, but it’s especially important in the luxury industry. The luxury goods market is expected to grow to more than $352 billion by 2027. That means luxury brands need to find creative ways to not just stand out from the others but really connect with their target audience. One of the best ways to do that is by running luxury ads for your brand. 

What are luxury ads? 

Luxury ads are advertisements that market luxury products and services. They use modern marketing, data, and design strategies to reach a luxury brand’s target audience across mediums and platforms. 

What are the benefits of running luxury ads? 

There are numerous benefits to running luxury ads, including: 

What platforms can you use to run luxury ads? 

There are several platforms you can run luxury ads on, but first, let’s discuss the types of media you can capitalize on: 

  • Traditional media: Traditional media includes radio, print, broadcast television, and billboards. These are the mediums that exist outside the expansive digital media world. 
  • Digital media: Digital media includes social media, websites, videos, and other forms of online content. This is the kind of media that’s at the core of digital marketing strategies.  

Considering more than 4.6 billion people are on the internet, it’s crucial for luxury brands to fine-tune their digital marketing strategy.

A key pillar in that strategy is running ads on online platforms like: 

  • Facebook
  • LinkedIn
  • TikTok
  • Instagram
  • Google Display 
  • YouTube 

Download Our Latest Whitepaper

The Ultimate Guide to Luxury Digital Marketing

Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales.

15 Beautiful examples of luxury ads 

Luxury ads come in different shapes and sizes, but two things that remain constant are: 

  • The visual appeal of the ad 
  • The way the ad makes the target audience feel—elevated, sophisticated, exclusive, etc. 

Below, you’ll find 15 beautiful examples of luxury ads to draw inspiration from. 

Ad #1: Gucci 100 Campaign

Gucci’s 100 campaign celebrates the iconic fashion house’s 100th year by masterfully taking us through key musical moments of the last century of. Through beautiful storytelling rooted in nostalgia, Gucci reminds us that they’ve seen a lot—and they’ll be around to see a lot more, too. 

Ad #2: Chanel’s Virtual Makeover 

Luxury Ads - Chanel’s Virtual Makeover 

Make no mistake: Chanel’s virtual makeover tool is an effective ad. All you have to do is go online, click “get started”, and see how great Chanel’s makeup products look on you. The best part? You can easily add makeup products to your online shopping bag. This type of advertising is brilliant because it shows the brand’s value while simultaneously serving the audience.

Ad #3: Rolex and Cinema 

Rolex does a great job at evoking emotion and telling an inspiring story with their Rolex and Cinema ad. The ad compares the similarities between watchmaking and filmmaking and ties the Rolex brand to cinema, a beloved form of entertainment. The ad is effective at telling the audience of how Rolex and movies go hand-in-hand. 

Ad #4: Mercedes-Benz Facebook Advertisements 

According to Facebook, Mercedes-Benz honed in on personalization to create a successful Facebook Ad campaign back in 2018. Using Facebook’s algorithm and compelling visuals, like carousels and videos, the luxury car brand sold 162 vehicles between June 2018 and October 2018, resulting in a 3.2X estimated return on investment and 15.8X return on ad spend. 

Ad #5: Dior: Marion Cotillard—Enter The Game Ad 

Dior’s 2014 ad featuring Marion Cotillard does a great job of subtly selling the audience on luxury. The elegant home in the beautiful countryside, the lovely music, Cotillard’s ability to walk on water—it all makes you feel elevated and sophisticated. 

Ad #6: Prada: Feels Like Prada 

In this video ad, Prada does an excellent job at proving luxury isn’t all about looks. It appeals to the other senses, like touch and sound, to paint a picture of what luxury feels like. Viewers can’t help but be pulled in and focus on how luxury feels as opposed to how it looks. 

Ad #7: Audi: Clown Proof Cars 

Audi proved luxury brands can have a sense of humor, too. The luxury car brand’s ad brilliantly (and hilariously) displays the effectiveness of its safety features by showing a bunch of clowns wreaking havoc on the road. Their silliness is no worry to an Audi driver, though. Using humor to appeal to the audience and evoke emotion is a smart—and memorable—move. 

Ad #8: Dolce & Gabbana: #DGRealPeople Campaign 

Dolce & Gabbana took a fresh look at luxury by highlighting and celebrating individuality. The campaign shows luxury on the streets of Lisbon in a beautiful way that truly celebrates the brand’s loyal enthusiasts across the globe. 

Ad #9: Louis Vuitton: Bravery High Jewelry 

Louis Vuitton’s Bravery High Jewelry ad celebrated something really special in 2021: the 200th anniversary of founder Louis Vuitton’s birth. The luxury fashion brand did a beautiful job of incorporating the jewelry into the brand’s history. It’s inspiring to watch the woman’s journey in the ad, and the brand did a great job of storytelling and evoking emotion in the audience. When you watch this beautifully shot ad, you can’t help but feel inspired and elevated. 

Ad #10: Versace: The Clans of Versace Campaign

This is one of those luxury ads that proves a little spunk can make a big impact. Versace’s ad shows a long game of telephone, where models whisper down a line until, at the very end, we hear how the iconic fashion house’s name is actually supposed to be said. 

While watching the ad, you can’t help but admire Versace’s style and the respect that’s demanded when you hear its name at the end. It makes the audience feel exclusive and elevated, now that they know how to really pronounce the luxury brand’s name. 

Ad #11: BMW: Road to Coachella 

BMW strategically used its partnership with the music festival Coachella to create the Road to Coachella advertising series. The series displays unique BMW designs specific for the trendy music festival and spotlights one of the festival’s artists. The ad aligns the luxury car brand with a trendy event, which helps BMW’s exposure to Coachella’s audience, and it also capitalizes on the brand’s exposure to the artist’s audience. 

Ad #12: Chanel: Spring-Summer 2022 Collection Ad 

Chanel’s Instagram video promoting its spring-summer 2022 makeup collection is a great example of how luxury ads can be visually appealing and evoke strong emotions. The video is beautifully shot, capturing images associated with spring and summer that really make you crave it. You think of things like warmth and renewal, and as such, you associate those positive feelings with Chanel. 

Ad #13: Bentley Continental GT Commercial 

This 2018 ad from Bentley is one of those luxury ads that makes you feel like you can accomplish anything. Notice how the ad takes something simple, like driving, and makes it seem luxurious in a Bentley. The ad demonstrates a Bentley’s value by showing its high-end, convenient features, and it ends the ad with a simple but powerful message: be extraordinary. 

It’s a great ad because it says a lot with a little. The audience gets that luxurious feeling of riding in a Bentley right off the bat, and it shows off the car’s features without being too salesy. 

Ad #14: YSL Instagram Ads

Luxury Ads

This is a screenshot from a YSL Instagram ad that featured Zoë Kravitz modeling YSL’s lipstick. The whole ad makes you feel luxurious from start to finish, and you see how great the lipstick shade looks on a celebrity. YSL shows its value and its status by featuring Kravitz in the ad. 

Ad #15: Tom Ford – Most Wanted

Tom Ford had some fun with this Most Wanted ad, and it pays off. The ad brings Tom Ford’s shades of red lipstick to life, with each woman representing a shade. It’s a creative and fun ad from start to finish. 

When you watch it, you get a glimpse of the person you can be when you wear that shade of red. That leaves the audience wanting more, and wanting to be the kind of people who wear those shades of red. It evokes emotion and elevation very well. 

Download Our Latest Whitepaper

The Ultimate Guide to Luxury Digital Marketing

Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales.

How to Create an Effective Luxury Ad 

Now that you’ve seen some examples of beautiful luxury ads, let’s talk about how to create an effective luxury ad. Here are five key steps to do right from the start. 

Step 1: Set Your Goals 

The first step is to define what your goals are for your luxury ads. You can use luxury ads to: 

  • Increase brand awareness
  • Increase conversions
  • Boost sales

Once you define your goals, you’ll then be able to focus on design and strategy. 

Step 2: Define Your Target Audience 

Who do you want to target with your advertisements? Determining who your target audience will be is a crucial thing to do in the beginning of the process. When thinking of your target audience, think of details like: 

  • Age range 
  • Income 
  • Gender 

This will help you tailor your advertising message and increase your chances of getting conversions

Step 3: Craft Your Message 

One you figure out who your target audience is, work on crafting your message. Think about what you want your target audience to experience when they see your ad. What do you want them to think, experience, and feel? Nailing down those details will help you craft an effective message that gets your target audience to take action. 

Step 4: Brainstorm Design Ideas 

Once you have your message down, brainstorm design ideas that will enhance the message. Think about key aspects of the ad, including: 

  • The type of ad you’re running (graphic, video, etc.) 
  • The color palette you want to use 
  • What elements of your brand you want to include in the ad (logo, products, etc.) 

Your ad needs to be visually appealing and attention grabbing, so the more details you iron out in the beginning, the better.

Step 5: Choose Your Platforms 

Once you have the creative side of your ad straightened out, choose the platforms you want to advertise it on. That way, you have plenty of time to tailor the ad to the platform you run it on. What you run on a YouTube ad may be different from what you run on a Facebook ad, for instance. Give yourself time to research what works best for the platform and what will work best for your ad. 

Need Help Creating Luxury Ads? 

Crafting beautiful ads that get the job done can seem overwhelming, but if you have the right team of luxury marketers in your corner, your ads will be executed and get results. Mediaboom is happy to be that team in your corner. We will help you create—and run—your luxury ads, so you have more time to focus on your business. 

Contact us today to discuss how we can help take your luxury brand to the next level. 

Conclusion: Luxury Ads Are a Must 

We covered a lot in this article, so let’s go over some key takeaways about luxury ads: 

  • Advertising is a must for any luxury brand looking to boost sales and increase brand awareness 
  • Your ads should be beautifully designed and make your target audience feel something (elevated, inspired, etc.) 
  • Before you get to designing, make sure you have your target audience defined and messaging nailed down  

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.

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