K Capital is a private equity group with over $600M in revenue including investments in real estate, new concepts, and growth.

A Growing Investment

PRIVATE EQUITY MARKETING

Our agency partnered with K Capital for their private equity marketing needs to create a new logo, brand standards guide, and website to promote this expanding investment firm. The updated look and new digital presence has given K Capital the edge they need to stand apart from the competition.

Our Role:

  • Print Design
  • Branding
  • Website Design
  • Website Development
An example of private equity marketing by Mediaboom

BRANDING K CAPITAL

Logo & Brand Standards Guide

The new investment logo design features a bold letterform that embodies a geometric pattern. The multiple blue triangular shapes that make up the letter K communicates a multi-faceted approach to K Capital’s investment strategies and the diversity of their clientele.

The K Capital Brand Standards guide outlines the anatomy of the logo and it’s proper usage. Colors, typefaces, and supporting brand elements are all considered. The Brand Standards guide acts as a manual for anyone working with the K Capital brand.

Mediaboom assists K Capital with private equity marketing

CREATING AN EXTRAORDINARY WEBSITE TO MATCH THE BRAND

Pulling elements of the logo into the design of the website was essential for this project. The incorporation of geometric patterns, custom call-to-action’s and unique image treatments give this website a cohesive look and feel. Parallaxing sections, video background integration and a fully responsive design make this website stand apart from the competition.


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