Advertising is essential in any industry, but it’s especially important in the luxury industry.
The luxury goods market is expected to grow to more than $352 billion by 2027. That means luxury brands need to find creative ways to not just stand out from the others but really connect with their target audience. One of the best ways to do that is by running luxury ads for your brand.
Luxury ads encompass promotional efforts specifically tailored to market high-end products and services to affluent consumers. These advertisements leverage contemporary marketing techniques, data analytics, and sophisticated design strategies to effectively engage with the discerning target audience of luxury brands. Through various mediums and platforms, luxury ads aim to communicate the exclusivity, superior quality, and aspirational lifestyle associated with luxury offerings, thereby enticing consumers to invest in these prestigious products or services.
Luxury ads come in different shapes and sizes, but two things that remain constant are:
Below, you’ll find 30 beautiful examples of luxury ads to draw inspiration from.
Gucci’s 100 campaign celebrates the iconic fashion house’s 100th year by masterfully taking us through key musical moments of the last century of. Through beautiful storytelling rooted in nostalgia, Gucci reminds us that they’ve seen a lot — and they’ll be around to see a lot more, too.
Gucci’s latest campaign, starring Ryan Gosling, exudes cinematic perfection as he embarks on a journey with multiple Gucci suitcases. Amidst retro-inspired attire, Gosling’s character finds joy in travel, culminating in a surreal discovery of another dimension within a suitcase on the ocean beach. Shot by Glen Luchford and accompanied by the 70s tune “Magic Man” by Heart, the ad stands out as one of the year’s finest fashion advertisements.
Make no mistake: Chanel’s virtual makeover tool is an effective ad. All you have to do is go online, click “get started”, and see how great Chanel’s makeup products look on you. The best part? You can easily add makeup products to your online shopping bag. This type of advertising is brilliant because it shows the brand’s value while simultaneously serving the audience.
Louis Vuitton’s Bravery High Jewelry ad celebrated something really special in 2021: the 200th anniversary of founder Louis Vuitton’s birth. The luxury fashion brand did a beautiful job of incorporating the jewelry into the brand’s history. It’s inspiring to watch the woman’s journey in the ad, and the brand did a great job of storytelling and evoking emotion in the audience. When you watch this beautifully shot ad, you can’t help but feel inspired and elevated.
Louis Vuitton’s captivating ad centers on the iconic Capucines bag, featuring Zendaya amidst the stunning backdrop of Roquebrune-Cap-Martin. Set to the timeless tune “Girl, You’ll Be a Woman Soon,” the minute-long video showcases Zendaya’s elegance in the modernist E-1027, paying homage to the brand’s French roots.
Burberry’s Festive Campaign, themed “What Is Love?”, showcases a blend of tradition and modernity, celebrating diversity and unity. Directed by Mario Sorrenti, it features celebrities and models in iconic trench coats and festive attire, set against a dream-like banquet. Beyond fashion, the ad emphasizes connection, joy, and inclusivity, reinforcing Burberry’s ethos of British elegance, innovation, and cultural celebration.
In this video ad, Prada does an excellent job at proving luxury isn’t all about looks. It appeals to the other senses, like touch and sound, to paint a picture of what luxury feels like. Viewers can’t help but be pulled in and focus on how luxury feels as opposed to how it looks.
Rolex does a great job at evoking emotion and telling an inspiring story with their Rolex and Cinema ad. The ad compares the similarities between watchmaking and filmmaking and ties the Rolex brand to cinema, a beloved form of entertainment. The ad is effective at telling the audience of how Rolex and movies go hand-in-hand.
Dior’s 2014 ad featuring Marion Cotillard does a great job of subtly selling the audience on luxury. The elegant home in the beautiful countryside, the lovely music, Cotillard’s ability to walk on water—it all makes you feel elevated and sophisticated.
This is one of those luxury ads that proves a little spunk can make a big impact. Versace’s ad shows a long game of telephone, where models whisper down a line until, at the very end, we hear how the iconic fashion house’s name is actually supposed to be said.
While watching the ad, you can’t help but admire Versace’s style and the respect that’s demanded when you hear its name at the end. It makes the audience feel exclusive and elevated, now that they know how to really pronounce the luxury brand’s name.
This is a screenshot from a YSL Instagram ad that featured Zoë Kravitz modeling YSL’s lipstick. The whole ad makes you feel luxurious from start to finish, and you see how great the lipstick shade looks on a celebrity. YSL shows its value and its status by featuring Kravitz in the ad.
Tom Ford had some fun with this Most Wanted ad, and it pays off. The ad brings Tom Ford’s shades of red lipstick to life, with each woman representing a shade. It’s a creative and fun ad from start to finish.
When you watch it, you get a glimpse of the person you can be when you wear that shade of red. That leaves the audience wanting more, and wanting to be the kind of people who wear those shades of red. It evokes emotion and elevation very well.
Dolce & Gabbana took a fresh look at luxury by highlighting and celebrating individuality. The campaign shows luxury on the streets of Lisbon in a beautiful way that truly celebrates the brand’s loyal enthusiasts across the globe.
Lanvin’s “Summer Stories” 2023 campaign, directed by Creative Director Bruno Sialelli and captured by photographer Senta Simond, stands out for its minimalistic elegance and intimate portrayal of its subjects.
The ad series focuses on the genuine moments of introspection, captured in a way that each model’s personality shines through, creating a narrative that emphasizes the luxury of authenticity and personal connection.
This campaign is a testament to Lanvin’s dedication to celebrating life’s authentic moments through fashion.
Ferragamo’s “New Renaissance” Fall/Winter 2023 campaign, under Creative Director Maximilian Davis and in partnership with the Uffizi Galleries, masterfully merges Florence’s Renaissance art heritage with modern fashion.
Showcasing menswear amidst iconic artworks, it highlights the brand’s evolution and deep-rooted artistic connections. This blend of historical elegance and contemporary style aims to attract a younger audience, emphasizing Ferragamo’s commitment to innovation and timeless craftsmanship
Ralph Lauren’s Fall 2023 Ad Campaign for the RL 888 handbag merges real and virtual worlds, showcasing the bag’s elegance against a wild western backdrop and a digital concept store, The 888 House.
Crafted in Florence with New York-inspired design, the campaign features models Anna Ewers and Fei Fei Sung in a narrative that blends Ralph Lauren’s American west spirit with cutting-edge CGI technology, offering an immersive virtual retail experience that highlights the brand’s innovative approach to digital communication and retail.
Stella McCartney’s Winter 2023 campaign, captured by Harley Weir and featuring Kendall Jenner, is a tribute to animal elegance and organic grace. Set in France’s oldest riding school, the campaign aligns with McCartney’s commitment to animal welfare and vegan design. The visuals, blending woman and horse in a mystical communion, emphasize harmony between living creatures, highlighted by cruelty-free materials and innovative design techniques. This campaign not only showcases McCartney’s fashion but also her advocacy for a kinder world.
Valentino’s Holiday 2023 campaign, “A Night’s Tale,” set against Paris’ Place Vendôme, features Rosie Huntington-Whiteley under Pierpaolo Piccioli’s creative direction. This enchanting narrative, captured by Theo Wenner, emphasizes festive luxury with the spotlight on the VLogo Moon bag. The campaign blends neutral and embellished attire, showcasing Valentino’s renowned understated elegance.
BMW strategically used its partnership with the music festival Coachella to create the Road to Coachella advertising series. The series displays unique BMW designs specific for the trendy music festival and spotlights one of the festival’s artists. The ad aligns the luxury car brand with a trendy event, which helps BMW’s exposure to Coachella’s audience, and it also capitalizes on the brand’s exposure to the artist’s audience.
This 2018 ad from Bentley is one of those luxury ads that makes you feel like you can accomplish anything. Notice how the ad takes something simple, like driving, and makes it seem luxurious in a Bentley. The ad demonstrates Bentley’s value by showing its high-end, convenient features, and it ends the ad with a simple but powerful message: be extraordinary.
It’s a great ad because it says a lot with a little. The audience gets that luxurious feeling of riding in a Bentley right off the bat, and it shows off the car’s features without being too salesy.
According to Facebook, Mercedes-Benz honed in on personalization to create a successful Facebook Ad campaign back in 2018. Using Facebook’s algorithm and compelling visuals, like carousels and videos, the luxury car brand sold 162 vehicles between June 2018 and October 2018, resulting in a 3.2X estimated return on investment and 15.8X return on ad spend.
Audi proved luxury brands can have a sense of humor, too. The luxury car brand’s ad brilliantly (and hilariously) displays the effectiveness of its safety features by showing a bunch of clowns wreaking havoc on the road. Their silliness is no worry to an Audi driver, though. Using humor to appeal to the audience and evoke emotion is a smart—and memorable—move.
This luxury car ad stands out as one of the finest we’ve come across.
It brilliantly combines nostalgia with modernity, evoking the charm of the past while showcasing the cutting-edge features of today. The sepia tones beautifully capture the essence of the 1960s and early 1970s, highlighting the era’s architecture, fashion, and music.
Seamlessly juxtaposed with contemporary scenes, the ad creates a compelling contrast that resonates with viewers. With details like houndstooth upholstery adding to its allure, it’s no wonder enthusiasts are eager to invest in this sleek machine.
The Jaguar I-PACE | Night Skater advertisement captivates viewers with its focus on the sleek headlight design. Transitioning from a mesmerizing scene of a woman gracefully skating on a deserted road to the illumination of the agile and efficient Jaguar, it showcases the brand’s innovative engineering and aesthetic appeal. If you’re aiming to achieve comparable levels of engagement and impact in your advertising efforts, reach out to our digital marketing agency for expert guidance and strategies tailored to your objectives.
Maserati’s Super Bowl XLVIII Commercial featuring Oscar-nominated actress Quvenzhané Wallis left a lasting impression with its unique storytelling approach, setting it apart from other commercials in the segment. The impactful narrative was so compelling that it resulted in an astonishing 700% increase in brand awareness.
In commemorating Ferrari’s remarkable 75-year journey of unwavering innovation, passion, and craftsmanship, the Maranello-based carmaker delivered a resounding statement of intent. Asserting its dominance in the luxury automotive industry, Ferrari showcased its unparalleled legacy with precision and flair.
At the prestigious Pebble Beach Automotive Week in 2022, mesmerized attendees were treated to a captivating display, offering an immersive glimpse into each majestic Ferrari creation from 1948 to the present day.
Lamborghini’s Aventador SVJ: Shaping the Future ad stands out as a masterpiece in the world of advertising. With its focus on the aerodynamic design, cutting-edge technology, and exceptional handling performance of the Aventador SVJ, the ad captivated audiences in a truly remarkable manner.
It left viewers awestruck, with many yearning to experience the beauty of the car firsthand, perhaps even dreaming of winning the lottery to make it a reality.
Partnering with Academy Award-nominated actor Felicity Jones, this iconic British sports car manufacturer launched its DBX707 with the thought-provoking ad campaign “Power. What is it?”
Unlike typical luxury car advertisements, this campaign takes a creative approach, aiming beyond mere sales pitches. While showcasing the luxurious super tourer as it commands the open road, the ad also prompts viewers to contemplate a deeper meaning – an exploration of the evolving concept of “power” in contemporary society.
In the ‘C’ the Drift luxury car ad campaign showcasing the unmatched driving dynamics of the BUGATTI CHIRON Pur Sport, the company asserts its automobile’s mastery over even the most challenging situations, effortlessly. This agile addition to the Chiron family epitomizes the pinnacle of automotive engineering, seamlessly combining top-tier performance with unwavering poise.
When David Ogilvy crafted an advertisement for Rolls-Royce, he created an emblem of prestige during the postwar era. Featuring a striking image of the RR-Silver Cloud II accompanied by the iconic line, “At 60 miles an hour, the loudest noise in this new Rolls-Royce comes from the electric clock,” the ad captured attention and imagination alike.
The impact was profound: Rolls-Royce’s entire inventory in the US sold out within weeks, leading to an astonishing 18-month waiting list for new orders. Learn from their success with these ten steps to crafting compelling content.
Running luxury ads offers a myriad of benefits that can significantly impact your brand’s success:
Overall, luxury ads serve as a powerful tool for building brand equity, driving sales, and solidifying your brand’s position as a leader in the luxury market.
Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales.
There are several platforms you can run luxury ads on, but first, let’s discuss the types of media you can capitalize on:
Considering more than 4.6 billion people are on the internet, it’s crucial for luxury brands to fine-tune their digital marketing strategy.
A key pillar in that strategy is running ads on online platforms like:
Now that you’ve seen some examples of beautiful luxury ads, let’s talk about how to create an effective luxury ad. Here are five key steps to do right from the start.
The first step is to define what your goals are for your luxury ads. You can use luxury ads to:
Once you define your goals, you’ll then be able to focus on design and strategy.
Who do you want to target with your advertisements? Determining who your target audience will be is a crucial thing to do in the beginning of the process. When thinking of your target audience, think of details like:
This will help you tailor your advertising message and increase your chances of getting conversions.
Once you figure out who your target audience is, work on crafting your message. Think about what you want your target audience to experience when they see your ad. What do you want them to think, experience, and feel? Nailing down those details will help you craft an effective message that gets your target audience to take action.
Once you have your message down, brainstorm design ideas that will enhance the message. Think about key aspects of the ad, including:
Your ad needs to be visually appealing and attention grabbing, so the more details you iron out in the beginning, the better.
Once you have the creative side of your ad straightened out, choose the platforms you want to advertise it on. That way, you have plenty of time to tailor the ad to the platform you run it on. What you run on a YouTube ad may be different from what you run on a Facebook ad, for instance. Give yourself time to research what works best for the platform and what will work best for your ad.
Visuals play a crucial role in luxury ads as they serve to evoke emotions, convey sophistication, and communicate the essence of the brand’s identity and values. High-quality imagery, elegant design, and attention to detail are essential components that help establish the aspirational lifestyle associated with luxury brands.
Luxury ads are vital for brands as they help elevate brand recognition, reinforce brand positioning, and cultivate an aura of exclusivity and desirability. They play a significant role in shaping consumer perceptions, driving purchase intent, and fostering long-term brand loyalty among affluent consumers.
Digital media has revolutionized luxury advertising by providing brands with unprecedented opportunities to connect with their target audience in more personalized and engaging ways. Digital platforms enable luxury brands to reach affluent consumers globally, tailor messaging based on consumer preferences, and track campaign performance in real-time, thereby enhancing the effectiveness and efficiency of luxury advertising efforts.
A successful luxury ad campaign typically incorporates elements such as compelling storytelling, impeccable visual aesthetics, seamless integration of brand values, and a deep understanding of the target audience’s aspirations and preferences. Additionally, authenticity, exclusivity, and a sense of luxury lifestyle are essential factors that contribute to the success of luxury ad campaigns.
To effectively target a luxury audience, brands must conduct thorough market research to identify affluent consumers’ demographics, behaviors, and preferences. Luxury brands often utilize sophisticated data analytics, segmentation strategies, and targeted advertising across multiple channels to reach high-net-worth individuals who value luxury experiences and are willing to invest in premium products or services.
Luxury brands strike a balance between tradition and innovation in their ads by respecting their rich heritage while embracing modernity and creativity. They may incorporate traditional craftsmanship, iconic symbols, and heritage narratives to convey a sense of heritage and authenticity, while also leveraging innovative storytelling techniques, cutting-edge technology, and contemporary aesthetics to stay relevant and appeal to evolving consumer tastes. This harmonious blend of tradition and innovation reinforces the brand’s timeless appeal and ensures its continued relevance in the luxury market.
If you’re seeking further guidance or have specific inquiries about luxury advertising strategies, our team at Mediaboom is here to assist you.
Seeking to elevate your luxury business? Let Mediaboom guide you. Secure your exclusive, free consultation with our luxury marketing experts today.
We covered a lot in this article, so let’s go over some key takeaways about luxury ads:
Are you ready to elevate your luxury brand’s advertising game?
Crafting beautiful ads that get the job done can seem overwhelming, but if you have the right team of luxury marketers in your corner, your ads will be executed and get results. Mediaboom is happy to be that team in your corner. We will help you create—and run—your luxury ads, so you have more time to focus on your business.
Contact Mediaboom today: we are a specialized luxury marketing agency. Let us help you craft and execute compelling luxury ads that resonate with your audience and drive meaningful results.
Let’s take your luxury brand to new heights.
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