The medical spa industry has experienced significant growth within the last few years. This growth is the result of the increasing number of cosmetic treatment options for beauty enhancement and the proliferation of wellness awareness and trends worldwide. With an increasing tech perceptive consumer base, having a great medical spa website design is a must, just like in any other industry.
An effective website is your digital representative and will be responsible for most of your business’s first impressions.
Here is a comprehensive overview of 10 MedSpa websites and the aspects of website design that they get right.
- • Willow MedSpa: Video Integration and Staff Information Implementation
- • Cienega MedSpa: Color Scheme
- • Laseraway: Clear Guidance
- • Beautifix MedSpa: Quality Content and Calls-to-Action (CTA)
- • Qazi Clinic: Website Navigation
- • Perfect Skin MedSpa: Clean and Simple Design
- • Cure Daily: Targeted Homepage
- • Sonaskin: Information Architecture and Layout
- • Eden MedSpa NY: Overall design and functionality
- • Hudson Medical: Conversion Elements
Video Integration and Staff Information Implementation
Willow MedSpa has mastered the art of incorporating visual content into a website. Many website managers struggle with integrating video content as a standard component of their site content workflow. Willow MedSpa features a high quality custom video at the top of the homepage.
Their implementation is an effective method of capturing the attention of the audience.
People digest the information they see and hear much faster than the information they read. It also makes the website stand out from the competition. Willow Med Spa’s video incorporation on the homepage is effective since it:
- • Delivers their message quickly
- • Introduces visitors to their products and services
- • Engages the website visitors
- • Entertains the target audience
- • Gives the MedSpa a personality
- • Encourages regular visits to the site
- • Strengthens the bond with visitors
Another great aspect of the Willow Med Spa website is the team section. Today, most consumers feel more comfortable when they know that they are dealing with real people. This is more so important in the med spa industry.
Willow MedSpa gets this by implementing full profile staff photos, names, and positions. Showing the team’s faces helps create a better connection with the consumers. It helps make the website more personable when visitors can see who they will be interacting with. This, in turn, increases the conversion rate of the website.
Selecting an appropriate color scheme or combination is a crucial but often overlooked component of an effective and appealing website. One of the first things that you notice about Cienega MedSpa’s website is a great choice in color combinations.
According to psychologists, humans respond to color on a subconscious level.
For this reason, the colors schemes you opt for on your website have a significant impact on user acceptance or rejection. Cienega Med Spa utilizes a simple and appealing color combination of blue and teal (blue-green spectrum) to the great visual effect.
The MedSpa website design also takes an aspect of color psychology into consideration. Blue is a conservative color and exhibits a high trust value. It is also the color that most women prefer. This makes it a perfect choice for the med spa line of business where female visitors are the primary target.
Green, on the other hand, is pleasing to the eye, invokes trust, and is a trendy color. Cienega Med Spa website is impactful since it keeps the use of color to a minimum throughout the website. This website design choice exudes sophistication, all while maintaining simplicity.
There are a few things you seek to achieve when you visit a medical spa website. You may want to inquire about or access information regarding MedSpa services. You may also want to book an appointment to procure the services. For these objectives or any others, you will want to know where to go when you arrive at the website. Laseraway’s website is effective at providing clear guidance for users to find the information they seek. The website accomplishes these goals in three main ways:
- • A simple and user-friendly navigation system
- • Call-to-Actions that directly take users to information that interests them
- • A well-formatted and organized uncluttered layout.
Quality Content and Calls-to-Action (CTA)
At the first point of contact when visitors arrive at a website, the content should deliver essential information. It should achieve this while being as brief as possible. Beautifix Med Spa’s website checks all boxes when it comes to quality content.
The website does not beat around the bush with irrelevant salesy information. The website immediately dives into what the Med Spa has to offer, which is what online visitors will be searching for. It is easy to tell that the content of the website has been planned with the ideal customer’s point of view in mind.
Some of the important content and information that the website includes are:
- • Services: A brief and well-structured overview of the services offered
- • Special Offers: Effective landing pages which describe treatment details as well as special offers
- • Visual Proof: Visual examples of the MedSpa services offered and the possible results
- • Social Proof: Recognition of good work in the form of reviews, testimonials, media features and awards
- • Content Creation: Blog posts, videos, and infographics, which offer valuable and relevant information concerning topics of interesting to the target customers
Beautifix Med Spa’s content is simple, to the point and provides value. Incorporating these aspects into website content helps improve its ability to attract, retain, and convert more quality clients.
Beautifix MedSpa’s website compounds this effect by utilizing a brief and action-oriented Call-to-Action (CTA). The website’s CTA is easy to find due to the above, the fold placing and is visually striking.
This is because it employs a color that contrasts that of the homepage’s color scheme while managing to fit in with the overall website design. The CTA compels visitors to explore deeper into the website and has been designed to move them further down the funnel.
The first thing you will notice when you visit the Qazi Clinic website is how easy it is to navigate the site. The website’s great navigation system makes it easy for users to move around the site. Navigation is crucial since, according to studies conducted by Forrester Research, businesses lose 50 % of potential sales as a result of users not finding the right information.
Below are some key aspects that make Qazi Clinic’s website navigation system stand out:
- • It is Logical – Qazi Clinic’s navigation system makes sense and is easy to use. A first-time visitor can easily find the information they need.
- • It is Intuitive – the navigation system considers how users think, the steps they would take to find what they are looking for, and then caters to exactly that.
- • It is Structured – The website conveniently organizes links under headings and subheadings. This structure allows the user to move around the site faster and easier.
- • It is Simple, Clear, and Distinct – navigating Qazi clinic’s website is overall a positive experience due to its simplicity and clarity. The site also makes it obvious where the main navigation is.
- • It is Responsive – Today, people access websites through a wide range of devices. Qazi clinic’s navigation functions uniformly across all platforms. It scales well to different screen sizes while maintaining a similar structure.
Clean and Simple Design
The importance and benefits of a clean and simple website design cannot be overstated. Perfect Skin Med Spa’s website is a great example of a clean and simple site that manages to serve its purpose. The site does not bog the user’s mind with complex layouts and excess menu options.
Perfect Skin MedSpa’s website is easy to scan. Most internet users have short attention spans and tend to skim through web content. By stripping down the website to the essentials, Perfect Skin, Med Spa maximizes the number of visitors who view the most important sections of the content.
The website draws focus to the headings and utilizes white space for the rest.
The simple design also affords a positive user experience for visitors since it makes it easy to find the information you are looking for. The site also loads quite fast, which is a crucial factor for user retention and search engine optimization.
Data published by Tyton Media reveals that bounce rates increase by 100 % when web pages take 4 seconds to load.
In addition, simplicity strips away the salesy feel that comes with flashy websites. It invites users to learn more without the feeling that the website is selling to them.
A website’s homepage is the virtual front door to your business. Cure Daily seems to understand that the first moments after a visitor arrives at a website may affect the business positively or negatively. Cure Daily’s website homepage is well designed to make the best impression possible to the ideal med spa customers.
The overall homepage design features photo and video imagery that the target customers will find appealing. The homepage displays properly on both the desktop and mobile platforms while keeping the same format and layout.
Cure Daily’s homepage also communicates what it is the MedSpa does as well as the value it offers to the customers.
It does so in a brief but compelling way with brief, clear, and distinct primary and secondary CTAs above and below the fold. The homepage also introduces additional resources such as news and podcasts on the websites. It provides an easy way to access these additional resources.
Cure Daily’s homepage is highly targeted since it encourages a visitor to dive further into the website almost immediately upon arrival. This leads to increased click-through rates from high quality leads.
Information Architecture and Layout
Information architecture is one of the most neglected aspects of proper website design. One look at the Sona med spa’s website reveals that the design took into account information architecture. How information on a website is presented and organized is crucial for good usability and user experience.
Proper information architecture was vital for Sona MedSpa’s website since it provides a wide range of information and resources to engage and attract the target market. This website could very easily have been a pain to read through have it not been for the great implementation of link labels.
The website’s sections and categories have been carefully planned. The information therein is presented in a manner that makes it easy for visitors to find.
You can easily skim through the content to quickly find the services that are relevant to your needs.
The content is broken down into blocks with headings and subheadings. As such, the website manages to provide a lot of information without making the user feel overwhelmed.
Overall design and functionality
Eden MedSpa’s website design is a reflection of the company, its products, its services, and ultimately, its brand. The website is professional, polished, visually appealing, and functional. These factors are extremely important if you seek to realize success in the online domain today.
Eden MedSpa’s website features an uncluttered layout that allows white space and incorporates quality photos to great effect. The MedSpa’s message shines through upon the first look at the website.
More importantly, the website works fast, correctly, and as a user would expect.
It is responsive and all the tabs and clickable meaning it has been built to web standards. This is exhibited in all the web pages as should be since any of them could be a customer’s first or only point of contact. Accessing information regarding the services that Eden MedSpa offer is easy and enjoyable since there are no slow, broken, or poorly developed areas.
If a website asks nothing of visitors, then they will surely do nothing. One of the primary functions of a business website is to convert visitors into high quality leads that ultimately become paying customers. Hudson Medical’s website implements conversion elements perfectly and avoids appearing too aggressive or salesy.
The site employs a smart chat pop up strategy that ensures they do not inconvenience the user. Hudson Medical’s chat pop-ups only show up after a user has clicked on a service link. This way, users are less likely to react negatively to chat pop-ups since they have already shown interest in the services.
Hudson Medical’s website also utilizes an effective primary CTA at the top of the website just below the navigation menus.
The site opts for generic “contact us” and “book now” CTAs that most internet users are already used to. Trying to reinvest the wheel when it comes to CTA can confuse your visitors. In addition, the service links change colors when visitors hover over them, thus encouraging them to click.
FINAL THOUGHTS ON MEDSPA WEBSITE DESIGN
Overall, a well designed, visually appealing, responsive, and optimized website is necessary for the growth of a MedSpa business. It is a tool that is employed to realize certain business objectives.
In this regard, effective website design is one that engages and encourages visitors to take an intended course of action. The featured websites excel at these and other crucial aspects of medical spa website design.
By: Frank DePino
Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.