Luxury Travel Marketing

Luxury Travel Marketing – 17 Tips to Attract Elite Guests

By: Frank DePino | July 5, 2024

In 2022, the global luxury travel market was valued at nearly two trillion U.S. dollars, with an expected growth of about six percent by 2032.

Luxury travelers demand and expect a premier experience and won’t settle for less − and, they are willing to pay handsomely for such an experience. As such, the competition amongst companies in the high-end travel sector is fierce. In order to properly separate yourself from your competitors, you need an effective marketing strategy.

Ready to take your strategy to the next level? Explore advanced techniques in luxury travel marketing.

1. Build your Luxury Brand

Building your brand is essential to establishing a successful luxury travel marketing campaign.

Your brand should create a strong sense of association amongst the public.

Hearing your tagline or seeing your slogan should immediately elicit a strong degree of recognition regarding what you and your company do.

While this process is involved, building a luxury brand is explained beautifully in this post – take a look to get started.

2. Create a Stunning Website

For many potential clients, the experience with your website will constitute their first impression of your company.

As such, it is absolutely necessary that your website be beautifully designed, easy to navigate, and provide clear, helpful information.

To provide some inspiration, check out this piece to explore examples of fantastically designed websites.

JW Marriot Hotel uses phrases on its website that capture the attention of high-spending clients

3. Luxury Copywriting

The descriptive language in your marketing campaign needs to be formatted to connect with the intended audience.

The writing itself needs to portray a sense of sophistication and exclusivity in order to resonate with wealthy, discerning clients.

For example, instead of simply highlighting a hotel’s amenities, emphasize the bespoke experiences and unparalleled personal service that await the guest at each turn.

4. Luxury Travel SEO

Search Engine Optimization (SEO) is the process of optimizing a brand’s online presence to improve its visibility in search engine results pages (SERPs).

Effective SEO is crucial for a brand’s online success. Since many users click on the top results in a search, it’s essential to rank high in the SERPs for relevant keywords.

Explore more regarding luxury brand SEO in order to properly understand and execute a successful SEO operation.

5. Social Media Marketing

Social Media is the all-conquering method of connection in the 21st century.

Billions of people around the globe engage in social media on a daily basis across various platforms.

A strong social media presence is an integral component of an effective luxury travel marketing campaign.

Your content should reflect the luxury-oriented nature of your brand.

To discover effective methods of luxury social media marketing, read this article.

Download Our Latest Whitepaper

The Ultimate Guide to Luxury Digital Marketing

Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales.

6. Luxury Travel Digital Advertising

Digital advertising is a requisite component of a marketing campaign.

Placing ads in high-trafficked areas of the digital world – Facebook, Instagram, Twitter, Google, etc – can yield excellent results.

Again, your digital advertisements need to mirror the luxury-oriented nature of your brand.

Check out this awesome guide to digital advertising to start devising an effective strategy. 

7. Storytelling

Brand storytelling is the art of crafting a compelling narrative that captures the essence of your company. This story should communicate your brand identity, including your core values and mission.

Effective storytelling can be a powerful marketing tool, fostering emotional connections with potential clients.

To learn more, you can check our post about luxury brand storytelling.

8. Email marketing

Email marketing is a cost-effective digital marketing channel that allows you to reach a large, targeted audience efficiently.

Here’s why it’s a smart choice:

  • High ROI (Return on Investment): Compared to other marketing channels, email marketing boasts a remarkable return on investment, meaning you get a significant benefit for your budget.
  • Cost-Effective: Email marketing is a budget-friendly way to reach your target audience compared to more complex and expensive alternatives.

According to this post concerning luxury email marketing, such an approach can bring an ROI of over 2500%.

A large outdoor pool with overlooking of the beautiful sea from the luxury hotel.

9. PPC for Luxury Travel Destinations

Implement Pay-Per-Click (PPC) campaigns to reach affluent travelers at the moment they’re searching for their next escape.

By targeting high-intent luxury travel keywords ensures your services appear at the top of search engine results pages (SERPs).

This strategic approach captures the attention of high-value clients actively searching for exclusive travel experiences.

Consequently, you drive qualified traffic to your website, increasing the conversion rate for bookings.

10. Influencer Partnerships

Forge partnerships with influencers who embody the luxury lifestyle to tap into their engaged audience.

Choose influencers whose brand aesthetic and core values align with yours to ensure authenticity.

This strategic approach not only expands your reach but also builds trust with potential clients. Influencer marketing leverages the power of social proof, where recommendations from trusted sources significantly impact the consumer decision journey.

This translates to increased brand awareness and booking inquiries.

The influencer enjoying the private pool with overlooking view of the sea from luxury hotel.

11. Exclusive Experiences

Showcase your unique selling propositions (USPs) in your marketing materials to attract discerning travelers seeking transformative adventures. This strategic approach positions your brand as the go-to provider for unforgettable luxury travel experiences.

Curate exclusive experiences that promise uniqueness and privacy, catering to the desires of the luxury market.

Offer bespoke adventures, access to secluded destinations, and personalized services that underscore the exclusivity of your offerings.

12. Virtual Reality Previews

Utilize Virtual Reality (VR) technology to offer potential clients immersive previews of your destinations and accommodations.

VR tours allow you to showcase the luxury and ambience of your offerings in a truly engaging way, fostering a deeper emotional connection and building anticipation for their trip.

This cutting-edge approach helps you differentiate your brand by enticing potential clients with a captivating glimpse into their dream vacation, ultimately driving booking conversions.

13. Membership Programs

Develop exclusive membership programs offering perks such as special rates, priority booking, and access to private events.

These programs foster loyalty and a sense of exclusivity among high-end travelers.

By rewarding repeat business with tangible benefits and personalized attention, you enhance customer satisfaction and retention, encouraging ongoing engagement with your brand.

Elevate Your Luxury Brand Today

Schedule Your Free Consultation

Seeking to elevate your luxury business? Let Mediaboom guide you. Secure your exclusive, free consultation with our luxury marketing experts today.

14. Customized Packages

Craft personalized travel packages tailored to each client’s unique preferences and travel desires.

This approach goes beyond the ordinary, offering bespoke itineraries, exclusive accommodations, and curated activities.

By catering to individual needs, you demonstrate your commitment to delivering exceptional travel experiences.

You appeal directly to luxury travelers‘ desire for tailored services, significantly enhancing the appeal of your offerings.

15. High-Quality Visual Content

Invest in high-quality visual content to showcase the beauty and exclusivity of your destinations.

Stunning photography and engaging videos should capture the essence of the luxury experience, evoking emotion and inspiring potential travelers.

Visuals play a crucial role in storytelling, making your offerings irresistible and driving interest and bookings.

16. Partnerships with Luxury Brands

Forge strategic partnerships with other luxury brands to curate synergistic offerings that elevate the entire travel experience.

Imagine collaborating with high-end retailers, gourmet dining establishments, or exclusive service providers.

These partnerships add value to your packages, making them even more enticing to affluent travelers seeking holistic experiences.

A woman photo shoot in front of the Dior luxury brand building

17. Exclusive Events and Access

Unlock exclusive experiences for discerning travelers seeking unforgettable memories.

Curate VIP access to high-profile events and private viewings, setting your brand apart as the gateway to unique and prestigious experiences.

This insider approach caters to clients who value exclusivity and one-of-a-kind journeys, ultimately enhancing your brand’s allure and prestige.

Luxury Travel Marketing Characteristics

Luxury travel marketing is a tailored form of marketing that focuses intensely on a curated sector of tourists.

Its intention is to capture the attention − and, hopefully, dollars − of wealthy, discerning, and selective travelers.

For further explanation, read our article about the concept of luxury marketing

Aeiral view of the luxury hotel with large outdoor pool

Luxury Travel Marketing vs. Mass Marketing

It is important to note that luxury travel marketing stands in stark contrast to mass marketing. Mass marketing “is a marketing strategy in which a firm markets its products or services to a large number of people simultaneously.”

An illuminating example of mass marketing is deodorant. Deodorant is a product that everyone (hopefully!) uses on a daily basis. Therefore, deodorant companies will market their product to the greatest common denominator (overall population size) in the hopes of connecting with the general public.

While mass marketing can be effective for certain endeavors, it is not the correct approach for this industry. As mentioned, luxury travel marketing is concerned with only a portion of travelers.


As an example, take a look at the following two websites regarding luxury travel: one is a luxury travel company while the other is a travel publication.

Notice the language and images they both use – words such as “high-end”, “private”, “custom”, “personalized”, “gourmet” adorn the pages while beautiful pictures of private cabanas, first class air travel and yachts are predominantly displayed.

These words and images promote the idea of an experience reserved for a select group of people.

Connecting with Luxury Travelers

It’s crucial that marketing for luxury travel is tailored to resonate with this distinct tourist sector, reflecting their values and preferences for a truly inclusive experience.

Luxury travel marketing typically features imagery of yachts, private jets, expensive cars, and exotic locales, often accompanied by words like “elegance,” “luxury,” “elite,” and “preeminent.”

It inherently embodies exclusivity, necessitating materials that align with this concept.

Strategies encompass both digital and traditional methods to enhance visibility.

Tourists enjoy the view of the sea while driving a speed boat.

Luxury Travelers − Who are They and What are They Looking for?

While there is no set definition of who constitutes a luxury traveler – the term has evolved significantly as travel itself evolves – there are certain generalities that continuously ring true.

Typically, this type of traveler is a high-net-worth individual who possesses the means and resources to indulge in luxurious trips and vacations.

Luxury Travelers Vary in Age

In terms of age, the largest group of luxury travelers are part of the “baby boomer” (born between 1946-64) generation.

This is not surprising.

These individuals have either completed or spent decades in their careers and have had time to amass considerable wealth.

In addition, many baby boomers are now retired and have ample availability to engage in travel.

With that said, both Generation X (born between 1965-80) and Millenials (1981-96) possess a healthy portion of the luxury travel market.

Again, a correlation between the number of years in the workforce and the ability to engage in luxury travel is not surprising.

Different Luxury Travel Planning Approaches

The ways in which a luxury traveler discovers, plans, and books their experience can also vary according to their age.

For example, millennials are far more apt to plan their trip using digital resources.

On the other hand, those types of travelers hailing from the baby boomer generation may prefer to do things in a more “traditional” manner.

These individuals may opt to hire a travel agent to book their experience.

A couple taking a picture inside the luxury hotel with large indoor pool.

Luxury Travel Experiences – Who Wants What?

Travelers of varying ages seek different high-end travel experiences.

Some travelers may seek to book their vacation full of activities (skiing, scuba diving, horseback riding, ATVing as examples) while others may simply wish to relax in their accommodations or on a beach with a book.

In either scenario, however, the expectation remains that the experience itself will be exemplary.

Valuing the Luxury Travel Experience 

Finally, a luxury traveler is no longer solely interested in staying in the finest accommodation or eating at the highest-rated restaurants.

A new component of travel has emerged in recent years: personal fulfillment.

Now, these travelers not only seek a premium experience but also want that experience to impact who they are as people.

The purpose of travel has evolved beyond merely the materialistic; it is now often seen as an avenue for individual realization.

Considering the complex and varied nature of these travelers, it is therefore imperative that a travel marketing campaign addresses all of these parameters.

Nighttime view of the luxury hotel with large outdoor pool

Luxury Travel Marketing Insight

Consumer Demographics and Behavior

High-Net-Worth Individuals (HNWIs) are the driving force behind the luxury travel market, seeking personalized and unforgettable travel experiences. This discerning clientele prioritizes exclusivity, privacy, and highly curated services.

Well-seasoned globetrotters, they crave authentic experiences that offer a sense of discovery and personal enrichment. Sustainability and ethical travel practices are becoming increasingly important to these conscious consumers, who desire to make a positive impact through their travel choices.

Experience-driven rather than materialistic, high-end travelers are willing to invest in unparalleled comfort and exceptional service, prioritizing memories over possessions.

Emerging Destinations and Experiences

Luxury travelers are increasingly drawn to emerging destinations that offer a unique and uncrowded escape. These hidden gems provide a captivating blend of adventure, cultural immersion, and exclusivity.

Off-the-beaten-path destinations range from remote island paradises and secluded mountain retreats to culturally rich cities, all promising a sense of discovery and a touch of exclusivity.

Savvy travel brands are capitalizing on this trend by crafting bespoke itineraries featuring private tours, exclusive access, and opportunities to connect with local traditions and lifestyles.

These experiences elevate luxury travel to new heights, fostering deeper connections with the destinations themselves.

Download Our Latest Whitepaper

The Ultimate Guide to Luxury Digital Marketing

Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales.

Technology and Innovation

Technology is a game-changer in the luxury travel industry, revolutionizing the customer experience with enhanced personalization and unparalleled convenience.


  • AI-powered concierge services providing bespoke recommendations tailored to your every whim.
  • Immersive VR previews transporting you to dream destinations before you even set foot on a plane.
  • Seamless service at your fingertips with intuitive mobile apps, allowing you to curate your itinerary on the go.
  • Biometric technology that streamlines airport processes, freeing you from unnecessary hassle.

Technology goes beyond mere convenience, however. It’s a powerful tool for sustainable travel.

  • Electronic documentation reduces paper waste.
  • Carbon footprint calculators within travel apps empower informed choices.
  • Technology facilitates the promotion of conservation-conscious experiences, allowing you to travel responsibly and leave a positive impact.

This technological revolution ensures luxury travel remains not only exclusive but also adaptable and environmentally responsible.

Luxury Travel Marketing Examples

Facebook Ads Example

The Rakuten Travel Facebooks Ads featuring there luxury stays.

This Facebook ad from Rakuten Travel showcases luxury Japanese hotels with private onsens.

It features enticing images: a tranquil onsen overlooking Mount Fuji, a room with panoramic views, and traditional Japanese interior design.

 The ad highlights an exclusive 10% discount for new bookings, promising relaxation and cultural immersion in Japan’s hot springs.

The text “Book now through Rakuten Travel” underscores the call to action.

Google Ads Example

The Google ads of Mandarin Oriental Hotel Group

This set of ads by Mandarin Oriental Hotel Group features premium villas for rent.

The first ad highlights “Luxury Villas For Rent Bali – Dedicated Concierge,” suggesting personalized service.

The second ad focuses on “Villas In Marbella – Only The Finest Holiday Villas,” promising an exclusive stay.

Both ads showcase lush settings and opulent pools, inviting clicks with a prompt to “Experience Extraordinary” and “Enquire Now” for an unforgettable getaway with ocean views.

Youtube Ads Example

The YouTube Ads of Villa d'Este Spa featuring their luxury places.

These YouTube ads for Villa d’Este Spa offer glimpses into the elegance of their services, featuring serene garden scenes, intimate dining overlooking a lake, and classical sculptures, encapsulating the luxury experience.

The ‘Visit site‘ call-to-action beckons viewers to discover more about this opulent retreat, promising an indulgent escape steeped in historical grandeur and top-tier hospitality.

What Defines A Luxury Travel Brand

When we think of luxury travel, our minds naturally lean toward images of opulence and style.

But it is so much more than that!

Did you know that 53% of U.S. adults show interest in learning about a new culture and local experiences to gain new perspectives and broaden their sphere of knowledge?

Luxury travel brands cater to this demand by pairing you with local guides and arranging events around festivals to help you make an authentic connection.

And that’s just one aspect of it.

These brands are also well-versed in curating a superior service, complete with immersive experiences, behind-the-scenes access, and second-to-none culinary offerings.

It’s important to note that a luxury travel brand name does not sell itself; it must pair its roster of services with a robust luxury travel marketing strategy to meet customers where they are and stay ahead in the rat race.

Top 14 Luxury Travel Brands to Take Inspiration From

Here’s a list of the most luxurious hotel brands for you to check out. Learn how they indulge in luxury hotel marketing by providing premium services that speak for themselves.

1. Four Seasons

The Four Seasons responsive website featuring their luxury hotels

Four Seasons is a Canada-based company ruling the hospitality industry since its inception in 1960.

Today, its operations are spread across 124 properties in 47 countries — and it’s showing no signs of stopping if the plans of expansion are anything to go by.

Four Seasons is focused on innovation, partnering with architects and interior designers to design grand interiors that promise unforgettable experiences.

They are committed to the highest standards of customer service access in gorgeous environments.

Rewards program: N/A, though there is an invitation-only program (Four Seasons Preferred Partner) for travel agencies that promises a royal treatment.

2. Mandarin Oriental

The responsive website of Mandarin Oriental featuring their offers and luxury accommodations.

Mandarin Oriental is one of the best luxury travel brands to exist today.

This hotel group operates 36 havens of calm, tranquil hotels around the world. Over the past 50 years, it has gained a foothold in the luxury travel world, starting strong with a 27-story property — the tallest building on the island of Hong Kong!

The company clocked a revenue of $183 million in 2020, even when the world signed away the first five months of the year to the pandemic.

The brand’s incredible success can be attributed to its enviable service, a distinctive oriental design that speaks of its roots, and exclusive fine dining.

Let’s not forget it’s also the only hotel chain that boasts 15 Forbes “5-star” spas.

Rewards program: Fans of M.O.

3. Belmond

The Belmond Legends website highlights luxury accommodations and spots.

Belmond (Oriental Express, until 2014) has hit the sweet spot between traditional and contemporary, giving you a glimpse of the past while rooting you to the present.

The brand has a diverse portfolio of one-of-a-kind hotels that appeal to the travel curator and connoisseur who seeks authentic escapes spanning land and water.

Pair that with genuine service, exquisite interiors, and exteriors, a focus on delivering quality over quantity, Michelin-starred gastronomic offerings, and a dedication to whisking intrepid travelers to some of the world’s more inspiring hotspots, and it’s easy to see why Belmond stirs the soul.

As to what strategies they use to spread the word, one of the most important is travel content marketing, with Instagram as the primary channel.

Rewards program: Belmond Pro Bellini Club

4. Six Senses

The website of Six Senses highlights the luxury place with a beautiful sunset.

True to its name, Six Senses is where you connect with your six senses.

One of the best luxury hotel brands in the world, Six Senses crafts a captivating experience in remote but accessible and celebrated locations around the world.

It even goes so far as to provide customers with unique eco-chic suites in a property adjacent to a UNESCO World Heritage site!

One of the best luxury travel brands to focus on luxurious wellness, Six Senses goes beyond the ordinary with a “high-tech and high-touch approach” to finding harmony within your soul.

Rewards program: IHG Rewards

5. One&Only

One&Only is an uber-luxe hotel brand with 12 hotels and resorts in fascinating locations around the world — from Mexico and Maldives to U.A.E. and Rwanda.

Their properties embrace the local surroundings and elevate them with appealing cuisine from accomplished chefs, epic adventures and wellness sanctuaries, and impeccable service to give you an experience of a lifetime.

The brand is dedicated to sustainability, with initiatives ranging from tree plantation to reduced water consumption.

With 4 out of 5 people preferring eco-conscious brands, this could very well add to their success.

Rewards program: Exclusive Benefits

Of course, this list is not comprehensive. For a complete look into our top picks, check out this piece on luxury hotel chains to see how brands deliver an extravagant experience.

You can also kick it a notch higher with location-based advertising.

6. Abercrombie & Kent

The responsive website of the Abercrombie & Kent

Abercrombie & Kent is a luxury travel giant offering high-end tailor-made packages in 100+ countries on all seven continents.

They take you behind the scenes with an award-winning, highly-informed team in exclusively chartered private jets.

A&K is one of those luxury travel brands that tap into the power of segmented and targeted marketing to address the unique needs of its clients.

It’s this approach that has allowed them to stay relevant in the industry.

Rewards program: Marco Polo Club

7. Tauck

Website of the Tauck featuring the breathtaking view of mountains.

Tauck is the oldest player in the game, putting the “luxury” in luxury travel for the past 98 years!

They have stayed true to their foundation while always making strides in innovation to deliver unique experiences that go beyond the ordinary.

They get you exclusive access to hidden gems and must-see destinations, allowing you to view the world, one city at a time, in your own way.

Paired with the wisdom of handpicked local guides, Tauck can offer an exclusive way to experience any place.

Rewards program: N/A, though they have an Agent Rewards system in place.

8. Backroads

The responsive website of Backroads highlighted the stunning landscapes

Backroads Touring is one of the best luxury travel brands for a reason.

It takes you off the beaten track to reward you with authentic, one-of-a-kind experiences and unparalleled views.

Their magnificent popularity can also be credited to the intimate nature of their tours, which contain a maximum of 14-18 passengers paired with passionate tour leaders for a highly personalized experience.

The brand takes a “quality over quantity” approach and provides guests access to exceptional comforts while staying in properties that mirror the local ambiance.

The company has also launched a new website to cater to user needs.

Rewards program: Loyalty Savings

You can take a leaf out of their book while taking it to the next level by employing digital content marketing to ride the same wave as these tour operators.

To do that, contact Mediaboom for help.

9. Silversea

Website of the Silversea featuring their luxury voyage offers.

Silversea takes you around the world with itineraries that go beyond the norm on any cruise line.

 It delivers stylish yet contemporary experiences with a white glove service that will treat you like royalty.

It provides you with a wide choice of multi-course menus, with many bringing local flavors on board.

While its ships may be smaller in size, Silversea continues to be a hot commodity in the travel industry, delivering a high level of personalization with a “high intersection of elegance and destination.”

Rewards program: Venetian Society Programme

10. Regent Seven Seas Cruises

The aesthetic website of Regent Seven Seas Cruises

Regent Seven Seas Cruises offer floating palaces with suites designed to give you mesmerizing views of the ocean.

They pair these fascinating vistas with tantalizing high-quality fares at lavish restaurants and bars stocked with some of the finest spirits.

The cruises scream opulence, with art collections you’d only see in a museum, but it doesn’t stop there — the brand also offers shore excursions in every port to keep you entertained!

A highly personalized service, various membership benefits, and a well-trained service crew are just a few reasons that make it one of the best luxury travel brands.

Rewards program: Seven Seas Society (benefits vary across its seven tiers)

11. Seabourn

The Seabourn luxury hotels and offers highlighted to their website.

Seabourn offers adventurous sailings with 450-600 passenger ships to exotic locations in all seven continents, delivering a variety of experiences suited for every taste.

The cruise also plays home to many premium restaurants with complimentary caviar and menus created by the award-winning chef Thomas Keller.

Providing a second-to-none experience with its exceptional customer service, Seabourn is a luxury brand dedicated to offering unique experiences.

Rewards program: Seabourn Club

12. Qatar Airways

Luxury place featuring on the website of Qatar Airways

Qatar Airways is the fastest-growing luxury airline carrier for a reason.

 Leaving no stone unturned in delivering exceptional service, the company is one of the best luxury travel brands that provides its passengers with more than 4,000 entertainment options to choose from on board.

Fine dining options, designer pajamas, world-class cabins, and a design that reduces jet lag — this young airline company has it all and then some.

Its success largely relies on its highly skilled workforce and attractive marketing on social media platforms.

Qatar Airways has also received financial backing from the government, which has aided its cause.

Rewards program: Privilege Club

13. Singapore Airlines

The user-friendly website of Singapore Airlines featuring their luxury trips.

Singapore Airlines give you “a sense of place” — even when you’re away from home.

It offers world-class hospitality, private check-in, luxury lounge services, wide seats, meals prepared by an international panel of chefs, and enclosed cabins.

The airline aims to provide a high level of attentiveness to its passengers, balancing both its assets of people and plane and ensuring on-time departure and arrival to deliver an excellent experience.

Rewards program: KrisFlyer

14. Emirates

The responsive website of Emirates highlights their premuim flights.

Emirates offers first-class travelers a five-star experience that makes flying with them an absolute dream.

From private cabins and a seat-back entertainment system to chauffeur-driven cars and mouthwatering meals, it redefines luxury in every little detail.

The company is widely considered to be one of the best luxury travel brands in the industry, and its promotional strategies reflect that.

It has focused on targeted marketing on various platforms, including papers and billboards, to grab the attention of a broader clientele.

Rewards program: Skywards

If you’re in the aviation business and aiming to increase your market share, link with Mediaboom; we can do a 180 on your business strategy as we did for GuardianJet.

We’ll also show you the ropes for AI and advertising for a comprehensive approach.

Case Studies

Musha Cay

The tourists enjoy the beach with crystal clear water and white sand in Musha Cay

Mediaboom  crafted a captivating website for Musha Cay, elevating its mystique as a luxurious Caribbean island retreat.

This collaborative project with David Copperfield’s resort fused artistic design, cutting-edge development, and strategic SEO with bespoke animations. The immersive website experience plunges visitors into the island’s magic.

Praised for exceptional dedication, our work paints Musha Cay not just as a destination, but as an ethereal experience.

Aspen Luxury Concierge

Breathtaking view of mountains located on the Aspen Luxury Concierge

Our partnership with Aspen Luxury Concierge revolutionized their digital presence, resulting in a staggering 9,530% increase in new organic users and significant improvements in email engagement and conversion rates.

Employing a data-driven approach, we implemented a strategic blend of SEO, Google Ads, content marketing, and a highly successful email newsletter.

This comprehensive strategy propelled Aspen Luxury Concierge to the forefront of luxury travel in Aspen, delivering tangible results and fostering enhanced client relationships

JW Marriot

Inside the JW Marriot luxury hotel in Houston

Our collaboration with JW Marriott for the launch of their downtown Houston hotel leveraged a powerful combination of innovative web design and impactful print advertising.

This strategic approach resulted in a remarkable 200% increase in website traffic and positioned the hotel as the #1 ranked hotel in Houston.

The award-winning website seamlessly integrated the building’s centenarian heritage with its contemporary amenities, showcasing a unique blend of history and modern luxury.

Large-scale construction ads and a bespoke sales kit further amplified the hotel’s presence, establishing it as the new pinnacle of hospitality

Hiring a Luxury Travel Marketing Agency

Luxury travel marketing demands meticulous planning and execution. To achieve optimal results, consider partnering with a team of specialists.

For starters, the time and attention needed to effectively oversee a marketing campaign is considerable; most likely requiring far more bandwidth than you have on any given day. It also frees up your time to focus on other critical components of your brand. 

Second, it only makes sense to employ individuals who specialize in this particular area.

Retaining the services of a marketing agency provides the greatest possible degree of success for your campaign. A professional team will possess the requisite knowledge to effectively and properly implement all of the above aspects of your campaign.

Still not convinced?

Read this article for 10 reasons why you should definitely hire a luxury marketing agency or each out to us today to get help.


I. What are the 5 C’s of luxury travel?

The 5 C’s of luxury travel are Customization, Comfort, Care, Curation, and Connection — key elements that define the standards of premium travel experiences.

  • Customization: Tailor-made experiences that reflect your interests, not a pre-packaged itinerary.
  • Comfort: Seamless travel with luxurious amenities and service that anticipates your every need.
  • Care: Dedicated attention from a concierge or advisor who ensures all details are flawlessly executed.
  • Curation: Unique and exclusive experiences that go beyond standard sightseeing.
  • Connection: Deeper engagement with a destination through cultural immersion or local interaction.

II. How do you market to luxury travelers?

Marketing to luxury travelers involves creating tailored, aspirational content that showcases unique experiences, personalization, and exceptional service, distributed through channels frequented by the affluent demographic.

III. How to sell luxury travel?

Selling luxury travel requires a deep understanding of your client’s desires and preferences, then offering exclusive, customized experiences and reassurances of privacy, security, and top-tier service.

IV. What do luxury travelers want?

Luxury travelers want bespoke experiences that offer exclusivity, personalized services, and high-quality accommodations. They seek to create lasting memories through unique, culturally-rich journeys that go beyond standard travel offerings.

Do you have more questions?

If you have more inquiries about luxury travel marketing or need further assistance, feel free to reach out. We’re here to provide the insights and information you need.

Elevate Your Luxury Brand Today

Schedule Your Free Consultation

Seeking to elevate your luxury business? Let Mediaboom guide you. Secure your exclusive, free consultation with our luxury marketing experts today.


Luxury travel marketing is a multi-faceted endeavor, particularly when targeting those seeking a high-end experience. 

It requires a specialized approach to secure their interest.

Employing the above strategies is fundamentally necessary to achieve success in your marketing endeavors.

Contact Mediaboom to boost your marketing!

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals, building the most effective marketing and advertising solutions for its clients.


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