Growing a Brand

Runway Growth Capital

Runway Growth Capital was looking for a refresh of their brand and a complete overhaul of their website to reflect the company’s sophistication. Mediaboom provided a new professional look for the Runway brand and applied that to multiple marketing materials as well as the website.

Our Role:

Website
Branding
Print Design
SEO
Paid Ads

+136.2%

INCREASE IN ONLINE LEADS
+85.8%

INCREASE IN WEBSITE TRAFFIC
+74.4%

INCREASE IN UNIQUE PAGE VIEWS

“We brought on Mediaboom to help improve our online presence and digital footprint. What started with a website refresh, turned into ongoing SEO / content marketing work and a PPC campaign....

The team is highly skilled, very personable and always delivers top notch results. I wouldn't hesitate to recommend them to anyone looking to enhance their digital marketing efforts."

ANDY MIZEREK

Director of Marketing - Runway Growth Capital

PAVING THE WAY TO SUCCESS

Refreshed Logo & Brand Standards Guide

Mediaboom refreshed the logo with modern colors that included a sophisticated navy blue and a bright green accent color. Our agency also created a brand standards guide to serve as the basis for all of Runway Growth Capital’s marketing materials going forward.

THE RUNWAY GROWTH CAPITAL WEBSITE

The new website features a bold new design that clearly communicates the company story with custom photography and all new content. Our agency also included a new section for Success Stories to illustrate how Runway Growth Capital helps their clients succeed.

INCREASING WEBSITE TRAFFIC

Search Engine Optimization

Along with the brand new website, Runway Growth Capital wanted to increase organic traffic to their website in the hopes of attracting new clients. In order to help Runway Growth Capital rank higher in search results (SERPs) Mediaboom performed extensive SEO work including:

• Keyword Research
• Website Ranking Analysis
• Inbound Link Analysis
• On & Off Site SEO Implementation
• Conversion Point Optimization

INCREASING LEADS

Google Ads Campaign

Our agency created a comprehensive Google Ad campaign that consisted of extensive keyword research, landing page creation, custom audience creation, full campaign buildout, and the setup of conversion tracking.