high end Clients

High End Clients – Top 10 Methods to Attract them

By: Frank DePino | November 25, 2022

With countless ways to market yourself today both online and off, focusing on attracting high end clients will require you to narrow your marketing scope. What are some reliable marketing strategies you can implement?

Here are the 10 best marketing methods for bringing in morehigh end customers:

  1. Define your target audience  
  2. Create client personas
  3. Design a compelling, high-end website
  4. Use targeted ad campaigns
  5. Launch a social media campaign
  6. Improve your SEO
  7. Establish your brand
  8. Create compelling content
  9. Build your email list 
  10. Start a referral program 

This quick guide tohigh end customer marketing will get straight to the point so you can begin formulating a marketing strategy that works!

10 Actionable Marketing Tips for Connecting with High-End Clients

10 Actionable Marketing Tips for Connecting withhigh end Clients

1. Define Your Target Audience

Who is your ideal high-end client or customer?

For any of your marketing campaigns to stand a chance at succeeding, you must be able to answer this question wholly. 

That requires you to understand your target audience. Use Google Analytics and other analytics through social media platforms and your website to gauge who’s visiting. 

Track in-store customer data too if you have a bricks-and-mortar store.

Augment that with market research and an overview of the average customer of your high-end competitors. 

Before you know it, you’ll have a list of desirable would-be customers. Based on your research, you know these customers are either already interested in your luxury products or could be with the right marketing campaign.  

Download Our Latest Whitepaper

The Ultimate Guide to Luxury Digital Marketing

Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales.

2. Create Client Personas

Marketing to 70,000 35-to-40-year-olds in Denver who earn $150,000+ a year can be daunting. 

What many companies do and what you may wish to do as well to bring in high end clients is create a client persona or avatar.

Avatars take those 70,000 people and make them into one character. You could call the persona High-End Hanna. 

She’s a busy business executive who has money but rarely the time to go out and shop. She’s looking for new brand recommendations but doesn’t know where to start.

You and your team would determine where your products or services slot into the life of someone like a High-End Hanna. Then you’d do that with each client avatar you create. 

3. Design a Compelling,high end Website

Did you know, according to a report from Stanford, that 75 percent of people who see your website will judge its credibility just on the site’s design? 

You only get one shot at making a good first impression. 

You want to attract high-end clients, and that means having a website design that drips in luxury. We recently published a post with 30 luxury website examples for you to peruse.

Recurring elements appear across luxury websites no matter the niche. They include simple color schemes with purposeful use of colors, bold fonts, compelling CTAs, and image or video-heavy design. 

High-End Clients - target ad campaigns

4. Use Targeted Ad Campaigns

Luxury ads, as we talked about in this post, allow you to learn more about your audience, establish and position your brand, and increase your company’s sales. 

While you can select between digital and traditional media (such as billboards and catalogs), for attractinghigh end clients, we recommend the former. 

You have to be exclusionary if you want to find luxury customers, and a billboard is anything but.

In a digital ad campaign, you have complete freedom to select who sees the ads. This way, you don’t needlessly spend advertising dollars on those who can’t afford or aren’t interested in your high-end products or services. 

5. Launch a Social Media Campaign

One pillar of your digital marketing campaign should be using social media. Backlinko notes that, as of 2022, 4.48 billion people are on social media. That’s a huge audience of potential high-end clients.

Of course, we must stress again the importance of being exclusionary. You don’t need to reach all 4.48 billion people on social media, just those who are receptive potential buyers.

That, in part, means using the platforms that your audience does. More than likely, you’ll have to establish and strengthen your presence across several social media sites like Facebook, Twitter, YouTube, Instagram, and perhaps even. TikTok. 

High-End Clients - Improve Your SEO

6. Improve Your SEO

All companies with a website must focus on SEO, which improves your chances of skyrocketing towards the top of the search engine results page.

Further, SEO makes your website more navigable and easier to use, so yourhigh end clients will like it too. 

SEO strategies change with the seasons, but you can always rely on some old standbys to make your luxury site Google algorithm-friendly:

  • Post regularly: We’ll talk a little later about website content in the form of blogs, videos, and more. Once you begin posting content on your site, try not to stop for long stretches.
  • Prioritize loading speed: A fast-loading website keeps your customers and Google happy. What could be better?
  • Get mobile-optimized: As Statista’s data proves, month by month and year by year, mobile usage is going up. If you fail to optimize your site for mobile users, you’re excluding the majority of your potential luxury customers. 
  • Set up a Google Business account: This takes only 20 minutes to do but increases the credibility of your company exponentially in Google’s eyes (figurative eyes, of course). When filling out your Google Business profile, be sure all the information is 100 percent complete.   

7. Establish Your Brand

What is your luxury brand?

If you’re struggling to bring inhigh end clients, it could be that your brand isn’t well-defined enough. 

In every way that you present your company, that’s branding. From the font choices you use on your website to the colors, your luxury logo, your verbiage, and your tone, these all communicate something to your audience.

You get to choose what that something is. Luxury brands often wish to create a sexy, mysterious air. Use a fancy serif or script font for your logo. Scale back the use of colors, embracing neutrals like black and white.

Keep your tone in mind when crafting emails to your audience or responding to a comment on social media. Consistency is key in spreading your brand!

Create Compelling Content

8. Create Compelling Content

Your company can entice more high-end customers with the content you create. 

That content includes your blog. You’ll have to commit to keyword research to find competitive topics that haven’t been deeply explored. 

Create an editorial calendar so your content well doesn’t run dry. As you’ll recall, consistent content is part of a good SEO strategy and can help bring in high-end clients.

Video content and luxury brands are a match made in heaven. You can showcase products hot off the runway and give your audience exclusive sneak peeks of products or services before they hit store shelves. 

9. Build Your Email List

Does your luxury website have a high bounce rate? You need to keep visitors on your site and encourage them to sign up for your email list as well.

Improving your website design and honing in on your SEO ought to reduce bounce. As for developing an email list, your site needs CTAs that make a site visitor want to become ahigh end client.

Use timed opt-in pop-ups as well. Be sure to incentivize your audience to share their contact information by giving them something of value. Perhaps that’s an exclusive discount code or a copy of your fall catalog.

Download Our Latest Whitepaper

The Ultimate Guide to Luxury Digital Marketing

Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales.

10. Start a Referral Program

Who knows where to find high-end clients better than your own customers? With a referral program, you can harness the knowledge of your luxury customers and use it to the fullest.

You must create a referral program worth joining. For each subsequent referral your customer offers, the rewards should get increasingly better. This will motivate your customers to go above and beyond to bring you as many potential qualified leads as they can. 

Conclusion

Luxury marketing is the key to bringing in morehigh end clients. With the 10 strategies we outlined today, you should be ready to create an efficient marketing plan.

Mediaboom can help. We’re digital marketing experts with a proven track record of success. Whether you’re focusing on website design, sales, marketing, SEO, or more, our professionals will get your luxury company results.  

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.

READY TO IGNITE YOUR MARKETING STRATEGY?

Let's discuss how we can help your brand get results.

Schedule Your Free Consultation

Copyright 2020 Mediaboom. All Rights Reserved.