plastic surgeon marketing

Plastic Surgeon Marketing – Can’t Miss Steps to New Clients

By: Frank DePino | May 17, 2021

Plastic surgeon marketing refers to implementing marketing strategies to effectively sell plastic surgery services or plastic surgery cosmetics to the target audience. 

Such marketing strategies not only focus on selling the products, but they have different end-goals. 

Some leverage the power of digital marketing strategies to create awareness for their brands, while others simply use digital marketing to convert visitors into potential customers. 

plastic surgeon local marketing

How to Better Your Plastic Surgery Marketing

  • Brand your business with the right messaging and visuals
  • Establish a professional website
  • Make conversion oriented landing pages
  • Search engine optimize your website
  • Launch an informative blog
  • Create a social media presence
  • Engaging email marketing
  • Online paid advertising

While living in the digital era, we have seen marketing strategies evolve into complete digital marketing strategies. 

Are you in the cosmetic surgery/cosmetic product businesses? 

Do you want to digitize your marketing efforts and reap significant profit returns? 

Here is a guide that will educate you on how you can set up your digital presence. It will further help you understand how to promote your business digitally.

So without further ado, let’s dig in. 

How to Brand Your Plastic Surgery Business? 

We all want our businesses to be well recognized among our target audience. 

The only way we can achieve that is by showing our business recurrently to our audiences. 

Before that, we must make sure our brand gets appropriate exposure in the digital world. 

To do so, you need to make sure your brand dictates the right message to your target audience. 

If your cosmetic surgery brand can make them feel special, you can easily win them at the awareness stage of your plastic surgeon marketing. 

Besides just your target audience, your message might appear in front of an audience who is not well aware of your product or service. 

It has to develop a tone that can communicate from experts in the field to every other layman. 

Over time, you can shift your digital marketing strategy. But at the awareness stage of your reputation building, define your brand for the common people. 

Do you run a plastic surgery clinic? Do you sell plastic surgery cosmetics? Think about how to attract your audience first. Proper branding will ensure whether your business will become a success or a failure. 

plastic surgeon branding

There are two aspects of successful branding. 

Brand Messaging – The right brand message should win the emotion of your target audience. 

Avoid negative wording in your brand message. Be realistic to your audience’s expectations. Use a conversational tone and never overpromise. 

Remember, plastic surgery is a delicate process, and you need to win your audience’s confidence. Don’t mislead them; guide them correctly. 

Brand Visuals – Use visuals that are attractive and appealing. 

Be realistic while sharing images on your website and other brand assets. 

After all, your customers seek what you can deliver them, and you need to describe that effect perfectly through strong visuals. 

They are equally important in winning the audience, so they must be designed to meet your target audiences’ realistic expectations. 

plastic surgeon websites

How to Establish a Website for Your Plastic Surgeon Business? 

Once you have set the tone for your cosmetic brand, the next up is giving your brand a digital presence. 

While social media pages get the job done to a considerable extent, a website gives you brand exposure to vast audience size. 

According to Oberlo, Google processes more than 3.5 billion searches per day. Intergrowth further confirms that 68% of online experiences for customers initiates from a search engine. 

More than 80% of purchases on online stores come from organic traffic. 

These are just hardline facts, and there’s plenty more which confirms having a website is important to survive in the online world of the present. 

To get your website design right, here are 13 factors you must consider implementing now

For a website to see the light of success, it must have proper optimization on relevant keywords. And it has some well-designed, highly engaging, and powerfully accurate landing pages. 

Let’s learn about their importance in your cosmetic businesses. 

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

 

Landing Pages

Landing pages are commonly known as the “lead capturing pages.” 

A well-designed landing page is one that can attract the audience and compel them to purchase your product or service. 

The secret to creating a highly engaging and conversion-optimized landing page is that it pitches a strong offer to your customers. 

You need to explain everything about your cosmetic surgery business in a clear & concise manner. 

The words that you choose will decide whether your business will see the light of success or not. 

While designing landing pages, make sure you create attention-grabbing headlines and subheadings. Don’t forget to give your landing pages a powerful CTA. 

According to Hubspot marketing, 90% of people who read a headline also focuses on your call-to-action (CTA). While preparing the content of your landing pages is one thing, placement of design elements and introducing the right colors to compliment your business are just as important. 

Don’t forget to make sure you publish content with a unique twist. 

All your landing pages should be mobile optimized as 80% of people interact with brands through smartphones. 

Some of the basic landing page types you would like to introduce to your business include: 

  • Downloading educational tools 
  • Requesting additional information 
  • Scheduling a consultation or visitation 
  • To offer loyalty or reward club options for people 
  • For convincing users to sign up and attend special events 
seo for plastic surgeons

Optimization  

Another important factor is proper site optimization. 

SEO optimization is all about using relevant keywords in your website, so it appears on top in Google Searches and other places. 

If your site is not properly optimized, people may search keywords, but they won’t find you anywhere on Google. 

People use tools such as AHREFs or UberSuggest to find high volume/lower keyword difficulty words to optimize websites properly. 

Plastic surgeon marketing is a broad landscape. 

So find keywords that closely relate to your audience searches and map them strategically in your website content. 

Optimization is not only limited to site content. 

You must optimize your titles, metadata, slugs, and many other elements of your website—here, checkout how to optimize your website for search engines

plastic surgeon blogs

Launch a Blog to Attract Maximum Visitors  

One of the fastest ways to attract a target audience to any business (including cosmetic surgery) is through publishing blogs periodically. 

Blogs can provide insight to your target audience on what is really happening in the cosmetic world. 

It can discuss in detail the surgical procedures which you can perform & provide deep end research on what’s happening in the cosmetic surgery world. 

For blogs, you must focus on publishing relevant content and content that’s in trend to attract more audience. 

How does it happen? 

People search up their queries online (preferably Google). 

If your blog topics are ranking on relevant search terms, your blog will start appearing in front of your audience. 

The more it appears, the greater will be the chance of people visiting your blog page and, eventually, your website. 

It is one of the precious resources which turns profitable for you in your inbound plastic surgeon marketing strategy.

When you continually keep publishing content, you generate indexable content and hence appear more effectively in search options. The blog also creates better educational awareness. 

Here are a few tips to make sure your blog works out perfectly for your target market. 

  • Make sure to cover topics surrounding a healthy lifestyle. 
  • Any new developments or updates? Feel free to discuss them. 
  • Any awards which you have secured recently? Let your readers know. 
  • What’s happening at your clinic these days? Publish those events & happenings. 
  • Summarize case studies and successful projects, tell successful customer stories. 
  • Don’t take the traditional approach; spread your wings and brew up creativity. 
social media for plastic surgeons

How to Create a Social Media Presence in Plastic Surgeon Marketing Strategy

Social media presence is important as it helps you create your fan base. It gives you a platform to actively engage with your current clients and help you secure new potential patients for your businesses. 

Almost everyone is on social media these days. If you don’t have a presence, nobody will recognize you. 

If you’re running a plastic surgeon business and wondering how you can capitalize on social media, here are a few interesting ways. These are some of the ideas which you can leverage to promote: 

  • Create special discount offers for normal days and holiday seasons. 
  • Before/after images to show how your procedures are effective. 
  • Twitter to send out announcement posts and let the world know. 
  • Instagram to promote cosmetic healthcare & create awareness. 
  • Increase your followers on Facebook, Instagram, Twitter & other places. 
  • Run surveys and contests to create thrill among your audience types.
  • Leverage YouTube by publishing short-form content & share them on channel 

Social media is not like advertising campaigns. It only works best when you make your marketing interactive. 

Keep your eyes and ears open to hear what your audience has to say about your business. 

The more you listen to your audience, the more effectively you can offer them the right experience. 

So plan out your social presence, not how you want it to appear to your target audience, but how they want to see it. 

Think about what you want to achieve in the light of what they want you to offer to them. 

Nevertheless, a great plastic surgeon marketing strategy must focus on your goals & objectives and focus on your customer needs. 

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

How to Proceed with Email Marketing as a Plastic Surgeon

Business owners often make the mistake of believing that email marketing strategies are outdated. 

They don’t realize that email marketing is one of the classic traditional marketing tools that can help brands nurture leads quickly & much more effectively. 

Whether you want to target an individual or a specific group, email marketing can help you win your prospects without experiencing hassles. 

When creating emails, make sure you design them in such a way that converts leads into customers. 

Subject lines play a massive role in ensuring that your email gets clicked upon. 

If you don’t create a strong subject line, you may lose 90% of the people during the initial phase. 

Make the rest of the content catchy & engaging. 

Don’t forget; readers will hardly spend a minute to go through what you’re offering as they have a ton of other emails lying in their mailbox. 

So make sure your email counts. 

If there’s a cosmetic surgery offer or some new treatment plans, make them a highlight in your emails. 

How to Proceed with Online Paid Marketing as a Plastic Surgery Business? 

Last but certainly not least, invest your marketing budget in creating conversion-optimized marketing campaigns. 

There are ways how you can make use of paid marketing to send out your offers. 

Pay Per Click Advertising (PPC) 

Previously, traditional marketing practices require printing out brochures and distributing them among the general audience. 

The following type of marketing practice wasn’t the best option because it would seldom have great appeal for massive audiences. 

On the contrary, Paid Per Click (PPC) advertising allowed businesses to reach out large-scale audiences quickly. 

And not only just random masses paid advertising allowed businesses to show ads to their relevant target audience directly. 

google ppc advertising

PPC made it happen by using keywords and Google AdWords. 

Other types of online paid marketing include other mediums such as: 

  • Mobile Ads – Today, many people use smartphones. You can run ads that cater directly to those interested in getting cosmetic surgeries done or are interested in surgery cosmetics. 
  • Display Ads – Commonly known as banner ads. They appear on top of Internet search pages. They target specific demographics or a certain group of people and are more personalized.
  • Social Media Ads – Many social media platforms now provide in-built marketing tools which allow users to run complete campaigns easily and social media ads to boost their social presence.

Once you begin running your digital marketing campaigns, you need to track the click-through rates that will show you what keywords are performing effectively. 

You can then retarget your ads to the same audience, searching up queries using those keywords and converting your visitors efficiently. 

It will altogether help you determine the value of your online marketing efforts. 

Concluding Thoughts 

If you’re in the plastic surgery business, there’s no time better than investing in digital marketing. 

The technology world is now stepping into a more advanced era where marketing is everything about artificial intelligence and machine learning algorithms. 

We live in a world where everyone leverages the power of the Internet to search up their common queries. 

May it be something as small as fixing a plugin for a vehicle or scheduling a cosmetic surgery, the right marketing campaign can build awareness for businesses. 

It can help them reach out to potential patients more effectively in the online space. 

Don’t fall behind where your competitors are earning an edge. 

Start investing in digital plastic surgeon marketing now. 

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.

READY TO IGNITE YOUR MARKETING STRATEGY?

Let's discuss how we can help your brand get results.

Schedule Your Free Consultation

Copyright 2020 Mediaboom. All Rights Reserved.