Luxury Hotel Chains – Top 10 Brands In The Hospitality World

Travelers looking for an extravagant experience look for established luxury hotel chains that can cater to their first-class desires. One of the main ways these luxury hotel brands have built up a luxurious reputation is through successful marketing and branding.

When determining how to successfully brand or market your luxury hotel, there are many elements you need to consider, including the types of services you deliver, the unique story of your hotel, and the special amenities you provide that differentiate you from other competing luxury hotel chains.

Come dive in as we explore the ins and outs of what makes marketing and branding for a luxury hotel chain successful.

What Is Considered a Luxury Hotel?

A luxury hotel, and its most fundamental definition, is any hotel that provides a luxurious experience and accommodation type for its guests. There is no gold standard for luxury hotels in the criteria they must meet, including size requirements or star ratings. There are anyway some basic characteristics that you’ll find amongst luxury hotel properties.

• 4-star or higher ratings
• Comfortable furnishings and lavish decorations
• Unique services such as concierge, salon, spa, or valet
• Large rooms with high-end amenities
• Options for fine dining
• Excellent customer service and easy booking options

A great luxury hotel should provide a unique experience for guests, much of the time relevant to the destination itself. Similarly, a luxury hotel should create a special atmosphere to cater to a specific clientele.

There is plenty of research out there that shows more travelers are focusing on experiences rather than cost when choosing their accommodations, which is great news for luxury hotels.

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Hotel Branding in the Luxury Hospitality Industry

Your brand is so much more than your name or logo. In the luxury hospitality industry, a brand represents the values and personality of your luxury resort. Essentially, your brand name shows your guests who you are, what you believe in and your core values that differentiate you from the competition.

Let’s look at a few benefits proper branding can provide to your luxury hotel chain.

Sets Your Hotel Chain Apart from Other Hotel Chains

You want your brand to attract attention from the right audience so that it stands out from the competition. Proper branding will provide your guests with all the reasons to consider your luxury hotel chain above others, ultimately giving your brand more credibility.

Builds Trust

The experience your guests have should go beyond the property itself. Each interaction and initiative you implement should entice your guests to keep them loyal to your brand. This is why you need your brand to be caring, consistent, and personalized.

In such a competitive industry, creating a quality brand strategy is crucial.

Creates New Revenue Channels

Nobody has time to think about your brand. For this reason, it is up to you to cultivate your brand so that it is naturally visible and attention-grabbing. Once potential customers see your brand, you can continue guiding them through the brand story.

Branding offers credibility for your luxury resort, engaging your customers and delighting them at each stage of the journey. Once you are able to craft a loyal customer bond, you can scale your business to create new revenue channels.

For instance, you might choose to launch a spa or restaurant that shares the same branding as the accommodations portion of your hotel chain. With the right branding, any scaled-out projects should feel authentic to your current client base.

Utilize Emotion

Most purchasing decisions are based on emotions rather than logic.

To make your guests loyal advocates, you have to provide them with strong reasons as to why you fulfill their values and why they should care about your hotel chain in the first place.

The better your brand resonates or connects with guests on an emotional level, the better chance you have of creating loyal customers.

What are the Top 10 Luxury Hotel Chains?

1. Aman
2. Four Seasons
3. One&Only Resorts
4. Mandarin Oriental
5. Belmond
6. Six Senses
7. Park Hyatt
8. W Hotels
9. Hilton Hotels & Resorts
10. Taj Hotels

Top 10 Luxury Hotel Brands

1. Aman

Aman Markets itself, as a hotel chain, provides peace and serenity, perfect for luxury travelers looking for a secluded holiday. You can see that the Branding perfectly matches the tranquil atmosphere that Aman guests come to experience when visiting one of these hotels.

Aman  Hotels can be found in 20 countries around the world, from Montenegro to Indonesia.

As with their hotels, their aesthetic blends charming features, rustic opulence, and minimalistic designs taken from the local culture resulting in an experience that is unprecedented. Known for its spas and wellness centers, Aman offers some of the best opportunities to decrease stress and replenish energy levels. This sense of spiritual self-improvement and transcendentalism is reflected in the company’s marketing materials.

Rewards Program: No Rewards Program

More Information: https://www.aman.com/

2. Four Seasons

Four Seasons is one of the most popular luxury hotel chains in the world, with a business dedicated to providing unforgettable experiences and incredible service. As of today, there are more than 100 Four Seasons properties across five continents.

A look through their marketing materials shows that each experience is carefully designed based on the location. For example, if you stay at the Four Seasons in the Maldives, you can explore the beautiful turquoise Waters or rent your own private yacht.

However, even though the branding differs depending on the property you choose to visit, Four Seasons makes it clear that you can always expect exemplary service, blissful vistas, and grand Interiors.

While Four Seasons does not have a standard loyalty program, it does have an invite-only Four Seasons Elite program that provides guests an even higher-quality experience.

Rewards Program: No Rewards Program

More Information: https://www.fourseasons.com/

3. One & Only

One & Only is a luxury hotel resort brand created by  South African entrepreneur Solomon Kerzner. The brand is known for housing accommodations in some of the most breathtaking locations around the world, including Mexico, Mauritius, and the Maldives.

The branding exudes inspiration, showcasing the many inspiring destinations and one-of-a-kind resorts found around the world. The marketing materials also showcase the high-class cuisine and enchanting or epic adventures you can expect to have when staying at one of their locations.

One & Only Resorts also offers plenty of great rewards for loyal customers, including special experiences and points for airfare.

Rewards Program: Exclusive benefits with One & Only Partners

More Information: https://www.oneandonlyresorts.com/

4. Mandarin Oriental

Mandarin Oriental Is a brand known for impeccable service and majestic luxury. This luxury hotel brand emanates from Hong Kong, where the very first property opened up back in 1963. As of now, there are more than 30 hotels under this brand name from around the world.

While the amenities and style vary from one destination to the next, you can always expect contemporary glamour, oriental touches, and Michelin-star fine dining. You’ll also find that their branding showcases their award-winning wellness centers.

The marketing materials focus on older age groups and mature clientele, capturing a decent share of that portion of the travel market.

Rewards Program: Exclusive Benefits

More Information: https://www.mandarinoriental.com/en/

5. Belmond

Belmond was known as the Oriental Express up until a few years ago. Though the brand got its start with a few hotels across Italy, you can now find Belmond hotels across 24 countries.

Just like its hotels, Belmond’s marketing and branding have a very distinct style, combining traditional opulence and contemporary design. Step into one of these hotels, and you might just see one of your favorite modern art pieces next to a gorgeous antique in the lobby.

Beyond standard holiday accommodations, Belmond also offers safaris and cruises, delivering unique experiences to its guests who want to try something outside their comfort zones. One look at their website design and it’s clear that adventure is a big part of their brand

Rewards Program: Belmond Pro Bellini Club

More Information: https://www.belmond.com/

6. Six Senses

Six Senses is a unique luxury hotel brand in that it focuses on making luxury sustainable without sacrificing the overall experience. The hotel chain was founded back in 1995 and has since expanded to several locations, including Thailand, Vietnam, Bali, and China.

The branding materials match the amenities, captivating guests with nourishing activities, such as cooking classes, meditation, yoga, and eco-chic suites.

It is clear that the marketing team has done an excellent job in weaving together an invigorating brand that celebrates natural beauty and wellness experiences, helping guests reconnect with their six senses while on vacation.

Rewards Program: IHG Rewards

More Information: sixsenses.com/en

7. Park Hyatt

Hyatt Hotel Group is one of the biggest names in luxury hotels and getaways. One of the main distinguishing factors of Park Hyatt hotels is that the character and style of each location are dependent on the surrounding culture of the particular city it’s in.

Park Hyatt Does an excellent job with its timeless branding, using stunning themes and custom artwork to act as a blank slate for the destination to speak for itself.

These variable experiences are showcased in Park Hyatt’s marketing so that guests can find a destination that is the perfect match regardless of the mood they are in. Some of the top Park Hyatt hotel options include Thailand, Bangkok, and New York.

Rewards Program: World of Hyatt Loyalty Program

More Information: https://www.hyatt.com/brands/park-hyatt

8. W Hotels

W Hotels Started back in 1888 and has spread to 24 countries over the past century.  This hotel chain is known for being trendy and unconventional, with branding to match. It has quickly become a magnet for younger crowds, thanks to its lively nightclubs, gorgeous rooftop pools, and champagne check-ins.

Even so, the style of each W Hotel utilizes features and architecture based on the location it is in.

Overall, the W Hotels is Charming yet detail-oriented, offering guests a completely unparalleled experience, no matter which location they reside.

Rewards Program: Marriott Bonvoy Benefits

More Information: https://w-hotels.marriott.com/

9. Hilton Hotels and Resorts

Even if you haven’t ever stayed at a Hilton hotel before, you probably know somebody who has. This global luxury hotel brand has more than 500 properties throughout 100 countries, making it one of the most recognizable Hotel brands in the world.

Hilton Hotels isn’t really a brand that claims to be adventurous, though it offers a modern, stylish, and innovative way to have a vacation.  The brand focuses on Community Building more than anything, offering a wide range of services and facilities, including babysitting, mailing services, valet services, and more.

Rewards Program: Hilton Honors

More Information: https://www.hilton.com/en/

10. Taj Hotels

Taj Hotels was created more than a century ago and currently operates in several countries around the world, including Malaysia, Bhutan, Sri Lanka, and more. The brand was designed in such a way that guests never feel like they are staying in a hotel that is part of a massive chain, as each location has its own style, vibe, and architecture.

Taj focuses on giving guests the most luxurious stays, with high-end spas, restaurants, and services.

Rewards Program: Neupass

More Information: https://www.tajhotels.com/

Hiring a Digital Branding Agency for your Luxury Hotel Chain

In a highly competitive industry, luxury hotel chains must be able to create a strong brand and capture the attention of specialized clientele.  A digital branding agency has all of the tools, resources, and expertise to help luxury hotel chains with brand development and marketing strategies to boost awareness and increase bookings.

Final Thoughts

If you are looking to build a luxury hotel chain brand that can provide your customers with a seamless experience, get in touch with us here at Media Boom today. Our boutique agency has helped several luxury hotel brands elevate their brand identity, design unique advertising content, and craft digital marketing plans.

We look forward to hearing from you.