Our agency partnered with K Capital for their private equity marketing needs to create a new logo, brand standards guide, and website to promote this expanding investment firm. The updated look and new digital presence has given K Capital the edge they need to stand apart from the competition.
The new investment logo design features a bold letterform that embodies a geometric pattern. The multiple blue triangular shapes that make up the letter K communicates a multi-faceted approach to K Capital’s investment strategies and the diversity of their clientele.
The K Capital Brand Standards guide outlines the anatomy of the logo and its proper usage. Colors, typefaces, and supporting brand elements are all considered. The Brand Standards guide acts as a manual for anyone working with the K Capital brand.
Pulling elements of the logo into the design of the website was essential for this project. The incorporation of geometric patterns, custom calls-to-action and unique image treatments give this website a cohesive look and feel. Parallaxing sections, video background integration and a fully responsive design make this website stand apart from the competition.
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