Branding K Capital
Logo & Brand Standards Guide
The new investment logo design features a bold letterform that embodies a geometric pattern. The multiple blue triangular shapes that make up the letter K communicates a multi-faceted approach to K Capital’s investment strategies and the diversity of their clientele.
The K Capital Brand Standards guide outlines the anatomy of the logo and it’s proper usage. Colors, typefaces, and supporting brand elements are all considered. The Brand Standards guide acts as a manual for anyone working with the K Capital brand.