Luxury Brand Ranking 2024 – 34 Top-tier Luxury Icons Revealed

Exploring the landscape of luxury brand rankings can be both exciting and complex. 

But have you ever paused to consider what truly defines a luxury brand’s elite status?

Luxury brand rankings are typically determined by a blend of key factors that reflect each brand’s market position, reputation, and overall value. 

These 4 factors include:

1. Heritage
2. Annual Revenue
3. Number of Employees
4. Popularity

Brands are meticulously ranked based on their performance in these areas. 

Want to know more about how your favorite brand is perceived?

Now, let’s explore the epitome of luxury and style, by going over the top 34 luxury brands that have ranked well in popularity:

The Top 34 Most Popular Luxury Brands

Luxury Brand Ranking	Country	Website
1. Hermès	France	Shop Now
2. Porsche	Germany	Shop Now
3. Chanel	France	Shop Now
4. Louis Vuitton	France	Shop Now
5. Cartier	France	Shop Now
6. Gucci	Italy	Shop Now
7. Rolex	Switzerland	Shop Now
8. Ferrari	Italy	Shop Now
9. Prada	Italy	Shop Now
10. Dior	France	Shop Now
11. Versace	Italy	Shop Now
12. Estée Lauder	United States	Shop Now
13. Burberry	England	Shop Now
14. Yves Saint Laurent	France	Shop Now
15. Harrod’s	Harrod’s	Shop Now
16. Coach	United States	Shop Now
17. Lancôme	France	Shop Now
18. Swarovski	Austria	Shop Now
19. Ralph Lauren	United States	Shop Now
20. Michael Kors	United States	Shop Now
21. Jimmy Choo	England	Shop Now
22. Omega	Switzerland	Shop Now
23. Marc Jacobs	United States	Shop Now
24. Mulberry	England	Shop Now
25. Lamborghini	Italy	Shop Now
26. Tiffany	United States	Shop Now
27. Hugo Boss	Germany	Shop Now
28. Neiman Marcus	United States	Shop Now
29. Ray-Ban	United States	Shop Now
30. MyTheresa	Germany	Shop Now
31. Moncler	France	Shop Now
32. Givenchy	France	Shop Now
33. Bentley	United Kingdom	Shop Now
34. Balenciaga	France	Shop Now

Does this list surprise you?

Nine out of the top 10 in this list are fashion brands. The only one that isn’t is Harrods–a luxury retail brand.

Yet when you look deeper into luxury fashion brands, their dominance over the popularity department shouldn’t come as so much of a surprise.

According to an early 2023 report from Statista, in 2021, the worldwide luxury fashion market saw a huge bounce back from the COVID-19 pandemic, increasing revenue to almost $92.69 billion that year.

In a separate piece of Statista data from May 2023, the luxury fashion segment brought in $97.23 billion in 2022 and is expected to reach $111.45 billion in 2023.

Between 2022 and 2027, the compound annual growth rate or CAGR of the luxury fashion segment is expected to continue growing year over year by 5.62 percent, which is quite a healthy margin.

1. Hermes

Wondrous

Founded in 1837, the French fashion house Hermes is the namesake of Thierry Hermes, a German businessman who started the brand by retailing horse harnesses. Hermes still holds onto its equestrian roots to this day, as the brand sells equestrian products like saddles.

The rest of the Hermes catalog includes home décor (for both interiors and exteriors), men’s fashion, and women’s fashion from scarves to shoes, belts, and ready-to-wear styles. 

The company suffered a decline around the 1970s but rebounded when Hermes began embracing natural materials in its perfumes and other products. Today, the Hermes brand is beloved for its unique style, winning it a natural spot on this luxury brand ranking. 

Brand Country: France	Founded: 1837
Annual Revenue: $12.4 billion in 2022	Number of Employees: 19,686
Instagram Followers: 12.8 million	Instagram Profile: Link
Category: Fashion/Luxury/Equestrian	Best Deals: Shop Now

2. Porsche

Engineered

Porsche stands as a towering figure in the world of luxury automotive engineering. 

Since its founding in Stuttgart, Germany, in 1931, Porsche has become synonymous with high-performance sports cars.

The brand’s lineup, extending beyond sports cars to include SUVs and sedans, showcases its commitment to precision and innovation. Renowned for models like the iconic 911, Porsche solidifies its position in the luxury brand ranking. 

This revered brand, celebrated for its craftsmanship and design, has become a symbol of automotive excellence in the luxury brands list, appealing to car enthusiasts globally.

Brand Country: Germany	Founded: 1931
Annual Revenue: 37.6 billion euros	Number of Employees: 39,162
Instagram Followers: 29 million	Instagram Profile: Link
Category: Luxury/Car	Best Deals: Shop Now

3. Chanel

Timelessness

The French luxury brand Chanel is an exemplification of the word luxury. Coco Chanel created the brand in romantic Paris in the early 1910s. In the present day, the Wertheimer family owns operates the company in London, a change that occurred in 2018.

Its ready-to-wear luxury fashion is a major reason why consumers clamber to Chanel, but the brand is also known for its perfume, especially the iconic scent No.5. 

Other staples of the Chanel brand are the retailer’s suits–appropriately called the Chanel Suit–and its little black dresses. The interlocking Cs logo is instantly recognizable everywhere. 

Chanel, without too many surprises, is on the podium, in second place, in the best luxury brand ranking.

Brand Country: France	Founded: 1910
Annual Revenue: $10.1 billion in 2021	Number of Employees: 20,000
Instagram Followers: 55.8 million	Instagram Profile: Link
Category: Fashion/Luxury	Best Deals: Shop Now

4. Louis Vuitton 

Monogrammed

The fashion house that Louis Vuitton built has been called the most valuable luxury brand in the world for six years running between 2006 and 2012. The brand, which earns a top spot on our luxury brand ranking, has more than 460 stores scattered across 50 countries and counting. 

How did Louis Vuitton build such an enduring brand? Part of it has to do with that monogrammed LV logo, which appears emblematically on almost all the brand’s goods. It’s a symbol of excellence, of fashion supremacy, and one of the most familiar logos not only in fashion but broader retail. 

The brand has also extended well beyond ready-to-wear fashion, retailing sunglasses, accessories, watches, perfumes, jewelry, and shoes.

Brand Country: France	Founded: 1854
Annual Revenue: $41.9 billion in 2022	Number of Employees: 19,000
Instagram Followers: 52.8 million	Instagram Profile: Link
Category: Fashion/Luxury	Best Deals: Shop Now

5. Cartier

Timeless

Cartier, a French luxury jewelry and watchmaker founded in 1847, is a hallmark of elegance and sophistication in the designer brands realm. 

Celebrated for its exquisite craftsmanship and timeless designs, Cartier’s creations, from the Love bracelet to the Tank watch, are not just accessories but symbols of luxury and style.

Its legacy of adorning celebrities and royalty alike has cemented Cartier’s esteemed place in the best luxury brands ranking, making it a coveted name among connoisseurs of fine jewelry and watches on the luxury brands list.

Brand Country: France	Founded: 1847
Annual Revenue: $6.2 billion	Number of Employees: 7,500
Instagram Followers: 14,1 million	Instagram Profile: Link
Category: Jewelry/Luxury	Best Deals: Shop Now

6. Gucci

Stylishness

Gucci is one of the most beloved fashion houses on the planet. The Italian brand sells home decorations, stylish accessories, footwear, ready-to-wear fashion, and handbags. Gucci works with Coty, Inc. to produce cosmetics and fragrances as Gucci Beauty.

Gucci might have founded the brand, but the Florence fashion house flourished due to its son, Aldo Gucci, which later spread worldwide. That’s why it’s such a popular brand today on our luxury brand ranking. 

The company follows a series of ethical principles, including acting with responsibility and integrity, complying with regulations and laws, respecting the rights and dignity of individuals, respecting our natural environment, getting involved in sustainability initiatives, and respecting business confidentiality.

Brand Country: Italy	Founded: 1921
Annual Revenue: $20.1 billion in 2021	Number of Employees: 17,157
Instagram Followers: 51.5 million	Instagram Profile: Link
Category: Fashion/Luxury	Best Deals: Shop Now

7. Rolex

Prestigious

Rolex, an icon in the world of luxury Swiss watchmaking, has been synonymous with prestige and excellence since 1905. 

As a leading figure in the luxury brands list, Rolex is celebrated for its commitment to quality and timeless design. Models like the Submariner and the Daytona are not merely timekeepers but are esteemed as symbols of status and craftsmanship. 

Rolex’s position at the pinnacle of the luxury brand ranking reflects its status as a creator of watches that are treasured as heirlooms and emblems of luxury in the designer brands sphere.

Brand Country: Switzerland	Founded: 1905
Annual Revenue: 9.7 billion U.S. dollars	Number of Employees: 30,000
Instagram Followers: 15.4 million	Instagram Profile: Link
Category: Watches/Luxury	Best Deals: Shop Now

8. Ferrari

Exhilarating

Ferrari, an Italian luxury sports car manufacturer founded by Enzo Ferrari in 1939, is an emblem of speed, luxury, and sophistication. 

Its distinctive red color and the iconic prancing horse logo have made Ferrari a dream brand for car enthusiasts. Ferrari’s cars are more than just vehicles; they are masterpieces of design and technology, blending performance with elegance. 

This places Ferrari in a revered position in the luxury brands ranking and marks it as a standout name in the luxury brands list, symbolizing the zenith of automotive excellence.

Brand Country: Italy	Founded: 1939
Annual Revenue: $6.19B	Number of Employees: 4,571
Instagram Followers: 27.7 million	Instagram Profile: Link
Category: Cars/Luxury	Best Deals: Shop Now

9. Prada

Cutting Edge

Prada’s tagline is “Thinking Fashion since 1913,” which is incredibly apt considering how fashion-forward this brand is. For example, Prada has gotten in on the NFT trend with limited-edition offerings as part of its time capsule drops.

The business began as a family endeavor between brothers Martino and Mario Prada, originally called the Fratelli Prada brand. At the time, the brothers sold leather goods at a store in Milan, including handbags. 

When Mario’s daughter Luisa took over the business, Prada began to shine. Her design ideas helped put the brand on the map and created an enduring fashion brand known today for ready-to-wear styles and eyewear partnerships with Luxxotica, shoes, travel accessories, and leather handbags. Prada takes fifth place in our ranking of the best luxury brands.

Brand Country: Italy	Founded: 1913
Annual Revenue: $3.37 billion in 2021	Number of Employees: 13,140
Instagram Followers: 32 million	Instagram Profile: Link
Category: Fashion/Luxury	Best Deals: Shop Now

10. Dior

Haute Couture 

The brand known as Christian Dior SE in full, commonly referred to as Dior, is a luxury fashion house based in France that was created in the mid-1940s. Although a latecomer compared to many other brands on this list, the Dior name has made up for a lost time by growing rampantly due to its luxury products, including fragrances, fashion, accessories, and beauty.

Also embracing modernity, much of the brand’s more famous offerings have come only more recently, such as the Dior Homme fragrance in the mid-2000s. The brand has enjoyed celebrity ambassadorship since the mid-1980s and today has actors and K-pop stars in its midst, including Park Jimin and Cara Delevingne. 

Brand Country: France	Founded: 1946
Annual Revenue: $87.25 billion in 2022	Number of Employees: 163,309
Instagram Followers: 43.9 million	Instagram Profile: Link
Category: Fashion/Luxury	Best Deals: Shop Now

11. Versace

High Fashion

No talk of latecomer luxury brands could be had without mentioning Versace, an Italian fashion house created in 1978 by Gianni Versace. The brand has always been about bright colors and bold prints incorporated into head-turning, ready-to-wear high fashion.

The logo, which features the Greek figure Medusa, is due to Gianni Versace’s heritage. He came from Calabria, which is known as Magna Grecia, as the Greeks settled heavily in this part of Italy. 

Far less likely are you to see the brand name than the quintessential Versace text, which is printed or embossed on everything from fashionable duds to haute couture bags, denim, and housewares. It’s among the top 10 luxury brands ranked. 

Brand Country: Italy	Founded: 1978
Annual Revenue: $1.8 billion in 2022	Number of Employees: 1,500
Instagram Followers: 29 million	Instagram Profile: Link
Category: Fashion/Luxury	Best Deals: Shop Now

12. Estée Lauder

Elegant 

Estée Lauder, a pioneer in the luxury cosmetics industry, has been redefining beauty standards since its establishment in New York in 1946. 

Esteemed for its groundbreaking skincare, makeup, and fragrance products, Estée Lauder has carved a niche for itself in the luxury brand ranking. The brand’s blend of tradition and modernity, along with its commitment to quality, has made it a favorite among beauty enthusiasts. 

Estée Lauder’s elegant and innovative products firmly place it in the esteemed luxury brands list and among the top designer brands in cosmetics.

Brand Country: United States	Founded: 1946
Annual Revenue: $15.910B	Number of Employees: 63,000
Instagram Followers: 4.5 million	Instagram Profile: Link
Category: Beauty/Luxury	Best Deals: Shop Now

13. Burberry

Checkered 

London’s own Burberry is named after founder Thomas Burberry, an outfitter for gentlemen who created the brand’s first trench coat after receiving a request to make a lighter coat for the military. The coat is known for its cotton construction, lightweight qualities, D-ring belt clasps, storm pockets, a button-down storm flap, buckled cuff straps, and a back yoke.

In the 21^st century, more consumers recognized Burberry for what’s known as the Burberry check, which became a design staple for the brand in the 1920s. It first appeared in trench coat liners and was later used for other Burberry garments and accessories.  

Burberry still sells its trench coats today, although the classic design is more about fashion than military efficiency.  

Brand Country: England	Founded: 1856
Annual Revenue: $2.344 billion in 2022	Number of Employees: 8,979
Instagram Followers: 20 million	Instagram Profile: Link
Category: Fashion/Luxury	Best Deals: Shop Now

14. Yves Saint Laurent

Opulence

Yves Saint Laurent–classically abbreviated as YSL–is a French luxury fashion brand created by Pierre Berge and the company namesake, Yves Saint Laurent himself, full name Yves Henri Donat Mathieu-Saint-Laurent. 

Beloved as one of the highest-achieving fashion designers of the 20^th century, Saint Laurent began designing fashion as a youngster, winning a design contest. He soon started working with the then Vogue editor-in-chief and continued his fashion design aspirations.

The YSL brand in the 21^st century includes fine jewelry and ready-to-wear haute couture for men and women. Many of its goods are emblazoned with the famous YSL logo, with each letter dropping down vertically to create the embodiment of high fashion. 

Brand Country: France	Founded: 1961
Annual Revenue: $6.13 billion in 2021	Number of Employees: 1,278
Instagram Followers: 11.5 million	Instagram Profile: Link
Category: Fashion/Luxury	Best Deals: Shop Now

15.  Harrods

Convenience

Harrods isn’t a fashion house, unlike the previous luxury brands mentioned, but a luxury department store. You can discover new brands by browsing its website or searching through the aisles, or finding items from fashion staples you already know and love. 

The store carries men’s and women’s fashions, children’s fashion, home and furniture, watches, jewelry, beauty, and its own line of foods and beverages, mostly wines, spirits, and chocolate-covered fruits and nuts. 

It’s easy to find what you want when browsing Harrods’ website, as you can sort by price, new in, or recommended. Harrods even have personal shoppers who can make your retail experience more rewarding. 

Brand Country: England	Founded: 1849
Annual Revenue: $820.28 billion in 2022	Number of Employees: 94
Instagram Followers: 1.9 million	Instagram Profile: Link
Category: Luxury Retail	Best Deals: Shop Now

Now let’s look at the next 10 luxury brands in the standings.

16. Coach

Iconic

Coach, a cornerstone in American luxury fashion, has been redefining elegance since 1941. 

Known for its high-quality leather goods, including handbags, wallets, and accessories, Coach merges classic style with modern sensibility. Its position in the top luxury brands ranking is bolstered by its commitment to craftsmanship and innovation, making it a revered name in the luxury brands list. 

Coach’s distinctive designs and versatile products have made it a favorite among those who appreciate refined designer brands in fashion and accessories.

Brand Country: United States	Founded: 1941
Annual Revenue: $6.7 billion	Number of Employees: 30,000
Instagram Followers: 7 million	Instagram Profile: Link
Category: Luxury Retail	Best Deals: Shop Now

17. Lancôme

Radiant

Lancôme, a beacon in the luxury beauty industry, has illuminated the world since its French inception in 1935. 

Celebrated for its exquisite skincare, makeup, and fragrances, Lancôme shines in the luxury brands list. The brand’s fusion of science and beauty, along with its dedication to quality and elegance, secures its lofty place in the luxury brand ranking. 

Lancôme’s products are not just beauty enhancers but emblems of sophistication and innovation, setting it apart as a leading designer brand in cosmetics.

Brand Country: France	Founded: 1935
Annual Revenue: US$150.7m in 2022	Number of Employees:  1,877
Instagram Followers: 6.4 million	Instagram Profile: Link
Category: Luxury Retail	Best Deals: Shop Now

18. Swarovski

Glimmering

Another luxury brand outside of the fashion sphere is Swarovski, which specializes in watches, jewelry, and fine crystal decorations. The brand was created in Wattens, Austria by Daniel Swarovski in 1895. 

Swarovski is technically three brands today. Tyrolit is a dressing tool, drilling, sawing, and grinding tool manufacturer supplying machines and tools. Swarovski Optik manufactures telescopic rifle sights, telescopes, and other optical instruments. 

Then there’s the Swarovski Crystal Business, which retails jewelry and crystal glass accessories. These include figurines of classic characters (mostly Disney), recreations of animal species, crystal floral decorations, and so much more. 

Brand Country: Austria	Founded: 1895
Annual Revenue: $2.97 billion in 2022	Number of Employees: 1,000
Instagram Followers: 7.8 million	Instagram Profile: Link
Category: Luxury Décor and Jewelry	Best Deals: Shop Now

19. Ralph Lauren

Trend-Setting

Returning now to fashion brands, the next luxurious brand ranking we’ll look at is Ralph Lauren. The eponymous designer created this all-American brand in New York in the late 1960s; this company on our luxury brand ranked list is still based in New York today. 

Ralph Lauren has a series of smaller brands under its main brand umbrella, including the high-end luxury brands Ralph Lauren Collection and Ralph Lauren Purple Label. The other brands are Denim & Supply Ralph Lauren, Ralph Lauren Childrenswear, Double RL, Polo Ralph Lauren, Lauren Ralph Lauren, and Chaps.

Further, the Ralph Lauren brand frequently partners with other retailers to diversify its offerings, including home furniture with EJ Viktor, wallpaper and fabric with Designers Guild, bedding with Hollander Sleep Products and Kohl’s, sleepwear and underwear with Hanesbrands, cosmetics, and fragrances with L’Oreal, and eyewear with Luxottica. 

Brand Country: United States	Founded: 1967
Annual Revenue: $6.219 billion in 2022	Number of Employees: 18,250
Instagram Followers: 8.5 million	Instagram Profile: Link
Category: Fashion/Luxury	Best Deals: Shop Now

20. Michael Kors

Elegance

Continuing our list of luxury brands ranked next, we have Michael Kors, an American luxury retailer. Kors himself briefly studied at the Fashion Institute of Technology in the 1970s and eventually ended up working near 57^th Street Bergdorf Goodman. 

After improving the look of the store he was employed at, as a fashion director for Bergdorf spoke with Kors about designing his own fashion.

The Michael Kors brand was born there, beginning first with women’s clothing before expanding to men’s and children’s fashions, handbags, shoes, watches, and more. The luxury web design features plenty of whitespace, a luxury black-and-white color scheme, and tantalizing images of the goods for sale.

Brand Country: United States	Founded: 1981
Annual Revenue: $3.95 billion in 2022	Number of Employees: 14,846
Instagram Followers: 18.8 million	Instagram Profile: Link
Category: Fashion/Luxury	Best Deals: Shop Now

21. Jimmy Choo

Bodacious

J. Choo Limited, better known as Jimmy Choo, continues our list of luxury brands ranked. Jimmy Choo is a designer from the UK. He had always specialized in shoemaking and had his own workshop in the 1980s. He was great at recreating Manolo Blahnik shoes, which caught the attention of area fashion magazines. 

Once his wife’s niece got in on Choo’s operations, her input helped the shoes begin to generate a clientele, with one of the most significant clients Diana, Princess of Wales. Choo continued building his ready-to-wear shoes, where today, the brand stands at the pinnacle of fashion excellence.

Offering more than footwear, the Choo brand also retails ready-to-wear fashion, handbags, beauty, and bridal items. 

Brand Country: England	Founded: 1966
Annual Revenue: $613 million in 2022	Number of Employees: 1,278
Instagram Followers: 12.8 million	Instagram Profile: Link
Category: Fashion/Luxury	Best Deals: Shop Now

22. Omega

Precision 

Omega, a Swiss luxury watchmaker, has been synonymous with precision and innovation since its founding in 1848. 

As a prominent name in the luxury brands list, Omega is celebrated for its advanced watchmaking technology and elegant designs. Its timepieces, from the Speedmaster to the Seamaster, are not just watches but symbols of craftsmanship and luxury, securing Omega’s position in the luxury brand ranking. 

Omega’s commitment to quality and its status as a prestigious designer brand make it a favorite among watch enthusiasts and collectors.

Brand Country: Switzerland	Founded: 1848
Annual Revenue: $878.2 million	Number of Employees: 280
Instagram Followers: 3.9 million	Instagram Profile: Link
Category: Watches/Luxury	Best Deals: Shop Now

23. Marc Jacobs 

Sophistication 

The eponymous Marc Jacobs had always had an interest in and passion for style. He worked for an avant-garde clothing retailer in New York when he was only 15 years old, then studied fashion. His first collection of clothing wasn’t produced for his own label but one called Sketchbook. It wasn’t until the mid-1980s that the Marc Jacobs label was born. 

The ready-to-wear fashions from Jacob’s creative ideas are all about bigger-than-needed sizes but sharp lines and monochrome colors. The brand also retails for jewelry, fragrances, wallets, shoes, and accessories. Marc Jacobs wins fifteenth place in our ranking of the best luxury brands rankings.

Brand Country: United States	Founded: 1984
Annual Revenue: $1 million in 2022	Number of Employees: 1,300
Instagram Followers: 11.8 million	Instagram Profile: Link
Category: Fashion/Luxury	Best Deals: Shop Now

24. Mulberry 

Magnificence

A smaller British fashion house that still deserves its spot on this list of luxury brands ranked as Mulberry. The company was created by the mother-and-son team of Joan and Roger Saul, who started with a small factory in the early 1970s. Their claim to fame was a leather fabrication.

Unsurprisingly, as the Mulberry brand began to come together, it became known for its selection of handbags. That still carries true to the 21^st century, where Mulberry’s bags are a staple selection. You can shop the bags new, gently used, or pre-loved, as the retailer refers to them. 

Celebrities such as Cameron Diaz, Kate Winslet, and Victoria Beckham have repped the brand since the 2000s. 

Brand Country: England	Founded: 1971
Annual Revenue: $126.59 million in 2021	Number of Employees: 60
Instagram Followers: 732,000	Instagram Profile: Link
Category: Fashion/Luxury	Best Deals: Shop Now

25. Lamborghini 

Bold

Lamborghini, an Italian marque of luxury sports cars, has epitomized boldness and performance since its establishment in 1963. 

Known for its striking designs and powerful engines, Lamborghini holds a prestigious spot in the luxury brand ranking. Its cars, from the Aventador to the Huracan, are not merely vehicles but symbols of engineering prowess and luxury, elevating Lamborghini’s status in the luxury brands list. 

This iconic brand, a beacon among high-end designer brands in the automotive sector, continues to captivate car enthusiasts worldwide.

Brand Country: Italy	Founded: 1963
Annual Revenue: $2.59 billion	Number of Employees: 2000
Instagram Followers: 34.6 million	Instagram Profile: Link
Category: Cars/Luxury	Best Deals: Shop Now

26. Tiffany & Co. 

Blue

No list of luxurious brand rankings would be complete without discussing Tiffany & Co., also known simply as Tiffany’s. The specialty and luxury jewelry design house has been a Manhattan mainstay since the brand first opened its doors in 1837. 

Tiffany’s has made its branding so significant by wholeheartedly embracing a bright shade of robin egg blue that’s today referred to as Tiffany Blue. You can purchase Tiffany goods and get them gift-wrapped in blue boxes, making it immediately apparent where the gift is from before the recipient even opens it.

Exemplifying the best in luxury website design, Tiffany’s site is simple and pleasurable to use, with convenient navigation, a black and white color scheme, and plenty of whitespaces. 

Brand Country: United States	Founded: 1837
Annual Revenue: $11.5 billion in 2022	Number of Employees: 14,200
Instagram Followers: 14.8 million	Instagram Profile: Link
Category: Luxury Jewelry	Best Deals: Shop Now

27. Hugo Boss

Masculinity

Hugo Boss continues our list of luxury brands ranked. The German fashion house was founded in 1924 and is famed for its fragrances, footwear, accessories, and ready-to-wear clothing. The eponymous company is the brainchild of Hugo Boss (yes, that’s his real name), a businessman who originally produced uniforms. 

The two core brands under the Hugo Boss umbrella are Hugo and Boss. The products the brand sells are manufactured globally, including in the United States, Turkey, Italy, and Germany. 

The brand prides itself on producing desirable goods that will sustain long-term success. Its philosophy also relies on improving customer satisfaction. 

Brand Country: Germany	Founded: 1924
Annual Revenue: $4.02 million in 2022	Number of Employees: 16,930
Instagram Followers: 11.5 million	Instagram Profile: Link
Category: Fashion/Luxury	Best Deals: Shop Now

28. Neiman Marcus

Legacy

Let’s wind down this section of luxury brands ranked by the retailer Neiman Marcus. Herbert Marcus Sr., then a buyer with a Dallas department store, created the Texas-based company. He started Neiman Marcus with Carrie Marcus Neiman, his sister, and Abraham Lincoln Neiman, Carrie’s husband. 

The luxuriousness on display at Neiman Marcus emanates everywhere you look. Its website condenses the shopping experience and makes it convenient to cherry-pick selections based on brand, budget, or category. 

Neiman Marcus carries clothing, jewelry, kids’ clothing, shoes, handbags, beauty items, and accessories from major designers, including many that we’ve discussed on this list. 

Brand Country: United States	Founded: 1907
Annual Revenue: $5 billion in 2022	Number of Employees: 10,000
Instagram Followers: 1.6 million	Instagram Profile: Link
Category: Luxury Retail	Best Deals: Shop Now

29. Ray-Ban

Iconic 

Ray-Ban, an American classic in the eyewear industry, has been redefining cool since 1937. 

Famous for its Aviator and Wayfarer sunglasses, Ray-Ban is a staple in the luxury brands list. The brand’s commitment to quality, style, and innovation keeps it at the forefront of the luxury brand ranking. 

Their sunglasses are more than just eyewear; they are cultural icons, epitomizing timeless design and effortless style, making them a must-have in the world of designer brands.

Brand Country: United States	Founded: 1937
Annual Revenue: US$341.2m in 2022	Number of Employees: 10,000
Instagram Followers: 5.6 million	Instagram Profile: Link
Category: Luxury Retail	Best Deals: Shop Now

30. Mytheresa

Modernity 

The eCommerce luxury fashion retailer Mytheresa was created in Germany in 2006. The company today has websites in many languages, including Korean, Chinese, Arabic, Italian, French, Spanish, German, and English, to expand its market globally. 

The luxury website design MyTheresa utilizes has a simple white background and classic black text. When you combine those design factors with the site’s easy navigation, it’s a win-win user experience.

MyTheresa offers jewelry, accessories, bags, shoes, and clothing to today’s top designers. Their sales section is a great place to find steals.

Brand Country: Germany	Founded: 2006
Annual Revenue: $479 million	Number of Employees: 1,200
Instagram Followers: 1.8 million	Instagram Profile: Link
Category: Luxury Retail	Best Deals: Shop Now

31. Moncler

Luxurious 

Moncler, an Italian luxury fashion brand, has been the epitome of high-end outerwear since 1952. 

Renowned for its stylish and functional down jackets, Moncler occupies a coveted place in the luxury brand ranking. The brand’s fusion of fashion and functionality, alongside its commitment to quality, places it prominently in the luxury brands list. 

Moncler’s products are not just clothing; they are symbols of luxury and innovation, setting the brand apart in the world of designer brands.

Brand Country: Italy	Founded: 1952
Annual Revenue: 2.6 billion euros	Number of Employees: 6,310
Instagram Followers: 5.6 million	Instagram Profile: Link
Category: Luxury Retail	Best Deals: Shop Now

32. Givenchy

Sophisticated 

Givenchy, a French luxury fashion and perfume house, has been a beacon of elegance and sophistication since 1952. 

Known for its haute couture clothing, accessories, and fragrances, Givenchy stands tall in the luxury brands list. The brand’s unique blend of classic style and modern innovation secures its place in the luxury brand ranking. 

Givenchy’s creations, embodying French elegance and luxury, have made it a revered name among the world’s top designer brands.

Brand Country: France	Founded: 1952
Annual Revenue: $643.4M per year	Number of Employees: 3,800
Instagram Followers: 16 million	Instagram Profile: Link
Category: Luxury Retail	Best Deals: Shop Now

33. Bentley

Opulent

Bentley, a British manufacturer of luxury cars and SUVs, has been synonymous with opulence and performance since 1919. 

Known for its handcrafted vehicles, Bentley maintains a prestigious standing in the luxury brand ranking. The brand’s blend of luxury, craftsmanship, and technology positions it as a leader in the luxury brands list. 

Bentley’s cars are not just modes of transportation; they are statements of luxury and excellence, distinguishing the brand as a luminary among designer brands in the automotive industry.

Brand Country: United Kingdom	Founded: 1919
Annual Revenue: 3.38 billion euros	Number of Employees: 3,600
Instagram Followers: 10.9 million	Instagram Profile: Link
Category: Luxury Cars	Best Deals: Shop Now

34. Balenciaga

Trendsetting

Balenciaga, a Spanish luxury fashion house, has been at the forefront of avant-garde design since its founding in 1919. 

Celebrated for its innovative and bold styles, Balenciaga holds a unique position in the luxury brand ranking. The brand’s ability to continuously redefine contemporary fashion keeps it prominent in the luxury brands list. 

Balenciaga’s creations are – in short – embodiments of cutting-edge design, setting the brand apart in the realm of designer brands.

Brand Country: Spain	Founded: 1919
Annual Revenue: 826 million in 2020	Number of Employees: 1,325
Instagram Followers: 14.3 million	Instagram Profile: Link
Category: Luxury Retail	Best Deals: Shop Now

5 Best eCommerce Brands to Buy Luxury Products

As we proceed with our exclusive luxury brand ranking, let’s now explore the crème de la crème of eCommerce platforms – sophisticated online marketplaces dedicated to curating and offering exquisite luxury goods to discerning shoppers worldwide.

1. Zappos

Service

Zappos is a well-known footwear retailer with shoes of all styles for the entire family. Although not its bread and butter, Zappos also retails clothing from other high-end luxury brands.  

The company was founded in 1999 and has survived the internet’s many twists, turns, and changes, remaining a relevant, reliable place to browse the latest and hottest footwear styles. The brands available run the gamut from mid-cost offerings to higher-end footwear. 

The user experience on the Zappos website makes this eCommerce brand a standout. You can search on the homepage using a search bar at the top or begin browsing the extensive menu of options. 

2. Farfetch

Poshness

Second, on our luxury brands ranked is Farfetch, which calls itself “the global destination for modern luxury.” That description is right on the mark, as Farfetch carries beauty, kids, men’s, and women’s styles from top luxury designers on its website. 

The site has a lot of empty space to allow the clothing and accessories to shine. You’re given several navigation options, such as clicking on the menu items at the top of the page, using the search bar at the top right, clicking on an image with a link to the desired category, or clicking on the trending section near the bottom of the homepage.

That’s also where you’ll find Farfetch’s library of featured brands. You can search the brands by the aforementioned categories so you get only the results you want. 

3. Shopbop

Emboldened 

Finding the latest and greatest trends is easy with the eCommerce site Shopbop, which carries designer clothing, bags, accessories, and shoes. If you’re not sure where to start with your shopping experience, Shopbop recommends its favorites, which just may be to your tastes.

You also have the option to search or click on any of the array of menu options from the top, including a sales category for finding hot styles for less or the What’s New section for copping the latest look right off the runway. 

The category with all the designers alphabetizes them for convenient shopping. You can easily navigate to your favorite or find another designer that can fill your wardrobe. 

4. The Outnet 

Centralized

Outnet delivers discount designer fashion rights to your web browser. You can shop for clothing, bags, accessories, and shoes in categories like bestsellers or just in. 

Rather than offering a drop-down navigation menu on its homepage, Outnet keeps its luxury website design simple. You can select from men’s and women’s fashion on the homepage, choosing from a few links below the large, colorful images. 

Once you select a category, you’re redirected to a site just for the gender in which you’re shopping with a traditional navigation menu. 

5. Saks Fifth Avenue 

Heritage

Ending our list of eCommerce luxury clothing brands ranked is Saks Fifth Avenue, which might be one of the most iconic luxury retail brands. Referred to by many as Saks, the New York store opened its doors in 1867. 

Growing and expanding across centuries, Saks Fifth Avenue has 41 stores in North America and a website that expands the omnichannel shopping experience. Of all the stores, the flagship one in New York City remains the most loved.

You can recreate the shopping experience even if you’re miles away from New York on the Saks website. The site’s blog, The Edit, is sure to inspire your next fashion choices.  

The Top 10 Most Environmentally Friendly Luxury Brands Ranking in 2024

Increasing concern for eco-friendliness has captured the attention of more individuals than ever before.

An article in Bankrate reveals that approximately 85 percent of people are now making more environmentally conscious purchasing decisions. This shift in consumer behavior directly impacts the revenue generation of luxury brands.

Which brands have responded to this demand by producing more sustainable goods?

To shed light on this, we present a top 10 list of environmentally friendly luxury brands, courtesy of Statista:

1. Chanel (18 percent sustainable, 30 percent leading in luxury fashion sustainability)
2. Hermes (17 percent sustainable, 26 percent leading in luxury fashion sustainability)
3. Dior (21 percent sustainable, 22 percent leading in luxury fashion sustainability)
4. Burberry (22 percent sustainable, 20 percent leading in luxury fashion sustainability)
5. Celine (23 percent sustainable, 16 percent leading in luxury fashion sustainability)
6. Louis Vuitton (17 percent sustainable, 22 percent leading in luxury fashion sustainability)
7. Gucci (18 percent sustainable, 20 percent leading in luxury fashion sustainability)
8. Prada (19 percent sustainable, 19 percent leading in luxury fashion sustainability)
9. Bottega Veneta (20 percent sustainable, 17 percent leading in luxury fashion sustainability)
10. Ralph Lauren (21 percent sustainable, 14 percent leading in luxury fashion sustainability)

These percentages reflect consumer perception, as noted by Statista.

Now, let’s delve deeper into the list.

An important point to highlight is that this specific ranking focuses exclusively on fashion brands, which have relatively greater flexibility in adopting sustainable practices.

Fashion brands can readily transition to eco-friendly materials and optimize their production processes to enhance sustainability.

On the other hand, creating sustainable luxury watches, like those crafted by Rolex, presents more intricate challenges.

Similarly, luxury cars, even within the premium segment, encounter significant hurdles in achieving sustainability goals.

However, the fashion industry has shown remarkable progress in embracing sustainability, setting an inspiring example for other luxury sectors.

The Top 10 Luxury Brands Ranking by Trustworthiness in 2024

Presenting our final top 10 luxury brand ranking, we unveil a list showcasing the most reputable names in the industry

According to a publication from Harvard Business Review, when HBR conducted a survey among 1,000 consumers, over 80 percent expressed that trust played a pivotal role in determining their purchasing decisions.

For luxury brands, similar to their non-luxury counterparts, it necessitates diligent efforts to establish confidence among their target audience and subsequently foster and sustain that confidence to ensure enduring customer loyalty throughout the years.

Which luxury brands have earned the highest levels of trust?

According to data from Statista, the rankings are as follows:

1. Hermes (7.7 percent)
2. Chanel (7.6 percent)
3. Louis Vuitton (7.4 percent)
4. Dior (6.9 percent)
5. Burberry (6.9 percent)
6. Ralph Lauren (6.8 percent)
7. Prada (6.8 percent)
8. Gucci (6.7 percent)
9. Loro Piana (6.7 percent)
10. Giorgio Armani (6.7 percent)

Once again, luxury fashion brands dominate the entire list.

Notably, the differences in trustworthiness percentages among the brands are remarkably close, often with a margin of only a few percentage points.

Why Is Luxury Brand Ranking Important?

These rankings provide a mesmerizing window into the epitome of the industry, showcasing the most esteemed and coveted names.

However, why is this luxury brand ranking significant, and what factors contribute to a brand’s trustworthiness and distinguish it from the rest?

Let’s explore the 4 key qualities that play a crucial role in their enduring allure:

1. Transparency

First and foremost, transparency is an essential aspect of building trust in luxury brands.

In today’s era, luxury brands have embraced transparency by sharing captivating brand stories that delve deep into their rich histories. Additionally, they offer behind-the-scenes insights into their meticulous fashion lines and the craftsmanship behind their exquisite products.

By pulling back the curtain, luxury brands provide customers with a unique and intimate glimpse into the essence of what truly makes them luxurious.

2. Quality

Furthermore, remarkable quality is another fundamental factor that significantly enhances trustworthiness, particularly for luxury brands.

The unwavering commitment to delivering superior goods consistently instills unwavering confidence in high-end consumers.

Time and again, these brands have exceeded customer expectations, leaving them with a strong belief in the brand’s ability to deliver unparalleled quality.

3. Sustainability

Moreover, sustainability stands as a sterling attribute that not only contributes to environmental responsibility but also plays a pivotal role in building trust in luxury brands.

This is evident from the inclusion of many eco-friendly brands in our curated list of the most trusted luxury brands.

By prioritizing sustainability, these brands showcase their unwavering dedication to ethical practices and resonate with conscientious consumers who seek brands that align with their values.

4. Honesty

Additionally, honesty is a crucial element. It is important for luxury brands, as with any other company, to acknowledge that mistakes can occur. However, taking swift responsibility and demonstrating genuine accountability in the face of challenges greatly helps in fostering forgiveness and moving forward. Openness and honesty proved to be far more effective at preserving trust than attempting to conceal or downplay unfavorable incidents.

To Sum Up

In conclusion, trustworthiness in luxury brands is forged through a combination of interconnected attributes.

By embracing transparency, delivering exceptional quality, prioritizing sustainability, and upholding honesty, luxury brands establish themselves as trusted entities in the discerning eyes of consumers.

These qualities form a strong foundation of trust, allowing luxury brands to maintain their esteemed positions and inspire confidence in their products and values.

FAQs / Frequently Asked Questions

1. What Are the Levels of Luxury Brands?

Luxury brands are typically categorized into three levels: Entry-Level Luxury, offering accessibility with a touch of luxury; Mid-Level Luxury, known for higher quality and exclusivity; and High-End Luxury, epitomizing the pinnacle of craftsmanship, exclusivity, and prestige.

2. What Is a Brand Hierarchy?

A brand hierarchy outlines the structure and relationship between a company’s brands, sub-brands, and products. It organizes the brand portfolio to clarify brand roles, manage brand equity, and streamline marketing strategies across different levels.

3. What Are the 6 Levels of Brand Meaning?

The six levels of brand meaning include: Attributes, Benefits, Values, Culture, Personality, and User. These layers help a brand convey its essence, connect with consumers on an emotional level, and differentiate itself in the market.

4. How Do Luxury Brands Leverage Storytelling?

Luxury brands leverage storytelling to create an emotional connection with consumers. They narrate their heritage, craftsmanship, and exclusivity, enriching the brand’s allure and enhancing consumer engagement and loyalty.

5. What Role Does Luxury Digital Marketing Play in Luxury Branding?

Luxury marketing enhances visibility, engages a broader audience, and offers personalized experiences. It enables luxury brands to maintain exclusivity while adapting to modern consumers’ preferences and behaviors.

Have More Questions?

If you’re curious about luxury branding strategies, brand hierarchy, or how to elevate your luxury brand’s market position, contact Mediaboom, your luxury marketing agency. Our team specializes in crafting bespoke luxury marketing solutions that resonate with your target audience and amplify your brand’s prestige.

Conclusion

The luxury brand rankings we looked at today show the brands that you know and love from a variety of perspectives.

Fashion brands tend to rank quite highly based on all the criteria we look at, which makes more of these brands sustainable, trustworthy, popular, and revenue-generating.

Luxury watches and luxury cars also make an imprint, especially when it comes to sales and popularity.

We hope this article helps you assess luxury brands with a new set of criteria!