Luxury Brand Logos

Luxury Brand Logos – 30 Premium Examples for Ideation

By: Frank DePino | June 30, 2022

If you close your eyes and think of luxury brand logos, dozens of such logos immediately spring to mind, right? Although the logos can run the gamut from automobile manufacturers to fashion houses, each brand is dripping in extravagance. 

In today’s post, we’ll tell you everything that a good luxury brand logo entails. We’ll also examine 30 of the most famous and beloved logos in luxury brands to inspire your own ideation. 

Luxury Brand Logos

What Makes a Good Luxury Brand Logo?

Although it seems like luxury brand logos have a certain je ne sais quoi to them, the qualities that differentiate a luxury brand’s logo from any other are identifiable. Here are the design factors these logos have in common. 

Simple Design

Brand logos are like brand slogans. When you try to overcomplicate them, no one remembers them. 

That’s why “just do it” is synonymous with Nike, which, although not a luxury brand, has mastered branding, nevertheless.

A luxury brand logo keeps the design simple, such as only a wordmark or a wordmark with a monogram. The design implants in people’s minds and furthers brand awareness. 

Negative Space

A luxury brand logo knows how to guide your eye to what’s important, the logo itself. That’s achieved by planning a design with negative space. 

Negative space refers to the intentional blank space in a design. 

Simple Color Palette

A further effort at keeping luxury brand logos uncomplicated is by not introducing too many colors. Many logos in the luxury sphere are single-colored yet still just as effective as a logo with a bigger color palette.  

Elegant Font Choice

According to marketing training resource CXL, “good typography enhances the character of the site and adds a tone of voice.” Some even liken typography to a type of body language.

That explains why so many luxury brands embrace script fonts and serif fonts when designing their logos. These fonts embody elegance and class. 

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How to Get Started Designing Your Luxury Brand Logo

Now that you better understand what goes into luxury brand logos, this section will guide you through the steps required to create a similarly iconic design for your store

Identify Key Messages You Want Your Logo to Communicate

What does your brand exemplify? How can you take that embodiment and represent it in a logo? 

Answering these questions will require you to sit down with stakeholders within your company and examine the key messages you want to convey to anyone who sees your logo.

Only the most important messages should go into the logo. By trying to express too much, your luxury logo can become complicated and thus make less of an impression on audiences. 

Find Examples of Logos You Like

This part won’t be hard, as we have 30 luxury brand logos we want to dissect one by one in the next section. You can select from those logos or the multitude of others that exist in the luxury sphere. 

Keep the logos on hand for inspiration. 

Identify Color Palettes You Want to Explore

Will your luxury brand logo use color or remain monochrome? No matter how you answer that question, the color(s) included in your logo is an expression of your brand as a whole.

According to logo-making resources Tailor Brands, each color has its own unique traits. Here is an overview:

  • White – Innocence, youth, clarity, cleanness, purity, hygiene
  • Black – Modernity, luxury, glamor, intelligence, strength, power
  • Gray – Mysteriousness, seriousness, classic sense, timelessness, efficiency, practicality
  • Pink – Femininity, romance, sexuality, love, warmth, calmness
  • Brown – Friendship, security, confidence, seriousness, reliability, connection with nature
  • Blue – Respectability, sophistication, mysteriousness, spirituality, loyalty, wisdom
  • Green – Fertility, harmony, tranquility, wealthiness, healthiness, connection with nature
  • Purple – Introspectiveness, quality, truthfulness, authenticity, luxury, spiritual awareness
  • Orange – Change, playfulness, warmth, prosperity, excitement, energy
  • Yellow – Happiness, positivity, energy, youthfulness, cheerfulness, friendliness
  • Red – Comfort, love, warmth, romance, energy, gentleness

Select the traits that your luxury brand symbolizes most and then gravitate towards those colors. Keep the hues complementary!

Luxury Brand Logos

Put Together an RFP with Project Details

With your luxury brand design planned, now you want to make a request for a proposal or RPF for agencies and designers. The goal is to find the right party to create your dream luxury logo. 

Send RFP to Agencies and Designers

After detailing what makes your ideal logo as well as your budget and projected timeline for the work, send out your RPF to interested parties. 

Select an Agency or Designer

You should have a handful of talented candidates for consideration. They will submit sample designs that can become your luxury brand logo. 

Decide among your team which design best matches the logo you envision and then hire that agency or designer.

Complete Your New Logo Design

With the agency or designer you selected, you can fine-tune your logo until it’s the stuff that luxury brand logos are made of.

Luxury Brand Logos

Where to Find Great Design Inspiration – 30 of the Most Famous Luxury Brand Logos 

As promised, you needn’t look further for design inspiration for your own brand logo than here. In this section, we’ll go through 30 of the most beloved luxury brand logos and closely examine each one.

You’ll learn about the design elements from earlier and how they’re used by some of the largest brands in the world. 

1. Gucci

Gucci - Luxury Brand Logos

The Italian fashion house Gucci has a logo that embraces simplicity with a black serif font spelling their name. Included sometimes as well are the dual G’s, which are the inverse of one another and intersect. 

2. Dolce & Gabbana 

Dolce & Gabbana - Luxury Brand Logos

As one of the premier fashion brands, Dolce & Gabbana’s logo stands out among luxury brand logos.

The large D & G in a style of serif font is instantly recognizable. Sometimes the fashion house’s logo spells out its name in full, but even with just the initials, people know this brand’s logo well. 

3. Chanel

Chanel - Luxury Brand Logos

The French fashion house Chanel has a logo that’s much in line with the other luxury brand logos we’ve examined so far. The logo is a single color, black. 

Like the Gucci logo, Chanel’s logo features interlocking letters. Rather than G’s, for Chanel, it’s C’s. 

4. Bentley 

Bentley is a British luxury vehicle manufacturer. Their logo thus veers away from the fashion houses we’ve discussed to this point.

The Bentley logo features a set of wings. In the center is a ring with feather details and a large B. Although the logo plays with filled-in areas versus negative space, Bentley’s logo is black throughout, a recurring theme. 

5. Cartier

Few jewelry and watch brands are more beloved than Cartier. The brand’s products are incredibly high-end, which is evidenced in their logo.

In some instances, you only see the brand name spelled out in a script font. If a further emblem is included, it’s a tall, oval-shaped logo with inverse C’s. 

The C’s feature an elegant font that makes this luxury brand logo different enough from Chanel’s interlocking C’s. 

6. Louis Vuitton

The Louis Vuitton logo is a V on top of an L. The two letters are the same color, usually black. Despite that the letters overlap, both are clearly readable. That’s made LV one of the most famous luxury brand logos!  

7. Versace 

Unlike the other luxury brand logos to this point, Versace’s features a rather complex design. The logo is the head of the Greek mythological figure Medusa. 

Brand founder Gianni Versace selected Medusa since people fell in love with her and were hooked on her. 

8. Fendi

Next is Fendi. The logo is one of the more famous ones in fashion, as it features two Fs opposite one another. They don’t interlock such as with Chanel or Cartier, but the proximity of the letters is a similar premise.

Some Fendi logos spell out the brand name in full using a chunky, bold font that makes the logo unmissable. 

9. Mercedes-Benz

Mercedes-Benz sticks to one recurring theme in luxury brand logos: keeping the design simple. 

Their logo features a ring with a triple-pointed star. One point of the star is for air, the second is for sea, and the third is for land. Mercedes-Benz believed they would rule the roost with automobiles in those three areas. 

The Mercedes-Benz logo is sometimes represented in black and white, but it’s more often silver. This is the first use of color in a luxury brand logo so far!   

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10. Guerlain 

The Guerlain logo features the brand’s name in a script font. Atop the logo in the center is a curvy cursive design that almost looks like two G’s backward and interlocking. 

11. Giorgio Armani

Now here’s a logo that’s sure to turn heads courtesy of Italian fashion house Giorgio Armani or Armani for short.

Their single-color logo features a bird with its wings spread wide. The design of the bird is such that it’s a series of horizontal bars. In an inverse color of the bird is a prominent G and A. 

12. Coach 

Coach once used a logo that featured connecting Cs. These days, the logo is more simplistic and features the brand’s name in bold font (the full name is Coach New York) and then a literal coach on horseback. 

13. Dior

Since 1946 when Dior was founded, its logo has changed several times. The fashion house’s current logo is undoubtedly its simplest and thus potentially its most effective yet.

Dior’s logo simply spells out the brand name in a serif font. There exists some decent spacing between letters, so the logo feels airy. 

14. Yves Saint Laurent

Although the full name of this French fashion house is Yves Saint Laurent, many people just call the company by its initials, YSL.

Running with that theme, the current Yves Saint Laurent logo is the three initials atop one another. This logo style is akin to Louis Vuitton’s logo. 

15. Prada

Another fashion brand with an enduring history is Prada. The brand’s logo has remained fairly consistent over the decades, albeit with minor variations.

The logo features the Prada name in a serif font, then the word “Milano” underneath in a different font and a smaller typeset. Usually included as well is a small banner displaying when the company was established. 

16. Rolex

Rolex has quite an interesting logo. It features a gold crown atop their name, which is often in green text. The crown instantly brings to mind high class and royalty, two traits that Rolex’s products embody. 

The use of colors is eye-catching. 

17. Givenchy

The house of Givenchy is one with an especially appealing logo.

In some representations of the brand, you might see the fashion house name alone in a bold typeset. 

The more regularly used logo is one that at first glance looks like a four-part square. It’s really four angular G’s, with G for Givenchy. 

18. Bulgari

Bulgari, a watch, jewelry, and leather goods brand from Italy, understands that when it comes to luxury brand logos, simpler is better.

The logo is the company’s name spelled out in a spacious serif font. If you’re wondering why the name is Bvlgari rather than Bulgari, it’s a nod to the Voulgaris family, which founded the company.

19. Burberry

The British fashion brand Burberry once featured a knight in horseback as its logo. As tastes in luxury brand logos have changed, so too has this brand. 

Today, its logo is merely the word Burberry in a bold black font. 

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20. Hermes

The fashion brand Hermes is another long-term luxury name that has scaled back its design. 

Its latest design features the brand’s name in a large, bold font.

The logo also has a man standing in front of a horse and carriage, which might remind you of the Coach logo.

Interestingly, Hermes has embraced orange for its logo. That’s a great way to create a playful, cheerful, and exciting energy.

21. Lanvin

To honor its founder Jeanne Lanvin, the French fashion house Lanvin uses a logo that’s inspired by a classic photo of Jeanne Lanvin dancing with her daughter at a ball. 

22. Jimmy Choo

Luxury boutique brand Jimmy Choo uses two versions of a logo. 

The first is the brand’s name in a thin serif font. 

You might also see a variation of the logo with a chunky, single-colored J and C overlapping. Down the broad side of the J is the name Jimmy Choo in a smaller font and a contrasting color.

23. Ralph Lauren

Luxury Brand Logos

The American brand Ralph Lauren is the third luxury brand to feature an equestrian-inspired logo. 

Theirs is a rider on horseback with a riding crop suspended in the air. You’re supposed to focus more on the horse, which the Ralph Lauren brand explains exemplifies willpower, loyalty, courage, and freedom. 

24. Ferrari 

Luxury Brand Logos

Speaking of equestrian-inspired luxury brand logos, next is Ferrari. This luxury vehicle manufacturer might have had some of the above traits in mind when selecting the company logo.

That logo features a shield (sometimes represented as a long rectangle) with a horse in the center. The Italian flag colors–green, white, and red–are included, as is a yellow backdrop. Altogether, the colors captivate your attention. 

25. Salvatore Ferragamo

Luxury Brand Logos

Are you surprised to have not seen many cursive fonts yet to represent luxury brand logos? That’s what Salvatore Ferragamo, a luxury goods company from Italy, uses for its logo. 

The logo isn’t colorful, but in a bold cursive font, it is effective! 

26. Tiffany & Co.

Luxury Brand Logos

Tiffany & Co. made their variety of robin’s egg blue so popular that it’s today known as Tiffany Blue.

Unsurprisingly, this luxury brand’s logo often features that Tiffany Blue hue, usually as a backdrop. The logo showcases the brand’s name in a classy serif font. 

27. Omega

Luxury Brand Logos

The Swiss watch brand Omega has a name that’s steeped in Greek history. The omega symbol is a necessary part of the brand logo. 

28. Moncler

Luxury Brand Logos

Sportswear brand Moncler is best known for its skiing apparel. That comes through loud and clear in its logo.

The logo features a red spike and a blue or black spike. The two spikes make an M but almost look like skis. The white backdrop is an intentional choice, as it’s yet another color featured in the French flag. 

Plus, Moncler says its color choices are indicative of loyalty, passion, authority, and power. 

29. Porsche 

Luxury Brand Logos

Porsche, as an automotive brand, goes against the grain for what you’d expect out of luxury brand logos.

The logo has a crest or badge that’s multicolored, with gold, red, and black featured throughout. In the center is a smaller badge with a horse.

The logo was inspired by the Stuttgart Coat of Arms and is supposed to represent a horse-breeding farm known as a stud farm that Stuttgart in Germany is named after. Porsche is based in Germany. 

30. Lamborghini 

Luxury Brand Logos

The last luxury brand logo we’ll look at is Lamborghini, an Italian automotive manufacturer. 

The Lambo logo ditches the horse and uses a bull instead. The bull is indicative of the prestige, speed, and power that Lamborghini cars are known for. 

Conclusion 

Luxury brand logos are classy and upscale with the use of negative space, limited color palettes, and serif or script fonts. If you’re trying to plan your luxury branding, trust in the expertise of Mediaboom. Our digital marketing agency can improve your lead gen, website traffic, and sales. 

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.

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