4. Optimize Your Website
It is important to remember that your website is still your top medspa marketing tool. For any potential client looking to receive a treatment at your practice, they must first be convinced that you are professional and can deliver the results they want.
Your website is the best place to start.
By personalizing your website, you can greet your customers when they sign into your website. Try offering a free consultation, show successful before and afters, and most importantly, show testimonials of happy clients who have visited your practice before.
You may also consider adding a live chat for clients who are not ready to commit to a treatment, but may have questions about your practice or office policies.
There are a multitude of other ways you can optimize your medspa website including:
• Youtube and video integration
• Special offers and discounts
• Mobile first approach
• Social media integration
Since most medspa websites contain a lot of images and videos, it is important to ensure it is easily accessible to mobile visitors. Search engines will place non-responsive websites lower in search engine rankings, which ultimately leads to a drop in traffic.
The number of people who browse the internet from their mobile devices has grown over the years and now stands at 63.4%, according to Statistica.
This means that a mobile-friendly website is no longer an option, but a must-have.
It is also important to have a secure website. Your website visitors are likely to purchase your medspa products online and an insecure website will scare them away. You need to give people assurance that their personal information is not at risk of malicious characters. Investing in website security certificates will pay off in terms of traffic and leads.