SEO Results

SEO Results – 16 Facts About SEO You Need To Succeed  

By: Frank DePino | February 28, 2024

When you want to attract high-quality traffic to your website, Search Engine Optimization (SEO) results are essential. SEO is when you optimize your brand website to rank high in search engine results. Your goal is to get your content to reach the top page results that are related to your product or service. When your website appears high within a search, people are more likely to see your business and click on your website. 

To measure SEO results, you need to set up and measure some important KPIs. Key Performance Indicators (KPIs) are how you determine if your SEO campaign was successful and profitable. The three KPIs that should always be considered when measuring the success of the campaign are the rankings, the traffic, and the conversions. Not only are these indicators of what is working, but they will also let you know what isn’t working.

It doesn’t matter if you are a Real Estate Agent or a Medi Spa. SEO is an essential part of your online marketing strategy. Learning how to measure SEO results will be imperative to your success.  To learn more about SEO topics, continue reading.

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What Is SEO?

Search Engine Optimization (SEO) is the main reason for online success. It’s what drives organic traffic and helps determine where your business ranks in search engine results. In today’s competitive marketplace, having a strong SEO strategy is essential for all business owners.

To get SEO results, keyword research is essential. Keywords are one of the main aspects of SEO, and you’ll hear that term frequently when talking about SEO. Keywords are the words and phrases that relate to the topic you’re writing about and are how you are ranked by search and volume trends.

Because most search engine results come through Google, SEO focuses heavily on ranking high in its search results. It may surprise you that over 95% of mobile searches used Google from 2018 to 2019.

SEO also includes best practices for website speed, photo captions, links, and interacting with visitors online.  

One of the benefit of SEO (Search Engine Optimization) is the increase in Organic Traffic, how it is shown by this report from Semrush

What Are The Benefits Of SEO?

SEO results benefit your business in a number of ways. People are online frequently and are often searching for things every day. In fact, according to DemandSage, there are over 5.3 billion internet users in the world as of 2023. Also, almost 53% of B2B and B2C website traffic comes from organic search. This means that more than half of your web browsers come from search results from online search engines like Google.

One of the primary benefits of organic traffic is you don’t have to spend money to get visitors to your site. Another important thing to know is that 75% of searchers click on the results from the first page. So if your website appears on the first page of search engine results, your business will get the clicks.

Search engine optimization benefits are vast. One is that it builds brand awareness and increases trust with customers. Your customers will come to know your name and know they can trust the information you give.

SEO brings high quality traffic to your pages. This means the people who end up on your page want to be there and are interested in your products or services.

Google search console shows the SEO performance in terms of clicks obtained by Mediaboom, after an SEO optimization

How organic searches benefit your business

The ROI of organic SEO is one of the most cost-effective ways to bring traffic to your website as opposed to cold calling or sending out unsolicited emails or advertisements. Almost 70% of CTR is organic rather than ad-based.

When you use organic searches with paid searches for inbound or outbound marketing, your SEO strategy improves. Being on the first page of Google will increase consumer trust no matter how they found your website.

Even if you have a brick-and-mortar store, SEO is important. SEO isn’t just for online businesses. It doesn’t matter if someone is looking for a restaurant or a new shirt. They typically search online first. According to Google, almost 88% of people use “Near Me” searches on their mobile and will go to that store within one week, and 76% visit that same day.

That’s why it’s important if you have a physical location that people can find you online, which can increase traffic in your store.

If you’re interested in taking your SEO content to the next level, contact Mediaboom today!

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5 Pillars to Measure SEO Results

Most people, when tracking SEO performance, only focus on organic traffic, but there are different ways to monitor SEO results.

1. Organic traffic

Organic traffic is the number of visitors that come to your site from the search engine without clicking on ads. It’s one way to tell how well your website ranks for keywords. Organic traffic indicates how well your SEO is working. It also represents potential client conversion.

Authority score by moz displaying Mediaboom.com Domain Authority, Linking Root Domains, Ranking Keywords and Spam Score

2. Domain Authority

Domain Authority (DA) is the search engine ranking score developed by Moz that helps predict where your webpage will rank in search engine result pages (SERPS). Your score can range from 1 to 100. The higher the number, the more likely you are to rank well.

3. Backlinks

Backlinks are links that another website puts up that link back to your website. This is another way that Google and other search engines use to determine your SEO ranking. Backlinks help to improve your domain authority, which in turn increases your organic traffic. These work together to improve your SEO.

4. Keyword rankings

Keyword ranking is where your page is placed in SEO results for specific search words. Keyword ranking is important because about 75% of clicks go to the top three organic search results. Seo results 

5. Page Speed Insight (PSI)

Page speed insight is the measurement of how quickly your web pages load and is scored from 0 to 100 with the highest score, meaning your website is optimized for speed and efficiency. The lower scores show you areas where you can improve.

Mediaboom shows the speed performance obtained as a result of SEO optimization

What metrics affect SEO ranking?

SEO metrics are indicators that help you understand if your search engine optimization tools are working. There are many things that influence how you rank. User experience, conversion rate, CTR, bounce rate, and average engagement time are just a few of them.

User Experience

SEO results User experience is how a person feels when they are interacting with your website. It’s all about how easy it is to use, how visually appealing it is, how well they can navigate it, and how quickly the page loads. If your site isn’t user-friendly, then people won’t come back to it. On the other hand, if it’s easy to use, then user retention is more likely.

Conversion Rate

Conversion rate is when a certain percentage of organic visitors complete a certain task, such as signing up for emails or buying a product. Conversion rate optimization: Your goal is to improve your users’ experience so that they are more likely to take the desired action. Here is an example of a website for a dermatologist whose conversion rates went up significantly.

CTR measures the ratio of link clicks to views, helping gauge organic traffic and search engine ranking. It shows how many SERP viewers actually visit your page.

CTR

CTR, or click-through rate, is the metric that measures the number of people who click on the link in relation to how many people see it. The main purpose of SEO is to bring organic traffic to your page as well as rank high in search engine results. By measuring the CTR, you determine the number of people who visited them from the number of users in the SERP.

Bounce Rate

The bounce rate is the number of people who visited a webpage and didn’t interact with it by clicking links or form submissions. While having some bounces are expected, a high bounce rate may indicate that your content isn’t good or your website is poorly optimized. A good bounce rate for an e-commerce site is around 20%. However, for a blog, under 65% is considered satisfactory.

Average Engagement Time

Average engagement time in SEO results is the measure of time your webpage spends as the focus on a user’s screen and not just open in a tab. A good average engagement time is roughly 48 seconds. Engaged sessions are another part of this metric when an engagement consists of any of the following: when the user stays on the page longer than 10 seconds, views more than one page, or triggers a conversion.

Many more metrics affect SEO ranking, and we have an article that explains them in detail. We would love the chance to talk to you about how we can make your metrics soar. Contact Mediaboom today!

What tools to use to measure SEO performance?

There are many tools that you can use to measure SEO performance. Some of them are free, while others aren’t. SEO tool relieves you of the time-consuming task of keyword research and data analysis. These tools show you what is working and what isn’t, so you know what areas need to be improved upon.

Semrush

Semrush is one of the top choices for website design enhancement local area. This will effectively evaluate your SEO result rankings as well as point out areas that need to be changed. Another element that people love about Semrush is that it easily allows you to compare your site to your competitors. The site audit will help you understand areas you can improve in, see your competitor’s strengths and weaknesses, conduct keyword research, and create a realistic workback schedule.

Google Search Console

Google Search Console is a free web service where publishers can monitor their overall site performance. Some important features have been monitoring indexing and crawling, fixing and identifying errors, an overview of search engine performance, requesting indexing of updated pages and reviewing internal and external links.

Google Analytics

Google Analytics is a free tool that collects data from your website and apps to create reports. The reports provide insight into your web pages, such as website performance and user behavior. It tracks the basic page views and visitor data, like the type of device they were using and how long they stayed on your page.

The SEO specialist is answering the common questions her clients ask about SEO Results

3 FAQs about SEO results

1. How long does it take to get results in SEO?

It can take between 3-6 months to get SEO results. Unlike paid advertising, which can show results in just a few days, SEO results take time to build an audience. A few reasons for this is that new websites take time to build authority with Google. Your competition is probably using SEO keywords, and the more popular the keywords are, the longer it’ll take to rank.

2. How much does it cost to invest in SEO?

The cost can vary depending on the size of your business, your goals, and the nature of the campaign. Small businesses spend between $500 and $10,000 per month on SEO. Larger companies can expect to pay between $8,000 and $200,000 per month.  SEO services can be expensive because they require expertise, ongoing maintenance, and a lot of time and effort. However, the benefits can be huge.

3. Can I create my own SEO strategy?

Yes, you can create your own SEO strategy. It can be time-consuming and hard work, though, so be prepared. You’ll need to create a list of keywords or download an app like the ones we listed above to help you. Then, analyze Google’s first page and see how your website compares. Find out how much organic traffic you’re getting, Figure out your keyword ranking, and find ways to improve it. Add backlinks to improve your authority score, and of course, search for your competitors, see what they are doing, and compare your results.

Transform Your Business Today

Schedule Your Free Consultation

Looking to take your business to the next level? Mediaboom is here to help. Sign up for a free consultation with one of our digital experts.

Get help from a digital marketing agency specializing in SEO

While you can do it on your own through trial and error, it’s much easier and cost-effective to have a web agency do it for you. Contact Mediaboom today for all your SEO and marketing needs.

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals, building the most effective marketing and advertising solutions for its clients.

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