financial advisor seo

Financial Advisor SEO – Turn Google Into Your Salesperson

By: Frank DePino | May 22, 2024

Financial advisors know that the right strategy can make all the difference when it comes to investing and managing your money. Similarly, when it comes to growing your business, utilizing a strong SEO strategy for financial advisors can be a powerful tool to increase your visibility to new potential customers.

By leveraging a strong SEO strategy, you can turn Google searches into new leads and capture customers’ attention looking for your specific financial services. Through website content, using relevant keywords, and adding quality backlinks, you’ll start to notice your visibility increase and a boom in your financial advisor business.

Keep reading to learn how to get started implementing SEO for financial advisors and the best practices to remember.

What is SEO?

Search engine optimization, often called SEO, is a digital marketing strategy that involves optimizing your website’s content and structure to make it more discoverable by search engines. This can help you rank higher on search results and increase your visibility to prospective clients searching for specific SEO keywords for financial advisors.

For financial advisors, trust and authority are crucial when attracting business. With the right SEO strategy, you can ensure your website is one of the top results and position yourself as an industry leader.

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Fundamentals of Search Engine Optimization and Keyword Research

SEO for financial advisors is a complex mix of factors that can impact search results. To really understand how SEO can impact your business, it can be helpful to start with the core principles.

Search Engine Crawling, Content Matching, and Achieving First-Page Rankings

Search engines like Google use automated software called crawlers that scan and analyze websites. As it crawls your website, it will evaluate and rank the website content as it relates to relevant keywords that people are searching for.

To rank highly in search results, your website needs a user-friendly structure and relevant content. That means leveraging things like meta descriptions and long-tail keywords to associate your business with the right content users are searching for.

Benefits of First-Page Rankings

Every business wants to get the coveted position on the first page of search results, thanks to the countless benefits it brings. From higher click-through rates to an increase in visibility, being positioned on the first page signals you’re an industry leader to those searching for financial advisors.

The SEO specialist is looking for keywords to target for his financial advisor client

Understanding Keywords, Keyphrases, and Long-Tail Keywords

Utilizing the right SEO keywords for financial advisors should be the foundation of your SEO strategy. These terms and phrases should tie back to what consumers are searching for as they look for businesses in your industry.

There are three main types of SEO keywords: single-word keywords, key phrases, and long-tail keywords. All are important and should be included as you implement your content strategy.

Evaluating Keyword Popularity Using Tools

Not sure which keywords you should be focusing on? There are some tools available that can analyze search volume and content to pinpoint the right keywords. Hiring an SEO company for financial advisors like Mediaboom can help you run an SEO audit and identify which keywords are most important for your business.

Balancing Keyword Difficulty (KD) and Attainable Rankings

As you research keywords to include, you’ll notice that certain keywords get more search volume than others. Keyword difficulty is a metric used to assess the popularity of a search term. The greater the search volume for a particular keyword, the more challenging it will be to rank for that search. For many small businesses, prioritizing keywords with a lower KD ranking is a smart strategy since it’s more feasible to rank for them.

Content Optimization for Improved Ranking

While having the right SEO keywords for financial advisors is important, how you use them is just as crucial. That’s where content optimization comes in. Following the recommended structures and formatting guidelines for your website will also impact your search ranking.

Strategies for Optimizing Headers, URLs, Meta Tags, and Descriptions

As you explore and optimize your SEO for financial advisors, you’ll want to incorporate relevant keywords not only in your content but also in the structure of your website, including headers, URLs, meta descriptions, and alt text on photos.

Google Search Console shows great CTR as the content is aligned with the search intent

Aligning Content with Search Intent

When you understand what your audience is searching for, you can create content that better aligns with their intent. Through valuable blog posts and quality backlinks, you can show your audience that you know what they’re searching for and help solve their problems.

Mediaboom helped Guardian Jet optimize its website for keywords that aligned with users’ search behavior, resulting in a staggering 1,409% increase in organic traffic to its site. It’s a perfect example of how using the right keywords can connect you with the right audience.

Understanding and Catering to Search Intent

Hiring an SEO company for financial advisors like Mediaboom can help you understand and implement a content strategy that fits your audience’s search intent. We can help determine specific geographical and specialty services people are searching for and develop a content plan to match their needs. Contact us today to get started with an SEO audit for financial advisors!

Recognizing Different Search Intent Types

As users conduct searches, they fit into four types of search intent: informational, navigational, transactional, and commercial. The key to improving your ranking is to understand what type of intent your audience has and match your content to fit their searches.

For example, if there are a large number of searches for the term “retirement planning,” your audience might be looking for more information on how to plan appropriately for retirement. On the other hand, if they’re searching for “financial advisors near me,” they’re looking for service providers and would signal a transactional intent. Aligning your content with this intent is an important part of a successful SEO strategy for financial advisors.

The financial advisor's SEO specialists are optimizing the meta tags and descriptions

Exploring Meta Tag and Description Optimization

As a search engine crawls your page, it will read your website’s meta description and make assumptions about your content and business. To get the best SEO for financial advisors, it’s important to include the relevant keywords, as it determines how the search engine understands your website. These meta descriptions aren’t actually on your page but instead tucked into the HTML code and appear below your site’s title on a search result.

Techniques for Creating Enticing Meta-Descriptions

Are you stumped by creating a meta description that is both optimized for search engines and relevant? Try to accurately summarize your content and incorporate those target keywords, too. Keep your meta description between 50 and 160 characters, use unique content, and not just copy and paste from your website copy.

Explanation of Header Tags and Their Roles

Header tags help structure your content, making it more digestible for readers and search engines. As you write your website content and blog posts, incorporate your target keywords in a variety of header tags outside of your title (H1) tag, like H2 and H3, to enhance your content optimization and structure.

SEO specialists are optimizing URLs to make them SEO friendly

Techniques for Optimizing URLs

A simple, clean, and well-named URL can help search engines understand what your content is about on a foundational level. If you get an SEO audit for financial advisors with Mediaboom, we’ll offer suggestions and strategies to improve your URLs and make them more user-friendly across your website.

One of the ways to optimize your URLs is through a consistent naming structure and incorporating those relevant keywords. This predictability and content alignment can further help boost your ranking and make it easier for people to find your website.

Looking for a digital marketing agency to help you optimize your website? Contact the Mediaboom team today for a free consultation on how we can help.

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Essential SEO Strategies for Financial Advisors

SEO for financial advisors can have a large impact on your business and brand. With the help of an SEO company for financial advisors, you can incorporate the right strategies and start seeing a change in your online presence.

Here are some essential SEO tactics financial advisors should adopt in their digital marketing.

Incorporating Relevant Long-Tail Keywords with Commercial Intent

Long-tail keywords involve search terms and phrases with at least three words, like “investment advice for millennials.” Incorporating these keywords with a focus on commercial intent can attract potential customers who are in need of your services, which, ultimately, can improve your conversion rates.

St. Clair CPA Solutions reached out to Mediaboom to complete an SEO audit for financial advisors. Through keyword research and a website ranking analysis, Mediaboom helped them drive new local searches and increase their organic traffic by 327%. When your digital marketing agency takes a personalized approach like Mediaboom did, you’ll see conversion rates increase and your business grow.

Mediaboom shows how it has optimized its Google Business Profile to favor local SEO

Enhancing Local SEO through Online Directories and Google Business Profiles

A free tool to help increase your authority is a Google Business Profile. Like Yelp, this creates an online directory listing for your business that allows customers to leave reviews, easily find your address and contact info, and visit your website. As people search for financial advisors in your area, your Google Business profile will appear and connect you with potential customers looking for your services.

Developing Blog Content Around Long-Tail Keywords

With an SEO audit for financial advisors, you can see exactly which long-tail keywords you can incorporate in your blog posts to boost your site’s ranking.

Implementing a blog strategy around those important long-tail keywords can take a lot of time and effort. At Mediaboom, our digital marketing agency has helped countless clients develop a content strategy that saves time and drives results thanks to the right keywords, engaging blog posts and interactive structure. Contact Mediaboom to learn how we can help you develop a content strategy that works.

Building Credible Backlinks for Long-Term SEO Success

When you incorporate backlinks into your SEO for financial advisors, you signal to Google that your website has authority and is trusted by other businesses. Whether co-authoring a blog on another site or collaborating with a partner to link to your website, these links vouch for your credibility and help boost your SEO ranking.

Tracking Progress through Metrics

With any SEO strategy, tracking your website’s performance over time can indicate your methods’ effectiveness and where you can improve. With the help of an SEO company for financial advisors like Mediaboom, you can get expert advice on which metrics you should be tracking and changes you can make to improve your website performance.

Running a Comprehensive Site Audit for Optimization

If you’re unsure where to begin, an SEO audit for financial advisors can help establish a baseline of your current performance and where you can improve. This will explore your site’s structure, usability, and speed while also exploring how it ranks with keyword performance. From there, you can identify which areas you should tackle first.

If you’re looking for the help of an SEO company for financial advisors, let Mediaboom help. We’ll help you run an SEO audit and develop a plan to increase your visibility and rank higher on search engines. Ready to get started? Contact us today and see how our digital marketing agency can help.

The SEO expert is studying new opportunities to increase traffic on the financial advisor's site

Expanding SEO Strategies with Additional Elements:

There is no one-size-fits-all approach to SEO for financial advisors—just lots of small pieces that add up to determine how your website ranks on search engines. Some other ways to boost SEO for financial advisors include:

  1. User-Friendly Website Design
  2. Mobile Optimization
  3. High-Quality Content
  4. On-Page SEO
  5. Social Media Presence
  6. Online Reviews
  7. Reputation Management
  8. Analytics
  9. Voice Search Optimization
  10. Featured Snippets
  11. Rich Snippets
  12. Guest Blogging
  13. Partnerships
  14. Email Marketing and Newsletters

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Schedule Your Free Consultation

Seeking to elevate your luxury business? Let Mediaboom guide you. Secure your exclusive, free consultation with our luxury marketing experts today.

Hire a digital marketing agency to boost your SEO!

If you’re not harnessing the power of SEO for financial advisors, you’re likely missing out on customers who are looking for your services. You can grow your business, improve your brand’s credibility and increase visibility with the help of a digital marketing agency like Mediaboom.

Contact us today for an SEO audit for financial advisors and learn how we can implement an SEO strategy that drives results. We’re here to help!

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals, building the most effective marketing and advertising solutions for its clients.


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