Luxury Watch Website Design

Luxury Watch Website Design – 30 Industry Leading Examples

By: Frank DePino | January 25, 2024

The luxury watch market is increasingly competitive as new players leverage on new designs and technology to compete with long-established brands.

The more significant challenge is differentiating a watch from a pool of excellent products. So brands have turned to different strategies all aimed at communicating unique aspects of their products or brand. Most aim to blend customer experience and shaping perspectives and attitudes towards the brand in general with every model building towards the overall brand image. Websites provide a platform for brands to reach their clientele and the designs a way to differentiate themselves.

Here is a look at top brands that implement stunning luxury watch website design to differentiate their brands from the competition.

1. Omega Watches

How to communicate status and exclusivity

Omega use a luxury watch website design to transmit trust and calm to the costumers.




Among luxury goods, one of the vital steps in any marketing strategy is to portray exclusivity. For buyers of luxury products, belonging to an exclusive group is integral especially if the product is being purchased as a status symbol.

Omega Watches understand this and made everything about their luxury watch website design to focus on this one aspect.

Three things helped achieved this:

  • InfluencersWith star power, Omega goes for leading names and personalities in diverse fields including sports and film and science. Instead of having models show you how the watch will look on your hand, you have a constellation of stars donning various models. From Daniel Craig to George Clooney, no other website integrates so much star power in every section.
  • ContentWhere they cannot fit a celebrity, Omega goes for content and heritage. Where others would focus on their own story or blogs on watchmaking, Omega watches content is designed to put the brand as a centerpiece of major and exclusive events around the world. Whether it’s the 50th celebration of the Apollo II mission or being the official watch used for timekeeping at the Olympics, the site content flaunts this generously.
  • Homepage Layout: The layout of the homepage is also crucial in demonstrating the exclusivity of the brand. It picks its top models the ones with much storytelling, blends in a video of star power, throws in is Master chronometer certifications and ends with news stories. At every point on the layout, the emphasis is on the brand and its position as an exclusive status symbol.

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2. Penarosa Watches

A highly targeted and personalized and functional website

Penarosa is a luxury brand of watches that use an highly targeted and personalized and functional website.




Brands like Penarosa do not have a long heritage or vast networks of celebrities to use. However, Penarosa watches win when it comes to defining and targeting their market. The homepage alone lets you know this is a brand for women even without saying it explicitly.

The soft colors and textures throughout the site communicate this aspect.

The site also goes for feminine themes and content that directly appeals and connects with its audience.

For a premium feel, the site has the easiest and interactive personalization feature. Instead of rolling through several filters to create your custom watch, the site offers a fast video 360 personalization feature. Through it, visitors can seamlessly customize every element of the watch they want to buy.

A minimalist design adds to the function with fast loading pages and no technical information junk to take away from the appeal of the watches.

Clear and non-intrusive CTAs guide the visitor to the next step seamlessly further adding to the customer experience. These features show a website constructed with ladies in mind and cater to their every question and worry.

3. Audemars Piguet

Interactive and engaging website

Audemars Piguet uses an interactive and engaging website to boost its conversions.




Luxury buyers expect a unique experience when shopping – and offering this is further testament to the prestige of the brand. Audemars Piguet gets this right by providing an engaging and interactive experience to site visitors.

This effect is achieved by the following:

  • Continuous dark background: The dark background on the site is dense and immersive, which provides a contrast for the watch photos and the white and gold font colors. It makes the whole layout easy on the eyes as the pictures seem to be stepping or floating out in the shadows. The illuminating light around them creates an elegant and luxury feel different from what you would have got with another background.
  • Engaging descriptions: The descriptions are vivid and vibrant, targeting the visitors feeling and imagination rather than just a dull description of the function of each feature.
  • Animated and video product previews: Audemars Piguet website wins for the most engaging product previews. It uses a combination of video and animation to keep you engaged with the animated previews being a novelty taking you through the features and aspects of the watches like you are in a live gallery.

The overall effect is that you are immersed and get a consistent feel and experience in the site. It cuts down on bounce rate, provides a premium feel and succeeds in keeping the visitor engaged throughout. This is really a great example of a luxury watch website design.

4. Rolex

How to use a simple color palette and tell a story

Rolex is valorizing its brand through a custum luxury watch website design.




Simple color palettes have always been a traditional approach for most luxury websites – allowing them to employ an elegant look, which accentuates their metals. Rolex uses large white spaces to create an expansive outlook and feel on the site, and the photo images are in grey backgrounds to stick with this look long associated with luxury.

Beyond the aesthetics, Rolex adopts a storytelling narration to describe each model and the different features.

The narrative covers inspiration and origin of the various pieces and instead of a listing of specs and functionality, you get a description of how each aspect improves your life.

These two aspects help emphasize on Rolex’s status and heritage as a leading brand with years of prestige and class-leading models.

5. Montblanc

Fostering your sense of discovery

Montblanc uses a very attractive design for its luxury watches




The Montblanc brand produces some of the top luxury watches, which it lovingly displays on its website. Like many of the luxury watch website design examples we’ve seen, this one sticks to a light-colored background so the products can shine.

We must note that the site isn’t pure white but a very light gray that perfectly complements the metallic bases and details of the watches. Pricing information beneath each watch makes it simpler to narrow down options.

6. Hugo Boss

Premier luxury defined 

Hugo Boss showcases its luxury watches with an immersive watch display




Hugo Boss is a major name in the luxury fashion sphere. The same kind of high-quality style you’ve come to expect from the brand’s clothing appears on its website showcasing its timepieces. 

The luxury black-and-white color scheme doesn’t detract from the watch selection one iota, while a simply-designed but efficient traveling navigation bar and pricing information make finding the ideal watch a simple, pleasurable experience.

7. Tissot

A study in all things bold 

Tissot uses a video background to showcase one of its best luxury watches




Tissot is another on our list of luxury watch brands that needs no introduction. 

Its website embodies everything bold, passionate, and classy about this brand, with its red, white, and black color scheme recurring strongly across each page. 

Full-screen photos of stars and models wearing the highly appealing watches sell them nicely, as do the high-detail images when you browse styles, collections, and watch straps. 

The traveling navigation bar makes browsing this site seamless and enjoyable. 

8. Zenith Watches

Clutter free design and fast loading speed

Zenith use a clutter free design and fast loading speed.




Zenith watches offer a unique take on luxury watch website design by opting for a clean clutter-free design. The colors are minimalist allowing the visitor’s focus to be on the watches with no distractions.

Even the menu section only has only six parts that make for a light website with fast loading websites.

Individual watch model pages feature a straightforward approach with plenty of white space, and the specifications are delivered in infographic design.

A clean design with distinct call-to-action buttons, whether it is finding a nearby store, or adding to a wish list, help increase the number of potential leads.

More people see the important things, and it makes for a highly optimized site for conversions. It is also easier to achieve cohesion among the various website

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9. Zappos

A prevailing legacy

Zappos uses a grid view to showcase its luxury watches




Zappos is one of the oldest retail sites on the internet. Its site design has remained largely unchanged over the years. The site still features the tried and true Zappos logo and the white and bright blue color scheme.

It deserves a spot on this list beside any luxurious watch brand. You’ll notice a common thread in how Zappos displays its watches versus how the above brands do it. 

Once again, there are large-scale images against a light background to make shopping easier.

10. Parmigiani Fleurier

Using rich quality content for engagement

Parmigiani develop a luxury watch website design to improve their costumers experience on their website.




The Parmigiani Fleurier website is a treasure for anyone who loves everything about luxury watches.

The homepage starts with a video showcasing various watch models of the brand in day to day life and on exhibition at one of the stores. The captivating take pulls you into knowing more about the brand and the site uses varied high-quality content to deliver on this.

Whether you want to learn about the watchmaking process or the inspiration behind the different models, restoration pieces, you will find it here. In some sections, it reads like a blog on the art of making watches only this time with one brand.

The passion delivery of the content demonstrates the range of skill and passion you expect from a luxury brand.

By giving out intricate details about its process and models, Parmigiani Fleurier not only keeps the visitors engaged but also creates a familiarity with them that helps in conversion.

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11. Watch Station

A seamless experience between mobile and desktop

Watch Station uses soft and luxury colors to showcase its watches.




One of the benefits of a simpler website design like Watch Station’s is how easy it is to transition the familiar design elements to a mobile-optimized site. 

The navigation menu is more condensed on mobile, but you can still filter your watch results using the same criteria you see on desktop, and the search I n the traveling navigation bar enables you to look up your favorite watch brand quickly. 

The desktop version also features traveling navigation so you can browse the brand’s watch selection

12. Kay Jewelers

A welcoming website

Kay Jewelers uses a very spacious header to welcome the user with all the information necessary for the purchase.




The luxury watch website design seen on Kay Jewelers warmly invites you in. There’s the copy in the search bar, “What can we help you find?” that goes above and beyond when a simple “search” would have sufficed.

Kay also promotes its deals, such as free accessories with the purchase of its watches, which is another tactic to make shopping on its website a more successful, memorable experience. 

13. Richard Miller

The ease of navigation with a detailed website

The watch's brand Richard Miller has like strenght point the ease of navigation with a detailed website.




Richard Miller’s website makes navigation a breeze straight from the homepage. For most sites, getting to create seamless navigation, even on-page scrolling, they go for a minimalist design. Such an option, however, means many details are left out, and that can affect your storytelling and descriptions

First, the homepage uses a rolling slider that pops up the next item at the center of your screen. The homepage serves as a mini-sitemap for the rest of the site, so you do not have to use the menu.

From the homepage, you can get to the various collections in a single step.

The individual pages of watch models also proceed in slides form, allowing it to cover more details but in a seamless manner. Even first-time visitors to the site can get around quickly and which reduces bounce rates and positively impacts the user experience.

14. Shopbop

Fresh and fun  

Shopbop uses a black and white color scheme to make their luxury watches stand out




The top luxury watches on Shopbop are right within your reach. Categorizing the results is simple with organized side navigation that allows you to filter results by designer and color. 

The results show the prices of each watch without having to click, which further enables you to narrow down results. 

If you have a Shopbop account, you can add any watch to your wish list and come back to it later, but what’s available here tends to go fast, with new selections added all the time.

15. Hublot Watches

How to use Video and Bold Colors

The Hublot watch website is unique in its use of bold color and video.




Most luxury products and even watch brands opt for simple color palettes.

While it is a classical look already associated with prestige, it can be hard to stand out. Hublot watches go for bold colors which coincidentally match most of its brand colors and the overall perception the company wants the association. For website design, these bright colors work on the color psychology shown to help in persuasion and holding the attention of the audience.

The site uses red, black and blue themes to form whole page or sections of their products. This color scheme creates compelling and captivating scenes it matches the beauty of the watches.

To further build on this boldness and brand association, the website has a high density of video content.

Each watch and section has a vibrant video that is both engaging and informational as it is entertaining. The overall effect of the video content and color schemes is to give the website a bold and vibrant personality. This choice helps the website resonate with the kind of audience it is targeting.

16. Timex

Clean design

Timex uses a very clean and uncluttered luxury design to showcase its fine watches




Top watch brand Timex has quite a large dropdown menu when you select Watches in the navigation bar. This could have been a cluttered array of options, but it instead displays beautifully. 

The desktop version, seen above, pulls down a sizable but organized dropdown. On mobile, this menu opens a side-page dropdown that looks tidy and neat. Timex still offers a search function above the fold if you’d rather skip the dropdowns.

17. Liv Watches

Brave, enchanting, and unapologetic 

Liv Watch uses warm colors in its website which is designed with a luxury watch design




The Swiss luxury brand Liv showcases top-notch website design through clean layouts, smart use of bright colors, and full-sized imagery that previews the craftsmanship of these watches. 

You can easily browse accessories, collections, and watches by type with the neat navigation bar. If you’d rather have more specific options, you can search or use the Watch Finder, a quiz where Liv will pair you with your perfect watch.

18. Fossil

Modernity meets timelessness

Fossil, one of the best luxury watch website designs




As one of the top luxury watch website designs, Fossil’s site utilizes a clean style prioritizing clear, easy navigation.

You can view its classic, authentic watches in many ways, such as browsing the bestsellers on the homepage, shopping by men’s or women’s watches, or searching for what you’re looking for.

Under the Watches dropdown, you can split your search results by criteria like leather watches, bracelet watches, or smartwatches. 

19. JomaShop

Speed and efficiency 

Jomashop uses eye-catching visuals to showcase its luxury watches




One of the first elements about the JomaShop website that grabs attention isn’t its appealing use of colors or its fresh aesthetic. 

Rather, it’s the site’s loading speed for reaching one’s destination fast. Fast-loading sites are also ideal for SEO.

With 30,000 watches and counting, the way JomaShop categorizes its offerings through sizable photos and pages of results makes for a smooth, straightforward process. 

You can also filter the watches by criteria like featured product, pricing (from high to low or low to high), most viewed, and best sellers.  

20. Girard Perregaux

Website architecture and layout

Girard Perregaux focus its website on the intuitive architecture and layout.




The Girard Perregaux website communicates luxury in a completely different way – through its site layout and architecture. The information is arranged in a logical layup and spaces out well; it looks like a chart showing relationships between different elements.

Everything is structured in sections that are organized intuitively, following a path any site visitor would naturally follow.

Individual pages are arranged this way too. The pages are broken down into subheadings and the space broken into text blocs besides pictures with grey backgrounds.

The transitions between sections and pages add the feeling of reading a book flipping pages and not being on a website.

The overall effect is pleasant user experience in both functional and aesthetic aspects.

21. Nautica

Straightforward and effective 

Nautica uses great design to showcase their luxury watches




Nautica’s luxury watch website design proves that the product matters most at the end of the day. The brand’s sleek metallic websites are on full display as you navigate the page, as is pricing information.

Clicking any of the large photos takes you to a landing page for the watch with a fuller-sized image, product and pricing information, and a CTA button to add the watch to your cart. 

We also quite like how Nautica has social sharing buttons so you can spread the love when you find a great watch.

22. Ressence Watches

How to achieve unity in website design

Ressence Watch use a luxury watch website design for its marketing and communication.




The one thing the Ressence watches website has got right is how to bring together the critical elements of web design to create a compact result. Ressence Watches achieves this through having consistency on the following aspects:

  • Patterns
  • Typography
  • Color palettes

Ressence watches use a single consistent font throughout the site only bolding in or using full caps to designate headlines and sub-headlines. The site splits content into squares and patterns to divide not just text but also photo sections. The use of complementing soft color palettes completes the unified theme throughout the site.

This cohesiveness helps with how the site flows and on gets information while achieving a premium feel at the same time.

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23. River Island

Colorful yet clean

River Island uses a very elegant design, focused on luxury




River Island’s full-sized videos of enchanting island life and the Instagram-style scrolling homepage belie the simplicity of its shopping pages. Its upscale collection of men’s and women’s watches are presented against a clean, simple backdrop.

Each product photo has a plain background to avoid detracting from the main attraction, the classy watches themselves. 

24. Hamilton

Larger-than-life appeal

Hamilton uses filters to support the navigation of watches on its luxury website.




Hamilton Watch, a Swiss luxury watch brand, ups the ante on its watches with categorizations such as “cinema watches.” 

It’s easy to browse other watch styles on the site, which includes a search bar, a dropdown menu, and a homepage with images and links to each watch collection. The site also has a gift ideas section sure to make shopping for that special someone easier.

25. Tudor Watch

A mobile responsive design

Tudor focused its effort on developing a stunning mobile experience for its costumers.




There are different considerations a luxury watch website design has to follow.

These considerations mean for most of the time sites are forced to leave out certain aspects when moving to mobile or the transition is not as smooth. Previously neat sections get jumbled up, the menus are cluttered, and content is too dense to read through.

Tudor Watches manages to avoid all these with a truly responsive design so that content blocs and images still retain their orderliness, boundaries, and clarity. Navigations and scrolling is not a tedious scrolling exercise, especially when checking different model details.

This responsive design meets the needs of the mobile market who can access everything with a similar experience as those using personal computers.

26. Patek Philippe

A product-centric focus

Patek Philippe showcases its luxury watch collection via a stunning website design




Swiss luxury watch brand Patek Philippe has a noteworthy website that cuts right to the chase, spotlighting the brand’s inimitable collection of watches. 

What makes this such an emulative example of luxury watch website design is how the site showcases the watches without overwhelming the eye or over-cluttering the page.

The inclusion of a watch finder allows customers to seek what they’re looking for immediately. You also get slices of the Patek Phillipe experience interlaced throughout, such as a page on the brand’s sound. 

27. Cartier

An extravagant legacy

Cartier's watch collection is highlighted with a fantastic design for luxury watches




A luxurious watch brand like Cartier has achieved such household name status that it needn’t go overboard with its website design. 

The light, easy-to-use site features the Cartier logo in black against a simple white background, the better in which to spotlight its timeless collection of fine jewelry and watches. 

Its navigation menu is smooth, with a search function to shorten time spent browsing the menus. All the information you need is above the fold, with the less important information at the bottom of the page. 

28. Bulgari

Courting opulence 

Bvulgari uses a luxury design for its watch website




The full-sized video advertisement that greets you when landing on the Bulgari website paints a picture of unrivaled magnificence. It sets the tone for what you’ll find as you explore the luxury watches on the site.

The Instagram-style image layout showcasing the brand’s watches is familiar to any social media scroller, with product after product that catches your eye.

The website’s traveling navigation bar adds to the user experience and makes it easier to complete a purchase. 

29. Ashford

Alluring offers ahead

Ashford uses a banner with new offers on its luxury watches




Ashford knows how to draw in a customer. Advertising its steep discounts, flash deals, and coupons right on its homepage, the offers are plentiful. 

The site design is efficient in its simplicity, and the navigation bar travels with you to start a new search even if you’re midway through another.

Filtering the watch options narrows down your picks from thousands to just what you’re looking for, facilitating an expedient shopping experience. 

30. Rockmans

Pretty in pink 

Rockmans uses a friendly, pink-focused design.




The last luxury watch website design example we’ll look at is courtesy of Australian retailer Rockmans. 

Curated Pinterest boards with matching colors are still all the rage, so the recurring use of shades of pink throughout Rockmans’ online watch page will certainly delight the eye. The aesthetics don’t stop there, as similarly grouped watches are listed together, like silver and rose gold options. 

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Luxury watch website design: the time is now

Luxury watch brands must incorporate balanced elements like functionality with a focus on prestige and differentiation. These sites are on-site brand extension of their exhibition stores.

Entrust the services of Mediaboom if your luxury watch brand is ready for a website redesign. Our digital marketing agency works with luxury brands to strengthen their online presence and achieve more goals. Contact us today to get started. 

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals, building the most effective marketing and advertising solutions for its clients.

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