As a real estate investor, looking for your next big investment opportunity is always the main priority. What if you could utilize a popular online advertising company to help you bring in leads while you are sleeping?
Google Ads offers the ability to display online advertisements to web users in the results of search engines, mobile apps, and videos. So, how can you make Google Ads work for you as a real estate investor? Keep reading below for tips on how to get started using Google Ads and the benefits of using this service.
Real estate investors who utilize Google Ads, which is considered pay-per-click (PPC) advertising, will not only build awareness for their investment company but also generate an increase in leads and website traffic. By displaying a quick advertisement, potential clients can be directed to contact the company directly for information on services they are needing.
Before you invest in Google Ads, it is important to do a little research. You need to understand how it works and how to create a plan that will be the most effective for you as a real estate investor. Before you create your plan, take some time to check out the dedicated article. We explained why having a landing page for your real estate investment website could make all the difference for your maximizing Google Ad potential.
Google Ads places your campaign in the hands and laps of your target audience. 90% of desktop searches happen on Google and by using this online advertising agency, you are able to pinpoint not only who can see your ads, but also monitor the changes in demographic and adjust your campaign quickly to keep up with the ever-evolving market.
Per the Google Ads website, there is a 5-step process for getting started.
Google Ads also keeps up with how your ad is performing and provides suggestions to improve your ads to get better results. There is no contract to sign, and you can pause your ads at any time. It is free to sign up for an account, and you will only pay when customers “click” your ad.
When you are thinking about marketing your real estate investment company, online advertising should be at the top of your list for gaining new clients. Though traditional advertising has its perks, online advertising gets your brand and services to more people in a shorter amount of time.
In order to create the best online advertising plan for your company, you need to set realistic expectations and understand your market.
Answering these questions will help you get started in building the Google Ads campaign for your real estate investment company.
When you are answering those questions, it is important to know the “why” behind each question.
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Your target audience can change for a couple of reasons: fluctuations in the market and availability. As a real estate investor, you could be looking for buildings or homes to flip and sell (buyers) or investing in a property that will be managed by another company or business for them to sell (sellers).
For help in choosing your target audience, take these things into account:
If you are investing in someone to develop real estate, you have to look at things from their point of view as well. Think about what would make them likely to seek you out as an investor and you can target your ads specifically for those needs.
This all boils down to whether or not you are old school or new school. Your campaign goal will need to be determined so you can better target your ad for the desired outcome. When an ad is displayed, it can direct people to your website and or give them your phone number to gain additional information about your services.
There are benefits of both of these being a primary goal for your online advertising campaign. They are not mutually exclusive, so you can use website traffic to boost direct phone calls, however, this is also contingent upon your schedule and availability to respond to questions and/or answer calls.
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Are you a large real estate investment firm? Are you a local business looking to renovate an area or neighborhood to encourage growth for your community? Do you have the ability to travel and oversee investments in other parts of the country or world? Your online advertising campaign can be targeted at both local and global audiences.
If you have not already taken the time to develop your brand, it is imperative that you do that before you start creating your Google Ads campaign so that you can be both recognizable and searchable.
Here are some tips to help with branding your company:
Example: Corporate, exclusive, efficient = investing in office buildings for a specific type of company that uses sustainable products.
When you have developed your brand, make sure you are consistent with all aspects throughout your website, social media, and any advertising campaigns.
The neat thing about setting up a Google Ads campaign is that they help you determine what your potential return on investment (ROI) can be based on how much your budget is. You can also use this formula to help determine the cost per click (CPC).
(Revenue per customer) x (conversion rate) x (1-profit margin) = Max CPC
Though creating a Google Ads campaign can be easy, the results are not one size fits all. There will need to be a little experimentation and it is recommended to give about six months for maximum results. So when you are determining your monthly budget, make sure you are accounting for all of the time that will be needed to fine-tune your Google Ad for real estate investment.
Knowing what your target audience could be searching for on Google or other search engines is the next step in developing a strategy for executing your campaign. Not only do you need to know the keywords your target audience is searching for, but you also need to know what words your competitor is using.
Most of the time, Google analytics will pick up on the intent of the Google search and display the applicable ads, however, you always need to monitor the trends over the course of your ad to make sure you are maximizing your reach.
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After you have defined your plan and identified the keywords that are best for your Google Ad, the next step would be to create the perfect offer.
A successful offer will:
Use language that will draw the customer in such as:
The common theme is to be aware of your target audience and market to them specifically. Chances are they are already searching for what you have to offer, it’s just a matter of having something that will catch their attention to make them click on your link to get to you.
If you are still on the fence about whether or not to use Google Ads for your real estate investments, take a look at the following stats to see just how much of a difference an online advertising campaign can have for your business.
In general, utilizing Google Ads for your real estate investment can cut down on the day-to-day chore of finding leads by generating content that will appeal to your target audience.
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Once you have decided that creating a Google Ads campaign is the right strategy for you, Google makes it easy to set up. Not only do they help you get started and make suggestions along the way, but the tools and resources available through the app will keep you ahead of the game so that you can maximize your impact and continue to grow your real estate investments. It can be a game-changer and will help you stand out amongst your competitors.
Contact now Mediaboom to boost your Google Ads for real estate investors.
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