No matter your industry, utilizing the services of an agency can help you build your business.
A lead generation agency will work with your company to create personalized marketing plans and/or specific campaigns designed to increase your conversions, sales, ROI, advertising clicks, and more.
Multiple strategies exist to achieve these goals, depending on your business needs, but generally include improving your brand’s image, analyzing your target audience, and generating content consistently. This may sound overwhelming, or it just might not be your strong suit, but making use of an agency’s services can help you achieve your next business goal.
Before you can start working with a lead generation agency to build your business, it’s helpful to understand what exactly a lead is – and why you want it. According to HubSpot, a lead is “…any person who indicates interest in a company’s product or service in some way, shape, or form.”
Simply put, a lead is a potential customer and a potential sale. The more leads you acquire, the more opportunities your business has for converting those leads into real sales and hopefully loyal clientele.
Agencies can help generate leads for your business by implementing strategies for attracting and converting prospects into consumers who have expressly indicated interest in what you’re offering, be it goods or services.
Digital agencies can help your business generate leads in the online world, which may be an area of opportunity for you if your business has previously relied strictly on local and/or print advertising. While these marketing strategies may still prove successful, it’s crucial for your company to establish an online presence. And if you are just starting out and have no marketing campaigns currently in place, print or otherwise, utilizing a digital lead generation agency will have countless benefits.
While there are many ways for an agency to help you find and lure in leads, let’s go over five of the most important ways they can help you build your business:
Keep reading for further information about each strategy.
We write often about the benefits of understanding your target audience and how to define it. This is typically one of the first steps an agency will take to help you build your business. Before you can employ a strong marketing campaign to reel in more leads, you must first understand who is most likely to need or want what your business offers.
Take time to think about the following details of people who will benefit from your product or service:
Get specific and create as many buyer personas as you may need. If some of your products are geared toward millennials in urban areas making six figures per year, count that as one persona. If you have a service that benefits senior citizens locally, such as within a short drive to your physical location, think about that customer’s traits and write them all down as a second persona.
The more specific you are, the better, because having a thorough understanding of your target audience helps you down the line with your branding, advertising, and content creation.
An agency can also help you improve your brand’s image. Your brand is essentially a reflection of all the key points of your business, and it is what people will remember if they remember nothing else about you.
A strong brand image leads to increased customer trust, higher chances of leads signing up for your email lists, and positive word-of-mouth advertising. Business.com breaks down building your brand into four components:
By understanding your target audience, which we addressed earlier, you can build your brand in a way that caters best to that demographic. Consider what your audience will respond to.
There are many questions to consider, but spending time analyzing your audience is an important step in building your brand.
Building off the data about your target audience, you can take your answers to the questions above and use them when designing – or updating – your company’s logo.
Colors and graphics are more important than you may realize and go a long way in boosting the success of any marketing campaign. If this is not your strong suit, don’t worry – your agency will help you with graphic design.
What sort of voice do you want to use when interacting with your potential customers?
Think about this in terms of the copy on your webpage, the language in your email marketing lists, your blogs, customer service techniques, and more. Wherever you’re represented online or in print, your company’s voice should be consistent.
Fortunately, a lead generation agency will work with you to analyze the best type of voice to attract leads and gain their trust.
Building traction with leads is all about engagement.
Once your agency has worked with you to establish plans for your logo and voice, you can start utilizing social media and your website to engage with traffic and generate leads. This is typically the point of a new marketing campaign or reimaging in which some sort of free offer is presented to leads; free valuable content will help increase trust and build rapport, which slowly and surely leads to conversion of lead into customer.
Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.
One of the most daunting aspects of attracting – and then maintaining – new customers is content creation.
It’s something that most business owners understand the importance of, but few are well-equipped or have enough time to focus on this part of the brand. That’s where a lead generation agency steps in; agency experts can help you create consistent content that will benefit and inform visitors to your website and social media streams, as well as help you entice these visitors with free resources.
There are countless ways of achieving this goal.
Depending on your business and the industry you’re in, the content you create may vary widely from other companies. Working with a lead generation agency can be extremely helpful in narrowing down your focus areas for content. Often the best places to focus on are your website copy, then consistent blogs to help your page rank high in Google searches, and social media posts.
In addition to creating content like this on a regular schedule, developing one or more opt-in offers for leads who visit your page is crucial.
When a potential customer visits your site, it’s your chance to get their attention and convince them to purchase what you have to offer. But most consumers these days, with all the options available to them, need good incentives to choose your company.
When you can offer something of value to that customer before they buy, you have the opportunity to assure them that not only are you an expert in your subject matter, but that you have their best interests at heart.
A “soft sell” gives a customer more time to consider you before they have to commit and is also one of the best ways to get their opt-in to your email marketing list.
For example, your landing page can provide your customer with something like, “Enter your email address below to receive your free _____” and fill in the blank with a relevant offer on your subject matter.
Types of materials to offer your customer can include:
An agency can work with your specific business offerings to devise a plan that’s customized to your goals. Once your business gets set up with strong content and begins to rank in search results pages, more leads are sure to start rolling in.
You may already know that pay-per-click (PPC) advertising is well worth the investment. But how does it affect lead generation? Wordstream.com defines the end goal of lead generation as getting “…prospects into the lead-tracking system.”
And to get better leads into this system, which initiates a back-and-forth between your company and the potential customer, it helps to meet them right where they are.
Paid advertising puts you on the front page, so to speak, so that when a potential lead needs your services or products, they see you first. Your lead generation agency will help you determine and implement the best PPC ad campaigns for your business goals.
In addition to paid advertising, there is a technique called retargeted advertising. This is defined as advertising that reminds a potential customer to return to a product or page they have recently viewed. For example, after browsing for something on Amazon, consumers will often see ads for that very same item.
Why is this beneficial? Ultimately, using retargeted ads can have the following effects:
When you partner with an agency to help you grow your business, they can use their expertise to implement retargeted advertising throughout your business’s online presence. By showing targeted ads to leads who have already interacted with your company in some way, an agency can often very quickly increase the number of leads coming in as well as the conversion rate to sales.
Mediaboom is a digital agency that employs a variety of effective marketing strategies to help you grow your business. When you work with us, no matter what strategy we recommend for you, our ultimate goal is to increase your sales. Let us help you generate more leads today!
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