Luxury Brand Ranking – Unveiling the Ultimate Luxury Icons

Whether you’re looking for the most popular luxury brands or the most sustainable, having a list in front of you makes it easier to compare your options. What goes into ranking a brand?

When compiling luxury brand rankings, various factors are taken into consideration such as profitability by year, popularity, trustworthiness, and environmental friendliness. Luxury brands are then assigned a rank based on how well they adhere to these criteria.

In today’s post, we’ve ranked luxury brands based on unique criteria: popularity, value, eco-friendly status, and trustworthiness. These lists are each comprised of 10 brands so as not to overwhelm you with too many options.

We hope this luxury brand ranking post helps you find your next favorite luxury brand!

What Is a Luxury Brand?

Before we delve into the list, let’s take a moment to recap the essence of a luxury brand.

A luxury brand meets very specific criteria for extraordinariness, rarity, aesthetics, and quality. Accompanying these posh goods is a high price tag that’s indicative of the quality.

Consumers gravitate towards luxury brands because of what they represent, which is a sense of style and extravagance.

From automobile manufacturers to luxury fashion houses, from renowned watchmakers to distinguished fragrance producers, the world of luxury brands encompasses a diverse range of industries, each delivering its own distinctive allure.

The Top 20 Most Popular Luxury Brands in 2023

Now that you’ve had that refresher, let’s start our first list by going over the top 20 luxury brands that have, in 2023, ranked well for popularity:

Luxury Brand Ranking	Country	Website
1. Hermès	France	Shop Now
2. Chanel	France	Shop Now
3. Louis Vuitton	France	Shop Now
4. Gucci	Italy	Shop Now
5. Prada	Italy	Shop Now
6. Dior	France	Shop Now
7. Versace	Italy	Shop Now
8. Burberry	England	Shop Now
9. Yves Saint Laurent	France	Shop Now
10. Harrod’s	Harrod’s	Shop Now
11. Swarovski	Austria	Shop Now
12. Ralph Lauren	United States	Shop Now
13. Michael Kors	United States	Shop Now
14. Jimmy Choo	England	Shop Now
15. Marc Jacobs	United States	Shop Now
16. Mulberry	England	Shop Now
17. Tiffany	United States	Shop Now
18. Hugo Boss	Germany	Shop Now
19. Neiman Marcus	United States	Shop Now
20. MyTheresa	Germany	Shop Now

Does this luxury brand ranking surprise you? As evident from the list, a significant number of historical luxury fashion brands dominate the rankings.

However, when delving deeper into the world of luxury fashion, their dominance over the popularity department shouldn’t come as so much of a surprise.

According to a report from Statista, in 2021, the worldwide luxury fashion market saw a huge bounce back from the COVID-19 pandemic, increasing revenue to almost $108.4 billion that year.

Furthermore, in a separate piece of Statista data from 2022, the luxury fashion segment brought in $97.23 billion in revenue by the time the report was published.

Looking ahead, the luxury fashion segment is projected to maintain a robust compound annual growth rate (CAGR) of 5.62 percent between 2022 and 2027, indicating a consistently healthy expansion year after year.

1. Hermes 

Wondrous

Founded in 1837, the French fashion house Hermes is the namesake of Thierry Hermes, a German businessman who started the brand by retailing horse harnesses. Hermes still holds onto its equestrian roots to this day, as the brand sells equestrian products like saddles.

The rest of the Hermes catalog includes home décor (for both interiors and exteriors), men’s fashion, and women’s fashion from scarves to shoes, belts, and ready-to-wear styles. 

The company suffered a decline around the 1970s but rebounded when Hermes began embracing natural materials in its perfumes and other products. Today, the Hermes brand is beloved for its unique style, winning it a natural spot on this luxury brand ranking. 

Brand Country: France	Age of Foundation: 1837
Annual Revenue: $12.4 billion in 2022	Number of Employees: 19,686
Instagram Followers: 12.8 million	Instagram Profile: Link
Category: Fashion/Luxury/Equestrian	Best Deals: Shop Now

2. Chanel

Timelessness

The French luxury brand Chanel is an exemplification of the word luxury. Coco Chanel created the brand in romantic Paris in the early 1910s. In the present day, the Wertheimer family owns operates the company in London, a change that occurred in 2018.

Its ready-to-wear luxury fashion is a major reason why consumers clamber to Chanel, but the brand is also known for its perfume, especially the iconic scent No.5. 

Other staples of the Chanel brand are the retailer’s suits–appropriately called the Chanel Suit–and its little black dresses. The interlocking Cs logo is instantly recognizable everywhere. 

Chanel, without too many surprises, is on the podium, in second place, in the best luxury brand ranking.

Brand Country: France	Age of Foundation: 1910
Annual Revenue: $10.1 billion in 2021	Number of Employees: 20,000
Instagram Followers: 55.8 million	Instagram Profile: Link
Category: Fashion/Luxury	Best Deals: Shop Now

3. Louis Vuitton 

Monogrammed

The fashion house that Louis Vuitton built has been called the most valuable luxury brand in the world for six years running between 2006 and 2012. The brand, which earns a top spot on our luxury brand ranking, has more than 460 stores scattered across 50 countries and counting. 

How did Louis Vuitton build such an enduring brand? Part of it has to do with that monogrammed LV logo, which appears emblematically on almost all the brand’s goods. It’s a symbol of excellence, of fashion supremacy, and one of the most familiar logos not only in fashion but broader retail. 

The brand has also extended well beyond ready-to-wear fashion, retailing sunglasses, accessories, watches, perfumes, jewelry, and shoes. Louis Vuitton ranks third in the best luxury brand ranking.

Brand Country: France	Age of Foundation: 1854
Annual Revenue: $41.9 billion in 2022	Number of Employees: 19,000
Instagram Followers: 52.8 million	Instagram Profile: Link
Category: Fashion/Luxury	Best Deals: Shop Now

4. Gucci

Stylishness

Gucci is one of the most beloved fashion houses on the planet. The Italian brand sells home decorations, stylish accessories, footwear, ready-to-wear fashion, and handbags. Gucci works with Coty, Inc. to produce cosmetics and fragrances as Gucci Beauty.

Gucci might have founded the brand, but the Florence fashion house flourished due to its son, Aldo Gucci, which later spread worldwide. That’s why it’s such a popular brand today on our luxury brand ranking. 

The company follows a series of ethical principles, including acting with responsibility and integrity, complying with regulations and laws, respecting the rights and dignity of individuals, respecting our natural environment, getting involved in sustainability initiatives, and respecting business confidentiality.

Brand Country: Italy	Age of Foundation: 1921
Annual Revenue: $20.1 billion in 2021	Number of Employees: 17,157
Instagram Followers: 51.5 million	Instagram Profile: Link
Category: Fashion/Luxury	Best Deals: Shop Now

5. Prada

Cutting Edge

Prada’s tagline is “Thinking Fashion since 1913,” which is incredibly apt considering how fashion-forward this brand is. For example, Prada has gotten in on the NFT trend with limited-edition offerings as part of its time capsule drops.

The business began as a family endeavor between brothers Martino and Mario Prada, originally called the Fratelli Prada brand. At the time, the brothers sold leather goods at a store in Milan, including handbags. 

When Mario’s daughter Luisa took over the business, Prada began to shine. Her design ideas helped put the brand on the map and created an enduring fashion brand known today for ready-to-wear styles and eyewear partnerships with Luxxotica, shoes, travel accessories, and leather handbags. Prada takes fifth place in our ranking of the best luxury brands rankings.

Brand Country: Italy	Age of Foundation: 1913
Annual Revenue: $3.37 billion in 2021	Number of Employees: 13,140
Instagram Followers: 32 million	Instagram Profile: Link
Category: Fashion/Luxury	Best Deals: Shop Now

6. Dior

Haute Couture 

The brand known as Christian Dior SE in full, commonly referred to as Dior, is a luxury fashion house based in France that was created in the mid-1940s. Although a latecomer compared to many other brands on this list, the Dior name has made up for a lost time by growing rampantly due to its luxury products, including fragrances, fashion, accessories, and beauty.

Also embracing modernity, much of the brand’s more famous offerings have come only more recently, such as the Dior Homme fragrance in the mid-2000s. The brand has enjoyed celebrity ambassadorship since the mid-1980s and today has actors and K-pop stars in its midst, including Park Jimin and Cara Delevingne. 

Brand Country: France	Age of Foundation: 1946
Annual Revenue: $87.25 billion in 2022	Number of Employees: 163,309
Instagram Followers: 43.9 million	Instagram Profile: Link
Category: Fashion/Luxury	Best Deals: Shop Now

7. Versace

High Fashion

No talk of latecomer luxury brands could be had without mentioning Versace, an Italian fashion house created in 1978 by Gianni Versace. The brand has always been about bright colors and bold prints incorporated into head-turning, ready-to-wear high fashion.

The logo, which features the Greek figure Medusa, is due to Gianni Versace’s heritage. He came from Calabria, which is known as Magna Grecia, as the Greeks settled heavily in this part of Italy. 

Far less likely are you to see the brand name than the quintessential Versace text, which is printed or embossed on everything from fashionable duds to haute couture bags, denim, and housewares. It’s among the top luxury brands ranked. 

Brand Country: Italy	Age of Foundation: 1978
Annual Revenue: $1.8 billion in 2022	Number of Employees: 1,500
Instagram Followers: 29 million	Instagram Profile: Link
Category: Fashion/Luxury	Best Deals: Shop Now

8. Burberry

Checkered 

London’s own Burberry is named after founder Thomas Burberry, an outfitter for gentlemen who created the brand’s first trench coat after receiving a request to make a lighter coat for the military. The coat is known for its cotton construction, lightweight qualities, D-ring belt clasps, storm pockets, a button-down storm flap, buckled cuff straps, and a back yoke.

In the 21^st century, more consumers recognized Burberry for what’s known as the Burberry check, which became a design staple for the brand in the 1920s. It first appeared in trench coat liners and was later used for other Burberry garments and accessories.  

Burberry still sells its trench coats today, although the classic design is more about fashion than military efficiency.  

Brand Country: England	Age of Foundation: 1856
Annual Revenue: $2.344 billion in 2022	Number of Employees: 8,979
Instagram Followers: 20 million	Instagram Profile: Link
Category: Fashion/Luxury	Best Deals: Shop Now

9. Yves Saint Laurent 

Opulence

Yves Saint Laurent–classically abbreviated as YSL–is a French luxury fashion brand created by Pierre Berge and the company namesake, Yves Saint Laurent himself, full name Yves Henri Donat Mathieu-Saint-Laurent. 

Beloved as one of the highest-achieving fashion designers of the 20^th century, Saint Laurent began designing fashion as a youngster, winning a design contest. He soon started working with the then Vogue editor-in-chief and continued his fashion design aspirations.

The YSL brand in the 21^st century includes fine jewelry and ready-to-wear haute couture for men and women. Many of its goods are emblazoned with the famous YSL logo, with each letter dropping down vertically to create the embodiment of high fashion. 

Brand Country: France	Age of Foundation: 1961
Annual Revenue: $6.13 billion in 2021	Number of Employees: 1,278
Instagram Followers: 11.5 million	Instagram Profile: Link
Category: Fashion/Luxury	Best Deals: Shop Now

10.  Harrods 

Convenience

Harrods isn’t a fashion house, unlike the other luxury brands ranked, but a luxury department store. You can discover new brands by browsing its website or searching through the aisles, or finding items from fashion staples you already know and love. 

The store carries men’s and women’s fashions, children’s fashion, home and furniture, watches, jewelry, beauty, and its own line of foods and beverages, mostly wines, spirits, and chocolate-covered fruits and nuts. 

It’s easy to find what you want when browsing Harrods’ website, as you can sort by price, new in, or recommended. Harrods even have personal shoppers who can make your retail experience more rewarding. 

Now let’s find the next 10 luxury brands in the standings

Brand Country: England	Age of Foundation: 1849
Annual Revenue: $820.28 billion in 2022	Number of Employees: 94
Instagram Followers: 1.9 million	Instagram Profile: Link
Category: Luxury Retail	Best Deals: Shop Now

11. Swarovski 

Glimmering

Another luxury brand outside of the fashion sphere is Swarovski, which specializes in watches, jewelry, and its fine crystal decorations. The brand was created in Wattens, Austria by Daniel Swarovski in 1895. 

Swarovski is technically three brands today. Tyrolit is a dressing tool, drilling, sawing, and grinding tool manufacturer supplying machines and tools. Swarovski Optik manufactures telescopic rifle sights, telescopes, and other optical instruments. 

Then there’s the Swarovski Crystal Business, which retails for jewelry and crystal glass accessories. These include figurines of classic characters (mostly Disney), recreations of animal species, crystal floral decorations, and so much more. 

Brand Country: Austria	Age of Foundation: 1895
Annual Revenue: $2.97 billion in 2022	Number of Employees: 1,000
Instagram Followers: 7.8 million	Instagram Profile: Link
Category: Luxury Décor and Jewelry	Best Deals: Shop Now

12. Ralph Lauren

Trend-Setting  

Returning now to fashion brands, the next luxurious brand ranking we’ll look at is Ralph Lauren. The eponymous designer created this all-American brand in New York in the late 1960s; this company on our luxury brand ranked list is still based in New York today. 

Ralph Lauren has a series of smaller brands under its main brand umbrella, including the high-end luxury brands Ralph Lauren Collection and Ralph Lauren Purple Label. The other brands are Denim & Supply Ralph Lauren, Ralph Lauren Childrenswear, Double RL, Polo Ralph Lauren, Lauren Ralph Lauren, and Chaps.

Further, the Ralph Lauren brand frequently partners with other retailers to diversify its offerings, including home furniture with EJ Viktor, wallpaper and fabric with Designers Guild, bedding with Hollander Sleep Products and Kohl’s, sleepwear and underwear with Hanesbrands, cosmetics, and fragrances with L’Oreal, and eyewear with Luxottica. 

Brand Country: United States	Age of Foundation: 1967
Annual Revenue: $6.219 billion in 2022	Number of Employees: 18,250
Instagram Followers: 8.5 million	Instagram Profile: Link
Category: Fashion/Luxury	Best Deals: Shop Now

13. Michael Kors

Elegance

Continuing our list of luxury brands ranked next, we have Michael Kors, an American luxury retailer. Kors himself briefly studied at the Fashion Institute of Technology in the 1970s and eventually ended up working near 57^th Street Bergdorf Goodman. 

After improving the look of the store he was employed at, as a fashion director for Bergdorf spoke with Kors about designing his own fashion.

The Michael Kors brand was born there, beginning first with women’s clothing before expanding to men’s and children’s fashions, handbags, shoes, watches, and more. The luxury web design features plenty of whitespace, a luxury black-and-white color scheme, and tantalizing images of the goods for sale.

Brand Country: United States	Age of Foundation: 1981
Annual Revenue: $3.95 billion in 2022	Number of Employees: 14,846
Instagram Followers: 18.8 million	Instagram Profile: Link
Category: Fashion/Luxury	Best Deals: Shop Now

14. Jimmy Choo

Bodacious

J. Choo Limited, better known as Jimmy Choo, continues our list of luxury brands ranked. Jimmy Choo is a designer from the UK. He had always specialized in shoemaking and had his own workshop in the 1980s. He was great at recreating Manolo Blahnik shoes, which caught the attention of area fashion magazines. 

Once his wife’s niece got in on Choo’s operations, her input helped the shoes begin to generate a clientele, with one of the most significant clients Diana, Princess of Wales. Choo continued building his ready-to-wear shoes, where today, the brand stands at the pinnacle of fashion excellence.

Offering more than footwear, the Choo brand also retails ready-to-wear fashion, handbags, beauty and bridal items. 

Brand Country: England	Age of Foundation: 1966
Annual Revenue: $613 million in 2022	Number of Employees: 1,278
Instagram Followers: 12.8 million	Instagram Profile: Link
Category: Fashion/Luxury	Best Deals: Shop Now

15. Marc Jacobs 

Sophistication 

The eponymous Marc Jacobs had always had an interest in and passion for style. He worked for an avant-garde clothing retailer in New York when he was only 15 years old, then studied fashion. His first collection of clothing wasn’t produced for his own label but one called Sketchbook. It wasn’t until the mid-1980s that the Marc Jacobs label was born. 

The ready-to-wear fashions from Jacob’s creative ideas are all about bigger-than-needed sizes but sharp lines and monochrome colors. The brand also retails for jewelry, fragrances, wallets, shoes, and accessories. Marc Jacobs wins fifteenth place in our ranking of the best luxury brands rankings.

Brand Country: United States	Age of Foundation: 1984
Annual Revenue: $1 million in 2022	Number of Employees: 1,300
Instagram Followers: 11.8 million	Instagram Profile: Link
Category: Fashion/Luxury	Best Deals: Shop Now

16. Mulberry 

Magnificence

A smaller British fashion house that still deserves its spot on this list of luxury brands ranked as Mulberry. The company was created by the mother-and-son team of Joan and Roger Saul, who started with a small factory in the early 1970s. Their claim to fame was a leather fabrication.

Unsurprisingly, as the Mulberry brand began to come together, it became known for its selection of handbags. That still carries true to the 21^st century, where Mulberry’s bags are a staple selection. You can shop the bags new, gently used, or pre-loved, as the retailer refers to them. 

Celebrities such as Cameron Diaz, Kate Winslet, and Victoria Beckham have repped the brand since the 2000s. 

Brand Country: England	Age of Foundation: 1971
Annual Revenue: $126.59 million in 2021	Number of Employees: 60
Instagram Followers: 732,000	Instagram Profile: Link
Category: Fashion/Luxury	Best Deals: Shop Now

17. Tiffany & Co. 

Blue 

No list of luxurious brand rankings would be complete without discussing Tiffany & Co., also known simply as Tiffany’s. The specialty and luxury jewelry design house has been a Manhattan mainstay since the brand first opened its doors in 1837. 

Tiffany’s has made its branding so significant by wholeheartedly embracing a bright shade of robin egg blue that’s today referred to as Tiffany Blue. You can purchase Tiffany goods and get them gift-wrapped in blue boxes, making it immediately apparent where the gift is from before the recipient even opens it.

Exemplifying the best in luxury website design, Tiffany’s site is simple and pleasurable to use, with convenient navigation, a black and white color scheme, and plenty of whitespaces. 

Brand Country: United States	Age of Foundation: 1837
Annual Revenue: $11.5 billion in 2022	Number of Employees: 14,200
Instagram Followers: 14.8 million	Instagram Profile: Link
Category: Luxury Jewelry	Best Deals: Shop Now

18. Hugo Boss 

Masculinity 

Hugo Boss continues our list of luxury brands ranked. The German fashion house was founded in 1924 and is famed for its fragrances, footwear, accessories, and ready-to-wear clothing. The eponymous company is the brainchild of Hugo Boss (yes, that’s his real name), a businessman who originally produced uniforms. 

The two core brands under the Hugo Boss umbrella are Hugo and Boss. The products the brand sells are manufactured globally, including in the United States, Turkey, Italy, and Germany. 

The brand prides itself on producing desirable goods that will sustain long-term success. Its philosophy also relies on improving customer satisfaction. 

Brand Country: Germany	Age of Foundation: 1924
Annual Revenue: $4.02 million in 2022	Number of Employees: 16,930
Instagram Followers: 11.5 million	Instagram Profile: Link
Category: Fashion/Luxury	Best Deals: Shop Now

19. Neiman Marcus 

Legacy

Let’s wind down this section of luxury brands ranked by the retailer Neiman Marcus. Herbert Marcus Sr., then a buyer with a Dallas department store, created the Texas-based company. He started Neiman Marcus with Carrie Marcus Neiman, his sister, and Abraham Lincoln Neiman, Carrie’s husband. 

The luxuriousness on display at Neiman Marcus emanates everywhere you look. Its website condenses the shopping experience and makes it convenient to cherry-pick selections based on brand, budget, or category. 

Neiman Marcus carries clothing, jewelry, kids’ clothing, shoes, handbags, beauty items, and accessories from major designers, including many that we’ve discussed on this list. 

Brand Country: United States	Age of Foundation: 1907
Annual Revenue: $5 billion in 2022	Number of Employees: 10,000
Instagram Followers: 1.6 million	Instagram Profile: Link
Category: Luxury Retail	Best Deals: Shop Now

20.  Mytheresa 

Modernity 

The eCommerce luxury fashion retailer Mytheresa was created in Germany in 2006. The company today has websites in many languages, including Korean, Chinese, Arabic, Italian, French, Spanish, German, and English, to expand its market globally. 

The luxury website design MyTheresa utilizes has a simple white background and classic black text. When you combine those design factors with the site’s easy navigation, it’s a win-win user experience.

MyTheresa offers jewelry, accessories, bags, shoes, and clothing to today’s top designers. Their sales section is a great place to find steals. MyTheresa wins twentieth place in our ranking of luxury brand rankings.

Brand Country: Germany	Age of Foundation: 2006
Annual Revenue: $479 million	Number of Employees: 1,200
Instagram Followers: 1.8 million	Instagram Profile: Link
Category: Luxury Retail	Best Deals: Shop Now

5 Best eCommerce Brands to Buy Luxury Products

As we proceed with our exclusive luxury brand ranking, let’s now explore the crème de la crème of eCommerce platforms – sophisticated online marketplaces dedicated to curating and offering exquisite luxury goods to discerning shoppers worldwide.

1. Zappos

Service

Zappos is a well-known footwear retailer with shoes of all styles for the entire family. Although not its bread and butter, Zappos also retails clothing from other high-end luxury brands.  

The company was founded in 1999 and has survived the internet’s many twists, turns, and changes, remaining a relevant, reliable place to browse the latest and hottest footwear styles. The brands available run the gamut from mid-cost offerings to higher-end footwear. 

The user experience on the Zappos website makes this eCommerce brand a standout. You can search on the homepage using a search bar at the top or begin browsing the extensive menu of options. 

2. Farfetch

Poshness 

Second, on our luxury brands ranked is Farfetch, which calls itself “the global destination for modern luxury.” That description is right on the mark, as Farfetch carries beauty, kids, men’s, and women’s styles from top luxury designers on its website. 

The site has a lot of empty space to allow the clothing and accessories to shine. You’re given several navigation options, such as clicking on the menu items at the top of the page, using the search bar at the top right, clicking on an image with a link to the desired category, or clicking on the trending section near the bottom of the homepage.

That’s also where you’ll find Farfetch’s library of featured brands. You can search the brands by the aforementioned categories so you get only the results you want. 

3. Shopbop

Emboldened 

Finding the latest and greatest trends is easy with the eCommerce site Shopbop, which carries designer clothing, bags, accessories, and shoes. If you’re not sure where to start with your shopping experience, Shopbop recommends its favorites, which just may be to your tastes.

You also have the option to search or click on any of the array of menu options from the top, including a sales category for finding hot styles for less or the What’s New section for copping the latest look right off the runway. 

The category with all the designers alphabetizes them for convenient shopping. You can easily navigate to your favorite or find another designer that can fill your wardrobe. 

4. The Outnet 

Centralized

Outnet delivers discount designer fashion rights to your web browser. You can shop for clothing, bags, accessories, and shoes in categories like bestsellers or just in. 

Rather than offering a drop-down navigation menu on its homepage, Outnet keeps it’s luxury website design simple. You can select from men’s and women’s fashion on the homepage, choosing from a few links below the large, colorful images. 

Once you select a category, you’re redirected to a site just for the gender in which you’re shopping with a traditional navigation menu. 

5. Saks Fifth Avenue 

Heritage

Ending our list of eCommerce luxury brands ranked is Saks Fifth Avenue, which might be one of the most iconic luxury retail brands. Referred to by many as Saks, the New York store opened its doors in 1867. 

Growing and expanding across centuries, Saks Fifth Avenue has 41 stores in North America and a website that expands the omnichannel shopping experience. Of all the stores, the flagship one in New York City remains the most loved.

You can recreate the shopping experience even if you’re miles away from New York on the Saks website. The site’s blog, The Edit, is sure to inspire your next fashion choices.  

The Top 10 Most Environmentally Friendly Luxury Brands Ranking in 2023

Increasing concern for eco-friendliness has captured the attention of more individuals than ever before.

An article in Bankrate reveals that approximately 85 percent of people are now making more environmentally conscious purchasing decisions. This shift in consumer behavior directly impacts the revenue generation of luxury brands.

Which brands have responded to this demand by producing more sustainable goods?

To shed light on this, we present a top 10 list of environmentally friendly luxury brands, courtesy of Statista:

1. Chanel (18 percent sustainable, 30 percent leading in luxury fashion sustainability)
2. Hermes (17 percent sustainable, 26 percent leading in luxury fashion sustainability)
3. Dior (21 percent sustainable, 22 percent leading in luxury fashion sustainability)
4. Burberry (22 percent sustainable, 20 percent leading in luxury fashion sustainability)
5. Celine (23 percent sustainable, 16 percent leading in luxury fashion sustainability)
6. Louis Vuitton (17 percent sustainable, 22 percent leading in luxury fashion sustainability)
7. Gucci (18 percent sustainable, 20 percent leading in luxury fashion sustainability)
8. Prada (19 percent sustainable, 19 percent leading in luxury fashion sustainability)
9. Bottega Veneta (20 percent sustainable, 17 percent leading in luxury fashion sustainability)
10. Ralph Lauren (21 percent sustainable, 14 percent leading in luxury fashion sustainability)

These percentages reflect consumer perception, as noted by Statista.

Now, let’s delve deeper into the list.

An important point to highlight is that this specific ranking focuses exclusively on fashion brands, which have relatively greater flexibility in adopting sustainable practices.

Fashion brands can readily transition to eco-friendly materials and optimize their production processes to enhance sustainability.

On the other hand, creating sustainable luxury watches, like those crafted by Rolex, presents more intricate challenges.

Similarly, luxury cars, even within the premium segment, encounter significant hurdles in achieving sustainability goals.

However, the fashion industry has shown remarkable progress in embracing sustainability, setting an inspiring example for other luxury sectors.

The Top 10 Luxury Brands Ranking by Trustworthiness in 2023

Presenting our final top 10 luxury brand ranking, we unveil a list showcasing the most reputable names in the industry

According to a publication from Harvard Business Review, when HBR conducted a survey among 1,000 consumers, over 80 percent expressed that trust played a pivotal role in determining their purchasing decisions.

For luxury brands, similar to their non-luxury counterparts, it necessitates diligent efforts to establish confidence among their target audience and subsequently foster and sustain that confidence to ensure enduring customer loyalty throughout the years.

Which luxury brands have earned the highest levels of trust?

According to data from Statista, the rankings are as follows:

1. Hermes (7.7 percent)
2. Chanel (7.6 percent)
3. Louis Vuitton (7.4 percent)
4. Dior (6.9 percent)
5. Burberry (6.9 percent)
6. Ralph Lauren (6.8 percent)
7. Prada (6.8 percent)
8. Gucci (6.7 percent)
9. Loro Piana (6.7 percent)
10. Giorgio Armani (6.7 percent)

Once again, luxury fashion brands dominate the entire list.

Notably, the differences in trustworthiness percentages among the brands are remarkably close, often with a margin of only a few percentage points.

Why Is Luxury Brand Ranking Important?

These rankings provide a mesmerizing window into the epitome of the industry, showcasing the most esteemed and coveted names.

However, why is this luxury brand ranking significant, and what factors contribute to a brand’s trustworthiness and distinguishes them from the rest?

Let’s explore the 4 key qualities that play a crucial role in their enduring allure:

1. Transparency

First and foremost, transparency is an essential aspect of building trust in luxury brands.

In today’s era, luxury brands have embraced transparency by sharing captivating brand stories that delve deep into their rich histories. Additionally, they offer behind-the-scenes insights into their meticulous fashion lines and the craftsmanship behind their exquisite products.

By pulling back the curtain, luxury brands provide customers with a unique and intimate glimpse into the essence of what truly makes them luxurious.

2. Quality

Furthermore, remarkable quality is another fundamental factor that significantly enhances trustworthiness, particularly for luxury brands.

The unwavering commitment to delivering superior goods consistently instills unwavering confidence in high-end consumers.

Time and again, these brands have exceeded customer expectations, leaving them with a strong belief in the brand’s ability to deliver unparalleled quality.

3. Sustainability

Moreover, sustainability stands as a sterling attribute that not only contributes to environmental responsibility but also plays a pivotal role in building trust in luxury brands.

This is evident from the inclusion of many eco-friendly brands in our curated list of the most trusted luxury brands.

By prioritizing sustainability, these brands showcase their unwavering dedication to ethical practices and resonate with conscientious consumers who seek brands that align with their values.

4. Honesty

Additionally, honesty is a crucial element. It is important for luxury brands, as with any other company, to acknowledge that mistakes can occur. However, taking swift responsibility and demonstrating genuine accountability in the face of challenges greatly helps in fostering forgiveness and moving forward. Openness and honesty proved to be far more effective at preserving trust than attempting to conceal or downplay unfavorable incidents.

To Sum Up

In conclusion, trustworthiness in luxury brands is forged through a combination of interconnected attributes.

By embracing transparency, delivering exceptional quality, prioritizing sustainability, and upholding honesty, luxury brands establish themselves as trusted entities in the discerning eyes of consumers.

These qualities form a strong foundation of trust, allowing luxury brands to maintain their esteemed positions and inspire confidence in their products and values.

Conclusion

The luxury brand rankings we looked at today show the brands that you know and love from a variety of perspectives.

Fashion brands tend to rank quite highly based on all the criteria we look at, which makes more of these brands sustainable, trustworthy, popular, and revenue-generating.

Luxury watches and luxury cars also make an imprint, especially when it comes to sales and popularity.

We hope this article helps you assess luxury brands with a new set of criteria!