plastic surgery marketing

Plastic Surgery Marketing – 20 Clinic Growth Strategies

By: Frank DePino | March 6, 2024

The global cosmetic surgery market size is projected to grow from USD 59.77 billion in 2024 to USD 81.66 billion by 2032

In the dynamic and rapidly growing field of plastic surgery, it is essential to distinguish your clinic. A successful plastic surgery marketing campaign establishes credibility and provides visual references for potential clients to compare. Your strategy should include optimized social media usage, a well-designed company website, mobile responsiveness, and traditional advertising techniques.

Are you looking to craft an effective plastic surgery marketing campaign?

Continue reading to learn how to create a standout marketing plan and build a strong online presence.

1. Enhancing Patient Experience: Website Design Optimization for Plastic Surgeons

In case you fail to see it, your website is one of your most potent media of communication. Practically, your website serves as your storefront. This is where you showcase your services to most of your prospective customers. 

On the first contact these prospects have with your business’ name, they make a first research move. And that is to find out more about you from your website. They get to surf through your website to see how well your services are. 

Do you want to know why they do all of these? 

Simply put, consumers do this as they assume that standard and competent businesses must have a website. Also, such a website must provide answers to all the questions that are relevant to the niche. This is absolutely correct.

Thus, knowing that your website is the first phase, then, it must be as credible and persuasive as possible. Also, you must ensure that every visitor on your website gets convinced as soon as they land on your site. 

To do that, here are two important structures you must pay attention to: an informative blog and producing SEO Content.

Example of a Landing Page for a plastic surgery or cosmetic clinic promotion made for Qazi by Mediaboom

2. Mastering Visibility: SEO Strategies for Plastic Surgeons

A polished and contemporary website should accurately represent the brand of your practice. It is essential to ensure that your website offers comprehensive information about your services, presents before-and-after photos as showcases, and incorporates past patient testimonials.

As for actual design, opt for a clean, professional layout that reflects the aesthetics of your practice. Think minimalist design, ample white space, and high-resolution images to create a visually appealing and uncluttered website.

Make sure your site is mobile-friendly and easy to navigate as well!

Qazi Cosmetic Clinic is a great example of a well-designed website!

3. Expert Insights: Blogging to Boost Your Plastic Surgery Practice

If you must make enough sales from your services, you must make the best use of your blog content. For SEO, you make use of naturally placed keywords or phrases in your content. That way, you get to invite your prospective clients. But, for blog posts, you simply seek to enlighten your audience. 

In other words, you sell without selling.

Ensure that your blog contents focus on questions that are relevant to the majority of your plastic surgery prospects. You want to provide answers to these questions that these potential customers need answers to.

Once you do this, you will assist your readers in addressing their timely concerns. Consequently, your blog develops a special place in their hearts. They look forward to visiting as it is always informative. 

You have a blog where they find correct answers to everything they wish to know about this niche. That’s good plastic surgery marketing in effect.

Hence, when they finally desire to get plastic surgery done, your website is the first place they want to check.

So, by writing enlightening and informative blogs, you connect better with your readers. Thereafter, you get to convert them into paying clients.

The plastic surgeon's website has been SEO optimized.

4. Mastering Visibility: SEO Strategies for Plastic Surgeons

Search Engine Optimization continues to lead the park when plastic surgery marketing is concerned. Most of your likely customers frequently search using particular keywords for plastic surgery services.

Thanks to search engines, they look through these keywords. From there, they specify the results that rank the highest. These are the results displayed first when people make relevant searches.

Therefore, this is an opportunity for you to key into this keyword function to optimize your website. As long as your website features more keywords, it will get more visible. 

By optimizing your website’s content, URLs, headings, and metatags, you can improve your rankings in relevant search queries. It is essential to strategically incorporate keywords related to plastic surgery into your website’s content and ensure that each page is optimized to maximize your visibility on any given search engine.

Check out our Plastic Surgery SEO guide or our case study to learn more!

E-Commerce website & Content Marketing SEO by Mediaboom.

5. Local SEO Tactics for Plastic Surgery Clinics

For plastic surgeons, targeting the local market is of utmost importance.

To effectively reach potential patients in your area, it is essential to optimize your website and online presence for local search.

One key step in optimizing local SEO is to register your practice on platforms like Google My Business. It is crucial to ensure that your information is accurate and consistent across Google My Business and other similar platforms so you can maximize their potential.

Doing so will help capture the attention of local individuals seeking out the kinds of services you offer!

6. Focused Conversions: Designing Service-Specific Landing Pages

Your landing page is an essential piece of your plastic surgery digital marketing strategy, as it serves as a standalone web page specifically designed to convert visitors into potential patients.

Individuals who click on a specific advertisement, search result, or call-to-action will land here, so you need to make sure it encourages them to take a specific action, such as scheduling a consultation or requesting more information.

Landing pages offer plenty of benefits over typical websites with blogs, such as targeted messaging, enhanced conversion rates, and measurable performance, far outperforming average conversions for websites.

Dr.Qazi displays his optimized social profiles in order to get more customers.

7. Inbox Influence: Email Marketing Success for Cosmetic Surgeons

Email marketing is still an incredibly powerful strategy for cultivating relationships with both current and potential patients.

There are plenty of email types to consider, including:

  • Welcome Emails: Those sent to new customers or subscribers to introduce your practice.
  • Educational Emails: Those that have valuable information, tips, and educational content related to plastic surgery to position yourself as an authority.
  • Promotional Emails: Those that focus on promoting specific services, discounts, or limited-time offers.
  • Newsletter Emails: Those that keep your subscribers informed about updates, events, success stories, and industry news.
  • Event Invitation Emails: Those that are perfect if you’re hosting or participating in an event
  • Testimonial Emails: Those that showcase reviews and testimonials from satisfied patients, perfect for building social proof and encouraging others to choose your practice over another.

By offering valuable resources such as newsletters or e-books on your website, you can capture email addresses and segment your audience based on factors like demographics, interests, or past interactions.

Crafting personalized and targeted email campaigns allows you to deliver valuable information, exclusive offers, and practice updates directly to interested individuals.

It’s important to leverage email automation tools to streamline the process, so you can easily track your campaigns’ effectiveness.

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8. Building Connections: Social Media Marketing for Cosmetic Clinics

The first concern is whether social media is still necessary since there is a website. Well, it is still very important.  

A successful plastic surgery marketing campaign is the kind that pays attention to every single detail.

As a plastic surgeon, harnessing the potential of social media can greatly enhance your online visibility and attract prospective patients. Whether it’s Twitter, Instagram, Facebook, or Linked In, every platform offers a wide range of opportunities.

You can establish a strong presence by consistently sharing compelling content, actively interacting with followers, and encouraging reviews and testimonials from happy patients.

In addition, social media develops better in-depth and intimate interactions between brands and their potential customers. This implies that the results it yields are mostly immediate.

With just one post, repost, comment, or view, you can boost the visibility of your services genetically.

At the end of it all, it means more referrals, as well as a rise in sales. 

9. Trust Through Testimonials: Online Reviews Management for Surgeons

There is a higher chance that you will use a service when people tell you it’s a quality service. Check out this report from the

From 1997 to 2020 900 thousand surgical procedures were performed and 1.56 million made in 2021.

Hence, you must make sure that your clients get exactly what they want. Their satisfaction is what can make them give you those terrific reviews you need to boost your business. 

And as they come in, simply make them visible to visitors on your website. With more of these excellent reviews, you boost your chances of growing your customer base. 

A plastic surgeon is promoting his services with online advertising campaigns

10. Precision Advertising: Google Ads for Cosmetic Clinics

Your surgical services might be terrific truly. Yet, you still need to advertise. You cannot forgo being in people’s faces. It is essential!

However, this is not a guarantee that these people will need your services regardless of how outstanding your advertising might be.

Rather, this becomes functional when they happen to need such services or someone around them does. At that point, you will be the first name on their mind. There are three ways to go about this.

11. Amplifying Brand Visibility through Word of Mouth

Give them an outstanding first impression.

Continue by giving attention to all their post-surgery needs. That way, you can make their experience one with satisfaction and ease. Consequently, word-of-mouth referrals will come in naturally. 

Do not forget, word of mouth is the most effective marketing strategy.

Plastic surgeon Dr. Qazi shows how he has built a strong online presence with his content

12. Targeted Impact: Social Media Advertising for Plastic Surgery

Leveraging paid advertising services on social media allows you to extend your reach even further and precisely target specific demographics.

Now, the question becomes,

What kind of content do I use to post on social media?

There’s plenty of content categories to pick from, some of the most popular of which include:

  • Educational Content: These should be informative posts that educate your audience about different plastic surgery procedures, recovery processes, and safety measures, whether in the form of photos, videos, or infographics.
  • Before and After Transformations: Make sure to showcase the results of your work with before and after photos or video content!
  • Testimonials and Reviews: Beyond your website, you should also be sharing testimonials and reviews from satisfied patients. From text-based posts to videos, the way in which you share their positive experiences is totally up to you! The important thing here is that it’ll help you build trust.
  • Behind-the-Scenes: As a medical facility, you want to humanize your brand to make people more comfortable interacting with you. You can do so by sharing photos or videos of your clinic, staff members, and surgeons to foster that connection.
  • Q&A Sessions: Plastic surgery is a MAJOR step for a lot of people, and many potential patients will have endless questions about their procedures. This is why it might be helpful to conduct live question-and-answer sessions or create pre-recorded videos where you address common questions and concerns.

13. Leveraging Review Sites for Brand Trust

Simply seek the services of expert plastic surgery review sites. Have them analyze your services and provide their honest appraisal. 

And, since you keep up with your exceptional values and excellent practices, there is nothing to worry about. Accordingly, these review sites will also provide a favorable and extensive review of your brand. 

14. Building Connections Through Community Outreach

Community engagement is a powerful tool for expanding your cosmetic clinic’s reach and establishing trust within your target market. Participating in or hosting community events, workshops, and seminars on topics related to plastic surgery and cosmetic enhancements can position your clinic as a trusted authority in the field. This approach allows you to educate the public about the benefits and safety of cosmetic procedures, address common misconceptions, and showcase your expertise and commitment to patient care.

By contributing to the wellbeing of your community and offering valuable information, you create a positive image for your clinic. This can lead to increased brand recognition, loyalty, and referrals from individuals who respect and appreciate your efforts to educate and improve the community. Engaging directly with the community also provides an opportunity to receive direct feedback and understand the needs and concerns of potential clients, enabling you to tailor your services and marketing strategies more effectively.

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15. The KPIs to Monitor In Digital Marketing for Plastic Surgery

With everything we’ve just discussed, creating a plastic surgery digital marketing play might feel overwhelming or challenging to navigate.

The good thing is that there are specific KPIs you can monitor to keep track of your progress, including:

  • Website Traffic
  • Conversion Rates
  • Click-Through Rates (CTR)
  • Cost Per Conversion (CPC)
  • Return on Investment (ROI)
  • Customer Lifetime Value (CLV)
  • Social Media Engagement
  • Online Reviews and Ratings

There are also more generalized KPIs you can track to gauge your campaign effectiveness. For example, you can get a good measure of your brand awareness by monitoring metrics such as social media followers, website traffic, and search engine visibility. Similarly, you can keep close track of things like appointment bookings and consultation requests to evaluate how you’re driving meaningful interactions.

Most important (and often overlooked) is monitoring the plastic surgery digital marketing activities of your competitors. Assess their online presence, social media engagement, website performance, and advertising strategies, and compare what you’re doing to see if there are any areas for improvement.

16. The Benefits Of Plastic Surgery Marketing

Plastic surgery marketing helps to draw in new customers by boosting awareness for their plastic surgery or cosmetic surgery services. In the last few years, plastic surgery marketing has evolved into internet marketing almost completely. Presently, most people seek the services of plastic surgeons to improve or correct a vast array of cosmetic problems. 

In addition, potential consumers must deal with the increasing concerns surrounding various areas of this procedure. They want to be sure of your quality. They want to be sure they can trust you well enough to handle the procedure without any glitch. 

So, when they finally decide to visit, they want to be sure they will get the best from you. 

Therefore, they do their homework online before considering any specific surgeon or treatment. 

Having said all of this, it is crucial to develop a productive plastic surgery marketing plan. Having that in place gets you set to reach likely customers easily. 

You can meet them in the research stage or when they choose which plastic surgeon they wish to consult with.

Regardless of your point of contact with these prospects, you aim to make a good first impression. Meanwhile, this is only possible with the right marketing strategy in place through your marketing campaign.

Example of a landing page for a cosmetic surgeon optimized for lead generation

17. A Marketing Pre-Consultation for Cosmetic Surgery

Just as you would want to meet with your client to set realistic expectations before undergoing the knife, you also need to brainstorm your business needs and goals, and how to execute them successfully for your target audience. 

You need to set a plan in place that will have a long-term, and lasting impact that results in positive growth and an upward trending bottom line.

Establishing Your Marketing Needs and Goals

Most businesses are looking for ways to increase visibility and clientele, and a cosmetic surgery practice is no different. 

If you have not already checked out this article on “Alternative Ways to Grow Your Business in 2023”, definitely give it a look. 

Ask yourself the following 5 questions on what information is needed to begin constructing your marketing plan.

I. How do you make your brand/company more widely recognized?

This is typically achieved by traditional advertising such as tv/radio ads, billboards, magazine and newspaper ads, etc. However, the invention of social media provided a new medium to get your company’s image in the hands of anyone with a computer or smartphone by utilizing paid ads on social media websites or influencers who are willing to post about your brand/company with a little incentive.

II. What will help with the visibility of the procedures that are offered?

If you are a cosmetic surgery office that specializes in only specific surgeries, you should have those surgeries highlighted on your website and social media platforms. If your practice is a one-stop shop for cosmetic surgeries, you can link to additional surgeries by using phrases such as “you may also be interested in” or “clients who had this surgery were also interested in this.”

III. Will former client testimonials be a beneficial tool for gaining new clients?

As long as the testimonials are positive, they can absolutely be used in obtaining new clients. It is also beneficial to have before and after pictures for a guide that the reader can refer back to.

IV. What social media platforms will your target audience be more inclined to frequent?

Luckily, there are statistics that help you determine which social media platforms are most common for certain demographics. This pew research fact-sheet is an amazing resource to help you determine which platforms will get the most traffic based on who your target audience is.

V. Should you hire an outside firm to manage your social media/advertising or can you manage it internally?

With an influx of college graduates over the past few years who have turned to social media marketing as their degree, you are likely to be able to find somebody who can help you develop a marketing plan for cosmetic surgery without hiring an outside firm. The benefit of hiring an outside firm would be the experience and resources that they can provide.

Now that you have asked yourself these five questions, it is time to switch gears over to narrowing down exactly what goals you are wanting to accomplish by using the 5 P’s of Marketing.

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18. Mastering the 5 P’s of Effective Marketing

The 5 P’s of marketing is a common strategy used when executing a new marketing plan. This can help you focus on specific goals you are wanting to obtain while executing your plan.

  1. Product – services offered
  2. Price – not just the selling price, but discounts, payment arrangements, etc.
  3. Promotion – activities that make the business more known to consumers
  4. Place – where the service is seen, made, or sold
  5. People – staff, salespeople, and those who work for the business

Check out this list below when determining the best approach for reaching clients for cosmetic surgery. 

Surgical ProceduresSelling PriceAdvertisingLocationSurgeon Experience
Post-op productsDiscountsSponsorshipsMarket CoverageCustomer Service
Related proceduresPayment ArrangementsPublic Relations ActivitiesService LevelsAppearance and Attitude

By keeping the 5 P’s in mind, you can add value to your business and help differentiate yourself from a competitor.

Not only do you want to be competitive, but you also want to be an authoritative and educated voice to your potential clients.

Therefore, they trust you and feel comfortable with selecting you as their potential cosmetic surgery provider.

19. Executing Your Marketing Plan Successfully

Once you have established the needs and goals for your cosmetic surgery marketing plan, your focus will shift to how you can properly execute that plan for your target audience.  

Traditional advertising, social media marketing, website design, and mobile optimization will each need to be approached differently to achieve a combined purpose.

Pros and Cons of Traditional Advertising for Cosmetic Surgery

Traditional advertising such as tv/radio ads, billboards, and magazine or newspaper ads are a tried and true way to get your image out to a mass amount of people. However, there are a few drawbacks that you need to consider to determine if this is the best route for you to take.


  • Harder to ignore – whether your brand is plastered on a billboard or played every morning on the local radio station, the brand exposure to the mass market is enormous.
  • DIY options – marketing channels like direct mail/email lists are easily customizable and do not need to employ the additional costs of a marketing agency or firm.
  • Less potential risk – you can more easily control your brand image and message.
  • More targeted for a certain audience – you can pay for an ad to be read on a popular blog that talks about cosmetic surgery to reach more people who would be interested in your services.
  • Deliver specific offers for specific people – direct mail or referral incentives for previous clients are likely to have a more positive response than a social media post advertising the same specials.


  • More expensive than digital marketing – compared to the ease of creating content using free graphics generators and posting on your social media platform, traditional marketing can be exponentially more expensive than digital marketing.
  • Not as measurable – Digital media can give you a breakdown of who viewed your content and when they viewed it. Traditional media can only provide estimates.
  • Can take longer to execute – Print and audio ads take time to execute and are set in stone once you sign off on the final product. Digital media allows you to go in and tweak things even after you publish to appeal to the demand of your customer.
  • Less targeted for a wider audience – Though you can target certain audiences with traditional media, the reach does not go as far as digital media.
  • Losing an audience – with the decline in cable subscriptions and the popularity of streaming services, traditional media in the form of tv/radio ads are losing an audience. Digital media can be used to reach anyone who owns a cellphone or a computer.

Most businesses still use a mix of both traditional and digital advertising when they are building their strategy. Try looking into creating a marketing budget to help you determine what would be the most cost-effective advertising strategy for your cosmetic surgery marketing plan.

Dr. Qazi is a hugely successful plastic surgeon who uses his website to boost his marketing

20. Information To Share Through Your Plastic Surgery Marketing Campaign

First of all, understand that all your prospective customers need is a clinic they can bank on.

The best motivation anyone can get to spend their money is that they’ll receive value for their money. Statistically, in just a year, consumers spent well over 15 billion dollars on procedures (both surgical and non-surgical).

To make the most of the potential in this industry, you must be ready to deliver quality content. A proven way to do this is by providing quality information. The information is only quality when it can positively shape the image of your clinic. 

The kinds of information referred to as quality for your plastic surgery marketing campaign come in two forms.

  • Your Medical Qualifications And That Of Your Staff 
  • The Mission Statement Of Your Clinic

Your Medical Qualifications And That Of Your Staff

You and your staff know that you’re the right people to handle these procedures effectively. But, how do you make potential clients know that? 

One good way to do that is by providing information on the qualifications and certifications you and your staff hold.

Ensure you share details about your credentials. That is a way of making it clear that you and your team of workers are up to the task. Consumers simply desire to have their plastic surgery treatments with specialists who can provide terrific results. 

More so, this is plastic surgery! Certainly, nobody wants to take any risks at all. Aside from the fact that it affects the body directly, plastic surgery is also cost-intensive.

Therefore, sharing information about you and your team’s qualifications is a good way to convince your prospective customers. With such information, you convince them that you understand the different complexities of the process. More so, it explains that you possess applicable industry-standard training.

The Mission Statement Of Your Clinic

In addition, you must get your audience familiar with your mission statement. If you truly need to convert these potential clients, your mission statement can help. 

By sharing your mission statement with your likely clients, what have you done? You create a sense of bond and get them on board with you. 

With it, you can effortlessly get them to want your services. Sharing your mission statement and goals with these possible customers builds trust as well

Prospective clients are likely to get more bound to clinics when they resonate with such clinic’s mission statements. 

As mentioned above, sharing your mission statement again helps to increase clients’ confidence. Now, your prospects are confident of your devotion to the practice. Thereon, there is now a path through which they can plunge into your vision. This is a path you created yourself with good information in your plastic surgery marketing campaign.

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Luxury Marketing Agency for Cosmetic Clinics that Delivers Results

As a plastic surgeon, do not forget that there are other clinics out there offering the same service as you. Therefore, only a successful plastic surgery marketing campaign can help you reach out to your target audience. Also, this is your surest option to eventually make your website visitors customers.

Over time, only a few industries are as competitive as the plastic surgery industry in the healthcare world. Additionally, this growth happened rather quickly.

  • In 2018, the American Society of Plastic Surgeons announced a rise in plastic surgical procedures. According to them, the plastic surgery market now takes the shape of a more commonplace. This is clear with the 2% increase in how often the procedure took place between 2016 and 2017.
  • Furthermore, the need for a solid plastic surgery marketing campaign comes into the picture as well. Approximately 85% of clients search for these services on the internet. Therefore, it becomes clear that plastic surgeons must employ resourceful marketing techniques to harness the potential of the market.

Is your plastic surgery marketing up to speed?

Do you want to skyrocket your plastic surgery business? The best way to do that is to work with an experienced plastic surgery marketing agency. Mediaboom is a leader in the luxury industry and specializes in plastic surgeon marketing. Do you need a boost in your marketing? Contact us Today!

Mediaboom’s team of luxury marketing specialists will help deliver digital strategies for plastic surgery owners and managers to draw in leads, convert them into customers, make revenue, and drive repeat business.

Our Capabilities:

Our versatile suite of services gives you limitless options to showcase your brand in unique ways. We helped many clinics stand out amongst the crowd. Whether your brand needs to tell a better story, or you need targeted advertising to reach your ideal client, we can deliver spectacular results.

  • We customize each approach perfectly for the industry our client is in. Your clinic will see your clientele funnel fill up with quality prospects.
  • The medspa industry is growing fast and that means an increase in competition. Mediaboom can develop a robust plastic surgery marketing strategy that will drive results
The Mediaboom team is optimizing the website of a plastic surgeon.

Plastic Surgery Marketing – Stats You Should Know:

Your Plastic Surgery Website Needs to Load Quickly

83% of online users in 2024 expect websites to load in 3 seconds or less.

Plastic Surgeons Must Invest Time in SEO

SEO drives 1000%+ more traffic than organic social media.

Content Marketing is a Must

63% of content marketers report that content marketing has helped them build loyalty with customers.

Create Video Content of Your Surgery Offerings and Cosmetic Results

87% of video marketing professionals report that video content has increased website traffic and lead generation.

Have Your Clients and Potential Clients Join an Email List

Email marketing generates an average return on investment of $42 for every $1 spent in 2024.

Social Media is an Important Investment for a Plastic Surgeon

61% of marketers are optimistic that business will improve in 2024 despite economic concerns.

Landing Pages Help Convert Clients

Businesses with over 40 landing pages generated a whopping 7 times more leads than those with only 1 to 5 landing pages.

The homepage of a plastic surgeon's website

Bonus Tips for Plastic Surgery Marketing:

Unfortunately, there is not an “easy” button that you can click to magically bring more clients through your door. However, you CAN convert ad clicks into leads and video views into consultations.

There are 6 ways to help you achieve this goal:

I. Have Clients Promote Your Practice

Promoting your plastic surgery practice does not have to be a costly endeavor. Sometimes word of mouth, especially when the experience is exceptional, can have a larger return on investment than traditional or social media advertising.

You can always ask clients to leave a review after their visit, however, that might come off as phishing for compliments. If you want your clients to promote your practice without any hassle, consider trying out one of these options:

  • Implement referral programs.
  • Connect with them on social media.
  • Have them sign up for newsletters.

If you shift a little more of your focus to a positive customer experience, you are likely going to see an uptick in retention and also an increase in first-time clients.

II. Target High-Value Clients

In the world of plastic surgery marketing, knowing your target audience is key. When it comes to plastic surgery, it is likely that your clients either have a little bit of disposable income, or they have been dreaming about augmenting their bodies for quite a while.

You can tailor your marketing plan to fit a certain demographic based on the services you offer and the need for those services within your target audience, but you have to be aware of how to successfully market to each generation.

Likewise, when trying to appeal to a wealthier clientele, keep these things in mind:

  • Prove you are an expert in your field.
  • Be willing to spend a little more money to attract quality clients.
  • Offer a money-back guarantee.

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III. Ease Common Consumer Fears

Chances are that first-time clients might be a little apprehensive when it comes to plastic surgery. However, you can try to ease their fears and build trust before they walk through the door with your marketing strategy.

Offer free Photoshop consultation.

When a potential client sees that you are offering a free Photoshop consultation, it might help to lower their guard and make them more inclined to trust you. Sometimes, clients are just looking around to see what options they have, and while other practices might charge for a consultation, you can set yourself above the competition and help guide the client to choose you for their surgery.

Show similar client testimonials.

There is almost nothing more appealing than seeing the results you are wanting for yourself displayed successfully on somebody else. By having side-by-side comparisons or even a short video of a previous clients’ experience and results, you are assuring the potential client that they can trust you when they want to go under the knife.

A mockup of a mobile-optimized website for a clinic

IV. Have a High-Converting Website

Your website is going to be one of the most useful tools in your plastic surgery marketing plan because it will speak volumes for your practice without you have to physically speak to a client. You can create several calls to action to help guide clients in their search for trusted information.

Ask for emails.

There are a couple of ways you can go about asking for emails. You can have the client subscribe to a client newsletter for updates, or you can have them submit any questions they might have via the email form so that you can respond to their questions/comments/concerns.

Have a strong call to action.

A strong call to action motivates your audience to take the desired action, increasing the likelihood of achieving your goals. It creates a sense of urgency and helps guide your audience toward a specific outcome.

Write helpful blog posts for strong SEO.

Check out this article on how to maximize search engine optimization by utilizing branded and non-branded words. Your blog posts can be picked up in search results and displayed at the top of the results if you choose your words wisely.

V. Build Native Paid Media Campaigns

Scrolling through social platforms and being inundated with ads is something that has become normal in this digital age. But what happens when you create a campaign that feels more organic? Not only does it build trust, but it also shows clients you care about the content they are consuming every day.

Ads should feel like a real post, not an ad.

Do not overdo it, if you are trying too hard, clients will likely keep scrolling past your ad. If you create content that is short, to the point, recognizable, and relevant, they are likely to stop and give it a second look.

Keep your retargeting ads fresh.

When it is time to refresh your campaign, make sure your ads stay consistent with your brand and in tune with the current trends.

An example of how the brand colors are used consistently by the plastic surgeon

VI. Be Consistent With Your Branding

Your brand is the backbone of your plastic surgery practice marketing strategy. Try starting with a brand guide that answers these questions:

  • What is your mission statement? What are you offering and where do you want your brand to go?
  • Who is your target audience? What have you discovered when creating your customer avatar?
  • What type of personality does your brand have? What 3-5 adjectives describe the brand?
  • What colors and fonts will you use? Will you be bold or classic?
  • What is your logo? How will people recognize it is your practice when scrolling through the internet?

FAQs / Frequently Asked Questions

1. What is Plastic Surgery Marketing?

Plastic surgery marketing helps to draw in new customers by boosting awareness for their plastic surgery or cosmetic surgery services. In the last few years, plastic surgery marketing has evolved into internet marketing almost completely. Presently, most people seek the services of plastic surgeons to improve or correct a vast array of cosmetic problems.

2. Why Do Plastic Surgeon’s Need a Digital Marketing Strategy?

You may think your practice can get by with simple word-of-mouth marketing. While you can be okay this way, you will never thrive! Your competitors will be busy engaging consumers on social media, generating leads with engaging landing pages, and getting consistent traffic to their website with SEO and Paid Media.

3. What Results Can I Expect From a Specialized Marketing Agency Like Mediaboom?

Mediaboom can generate fantastic results through several marketing channels. We generate new customers from digital, advertising, marketing, and content channels. Your business strengths and weaknesses will determine the route we decide to take to get more customers to your clinic.

4. How Much Will It Cost to Hire a Plastic Surgery Marketing Agency?

It depends! What are your objectives, channels, and duration goals? We can help hash these out in a free consultation. While it can be a costly endeavor, Mediaboom is experienced in delivering high ROI digital marketing services. All your costs will be more than worth it!

Do You Have Additional Questions?

Curious for More Insights? Let’s Dive Deeper Together!

Contact Mediaboom to start a conversation that could transform your business’s online strategy. Let’s turn your questions into action plans and drive your success story together.

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A well-thought-out marketing plan for cosmetic surgery can take the guesswork out of whether or not your company will grow by providing real-time analytics and the ability to adjust your strategy due to consumer needs. 

Understand that conversion is the ultimate aim of all marketing strategies. 

As such, you must set a timeline and key performance index (KPI) for all your strategies. This is how you measure whether they are achieving the required results. 

Where they aren’t, you should revise your strategies. However, where they are, you should deepen the strategies. 

This is how you make the most of your plastic surgery and cosmetic business. 

Contact us today to boost your plastic surgery marketing

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.


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