French Luxury Brands

Leading 10 French Luxury Brands With Best Marketing

By: Frank DePino | December 7, 2022

From designer clothes to shoes to perfumes, French luxury brands are a must-have for any fashionista’s collection. But just what is it that makes these Brands so popular worldwide?

When it comes to strong brand identity and successful marketing, French luxury brands are no doubt at the top. With well-known names and styles like Yves Saint Laurent, Christian Dior, and Cartier, these French brands have become iconic for producing some of the most luxurious goods on the market, some of which have been going strong for hundreds of years.

Come on a journey with us as we explore the top 10 French luxury brands with successful marketing strategies that resonate with consumers worldwide.

The Popularity of French Luxury Brands

French luxury brands are most present in the rankings of valuable and iconic luxury brands. The history of these brands is deep-rooted in the French Republic, many of which come from its capital, Paris.

As the city of the royal domain and former Empire, Paris was an epicenter for luxury and fashion, housing a wide range of Boutique brands. When Europe began rebuilding in the aftermath of World War II, questions of democracy and the roles of women in society began to emerge.

With this came the idea of changing fashion’s role from something purely utilitarian into something that made more of a statement.

As things naturally progressed, Paris remained at the epicenter of the luxury brand movement. Designers in France forever changed the modern era of fashion, which is why so many of these brands sit highest in the luxury market rankings.

Why are French Luxury Brands Expected to Grow?

Growth has returned to the global luxury industry, and France is in the lead.

As shoppers revamp their post-pandemic wardrobes and tourists seek out high-end fashion, the demand for French luxury goods is on the rise. In fact, Hermes and Louis Vuitton posted double-digit sales growth this past third quarter, and many experts predict they will do it again next quarter.

With investors keeping an eye on luxury appetites post-lockdown, luxury brands are stepping up their marketing strategies to provide growth.

Top 10 French Luxury Brands

1. Cartier

When Louis-Francois Cartier founded his watch and jewelry brand in 1847, he likely had no idea that it would later become one of the most coveted and prestigious French luxury brands on the market.

With high-end, high-quality, and stylish designs, Cartier watches and jewelry are favored by celebrities and royalty. Owning a piece of Cartier jewelry, such as a ring, necklace, or bracelet, symbolizes having a prized possession that one can hand down for many generations.

Best Marketing Campaign

Cartier’s marketing team focuses on the epic and iconic aspects of the brand. Many ads focus on the brand’s coveted love bracelet, drawing consumers in with powerful and symbolic messages surrounding the adventure of falling in love.

Their 2020 “How Far Would You Go for Love” Campaign was an excellent example of that.

2. Christian Dior

Christian Dior was established in 1946 by Christian Dior, a French fashion designer.

As the decades have gone on, this brand has redefined women’s clothing and has partnered with some of the most iconic names in the industry, including Yves Saint Laurent.

Christian Dior eventually diversified its lineup into accessories, handbags, fragrances, and makeup, which have continued to shape the fashion and beauty world that we know today.

While Dior has its hands in several types of luxury products, one of its most popular products is its Miss Dior perfume, which was created in 1947.

Best Marketing Campaign

The multi-channel effort to promote the brand’s icon Lady Dior handbag, known as the “Lady Dior” campaign, was a mini movie about Lady Marion and all of the things she could have possibly had in her Lady Dior bag. This gorgeous film starred actress Marin Cotillard and was directed by Olivier Dahan.

3. Chanel

Founded in 1910 by icon Gabrielle Bonheur “Coco” Chanel, Chanel has made quite a name for itself in the luxury Market over the years.

Most people don’t know that the brand got its start by creating and selling hats. After finding a great deal of success in hats and sportswear, Chanel expanded into its very first haute couture collection. Later on, the company expanded its portfolio into handbags, makeup, and footwear.

However, the most iconic product in the lineup remained the Chanel No. 5 perfume.

Best Marketing Campaign

Chanel’s 1974 marketing campaign was the campaign that saved the brand and still resonates with most of its marketing efforts today. The campaign revolved around “pure transparency and an invisible bottle.” To this day, the unique ad of a woman staring through a Chanel No.5 perfume bottle is iconography we all know.

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4. Lanvin

Lanvin is one of the oldest surviving French luxury brands and one of the most iconic.

The brand was established back in 1889, and similar to Chanel, it got a start by creating hats before infiltrating the fashion world.

Though Lanvin started out as a women’s and children’s clothing brand, it would eventually design daily wear for men and lingerie. Today, the brand sells a number of unique products, including shoes, bags, perfumes, and accessories.

Lanvin ball dresses and full-skirted gowns from the 18th century still lead the brand’s feminine and elegant design style. Fashionistas know the Lanvin dress style as Robes de Style.

Best Marketing Campaign

Lanvin tapped into the Blind Box economy back in 2021, launching its blind box lottery, where online shoppers could pay a specified amount for single or multiple entries to win blind boxes of unique product bundles.

5. Hermes

Hermes was established in 1837 as a leather goods company, creating saddles and harnesses for wealthy European carriage owners. Later down the line, the brand expanded into handbags, clothing, jewelry, perfumes, watches, and accessories, becoming one of the biggest brands on Earth.

Some of the most iconic pieces Hermes crafted over the years include the Birkin Bag from Jane Birkin and the Kelly Bag, which was inspired by American actress Grace Kelly.

The Birkin Bag is now the most expensive handbag in the world and one of the highest in demand. Even celebrities must wait on waitlists for months at a time before they can get their hands on one.

Best Marketing Campaign:

The iconic “Play it Like Hermes” campaign was quite unique in that it displayed the more playful side of the brand. We loved this shoot as we felt that it made an exclusive company feel more eccentric and accessible to a target audience of non-traditional luxury buyers.

6. Givenchy

House of Givenchy was established by Hubery de Givenchy back in 1952, after his mentorship with the iconic Spanish designer Cristobal Balenciaga.

Givenchy is probably best known for his long-standing relationship with Audrey Hepburn, who became somewhat of a muse, collaborating with the brand on several occasions. To this day, the little black dress in Breakfast at Tiffany’s remains one of the most iconic Givenchy dresses.

Givenchy even created a one-of-a-kind fragrance for Hepburn called L’Interdit, which she would go on to wear long before he ever released it for public consumption. Even now, it is one of the most popular and high-selling perfumes around the world.

Beyond haute couture, Givenchy has diversified itself into women’s ready-to-wear clothing and men’s clothing. It is currently under the umbrella of LVMH, one of the largest luxury conglomerates in the world.

Best Marketing Campaign

Givenchy has long been known for trend-setting and unexpected advertising. In the spring of 2011, Givenchy partnered with Riccardo Tisci and Stephen Thompson, a strapping albino model, to shoot a number of black and white portraits that would quickly become one of the most iconic instances of fashion photography in the world.

7. Christian Louboutin

Christian Louboutin developed one of the most luxurious and recognizable French Footwear brands when he released this eponymous brand back in 1991.

This footwear, which features unique red lacquer soles, quickly became a favorite among rebellious elites. Fashion lovers who wanted to stray away from the norm fell in love with the Christian’s unique styles.

In fact, Christian often tells a story in which he visited a museum in Africa that banned women from wearing stilettos for fear that they would damage the museum’s wooden floors. Seeing this sign was an inspiration for him to create a unique lineup of stiletto shoes, as he wanted to go against the rules.

It wasn’t until he hastily decided to spread his assistant’s red nail polish on the bottom of the shoe that his iconic style came to fruition.

Beyond stiletto heels and other types of women’s Footwear, Louboutin sells handbags, fragrances, and cosmetics.

Best Marketing Campaign

It is difficult to pin down the best Christian Louboutin marketing campaign, as there are so many. The thing that sets Louboutin ahead of many other French luxury brands is the fact that it partners with more high-profile celebrities and influencers than just about any other brand on this list. Collaboration with pop culture icons is a surefire way to sell a luxury brand.

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Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales.

8. Yves Saint Laurent

Yves Saint Laurent got his start as a fashion designer, working for the iconic Maison Dior before taking over as the brand’s creative director. In 1962, Laurent decided to establish his own brand.

The brand became famous for developing padded shoulders in the 1980s, introducing completely new and unique Trends into the world of women’s fashion. Some of the subsequent iconic pieces included Mondrian dresses, Le Smoking tuxedo suits, and cinched waist dresses.

Laurent has become a major champion in the realm of feminine power and gender equality. Before it was ever a thing, Laurent developed androgynous fashion pieces. As the years have gone by, Yves Saint Laurent has expanded into shoes, perfumes, handbags, jewelry, and other luxury accessories.

Best Marketing Campaign

Yves Saint Laurent has long been popular for its diverse heritage and urban style. The brand’s recent partnership with popstar Dua Lipa for its 2022 marketing campaign solidified its reign as one of the most popular French luxury Brands for millennials.

9. Celine

Celine was established in 1945 by Celine and Robert Vipiana. It started out as a custom children’s footwear manufacturer.

However, when the 1960s rolled along, the brand began its long foray into luxury fashion, creating ready-to-wear designs, mainly for women. The brand focuses on keeping its clothes sophisticated yet comfortable, making them more ready for wear in the world than the average luxury brand.

Celine was worn by a slew of iconic figures and celebrities, such as Monaco’s Prince Albert and Princess Charlotte, Naomi Watts, and Natalie Portman.

Nowadays, Celine manufacturers shoes, bags, leather goods, fragrances, and clothing for men, all while keeping the ethos of its brand in mind. Since 1996, the brand has been under the umbrella of the LVMH group.

Best Marketing Campaign

As with Saint Laurent, it is clear that Celine is trying to break into the Gen Z market. When it partnered with TikTok star Noen Eubanks back in 2020, as well as a number of other TikTok stars over the past few years, the brand cracked the TikTok code, pivoting its personality in a younger direction.

10. Louis Vuitton

Not only is Louis Vuitton one of the most prominent French luxury brands in the country, but it also happens to be one of the most iconic brands in the world.

The company got its start crafting luggage for the needs of carriage travelers back in the mid-nineteenth century. Since then, it has remained one of the most respected luxury brands, crafting high-quality handbags and luggage.

To this day, it is the largest luxury leather goods brand and the most valuable.

The LV monogram is Louis Vuitton’s signature, which just about anyone can spot from a mile away. The monogram has become a symbol of affluence and Indulgence.

Best Marketing Campaign

Louis Vuitton remains popular and relevant through its use of celebrity endorsements. It uses key marketing strategies like exclusivity and the promotion of handmade quality to maintain its reign as one of the top handbag producers in the world.

French Luxury Brands Marketing

Final Thoughts

One of the common themes between these French luxury Brands is that each one of them has a deep-rooted history that has stood the test of time with unique iconography and inspirational storytelling. Now, with the aid of digital marketing transformation and brand concepts, they have expanded their reach beyond their former proximities.

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.

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