Medical Spa Marketing Companies – 9 Reasons to Hire One

This article will review the nine ways medical spa marketing companies can help you grow your business, including: 

1. Integrating marketing & patient communication into your CRM
2. Reviewing your brand messaging, strategy and targeting your ideal client
3. Using paid advertising to market your practice
4. Utilizing social media to market your business
5. Setting up email marketing to drive traffic and sales
6. Optimizing your website 
7. Setting up a content marketing calendar 
8. Tracking conversions and ROI
9. Using opt-in offers

The med spa industry is a booming business. The number of medical spas increase each year due to the success of the industry. And while this is positive news for the industry overall, it means increased competition for existing spas. 

To keep your current profit margins and continue to grow your client base, you will need to invest in your marketing efforts.

Companies with experience in this industry will know how to harness your website your CRM, and social media and develop a cohesive marketing strategy. Your marketing company will be able to generate new customers and market to your existing ones. 

1. Integrating marketing & patient communication into your CRM

There is too much technology in the world for a business to still have handwritten client files. 

Customers are more attuned to technology and expect companies to be on the cutting edge of it. Make sure you are logging your customers into a CRM (customer relationship manager) system. There are countless programs on the market for a company to choose from. You should have no problem finding one that fits your needs.

No matter what program you go with, make sure it has the ability for you to segment your customers in varying ways. Those segments will help you with marketing campaigns, special offers, and many other marketing techniques. 

Speak with your marketer for more information and ways to utilize your CRM system. The more information you get out of these programs about your patients allows you to better target them for services and promotions. Email marketing that is integrated with your CRM can send emails to new clients, conduct drip campaigns, and send segmented emails.

2. Reviewing your brand messaging, strategy, and how to target your ideal client

Companies sometimes think that just because they like a message, their customers will too. This is not the case at all! 

To make sure you are conveying your message and the reason a customer should choose you over the dozens of other med spas, take a moment to look at past marketing campaigns and their results. If the results are good, then you know you are on the right track. If they aren’t, then you know you need to try something different. 

Work with a marketing company to create focus groups to get feedback on everything from messaging all the way down to your company branding and logo. These groups can even assess if you are using the best tone to reach your audience.

If you haven’t already defined your ideal customer, this is the time. Knowing who is the core customer for your business will help you with your marketing efforts. Marketing companies can break down your core customer by:

• Gender
• Demographic
• Socioeconomic status
• Best social media platform to use (and the time of day to use it). 

This will save you time and money in your marketing efforts and lets you meet your customers where they are.

3. Use paid advertising to market your practice.

With so much free exposure a company can get online these days, some businesses try to avoid paying for advertising. This is a mistake as paid advertising is also an essential part of any marketing plan. 

Here are some of the types available.

• Digital advertising – this is the most popular form of advertising due to its cost-effectiveness and wide reach. There is also a large and measurable ROI from these types of ads. Many medspa clients are women, as are the majority of active social media users. This is a worthwhile investment to find your clients where they are online.
• Print advertising – even though print isn’t used as much anymore there is still a time and place, as well as demographic, that responds to print materials.
• TV and radio ads – similar to print, these forms aren’t used as much as they used to be. These mediums can be quite pricey. But there are still campaigns that respond to this form of advertising so you shouldn’t forgo it entirely.

4. Utilizing social media to market your business

As was just mentioned, a large portion of medspa clients and the majority of active social media users. 

Not only is it smart to advertise on various social platforms, it is practically a requirement that you have a profile so you can interact with your clients as well.  

For a business like a medspa, visuals are critical. An Instagram account and a YouTube channel can showcase your business.

It is also important on social platforms to interact with your customers. You can address customer service situations almost immediately from digital platforms. You can also respond to client reviews and carry on conversations. 

This will make your clients feel like they are valued and a valued client will suggest you to friends and family. 

5. Setting up email marketing to drive traffic and sales

Even though the general public seems disgruntled by the volume of email they receive from companies, email marketing still has the highest ROI of any type of digital marketing. 

Email campaigns are some of the least expensive digital campaigns to execute with extremely good results.

Having an email list that your business can segment for targeted campaigns is critical for driving sales and repeat business in your medspa. Your spa can get a tremendous ROI off of email campaigns.

6. Optimizing your website

A website is an important component of a business strategy. It serves as the online face of your company as well as the central hub for your company. If a potential customer wants to learn anything about your business, that link should be a part of your website. 

Things you should include are:

• Services you provide
• Social proof, including testimonials, before and afters, videos
• Informative blog
• Easy methods to book an appointment

The other important thing for your site is making sure it is optimized for SEO. 

People won’t be able to learn more about your business and book an appointment with you if they can’t find you. Make sure your website is sprinkled with the needed keywords so you show up in online searches, especially local ones. Ensure that you have claimed your Google Business listing and that all the information is current and correct. 

Without a current and accurate Google Business listing, you harm your ability to show up in local searches. More and more users are turning to voice searches only. To rank in those results, SEO is vital.  

FYI – you must keep your website current. An out of date website is a red flag and sends a negative message to customers.

7. Setting up a content marketing calendar

You can use your blog to educate potential patients about topics and treatments your spa performs.

By setting yourself up as a source of knowledge within the medspa industry, you will continue to grow trust and confidence amongst potential clients. f

If you want to boost the interactiveness of your content, you can enhance it with an embedded video that is also uploaded to your YouTube channel. Those two content elements can then drive traffic to each other. 

You will increase visitors to your website as well as your YouTube channel. 

8. Tracking conversions and ROI

When most outreach and marketing was done via printed collateral and tv/radio, you didn’t always know if it has been effective until a customer told you what drew them in. 

You had no way to track your ROI. 

With more businesses using digital advertising, those results are immediately available. 

You can see if a customer booked through your website, social media, etc. All digital marketing systems have dashboards so you can see how many clicks a digital ad received and who opened your emails. 

This allows you to tailor future campaigns to the channels that drive the best results.

9. Using opt-in offers  

There are times that you will encounter a potential client who just isn’t ready to commit to an appointment just yet. That is completely ok. To make sure they remember when they are ready, use an opt-in offer.

Special benefits always keep a person’s attention. 

Inviting them to join your email list for a giveaway item they can use at a later date is another. If you met them at an event, have brochures or other printed literature available for them to take with them, complete with new client offers. 

These strategies allow a prospective client to engage with you and not feel pressured to commit at that moment.

Additional Marketing Ideas

While this list covers many ideas that work well for medspas, here are other ideas to consider for your business.

• Using Influencer marketing– use social media influencers who will resonate with your customers.
• Study your competition – see what they are doing and study if it appears to be working. If it does, nothing says you can’t adopt it.
• Online reputation management– use social listening strategies to see what people are saying about you online. This way if there is negative or incorrect information circulating about your business, you can correct that issue asap.

Final Thoughts

The medspa business is booming – and while this is great for the industry, it makes it even more challenging to get and keep your clients. This makes marketing even more crucial for medspas to stay competitive in this strong market. 

Mediaboom has the expertise needed to craft a winning strategy for your spa. To get started on your medspa marketing plan today, contact Mediaboom.