Luxury Website Design

Luxury Website Design – 30 Examples to Inspire You

By: Frank DePino | May 20, 2022

Whether your company specializes in luxury goods or luxury real estate, you must have a luxury website design that conveys your message. As you sit down with web developers to plan that design, you might need some inspiration.

This post will serve as that inspiration. Ahead, we’ll go through 30 luxury websites and share the design elements for each. We’ll then talk about why those elements work exceptionally well. 

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Luxury/High-End Brand Website Examples

1. Musha Cay and the Islands of Copperfield Bay

Luxury Website Design - Musha Cay

The Bahamian island of Musha Cay is a premier destination for honeymooners, vacationers, and those who live and breathe luxury travel. 

Although it doesn’t take much to convince someone to take a vacation to the Bahamas, the Musha Cay website still does an exceptional job of pulling you in. 

Upon visiting the site, you’re greeted by scrolling videos showing the gorgeous Bahama island and footage of luxe amenities you can enjoy, everything from swimming to sightseeing. 

2.  Rolls-Royce 

Luxury Website Design

The British car brand Rolls-Royce needs no introduction, which is why their website skips right to showing off the features of their latest and greatest vehicular models.

One point of interest is that as you navigate the pages, your mouse pointer becomes a rounded pointer instead. This gives the browsing experience a posher air than the tired pointer. 

The smooth animation of the navigation bar makes for a good user experience while the consistently dark, sexy colors are perfect for a luxury brand. This is a great luxury website design overall. 

3. Guardian Jet 

Luxury Website Design - Guardian Jet

The jet aircraft appraisal resource Guardian Jet has a homepage akin to what Musha Cay does. In other words, you’ll see a large video on the page, this one showing footage of city skyscapes.

The above-the-fold search menu and simple navigation make Guardian Jet’s website accessible while still presenting a luxury air. 

4. Porsche 

Luxury Website Design

The Porsche website immediately encourages you to begin browsing the latest vehicles, as they’re listed at the top of the page above the fold. 

For any model, you can compare prices, configure your vehicle, or shop for a new or used Porsche.

Their site does feature navigational menus as represented by three ellipses on the right side of the screen. Otherwise, for shopping information, you can scroll down the sizable homepage, which features a rotating slideshow, dealer information, and shopping tools.

5. Chateau Lafite Rothschild 

Luxury Website Design

Chateau Lafite Rothschild is a luxury wine producer in France. They also offer wine tours.

Their website scrolls delightfully. You can either click the above-the-fold navigation or continue down the page to see the Chateau Lafite Rothschild wine collection and more. The site uses a luxury color scheme of gold and black.   

6. Lamborghini 

Luxury Website Design

Speaking of gold and black, Lamborghini utilizes those hues in its branding as well. Oversized text across the pages on the website catches your eye while high-res photos of the available Lambo models whet your appetite. 

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Luxury Hotel Website Examples

7. Aman Resorts

Luxury Website Design

Moving on to luxury website design in hotels, Aman Resorts is next on our list. This website relies on a carousel of videos showing snorkeling, palm-surrounded islands, and gorgeous greenery.

To tempt you further, without having to scroll your mouse at all, you can schedule your stay at the resort with a handy navigation bar. The navigation bar travels with you as you browse the Aman Resorts website. Very clever!  

8. Four Seasons Hotel and Resorts

Luxury Website Design

A luxury hotel website should pull you in and make you feel like you’re strolling the resort grounds. The Four Seasons Hotel and Resorts website excels at that. 

Full-screen scrolling images entice you to book a stay and handy search bars make it easy to schedule your reservation.

The navigation bar also travels with you once you’re below the fold so you can easily reach the page you want. 

9. St. Regis 

Luxury Website Design

St. Regis shows what five-star luxury is all about on its website. From the ornate logo displayed prominently above the fold to images of crystalline Maldives waters, the elements harmonize perfectly to trigger more reservations.  

10. Rosewood Hotels & Resorts 

Luxury Website Design

The boutique luxury Rosewood Hotels & Resorts site reflects its philosophy throughout, which is A Sense of Place. The homepage showcases Rosewood hotels from around the world.

Another great element of this luxury website design is the navigation bar at the top complete with a CTA button to check the rates. This bar remains above the fold as you navigate across the website. 

11. Oetker Collection

Luxury Website Design

To exemplify the beauty of their masterpiece hotels, luxury hotel Oetker Collection favors a carousel of astounding videos on its website. 

You’ll get a first-person view into what it’s like to enter the threshold of the resort, stroll across the rooms, and enjoy the winter scenery that abounds (the hotel is based in Germany).

The gentle color scheme of white and light sea green is a great choice. Pastels represent rejuvenation, calmness, and renewal. 

12. Oberoi Hotels

Luxury Website Design

The last luxury website design for hotels we’ll look at is Oberoi Hotels, a five-star luxury resort in the UAE, Egypt, and India. You don’t have to navigate far to get a feel for what the Oberoi website has to offer.

You can glimpse photos and videos of the best sights across India and the UAE. Sprinkled amongst the photos are Oberoi’s Book Direct benefits information and even a discount to incentivize you. 

But, let’s go on with our general luxury website design list! 

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Luxury Real Estate Website Examples

13. Sotheby’s International Realty

Luxury Website Design

How about some luxury website design examples in the area of real estate? 

Sotheby International Realty understands that choosing a realtor is a decision that requires a lot of careful consideration. 

That’s why their website breaks down all of Sotheby’s greatest accomplishments into numbers, including the number of offices, how many countries and territories served, and their sales numbers in billions of dollars.

The shades of blue that are recurrent on the site are purposeful design choices, as blue represents serenity and calmness. The navigation bars, complete with a house search bar, do not follow you as you navigate so you can make your purchasing decision in peace. 

14. Michelle Pais Group

Luxury Website Design

New Jersey’s Michelle Pais Group, which is a part of Signature Realty NJ, takes a people-first approach to its website. The homepage greets you with a posh photo of Pais and her team. 

As the Sotheby’s site presented numbers related to the company, the Michelle Pais Group website does the same, including the number of homes sold and the billions of dollars those sold homes have amounted to. 

15. Engel & Volkers 

Luxury Website Design

The German-owned Engel & Volkers real estate company has a similarly bright website. Immediately above the fold, you’ll spot a search bar for researching your next home. 

The navigation menu at the top of the page is cleanly designed, even if it doesn’t track as you scroll.

16. Cap Martin Properties

France’s Cap Martin Properties is a renowned luxury realty brand. Although the site is only available in French, it’s a good example of luxury website design regardless. 

The site has a simple and clean design with a white and gray navigation bar that allows the larger-than-life images of Cap Martin properties to shine. 

17. Berkshire Hathaway

For buying and selling homes, Berkshire Hathaway is a popular choice. The company’s luxury website design doesn’t overdo it on the photo and video elements so the white background shines. 

18. Appolloni & Blom 

In Italy, the Appolloni & Blom realty website captures the majesty that is living in Italy via fullscreen photos and videos on the homepage. 

The navigation bar travels as you navigate the site, but our favorite part is how the pages load. The loading animations show three tree-like lines that are the Appolloni & Blom logo. 

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Luxury Watch Brand Website Examples

Now let’s talk about luxury website design as it applies to watch brands.

19. Rolex 

Let’s start with Roles. If you go on the Rolex homepage, you’ll first see a looping video that shows the brand’s timepieces in exquisite detail. Featured also is a navigation bar at the top as well as a side navigation menu that doubles as another means of getting across this luxury website. 

20. Cartier 

Presenting its website in a timeless black and white color scheme, luxury jewelry brand Cartier has a fresh yet classic taste on luxury website design.

21. Omega 

The Omega luxury watch brand invites you to shop as soon as you land on the homepage. You’ll see watch collections aplenty so you can jump right to the page you’re interested in. 

To further make shopping easy, the navigation menu at the top takes you to a landing page for each watch collection. A side menu towards the top left of the site is another way to reach your shopping destination.  

22. Tiffany & Co.

Tiffany & Co. is known for that distinct shade of robin’s egg blue known as Tiffany Blue, so of course that hue is splashed across the site. That said, the hue isn’t overkill, as the backdrop of the Tiffany site is actually white.

23. Van Cleef & Arpels 

The elegance of Van Cleef & Arpels’ jewelry and watches is represented in a dainty luxury website design that’s still dripping in modernity. 

The site is sparse on navigation, offering two sidebar options towards the upper left. This simplicity combined with the single-color background of the homepage allows the jewelry to stand out that much more. 

24. Harry Winston 

Here’s another luxury website design that uses dark blue schemes, Harry Winston. The gold filigree of the HW logo supports the navigation, which is underlaid by a gold line across the dark blue. 

Large photos of the brand’s watches and jewelry are splashed on the pages of the site, enticing you to explore the latest watch collections. 

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The Ultimate Guide to Luxury Digital Marketing

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Luxury Online Shopping Site Website Examples 

Finally, let’s share some examples of luxury website design in the shopping sphere.

25. Net-a-Porter

It makes sense to start with Net-a-Porter, which sells a variety of luxury goods, including clothing, shoes, bags, watches, jewelry, and accessories.

Their homepage displays dozens of items available, so a white background with a black navigation bar is best. By keeping the design elements of the site exceptionally simple, Net-a-Porter’s latest offerings stand out.  

26. Gucci

The house of Gucci may be a big, flashy luxury brand, but its website is surprisingly understated. Like Net-a-Porter, Gucci utilizes a simple black and white color scheme so you can easily shop their selection of handbags, watches, jewelry, clothing, and beauty goods. 

27. Chanel

Are you sensing a theme here? Chanel is another luxury website design with a black and white color scheme for its site. That’s something your own luxury site should have.

As you begin scrolling down the Chanel homepage, large photos with CTA buttons entice you to explore Chanel’s jewelry collection, fragrances, eyewear, and fashion. 

For faster navigation, you can also click the menu at the top of the page, but this vanishes once you’re under the fold. 

28. Hermes

The light beige color of Hermes’ website gives this fashion house an inviting feel. Beige is said to represent simplicity, which works well here. After all, the Hermes website presents all its product categories on its homepage complete with pictures.

A darker or more distracting hue for the website might make it feel cluttered! 

29. Dior

Dior has a very simplified website design meant to keep navigation simple. You can choose from two categories, Fashion & Accessories or Fragrance & Beauty. 

If you don’t see what you want, you’ll find a search link on the top right of the page. Since the website has that same fresh, timeless black and white color scheme, finding the search link isn’t difficult. 

30. Louis Vuitton 

Our last luxury website design example is Louis Vuitton. LV approaches its site with full-page photos and videos that showcase the glamor and excitement of the brand. The navigation menu, which is simple and clean, will follow you so you can easily search or browse categories. 

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The Ultimate Guide to Luxury Digital Marketing

Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales.

Conclusion 

Luxury website design embraces minimalist colors, bold design elements, full-screen carousel photos and videos, and navigation that gets you right where you need to go. 

If you want to design a website that’s on par with these 30 examples, trust the team at Mediaboom. Our web design and development services will use storytelling and branding to create a personalized website for your company.  

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.

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