As a plastic surgery practice, building your clientele and boosting your reputation might be at the top of your list of things to accomplish. With all of the advances in technology and social media platforms over the past decade, creating a marketing plan to help you check those items off of your to-do list has never been easier.
Constructing a marketing strategy for your plastic surgery practice does not have to be complicated. With a little research and attention to detail, you can position your practice as the top choice amongst your target audience.
Keep reading below for 7 underused tips to help you successfully market your plastic surgery practice.
Marketing for a plastic surgery practice will increase awareness, enhance reputation, convert ad-clicks into clients, and potentially aid in increasing revenue over time. By using digital advertising and/or social media marketing, the target audience can have a first-hand look at the procedures and results offered by medical professionals.
Creating blog posts, videos, before and after photos, and having an active social media presence will help you appeal to future clients while building the trust and personal connection between you and your existing clients.
Looking for better ways to bring in new clients? Get insights into growing your medical spa business, attracting new clients, and increasing the awareness of your brand in this 12 step guide.
Unfortunately, there is not an “easy” button that you can click to magically bring more clients through your door. However, you CAN convert ad clicks into leads and video views into consultations. There are 3 ways to help you achieve this goal:
Learn more on how to optimize your Facebook page to maximize exposure and appeal to your target audience. You can apply several of the tips listed in that article to all of your social media platforms and your website to keep people engaged and build awareness for your practice.
Promoting your plastic surgery practice does not have to be a costly endeavor. Sometimes word of mouth, especially when the experience is exceptional, can have a larger return on investment than traditional or social media advertising.
The key factor is the customer experience. Esteban Kolsky, an expert in customer service strategies and founder of ThinkJar, states in this Slideshare presentation that 72% of consumers will talk about their positive experiences with 6 or more people. On the flip side, if a bad experience is had, 13% will tell 15 or more people.
You can always ask clients to leave a review after their visit, however, that might come off as phishing for compliments. If you want your clients to promote your practice without any hassle, consider trying out one of these options:
If you shift a little more of your focus to a positive customer experience you are likely going to see an uptick in retention, and also an increase in first-time clients.
In the world of plastic surgery marketing, knowing your target audience is key. When it comes to plastic surgery, it is likely that your clients either have a little bit of disposable income, or they have been dreaming about augmenting their bodies for quite a while.
You can tailor your marketing plan to fit a certain demographic based on the services you offer and the need for those services within your target audience, but you have to be aware of how to successfully market to each generation.
Generation | Born Between | Best Marketing Strategy |
Baby Boomer | 1946-1964 | Direct Marketing/Sales |
Generation X | 1965-1980 | Email Marketing |
Generation Y/Millennials | 1981-2000 | Social Media Marketing |
Generation Z | After 2001 | Social Media Marketing |
Likewise, when trying to appeal to a wealthier clientele, keep these things in mind:
Converting these clients into repeat customers is the goal, and you have to be willing to play the long game in keeping them satisfied.
Looking for better ways to bring in new clients? Get insights into growing your medical spa business, attracting new clients, and increasing the awareness of your brand in this 12 step guide.
You might be asking yourself what a customer avatar is. In short, it is a snapshot of your ideal client. If your plastic surgery practice has been around for a while, you likely already have an idea of who your typical client is, but you can take it one step further by drilling down the specifics to help market to that person more effectively.
Forbes says “you don’t really create an avatar, you discover it.”
To discover your customer avatar, you need to do a deep dive into the following item:
There are several customer avatar templates, like this one from Einstein Marketer, that can help serve as a guide when you are discovering your ideal client.
Chances are that first-time clients might be a little apprehensive when it comes to plastic surgery. However, you can try to ease their fears and build trust before they walk through the door with your marketing strategy.
Trust is key. Provide proof that they can trust you and your work will speak for itself.
With the onset of review websites such as Yelp, Trip Advisor, and Google Reviews, it is likely that before somebody steps foot in your office, they are looking for reviews to get a gauge on how previous clients feel about their experience with your practice.
According to Local Consumer Review Survey, 87% of consumers read reviews for local businesses and only 48% would consider a business with under 4 stars.
From the consultation to the operation to the post-op check-ins, you want to make sure you are providing excellent customer service. Do not let a client slip through the cracks and have a negative experience, and if they feel like they have been treated sub-par, do your best to mitigate their feelings.
If they have a great experience, encourage them to leave reviews. Oftentimes, if they give you permission to share their story, you can post on your website or social media which leads to shares and conversations that they can be a part of.
A few other habits you can incorporate into your client experience to encourage reviews are:
You do not want to overwhelm the client, but they need to know you are still actively a part of their experience. When you are marketing to higher-end clientele, giving them the VIP treatment helps with retention and client recommendations.
Your website is going to be one of the most useful tools in your plastic surgery marketing plan because it will speak volumes for your practice without you have to physically speak to a client. You can create several calls to action to help guide clients in their search for trusted information.
By giving clients an opportunity to connect with you through your website, you are setting yourself up to have a higher conversion rate when it comes to site views.
Scrolling through social platforms and being inundated with ads is something that has become normal in this digital age. But what happens when you create a campaign that feels more organic? Not only does it build trust, but it also shows clients you care about the content they are consuming every day.
Check out our article that highlights how to utilize Facebook marketing and create the best ad to engage the most customers
Your brand is the backbone of your plastic surgery practice marketing strategy. You have to know the ins and outs of your brand in order to market efficiently so that you can stay consistent and recognizable. So where do you start? Try starting with a brand guide.
You need to have an answer to each of these questions to fully understand your brand’s persona and how you should move forward with your marketing strategy for your plastic surgery practice.
Your brand can change over time; however, the key is to stay consistent. The more exposure you have, the more that customers will recognize your company across the market and on social media. Our blog post about brand marketing can help you to discover your mission statement and how to implement it across your strategy.
Seeking to elevate your luxury business? Let Mediaboom guide you. Secure your exclusive, free consultation with our luxury marketing experts today.
Drawing in new clients, and retaining old ones, is a goal for most plastic surgery practices. Developing the human touch and implementing it throughout your plastic surgery practice marketing strategies will help you achieve your goal of expanding your clientele and keep your existing customers coming back for me.
Don’t be afraid to try out new techniques to keep your clients engaged. You never know what works if you don’t try it out!
Contact now Mediaboom to boost you plastic surgery practice marketing.
READY TO IGNITE YOUR MARKETING STRATEGY?
Copyright 2024 Mediaboom. All Rights Reserved.