Social Media Marketing
Today’s consumers expect you to have a social media presence, but more than that, an active one.
While we have video marketing as its own separate section, you should have an account on YouTube. Other social channels to focus on are Twitter, Facebook, LinkedIn, Instagram, Pinterest, and even Snapchat.
The visual platforms should prove especially easy to fill with content. As we said earlier in this guide, medspa is a very visual industry. With your clients’ permission, you can post photos and videos of your procedures in action as well as the above-mentioned before and after photos.
Social media marketing and content marketing often intersect. You can take the content you’ve written for your blog and promote it to your social media audience.
By encouraging them to share, you can earn even more traffic to your blog and your website.
Don’t be afraid to share content that other people have made, too.
The point of a social media feed is to provide value, and that doesn’t all have to come from you. Think of your social feed like a TV channel. If you’re showing commercial after commercial after commercial (selling, selling, selling), your audience will tune out. You need to give them varied, interesting content to keep them coming back.
If you have relevant videos, images, or articles to share that your customers would appreciate, please post them. Yes, even if they’re from other people. Just make sure to give the proper credit.