Luxury Brand Logos – 42 Premium Examples for Ideation

By: Frank DePino | February 28, 2024

Ever wondered what makes luxury brand logos so captivating? 

From opulent jewelry emblems to exclusive fashion labels, high-end brands have mastered the art of visually conveying their exclusivity and uniqueness.

What makes luxury brand logos stand out?

They epitomize visual elegance and sophistication, skillfully utilizing negative space and modern sans-serif fonts. Their color schemes are typically simplified, often limited to black and white, creating a subtle yet striking effect. These logos range from minimalist designs to emblematic symbols like Hermes’ iconic horse-drawn carriage, showcasing their rich heritage.

In our article, we’ll explore how you can apply these principles to your own brand and create a logo that exudes luxury and prestige. 

Let’s dive in!

What Makes a Good Luxury Brand Logo?

Although it seems like luxury brand logos have a certain je ne sais quoi to them, the qualities that differentiate a luxury brand’s logo from any other are identifiable. Here are the design factors these logos have in common. 

Simple Design

Brand logos are like brand slogans. When you try to overcomplicate them, no one remembers them. 

That’s why “just do it” is synonymous with Nike, which, although not a luxury brand, has mastered branding, nevertheless.

A luxury brand logo keeps the design simple, such as only a wordmark or a wordmark with a monogram. The design is implanted in people’s minds and furthers brand awareness. 

Negative Space

A luxury brand logo knows how to guide your eye to what’s important, the logo itself. That’s achieved by planning a design with negative space. 

Negative space refers to the intentional blank space in a design. 

Simple Color Palette

A further effort at keeping luxury brand logos uncomplicated is by not introducing too many colors. Many logos in the luxury sphere are single-colored yet still just as effective as a logo with a bigger color palette.  

Elegant Font Choice

According to marketing training resource CXL, “good typography enhances the character of the site and adds a tone of voice.” Some even liken typography to a type of body language.

That explains why so many luxury brands embrace script fonts and serif fonts when designing their logos. These fonts embody elegance and class. 

How to Get Started Designing Your Luxury Brand Logo

Now that you better understand what goes into luxury brand logos, this section will guide you through the steps required to create a similarly iconic design for your store. 

Identify Key Messages You Want Your Logo to Communicate

What does your brand exemplify? How can you take that embodiment and represent it in a logo? 

Answering these questions will require you to sit down with stakeholders within your company and examine the key messages you want to convey to anyone who sees your logo.

Only the most important messages should go into the logo. By trying to express too much, your luxury logo can become complicated and thus make less of an impression on audiences. 

Find Examples of Logos You Like

This part won’t be hard, as we have 42 luxury brand logos we want to dissect one by one in the next section. You can select from those logos or the multitude of others that exist in the luxury sphere. 

Keep the logos on hand for inspiration. 

Identify Color Palettes You Want to Explore

Will your luxury brand logo use color or remain monochrome? No matter how you answer that question, the color(s) included in your logo is an expression of your brand as a whole.

According to logo-making resources Tailor Brands, each color has its own unique traits.

Here is an overview:

Select the traits that your luxury brand symbolizes most and then gravitate toward those colors. Keep the hues complementary!

Put Together an RFP with Project Details

With your luxury brand design planned, now you want to make a request for a proposal or RPF for agencies and designers. The goal is to find the right party to create your dream luxury logo. After detailing what makes your ideal logo as well as your budget and projected timeline for the work, send out your RPF to interested parties. 

Select an Agency or Designer

You should have a handful of talented candidates for consideration. They will submit sample designs that can become your luxury brand logo. 

Decide among your team which design best matches the logo you envision and then hire that agency or designer. With the agency or designer you selected, you can fine-tune your logo until it’s the stuff that luxury brand logos are made of.

Is your brand’s image meeting its full potential?

Don’t settle for less when you can have the best. Contact MediaBoom today to elevate your luxury brand with a logo that’s as prestigious as the products you offer.

Where to Find Great Design Inspiration – A Collection of Famous Luxury Brand Logos

As promised, you needn’t look further for design inspiration for your own brand logo than here. In this section, we’ll go through 42 of the most beloved luxury brand logos and closely examine each one.

You’ll learn about the design elements from earlier and how they’re used by some of the largest brands in the world. 

1. Gucci

The Italian fashion house Gucci has a logo that embraces simplicity with a black serif font spelling their name. Included sometimes as well are the dual G’s, which are the inverse of one another and intersect. 

2. Dolce & Gabbana 

As one of the premier fashion brands, Dolce & Gabbana’s logo stands out among luxury brand logos.

The large D & G in a style of serif font is instantly recognizable. Sometimes the fashion house’s logo spells out its name in full, but even with just the initials, people know this brand’s logo well. 

3. Chanel

The French fashion house Chanel has a logo that’s much in line with the other luxury brand logos we’ve examined so far. The logo is a single color, black. 

Like the Gucci logo, Chanel’s logo features interlocking letters. Rather than G’s, for Chanel, it’s C’s. 

4. Bentley 

Bentley is a British luxury vehicle manufacturer. Their logo thus veers away from the fashion houses we’ve discussed to this point.

The Bentley logo features a set of wings. In the center is a ring with feather details and a large B. Although the logo plays with filled-in areas versus negative space, Bentley’s logo is black throughout, a recurring theme. 

5. Cartier

Few jewelry and watch brands are more beloved than Cartier. The brand’s products are incredibly high-end, which is evidenced in their logo.

In some instances, you only see the brand name spelled out in a script font. If a further emblem is included, it’s a tall, oval-shaped logo with inverse C’s. 

The C’s feature an elegant font that makes this luxury brand logo different enough from Chanel’s interlocking C’s. 

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• How to build a luxury brand
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• Luxury website design

6. Louis Vuitton

The Louis Vuitton logo is a V on top of an L. The two letters are the same color, usually black. Despite that the letters overlap, both are clearly readable. That’s made LV one of the most famous luxury brand logos!  

7. Versace 

Unlike the other luxury brand logos to this point, Versace features a rather complex design. The logo is the head of the Greek mythological figure Medusa. 

Brand founder Gianni Versace selected Medusa since people fell in love with her and were hooked on her. 

8. Fendi

Next is Fendi. The logo is one of the more famous ones in fashion, as it features two Fs opposite one another. They don’t interlock such as with Chanel or Cartier, but the proximity of the letters is a similar premise.

Some Fendi logos spell out the brand name in full using a chunky, bold font that makes the logo unmissable. 

9. Mercedes-Benz

Mercedes-Benz sticks to one recurring theme in luxury brand logos: keeping the design simple. 

Their logo features a ring with a triple-pointed star. One point of the star is for air, the second is for sea, and the third is for land. Mercedes-Benz believed they would rule the roost with automobiles in those three areas. 

The Mercedes-Benz logo is sometimes represented in black and white, but it’s more often silver. This is the first use of color in a luxury brand logo so far!   

Related articles:

• Luxury Brand Storytelling Examples
• Luxury Watch Market
• Luxury Brand Digital Transformation

10. Guerlain 

The Guerlain logo features the brand’s name in a script font. Atop the logo in the center is a curvy cursive design that almost looks like two G’s backward and interlocking. 

11. Giorgio Armani

Now here’s a logo that’s sure to turn heads courtesy of Italian fashion house Giorgio Armani or Armani for short.

Their single-color logo features a bird with its wings spread wide. The design of the bird is such that it’s a series of horizontal bars. In an inverse color of the bird is a prominent G and A. 

12. Coach 

Coach once used a logo that featured connecting Cs. These days, the logo is more simplistic and features the brand’s name in bold font (the full name is Coach New York) and then a literal coach on horseback. 

13. Dior

Since 1946 when Dior was founded, its logo has changed several times. The fashion house’s current logo is undoubtedly its simplest and thus potentially its most effective yet.

Dior’s logo simply spells out the brand name in a serif font. There exists some decent spacing between letters, so the logo feels airy. 

14. Yves Saint Laurent

Although the full name of this French fashion house is Yves Saint Laurent, many people just call the company by its initials, YSL.

Running with that theme, the current Yves Saint Laurent logo is the three initials atop one another. This logo style is akin to Louis Vuitton’s logo. 

15. Prada

Another fashion brand with an enduring history is Prada. The brand’s logo has remained fairly consistent over the decades, albeit with minor variations.

The logo features the Prada name in a serif font, then the word “Milano” underneath in a different font and a smaller typeset. Usually included as well is a small banner displaying when the company was established. 

16. Rolex

Rolex has quite an interesting logo. It features a gold crown atop their name, which is often in green text. The crown instantly brings to mind high class and royalty, two traits that Rolex’s products embody. 

The use of colors is eye-catching. 

17. Givenchy

The house of Givenchy is one with an especially appealing logo.

In some representations of the brand, you might see the fashion house name alone in a bold typeset. 

The more regularly used logo is one that at first glance looks like a four-part square. It’s really four angular G’s, with G for Givenchy. 

18. Bulgari

Bulgari, a watch, jewelry, and leather goods brand from Italy, understands that when it comes to luxury brand logos, simpler is better.

The logo is the company’s name spelled out in a spacious serif font. If you’re wondering why the name is Bvlgari rather than Bulgari, it’s a nod to the Voulgaris family, which founded the company.

19. Burberry

The British fashion brand Burberry once featured a knight in horseback as its logo. As tastes in luxury brand logos have changed, so too has this brand. 

Today, its logo is merely the word Burberry in a bold black font. 

Related articles:

• Luxury Graphic Design
• Luxury Brand Identity
• Luxury Branding Strategy

20. Hermes

The fashion brand Hermes is another long-term luxury name that has scaled back its design. 

Its latest design features the brand’s name in a large, bold font.

The logo also has a man standing in front of a horse and carriage, which might remind you of the Coach logo.

Interestingly, Hermes has embraced orange for its logo. That’s a great way to create a playful, cheerful, and exciting energy.

21. Lanvin

To honor its founder Jeanne Lanvin, the French fashion house Lanvin uses a logo that’s inspired by a classic photo of Jeanne Lanvin dancing with her daughter at a ball. 

22. Jimmy Choo

Luxury boutique brand Jimmy Choo uses two versions of a logo. 

The first is the brand’s name in a thin serif font. 

You might also see a variation of the logo with a chunky, single-colored J and C overlapping. Down the broad side of the J is the name Jimmy Choo in a smaller font and a contrasting color.

23. Ralph Lauren

The American brand Ralph Lauren is the third luxury brand to feature an equestrian-inspired logo. 

Theirs is a rider on horseback with a riding crop suspended in the air. You’re supposed to focus more on the horse, which the Ralph Lauren brand explains exemplifies willpower, loyalty, courage, and freedom. 

24. Ferrari 

Speaking of equestrian-inspired luxury brand logos, next is Ferrari. This luxury vehicle manufacturer might have had some of the above traits in mind when selecting the company logo.

That logo features a shield (sometimes represented as a long rectangle) with a horse in the center. The Italian flag colors–green, white, and red–are included, as is a yellow backdrop. Altogether, the colors captivate your attention. 

25. Salvatore Ferragamo

Are you surprised to have not seen many cursive fonts yet to represent luxury brand logos? That’s what Salvatore Ferragamo, a luxury goods company from Italy, uses for its logo. 

The logo isn’t colorful, but in a bold cursive font, it is effective! 

26. Tiffany & Co.

Tiffany & Co. made their variety of robin’s egg blue so popular that it’s today known as Tiffany Blue.

Unsurprisingly, this luxury brand’s logo often features that Tiffany Blue hue, usually as a backdrop. The logo showcases the brand’s name in a classy serif font. 

27. Omega

The Swiss watch brand Omega has a name that’s steeped in Greek history. The omega symbol is a necessary part of the brand logo. 

28. Moncler

Sportswear brand Moncler is best known for its skiing apparel. That comes through loud and clear in its logo.

The logo features a red spike and a blue or black spike. The two spikes make an M but almost look like skis. The white backdrop is an intentional choice, as it’s yet another color featured in the French flag. 

Plus, Moncler says its color choices are indicative of loyalty, passion, authority, and power. 

29. Porsche 

Porsche, as an automotive brand, goes against the grain of what you’d expect out of luxury brand logos.

The logo has a crest or badge that’s multicolored, with gold, red, and black featured throughout. In the center is a smaller badge with a horse.

The logo was inspired by the Stuttgart Coat of Arms and is supposed to represent a horse-breeding farm known as a stud farm that Stuttgart in Germany is named after. Porsche is based in Germany. 

30. Lamborghini 

The last luxury brand logo we’ll look at is Lamborghini, an Italian automotive manufacturer. 

The Lambo logo ditches the horse and uses a bull instead. The bull is indicative of the prestige, speed, and power that Lamborghini cars are known for. 

31. Longines

The Saint-Imier, Switzerland-based watch brand Longines produces elegant timepieces that make a statement with any style. Despite its storied history (of nearly 200 years) and sophisticated watch design, Longines keeps its logo simple.

The logo is usually navy blue on cream but is sometimes inverted. It features the Longines name in a simple, bolded serif font with a winged emblem underneath. The center of the emblem has a rectangle with an X through it with moderately detailed wings on either side.

32. Tata Harper

How about an example of luxury skincare? The Tata Harper brand is one of the most exciting examples of luxury brand logos because of its fantastic use of color. The logo is usually bright green on white but is sometimes yellow on green.

The luxury logo showcases a series of blooming plants and flowers. Beneath that is the Tata Harper name in an all-caps, bolded font.

The logo tells you plenty about this skincare brand, as you can infer it’s a natural product.

33. Comme des Garcons

Switching gears now to luxury clothing brand logos, the fashion house Comme des Garcons has always expertly blended Japanese and French influences (the company was founded in Japan but headquartered in Paris).

Comme des Garcons has one of the most iconic logos in fashion. Its emblem is an imperfectly shaped heart with almond eyes and large black pupils. It notably does not have a nose or mouth.

When represented in text, the Comme des Garcons logo features a star under the C where an accent mark would be.

34. Godiva

Luxury goods like gourmet chocolate producer Godiva also need a logo to grab consumer attention and maintain interest. The Godiva logo is as intricate as the flavors of its chocolates, featuring a nude (but undetailed) Lady Godiva riding a horse. The logo is a core part of its brand identity. 

Beneath the logo is the word “Godiva” in large, uppercase font, then “Chocolatier” in a curvier, smaller font, always italicized.

The Godiva logo is typically presented in brown (for chocolate) but sometimes gold or black.

35. Parker

Here’s another excellent example of luxury brand logos outside of jewelry or clothing brands. Parker, a designer of upscale twist ballpoint and fountain pens, uses a powerful logo that differentiates it from everyday pen brands like Bic.

Its brand logo is gold, a strong luxury color. The logo has a Parker pen with its tip facing upward surrounded by a halo-like circle around it. Under the logo is the word “Parker” in an uppercase, bold font, then “Est. 1888” in a smaller font that’s uppercase but not bolded.

36. Rolls-Royce

Luxury brand car logos like Rolls-Royce have forged their way into the history books with the legacy left behind in their emblems. The Rolls-Royce logo is, at its most basic, two Rs overlaid atop one another.

They’re both the same font size and typography but spaced apart well. The double R’s are usually part of a rectangular badge logo. Lines separate the double R’s and the words “Rolls” and “Royce” in a curvy text.

37. Paul Smith

The luxury fashion brand Paul Smith, a leading British clothing designer, is a great showcase of how to use color effectively. The logo features the Paul Smith name written in curvy, bold cursive. The text is then placed on a block of vertical stripes of varying thicknesses and colors.

The hues aren’t rainbow shades but a more mature palette, including white, neon green, bright pink, dark red, coral, sky blue, and brown.

38. Bugatti

Another brand that didn’t shy away from the use of color is Bugatti. As one of the top luxury car brand logos, the French automotive manufacturer had an appealing, bright logo from 1909 through 2022.  

The circular logo features a white border with red dots across it. In the center of the main oval, also red in, is the word “Bugatti” in all uppercase, bold font. The text is often white with a black border. Above the text is the “EB” logo with a backward E attached to be a B in thick bold.

Since 2022, Bugatti has moved on to a simpler logo that features its name in all uppercase.

39. Maison Margiela

The clothing, footwear, and fragrance retailer Maison Margiela has an elegant luxury brand logo that achieves all the above design traits. It showcases the designer’s name in a straightforward serif font, then the word “Paris” in caps with spacing between the letters underneath.

The text is black against white.

Bonus: Elevating Luxury Brand Identities -A Showcase of Our Case Studies

Mediaboom’s experts have created designer brand logos that have transformed the reputation and perception of the luxury clients we’ve worked with. Here are three case studies emphasizing our strong points.

40. Millennium Tower

In Mediaboom’s capacity as a branding partner, we assisted the San Francisco high-rise Millennium Tower with its goal of promoting its luxury residence lifestyle.

Our Role:

Our comprehensive suite of branding services extended to creating a distinctive visual identity that truly captured the essence of opulence:

• Logo Refinement & Branding Standards Guide: Mediaboom meticulously revamped the logo, breathing new life into it while ensuring it adhered to the highest standards of luxury branding. We also developed an extensive Brand Standards Guide, which served as a blueprint for maintaining a consistent and upscale brand image.
• Privé and CORE Logos: In addition to the primary Millennium Tower logo, we designed two subsidiary logos – one for Privé, the monthly social calendar connecting residents to unique San Francisco experiences, and another for CORE, a state-of-the-art 2,500-square-foot fitness center. These logos seamlessly integrated with the overarching brand identity and were prominently featured on the website, marketing materials, and signage within the building.
• Custom Business Cards: Our custom business cards for Millennium Tower epitomized luxury, featuring an embossed tower logo, foiled silver edges, and an engraved Millennium Tower emblem. These meticulously crafted cards left a lasting impression, aligning perfectly with the Tower’s prestigious reputation.
• Creative Posters for Millennium Tower: Mediaboom’s creative expertise extended to posters that seamlessly blended sophistication into daily life and special events at Millennium Tower. We designed three stylish breakroom posters that conveyed rules while reflecting the Tower’s sophisticated aesthetic.

41. Runway Growth Capital

Mediaboom also proudly partnered with Runway Growth Capital, which sought a branding upgrade more in line with its luxury reputation:

Our Role:

• Refreshed Logo & Brand Standards Guide: We embarked on a comprehensive overhaul, delivering a refreshed logo with modern colors, including a sophisticated navy blue and vibrant green accent. Additionally, we crafted a comprehensive Brand Standards Guide to ensure uniformity across all marketing materials.
• Website Revamp: Our agency revamped the website, featuring a bold new design that effectively conveys the company’s story, complete with custom photography and fresh content. We also introduced a dedicated Success Stories section to highlight Runway Growth Capital’s client successes.

This holistic approach, encompassing branding, print design, website development, and marketing strategies, resulted in remarkable outcomes, with site traffic increasing by nearly 86 percent and unique page views surging by over 74 percent.

42. K Capital

When private equity firm K Capital wanted to update its logo and website, it chose Mediaboom for the job. We unified K’s branding, developed and designed its website, and assisted with print design:

Our Role:

• Logo & Brand Standards Guide: The updated K Capital logo features a prismatic K in varying teal shades, conveying versatility and depth. Below, “Capital” appears in bold dark blue uppercase letters. This logo embodies a geometric pattern, symbolizing K Capital’s diverse investment strategies. Our detailed Brand Standards guide provides comprehensive instructions for logo use, covering colors, typefaces, and supporting elements, serving as a vital reference for working with the K Capital brand.
• Creating an Extraordinary Website to Match the Brand: For the website, we seamlessly integrated elements from the logo, incorporating geometric patterns, custom calls-to-action, and unique image treatments for a cohesive appearance. Our design features parallax sections, video background integration, and a fully responsive layout, setting this website apart from the competition and aligning it with the newly elevated K Capital brand.

In showcasing our transformative work with luxury brands like Millennium Tower, Runway Growth Capital, and K Capital, we invite you to experience the remarkable impact of partnering with Mediaboom. Our commitment to elevating brand identities through exquisite design and comprehensive branding services is evident in these case studies.

So, are you ready to elevate your brand to new heights?

Discover how Mediaboom’s transformative design and comprehensive branding services have made a remarkable impact on luxury brands like Millennium Tower, Runway Growth Capital, and K Capital.

Explore the possibilities of refining your luxury brand logo, revamping your website, or enhancing your print materials to captivate your audience and achieve exceptional results.

Contact us today to embark on a journey toward redefining your brand’s identity and unleashing its full potential. Let’s make your brand stand out and thrive!

FAQs about Luxury Brand Logos

These questions will guide your next steps as you ponder what goes into a luxury logo design. 

1. How to Design a Luxury Brand Logo?

As you contemplate high-end clothing or luxury jewelry brand logos, consider the typography, use of color, and amount of white space. More negative or white space is better, and a black-and-white logo is standard.

2. What Do Luxury Brand Logos Have in Common?

From expensive clothes brand logos to luxury brand car logos, they tend to use a modern sans serif font (bolded or un-bolded, all caps or title case), black and white color scheme, and monograms. Emblems and line work are also common.

3. Why Do Luxury Brands Have Simple Logos?

Simple sticks best in the consumer’s mind. Consider the classic Nike swoosh or Apple fruit logo. They’re memorable in what they represent, not in their design. Luxury clothing brand logos often follow suit.

4. What Luxury Brands Have Gold Logos?

Lamborghini, Rolex, Porsche, Chevrolet, and Chanel are some examples of brands that consistently embrace gold in their logos.

5. Why Do Many Luxury Brand Logos Look the Same?

Luxury goods producers know the blueprint for an elegant brand logo and tend to follow it, from luxury fashion Sofia Blaze brands to jewelry producers. This creates an effect of the logos looking like one another. 

Seeking Further Insights?

If you have inquiries on enhancing your luxury brand, reach out to Mediaboom. As your dedicated luxury marketing agency, we are adept at developing tailored marketing strategies that engage your desired clientele and elevate your brand’s distinction.

Conclusion 

In conclusion, as you contemplate the essence of luxury brand logos consider the elements that make them classy and upscale – the strategic use of negative space, a limited color palette, and the elegance of serif or script fonts.

If you aspire to elevate your brand to this level of sophistication and capture your target audience’s attention, trust in the expertise of Mediaboom.

Check out our curated work page or contact us today and let us craft a luxury brand logo that will not only enhance your brand’s prestige but also boost lead generation, drive website traffic, and increase sales.

Elevate your brand today!

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals, building the most effective marketing and advertising solutions for its clients.