Another value you can’t skimp on is immersive advertising, sometimes also referred to as immersive marketing. This all-encompassing form of marketing includes coupons, samples, digital marketing, word-of-mouth ads, public relations, and other advertising avenues.
Make sure your marketing campaign has a well-designed website, a social media presence (more on this shortly), email marketing, online surveys, blogs, radio and television advertising, paper surveys, flyers, and billboards.
Additional Services/Content Offered After the Sale
Sometimes when a consumer buys a product, they also need ancillary services or content. It’s annoying if they have to seek out another retailer for these accessories or secondary services. Your customers will respond much better to your initial offer if you also put forth these additional services and content to buy with their product.
Up to 48 percent of luxury good customers who occasionally treat themselves said authenticity matters, according to the 2019 luxury market report.
That’s far too many people to ignore.
Authenticity is all about transparency and honesty. You don’t have to give away company secrets, but let your customers get a behind-the-scenes glimpse into how the magic happens. If you make a mistake, own up to it instead of burying it.
Be real and your audience will respond in kind.
Quality Craftsmanship and Materials
Given that you’re a luxury products brand, it almost goes without saying that your customers will expect a certain level of quality. This should be exceedingly high.
The adage that you get what you pay for matters to your audience.
From design to construction, material selection, and everything in between, make sure you have a strong quality control team in place. They must make sure that every product that leaves your warehouse is of the best possible quality.