best luxury online shopping sites

The 40 Best Luxury Online Shopping Sites − Our Top Choices

By: Frank DePino | September 22, 2022

INTRODUCTION

Most luxury item consumers shop online to save time or avoid crowds. Designing an online shopping site presents unique challenges that may not be evident in other types of web design.

There are several web development aspects, which can influence the success of an online luxury-shopping site. Below is an overview of some of the top luxury e-commerce websites and what they do right.

  1. Brunello Cucinelli
  2. Oscar de la Renta
  3. FWRD
  4. Cettire
  5. The RealReal
  6. The Luxury Closet
  7. Vitkac
  8. 24S
  9. Browns
  10. Lane Crawford
  11. Net-a-Porter
  12. Mr Porter
  13. Gilt
  14. Zappos Luxury
  15. Yoox
  16. MyTheresa
  17. Moda Operandi
  18. Luisaviaroma
  19. Bergdorf Goodman
  20. Barneys
  21. Nordstrom
  22. Neiman Marcus
  23. Saks Fifth Avenue
  24. Selfridges
  25. Bloomingdales
  26. Amuze
  27. Sephora
  28. Forzieri
  29. Ssense
  30. Revolve
  31. Matchthirtyes Fashion
  32. The Outnet
  33. StyleBop
  34. BrookLinen
  35. The Corner
  36. World’s Best
  37. Rent the Runway
  38. Rue Lala
  39. Shopbop
  40. Farfetch

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1. Brunello Cucinelli

Clean navigation

The elegant and exclusive website of the fashion luxury brand Brunello Cucinelli

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Brunello Cucinelli is one of the best luxury online shopping sites for multiple reasons—one of those being how visually appealing the site is. The clean design, combined with the simple-yet-sophisticated fonts and color scheme, make users feel like they’re stepping into luxury. 

Another stand-out feature on Brunello Cucinelli’s website is its dynamic navigation. For instance, on the women’s collection page, the navigation between categories is broken up nicely with alternations of videos and stills. This breaks up the monotony of looking at categories and catches the eye quickly. It’s a simple, but effective and on-brand, strategy that delights users. 

2. Oscar de la Renta

Instagram Incorporation

The luxury ecommerce of Oscar de la Renta

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Luxury websites are sitting on a goldmine with Instagram. Research shows that 72 percent of users report making buying decisions based on something they saw on Instagram, after all. Oscar de la Renta capitalizes on that statistic by incorporating their “Shop Our Instagram” section right at the bottom of the homepage. 

The Instagram call-to-action doesn’t seem out of place or forced, either. It feels like a natural extension of the website and the brand, which allows users to have a seamless transition from website to social media. It’s a smart strategy for inviting users to continue the brand experience on a different platform—and possibly gain followers

3. FWRD 

Kendall’s Edit

FWRD is one of the best luxury online shopping websites

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FWRD understands the power celebrity has on luxury brands. Need proof? Simply look at their Creative Director—Kendall Jenner. Jenner is famously part of the Kardashian family, known for their stylish looks and luxurious lifestyles. Jenner’s also a model, showing her experience in the fashion industry. 

Since Jenner is FWRD’s Creative Director, it signals that her luxurious personal brand is aligned with FWRD’s. That strengthens FWRD’s reputation and trustworthiness within the luxury fashion industry. Having a section on the website dedicated to Kendall’s picks and edits is a win-win for FWRD. It proves that they know a thing or two about luxury, and it gives users the chance to connect with a luxurious celebrity. 

4. Cettire

Eye-catching Elements

The intelligent use of eye-catching elements makes Cettire one of the best luxury shopping sites

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The thing that makes Cettire one of the best luxury websites is its use of eye-catching elements. Take the homepage for example. When users are on the homepage, the first thing that catches their eye above the fold is that bright red block on the left that promotes a mid-season sale. It’s bold and immediately catching users’ attention. 

The eye-catching continuity continues along the top banner, which uses that same eye-catching red to draw attention to the sale. It promotes the message effectively without looking out-of-place.

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5. The RealReal 

Brand Storytelling and Brand Value

The luxury brand The RealReal invested in brand storytelling in their website

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The RealReal’s About Us page does a fantastic job at telling the brand’s story and expressing its core values. Right away, two key things stand out: they’re a luxury brand, and they care about sustainability. That sustainability value sets them apart from other brands and draws in customers who have that same value

The RealReal’s website doesn’t just talk the talk. The About Us page shows actual numbers for the brand, including how many items sold and metric tons of carbon saved. Those tangible numbers establish brand legitimacy and trust with customers, enhancing its overall brand storytelling strategy. 

6. The Luxury Closet 

Content Creation

The Luxury Closet shopping website

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In order for luxury brands to have a successful luxury content marketing strategy, they need to create valuable content that engages users. The Luxury Closet creates articles featured in their Magazine section and Authenticity section, making it easy for them to promote branded content across channels

The Luxury Closet creates a healthy mix of content. This includes a Bag of the Week piece that highlights their pulse on the luxury industry and multiple pieces on how to spot fake luxury items, which provides a service to users. The content the brand produces helps make it one of the best luxury online shopping websites. 

7. Vitkac 

Lead Generation

Vitkac, one of the most exclusive fashion shopping sites

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Vitkac provides users multiple opportunities to join their email list right off the bat. When you visit the website, a popup offering a percentage off your next purchase comes up. All you have to do is provide your email. 

This is a great lead generation strategy that’s a win-win for the brand and the user. The brand gets more leads for their luxury email marketing lists, and the user gets a discount. Vitkac also has popups on the side of the page encouraging users to subscribe for fashion news, private sales, and VIP offers. 

8. 24S.com 

Targeted Web Experience

24S, one of the best ecommerce selling top luxury brands

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24S is one of those luxury online shopping sites that know how to create a targeted web experience that’s simple to navigate. Instead of going to one homepage and then selecting men’s or women’s styles, you can easily navigate between a men’s homepage and a women’s homepage. 

Having two homepages helps create a targeted web experience for users. Instead of sifting through the navigation bar, users easily click between the men’s homepage and the women’s homepage to find the styles and luxury clothes they desire. It’s a smart move that creates a seamless web experience. 

9. Browns

Visual Navigation

The online shooping of the luxury brand Browns combine creativity with user experience

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We’ve all seen the typical navigation bar that features multiple sections of text. Browns make their website navigation stand out by including images in it. The images are on-brand and show the user what they’ll experience once they click on them. It’s a strategic way to combine luxury creative with user experience

10. Lane Crawford

Privilege Programme

Lane Crawford: one of the best luxury online shopping sites thanks to their Privilege Programme

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An element that makes Lane Crawford one of the best luxury online shopping sites is their Privilege Programme page. The page itself is clean and to-the-point, highlighting key program features and providing strong calls to action. Users don’t have to cut through clutter to take action. They can join the program right away, making it an easy and pleasant user experience. 

Another element that makes this page great is the callout to the newsletter at the bottom. Lane Crawford saw the opportunity to use that space for lead generation and took it by adding a “subscribe to newsletter” button. They promote their social media as well, giving users the chance to connect with them across multiple channels. 

11. NET-A-PORTER

Photographic Representation

net-a-porter luxury online shop

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The Net-a-Porter website is a perfect example of how to incorporate multimedia content into an online shopping site. The high quality pictures on the site capture the aspects that relate to its purpose, which is to sell luxury brands.

The emphasis of on top-notch fashion photography offers the website a luxurious “look and feel.” Customers can evaluate whether an item is what they want to buy. Also, the pictures used on the website do not make consumers have unrealistic expectations about the products.

12. MR PORTER

Video Integration

MR PORTER website

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Successfully incorporating video content into an e-commerce website is never and easy task. Nonetheless, the website developers who manage to make it a major component of the site win big. Mr Porter features relevant video recommendations on their homepage that are related to the items they sell.

Doing so engages and entertains their audience, offers the site a personality, and encourages future visits to the site. This facilitates an increase in interested visitors and therefore, more opportunities to convert them.

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13. GILT

Elegant Color Scheme

The elegance of the website of the luxury brand Gilt

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One of the most important components of an appealing luxury website is its immediate appearance. The color scheme and combinations of choice contribute greatly to the initial appeal of any website.

Gilt gets this right by incorporating plain and simple colors. The black, white, and orange are used consistently throughout the site, each for different
sections and purposes. These aspects reflect the site’s simple but elegant appearance in a general first glance overview.

14. ZAPPOS LUXURY

Minimalism

The style room luxury shopping, powered by Zappos

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When it comes to luxury shopping site design, less is always more. The homepage of the Zappos Luxury website has only two sections; the products and the company information section. By reducing the website elements to the basic essentials, they benefit in several ways.

The website is very responsive with incredibly fast load speeds. It helps users focus on content (actual products on offer), and the white spaces help the website “breathe” and make navigation easier. All these aspects contribute to a great user experience.

15. YOOX

Effective Navigation

Yoox: the best shop for luxury retail

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The best luxury online shopping sites must have a navigation system that makes it easy for shoppers to access information around the site. This is among the first thing you will notice about the navigation system in the Yoox site.

Labels and buttons support navigation in and around the site. In addition, they are placed in proximity to their related data fields. This encourages users to dive deeper into the website, all while being able to return to the home page at any stage.

16. MYTHERESA

Security Protocols

shop mytheresa luxury website

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In a world of increasing cyber-attacks, online shoppers need to be assured that their personal information and credentials are safe. MyTheresa enforces technical measures to protect their website against unauthorized access and damages.

It utilizes a Secure Socket Layer (SSL) connection for safe transmission of client credit card and account information. Their preferred Visa and MasterCard payment options employ 3D secure programs. These programs ensure that only MyTheresa and registered card holders are involved in transactions. That’s why we consider it one of the best luxury online shopping sites.

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17. MODA OPERANDI

Effective Call-To-Action

moda operandi online shopping

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The end goal of any e-commerce site is to convert web users into paying customers. A luxury online shopping website must ensure that it encourages visitors to shop without coming off as too aggressive. The best way to do this is through the call-to-action (CTA).

Moda Operandi employs the simple, concise and familiar “Shop Now” CTA. This CTA appears in all product section and serves a navigation element directing user towards the catalogs without sounding too salesy.

18. LUISAVIAROMA

Promoting Related Products

luisa viaroma best online shop

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Showing related products can help make a sale since many luxury item customers are searching for different items, designs, colors, or materials. Luisaviaroma gets this one right by promoting related items that customers might be interested in.

They use a smart approach where they conveniently place them side by side on their homepage and product pages. The site also offers suggestions after adding an item to the shopping cart.

19. BERGDORF GOODMAN

Effective Site-Wide Search

bergdore goodman website for luxury shopping

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Some customers will have trouble finding certain products, even if a site has a great navigation system. Sometimes it is more feasible to simply conduct a search than to browse through layers of links. This becomes more apparent with large e-commerce sites such as Bergdorf Goodman.

With an impressively wide range of luxury products, the Bergdorf Goodman site does well to provide effective search functionality. It also offers options to narrow down the search such as Alphabetical, brand, and designer search.

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20. BARNEYS

Social Media Integration

barneys ecommerce luxury website

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Luxury eCommerce sites that connect with their customers on a personal level create trust and advocacy. Social media integration is one of the best ways to provide social proof. Linking social profiles is a must-have feature for any eCommerce site.

Barneys does a good job with a simple homepage that highlights their Facebook, Twitter, Pinterest, Instagram, Snap Chat, and YouTube accounts. The links are not hidden amid a ton of information. As such, a user’s attention is directed towards them at first glance.

21. NORDSTROM

Showcasing Popular Products

nordstrom website luxury shopping

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Nordstrom makes an effort to highlight the luxury products that are most likely to interest visitors. The intention of this tactic is to help them find something they will want to purchase.

Nordstrom uses a significant part of their homepage to promote new item lines, current sales, and products that generate interest. They have also included a slideshow that they update regularly.

22. NEIMAN MARCUS

Simplicity

Neiman Marcus luxury shopping

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The value of simplicity is often overlooked when it comes to web design. Many developers make the mistake of trying to pack too many elements on a website. The Neiman Marcus website goes for a simple look that is easy to scan.

The focus of any e-commerce site must be on the items available for purchase. This site avoids any extravagant design elements that draw attention away from the products. It does this while still managing to feel professional.

23. SAKS FIFTH AVENUE

Clear Policies

Saks fifth avenue best online shop

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Having clear policies is vital for a successful online business. They help protect the customers and the merchant. For instance, having a clear shipping policy invokes confidence in customers that a merchant has a reliable system in place.

Saks Fifth Avenue’s website helps foster confidence and reliability by including clear policies. These policies encompass all aspects of the interaction between them and the buyers, including the return, shipping, privacy, security, exchanges, warranty, order status, international and tracking policies.

24. SELFRIDGES

Multi-Touchpoint Contact Page

Selfridges online shop

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Purchasing a product from one of the best luxury online shopping sites requires that customers take a leap of faith with regard to product quality and service a merchant offers. As such, they need to be able to reach out to the merchant at any time and through different channels.

Self-ridges considers their contact page a feature of their website. The page is detailed with step-by-step guides on how to contact them through different avenues email, telephone, regular mail, social media profiles, online forms, and messaging.

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25. BLOOMINGDALES

Frequently Asked Questions

Bloomingdales online luxury shopping

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Online Luxury item purchases need confidence with the merchant. Buyers need confirmation of item authenticity and detailed information to feel comfortable with the high-value purchases.

The Bloomingdales website features a very comprehensive FAQ section. It covers all possible questions that a luxury item buyer might have regarding the products. It also offers a self-help section that addresses common buyer problems.

26. AMUZE

Payment Option Variety

Amuze offers one of the best luxury online shops

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A wide range of payment options is necessary for a luxury online shopping site. There are different types of online shoppers, and they will prefer different payment options.

An eCommerce site should implement payment solutions that cover all the options. Amuze has online shoppers cover with a system that caters to all
major options including Visa, PayPal, MasterCard, American Express, Amazon Pay, Discover, JCB, Android Pay, Apple Pay, and more.

27. SEPHORA

Find-In-Store Feature

Sephora luxury shopping online

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Not all eCommerce sites have physical stores. However, those that do, like Sephora, benefit greatly from having a find-in-store feature. Sometimes shoppers do not want to wait for items to ship.

They go online to research and then purchase in person. Sephora features a useful section where customers can view what is in stock at their nearest storefront.

28. FORZIERI

About Us Section

The high fashion and luxury online shopping from Forzieri

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Luxury item shoppers will be more comfortable dealing with a seller that they know more about. Forzieri makes a good point of introducing themselves in their “Who We Are” section situated at the top of their homepage. It describes the history, philosophy, unique selling point, and mission statement of the brand, making it more personable.

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29. SSENSE

Unique Content

Ssennse online shopping for luxury

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Ssense is a unique online luxury shopping site. It stands out from the rest in terms of the relevant, engaging, and entertaining content it provides alongside the shopping experience.

The site features blog posts, guest posts, and editorials, which provide valuable information regarding topics related to the products. This strategy helps keep visitors on the site long enough for them to convert.

30. REVOLVE

Conventionality

The best online shopping from Revolve

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Over the years, web users have become familiar with certain web design conventions. Revolve’s website avoids the temptation to throw out these design conventions to be unique.

The main navigation is on the top left side of a page. The logo is at the top left and clickable to go back to the homepage. The links also change color when a user hovers over them. Sticking to the familiar always offers provides a great user experience.

31. MATCHES FASHION

Wish Lists

Matches Fashion has the best luxury online shopping

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Wish Lists are an essential component of an online shopping site. Not using a wish list is leaving revenue on the table. Matches Fashion seems to understand this.

The site lets customers bookmark products that they want and would buy in the future. It is a great re-marketing campaign. These individualized options drive user engagement and traffic when customers share their wish lists online.

32. THE OUTNET

User-Friendliness

The Outnet luxury shop online

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An online shopping site can have a great simple, user-friendly design without sacrificing elegance. Ease of Use is the most important quality of a website.

The Outnet achieves this by helping buyers get to what they want quickly and without bumping into unnecessary complexity. The website’s shopping categories are placed at the top center of the homepage, ensuring that the customer’s path to purchase is unclogged.

33. STYLEBOP

Visual Hierarchy

Online luxury shopping by Stylebop

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Visual hierarchy is closely tied to the simplicity principles. It involves organizing website elements such that users naturally gravitate towards the critical elements first. StyleBop does this perfectly by leading visitors towards their CTAs but in a way that feels enjoyable and natural.

Their CTAs sit atop the site’s visual hierarchy. They are the only elements embedded against a black background with white borders. This naturally draws a user’s attention.

34. BROOKLINEN

Reviews and Testimonials

Luxury shopping online from Brooklinen

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Online shoppers always read reviews. Reviews and testimonials are powerful influencers of purchasing decisions.

Depending on the functionality of the website, a luxury eCommerce site can utilize plugins from various review platforms such as Foursquare or Yelp. BrookLinen has a forward-thinking approach that employs reviews and user-generated testimonials to drive social proof and build trust with their consumer base.

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35. THE CORNER

Mobile and Browser Friendly

The Corner, luxury online shopping site

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Mobile shopping accounts for half of the online transactions. Creating a mobile optimized eCommerce site is a necessity as more people access the Internet via mobile. The Corner has a responsive and fast website, whose content intuitively adapts to different devices accessing it.

In addition, their mobile website offers the same user experience as the desktop version. The Corner’s website is also accessible via all significant web browsers and functions fine on older browser versions.

36. WORLD’S BEST

Well-Crafted Web Copy

World's Best luxury online shopping

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Just like product photography, professionally written content on a luxury online shopping site is a must. This is not just for the SEO purposes.

The World’s Best site has a solid and well-written web copy that helps produce a seamless voice’ from the homepage to the deeper pages of the website. The product descriptions are highly marketable and accurate and convey a certain personality exuded by the brand.

37. RENT THE RUNWAY

Clear Guidance

Rent The Runway luxury online shopping

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When web users visit a luxury online shopping site, they want to achieve one of two things. They want to access information regarding products or make a purchase on a specific item(s).

Rent The Runway does a good job of showing visitors where they need to go. The website’s guidance system comprises of simple navigation tools, well-organized information architecture, and concise CTAs.

38. RUE LALA

Information Layout

Rue La La online shopping site for luxury brands

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How information is presented and organized on an online shopping website is vital for good usability. This is often neglected. The information architecture and layout of the Rue Lala website is very impressive.

Getting this right was crucial given the wide range of products that they catalog. The sections and categories are carefully planned. The information on the website is presented in a manner that is easy to understand.

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39. SHOPBOP

Special Offers Section

Shopbop, an online luxury brand ecommerce

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The majority of e-commerce websites are utilizing special offers as a standard digital marketing practice. Shopbop employs this advertising tactic perfectly to drive more sales. The Shopbop website takes full advantage of the valuable real estate in the page’s header section to market special offers. It also does this in their email list sign up form to encourage more subscriptions.

40. FARFETCH

Fast Load Times

Farfetch website for online shopping

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For a luxury e-commerce website, web pages that load quickly are a necessity as web users are notoriously impatient. Slow loading pages are subpar to luxury item customers’ expectations and will lead to high bounce rates.

Site speed draws many parallels with conversion ability. Farfetch has managed to create an e-commerce site that loads impressively fast on both mobile and desktop platforms. Part of this is due to the simplicity of their pages and minimal usage of graphical and multimedia elements.

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.

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