Entries by admin

5 Customer Engagement Strategies For Business Growth

One of the keys to running a successful business is effectively engaging with your customers. In our fast-paced and competitive world, gaining and keeping people’s attention is getting ever more challenging. In order to attract loyal customers, you have to…

What Google Analytics Metrics Reveal About Your Website

You can learn a great deal of valuable information about your website from Google Analytics. Many businesses fail to take advantage of this free resource. Others use it but are only familiar with a few features and overlook some important capabilities…

How Landing Pages Help You Convert

Considering all of these immediate and long term benefits delivered by effectively using and optimizing landing pages, it is clear that landing pages are an indispensable part of any successful marketing strategy…

5 Reasons to Use Live Chat on Your Website

People increasingly want and expect an instant response. When you offer live chat support, you establish yourself as a leader in your industry and make it easier to make more sales and provide outstanding customer service

K Capital: Investment Logo Design & Branding

K Capital, a private equity group with over $600M in revenue, wanted to update their brand. Mediaboom redesigned their logo and created new brand standards that their company can adhere to internally and externally to ensure a consistent and professional look and feel…

Why Your Business Needs Facebook

Make real, human, connections: Through your business’s Facebook page, users can see the person behind the brand. Share your story and let people know why this business is important to you. Do you run a green organization? Post an article about how your products are environmentally friendly…

Why User Experience Matters in Digital Marketing

UX-focused web design has the potential to do more than just improve your website. At its best, it can inform and ultimately improve your entire marketing strategy. Too much digital marketing today is based on guess work. You might build campaigns based on general…