5 Ways a Lead Generation Agency Can Help Build Your Business

lead generation agency

No matter your industry, utilizing the services of an agency can help you build your business. 

What is a Lead Generation Agency?

A lead generation agency will work with your company to create personalized marketing plans and/or specific campaigns designed to increase your conversions, sales, ROI, advertising clicks, and more. 

Multiple strategies exist to achieve these goals, depending on your business needs, but generally include improving your brand’s image, analyzing your target audience, and generating content consistently. This may sound overwhelming, or it just might not be your strong suit, but making use of an agency’s services can help you achieve your next business goal.

What is a Lead?

Before you can start working with a lead generation agency to build your business, it’s helpful to understand what exactly a lead is – and why you want it. According to HubSpot, a lead is “…any person who indicates interest in a company’s product or service in some way, shape, or form.”

Simply put, a lead is a potential customer and a potential sale. The more leads you acquire, the more opportunities your business has for converting those leads into real sales and hopefully loyal clientele. 

lead gen. agency

Agencies can help generate leads for your business by implementing strategies for attracting and converting prospects into consumers who have expressly indicated interest in what you’re offering, be it goods or services. 

5 Strategies for Successful Lead Generation 

Digital agencies can help your business generate leads in the online world, which may be an area of opportunity for you if your business has previously relied strictly on local and/or print advertising. While these marketing strategies may still prove successful, it’s crucial for your company to establish an online presence. And if you are just starting out and have no marketing campaigns currently in place, print or otherwise, utilizing a digital lead generation agency will have countless benefits. 

While there are many ways for an agency to help you find and lure in leads, let’s go over five of the most important ways they can help you build your business:

  1. Analyze your target audience
  2. Build or update your brand’s image
  3. Content creation
  4. Implement paid advertising strategies
  5. Set up retargeted ads

Keep reading for further information about each strategy.

1. Analyze your target audience

We write often about the benefits of understanding your target audience and how to define it. This is typically one of the first steps an agency will take to help you build your business. Before you can employ a strong marketing campaign to reel in more leads, you must first understand who is most likely to need or want what your business offers. 

Take time to think about the following details of people who will benefit from your product or service:

  • Average age
  • Income level
  • Specific location
  • Additional traits

Get specific and create as many buyer personas as you may need. If some of your products are geared toward millennials in urban areas making six figures per year, count that as one persona. If you have a service that benefits senior citizens locally, such as within a short drive to your physical location, think about that customer’s traits and write them all down as a second persona. 

The more specific you are, the better, because having a thorough understanding of your target audience helps you down the line with your branding, advertising, and content creation. 

2. Build or update your brand’s image

An agency can also help you improve your brand’s image. Your brand is essentially a reflection of all the key points of your business, and it is what people will remember if they remember nothing else about you. 

A strong brand image leads to increased customer trust, higher chances of leads signing up for your email lists, and positive word-of-mouth advertising. Business.com breaks down building your brand into four components:

Gather data about your target audience

By understanding your target audience, which we addressed earlier, you can build your brand in a way that caters best to that demographic. Consider what your audience will respond to. 

  • Do your customers want bold and edgy designs and campaigns? 
  • Will they understand and/or respond to modern slang? 
  • Is a clean and professional image fitting for the age group you’re targeting?

 There are many questions to consider, but spending time analyzing your audience is an important step in building your brand.

Design a logo that reflects your company

Building off the data about your target audience, you can take your answers to the questions above and use them when designing – or updating – your company’s logo.

branding from lead generation agency

Colors and graphics are more important than you may realize and go a long way in boosting the success of any marketing campaign. If this is not your strong suit, don’t worry – your agency will help you with graphic design. 

Consider your organization’s voice

What sort of voice do you want to use when interacting with your potential customers?

Think about this in terms of the copy on your webpage, the language in your email marketing lists, your blogs, customer service techniques, and more. Wherever you’re represented online or in print, your company’s voice should be consistent. 

Fortunately, a lead generation agency will work with you to analyze the best type of voice to attract leads and gain their trust. 

Build traction

Building traction with leads is all about engagement. 

Once your agency has worked with you to establish plans for your logo and voice, you can start utilizing social media and your website to engage with traffic and generate leads. This is typically the point of a new marketing campaign or reimaging in which some sort of free offer is presented to leads; free valuable content will help increase trust and build rapport, which slowly and surely leads to conversion of lead into customer. 

Download Our Latest Whitepaper

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3. Content creation

One of the most daunting aspects of attracting – and then maintaining – new customers is content creation.

 It’s something that most business owners understand the importance of, but few are well-equipped or have enough time to focus on this part of the brand. That’s where a lead generation agency steps in; agency experts can help you create consistent content that will benefit and inform visitors to your website and social media streams, as well as help you entice these visitors with free resources.

There are countless ways of achieving this goal. 

Depending on your business and the industry you’re in, the content you create may vary widely from other companies. Working with a lead generation agency can be extremely helpful in narrowing down your focus areas for content. Often the best places to focus on are your website copy, then consistent blogs to help your page rank high in Google searches, and social media posts. 

In addition to creating content like this on a regular schedule, developing one or more opt-in offers for leads who visit your page is crucial. 

When a potential customer visits your site, it’s your chance to get their attention and convince them to purchase what you have to offer. But most consumers these days, with all the options available to them, need good incentives to choose your company.

When you can offer something of value to that customer before they buy, you have the opportunity to assure them that not only are you an expert in your subject matter, but that you have their best interests at heart. 

A “soft sell” gives a customer more time to consider you before they have to commit and is also one of the best ways to get their opt-in to your email marketing list. 

For example, your landing page can provide your customer with something like, “Enter your email address below to receive your free _____” and fill in the blank with a relevant offer on your subject matter. 

Types of materials to offer your customer can include:

  • White papers, defined by Wikipedia as “…an authoritative report or guide that informs readers concisely about a complex issue…meant to help readers understand an issue, solve a problem, or make a decision.”
  • Free videos on YouTube or elsewhere
  • PDF guides or manuals
  • Weekly, monthly, or regular newsletters
  • Free access to specific links or webpages that aren’t readily available 

An agency can work with your specific business offerings to devise a plan that’s customized to your goals. Once your business gets set up with strong content and begins to rank in search results pages, more leads are sure to start rolling in. 

4. Implement paid advertising strategies

You may already know that pay-per-click (PPC) advertising is well worth the investment. But how does it affect lead generation? Wordstream.com defines the end goal of lead generation as getting “…prospects into the lead-tracking system.” 

And to get better leads into this system, which initiates a back-and-forth between your company and the potential customer, it helps to meet them right where they are. 

Paid advertising puts you on the front page, so to speak, so that when a potential lead needs your services or products, they see you first. Your lead generation agency will help you determine and implement the best PPC ad campaigns for your business goals.

5. Set up retargeted ads

In addition to paid advertising, there is a technique called retargeted advertising. This is defined as advertising that reminds a potential customer to return to a product or page they have recently viewed. For example, after browsing for something on Amazon, consumers will often see ads for that very same item. 

Why is this beneficial? Ultimately, using retargeted ads can have the following effects:

  • Convert “window shopping” into purchases: Retargeted advertisements are known to convert more leads into customers (and then sales), based on the idea that people are more prone to purchasing something they’re familiar with, whether that’s from researching it online or seeing ads out and about. 
  • Multiple sales of related items: When a retargeted ad reminds a consumer of a product they have already viewed, or even purchased, it can lead to purchases of related products.
  • Increased consumer rapport with brand: The more face time your lead has with your products or services, the more they will remember your brand’s image. When they remember you, they’re likely to speak about you. And this means additional word-of-mouth advertising and referrals on top of the sale that the retargeted ad initially led to.

When you partner with an agency to help you grow your business, they can use their expertise to implement retargeted advertising throughout your business’s online presence. By showing targeted ads to leads who have already interacted with your company in some way, an agency can often very quickly increase the number of leads coming in as well as the conversion rate to sales. 

Getting Started with an agency

Mediaboom is a digital agency that employs a variety of effective marketing strategies to help you grow your business. When you work with us, no matter what strategy we recommend for you, our ultimate goal is to increase your sales. Let us help you generate more leads today!

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.

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