Top 6 Strategies for Successful Medical Spa Advertising

Introduction to Medical Spa Advertising

As individuals get wealthier, they tend to take better care of themselves, and they devote more of their money towards this. As a business person and entrepreneur with a luxury medical spa, you are in the right type of business. Today, as more people get wealthier, the luxury market is rapidly expanding, and this means the clientele for your business is also increasing. Medical spas are emerging as top destinations where individuals are willing to spend money to look their best. To better take advantage of this growing market and increase your facility’s revenues, you need to consider advertising for your medical spa.

You will bring more customers through your door by building brand awareness in the market. It will allow your business to reach new customers who might not have known that you exist previously. Moreover, it will enable you to get ahead of your competition by building brand loyalty and help you stand out from them.

Here are the top 6 advertising strategies you need to implement:

1. Familiarize with the current trends in digital advertising

It is undeniable that the business environment today is quite competitive, and the competition is much fiercer online. Therefore, to better take advantage of the digital space to grow your business, it’s vital that you become familiar with the current trends in digital advertising.

Here are some notable trends that you should keep in mind as you get into digital medical spa advertising.

Mobile is the norm

As a business looking to advertise yourself on digital platforms successfully, your emphasis should be on mobile. This is because mobile is the norm today, and more people globally are accessing the internet through their smartphones or tablets as compared to computers.

Reliable statistics indicate that in 2019, that mobile advertising in the U.S. will make up for not less than 72% of the total spending on advertising.

There is no doubt that mobile devices are the key to the future of digital advertising.

Almost all your client’s use smartphones, don’t they?

Video is a must

Unlike before, where digital advertising was majorly made up of photos, today, videos are rising fast to become the favorable advertising method. Statistics point out that ad videos tend to have significantly better results than other forms of digital advertising.

As a luxury brand, videos will give a better avenue to showcase what you offer to your prospective clients.

You must already know that affluent customers pay the extra dollars to get a better and exclusive experience. Videos are perfect for conveying your outstanding offering to them.

AI is here

Artificial Intelligence is here, and one of its most successful applications is in digital advertising.

A report by Business Insider revealed that by 2020, more than 80% of brands would have chatbots as part of their digital strategy.

Today this technology is authentic enough and is already turning fortunes of some brands. To be successful in your medical spa advertising, you should also consider ways you can take advantage of AI.

Digital storytelling

With the prosperity of digital marketing, the whole concept of advertising has significantly changed. Today, advertising is no longer about content but about telling the brand story. Taking advantage of digital storytelling in your advertising will allow your audience to connect with your brand.

It is this connection that would motivate people to purchase what’s offered by a brand, and this can significantly boost sales for your medical spa.

2. Ensure your landing page is optimized for mobile

As pointed out earlier, mobile is the norm today.

According to the latest statistics, mobile users make more than 52.1 % of the market share with desktop users coming in with 44.2 % of the market share. Moreover, in the United States, more than 51 % of the time spent online was via mobile devices. With these statistics in mind, most of your audience will likely see your ad online via their mobile devices.

It is for this reason that you should optimize your landing page for mobile.

Optimizing your landing page for mobile will allow mobile users who see your ad to have a smoother experience when they check out your website. An optimized landing page will give your site visitors a more relaxed time navigating through the other pages. Statistics indicate that 85% of adult mobile users expect websites to be mobile-friendly.

Additionally, 57% of internet users are unlikely to recommend a website if it’s not mobile-friendly.

As a luxury brand, you should know that affluent customers are much less forgiving towards business with sites that aren’t mobile-friendly.

It would be sad for you to lose clients due to things that are easily fixable at a time when you want to grow your business.

Here are some tips on how to optimize your landing page as you embark on medical spa advertising.

  • • Avoid adding flash, frames, and other features that are incompatible with mobile devices to your website.
  • • Boost the load time of your website on mobile devices to not more than 4 seconds. Keep in mind that not less than 47 % of internet users expect site load times to be averagely under 2 seconds.
  • • Avoid cluttering your landing page with unnecessary information. Keep it as brief as possible only with information persons looking for a medical spa deem relevant.

Which digital advertising avenues can you utilize to drive traffic to your landing page?

Here are the most rewarding digital advertising avenues that you can take advantage of to direct your medical spa advertising audience to your landing page.

  • Google AdWords: Today, more than 77 % of the global search engine traffic is on Google. As you advertise your medical spa to the luxury market, Google AdWords is one of the most effective avenues that you can embark on. This can also work to improve the SEO rankings of your website.
  • Social media – Facebook, Instagram, and LinkedIn: Social media platforms such as Facebook, Instagram, and LinkedIn are now more popular than ever. Facebook boasts of the largest userbase on the globe. Instagram has most persons willing to spend a lot of money to look better. On the other hand, LinkedIn’s users are mainly professionals and entrepreneurs who have a lot of money to spend on luxuries.

3. Allow people to call you easily

Even with the possibilities brought about by AI such as chatbots, most clients in the luxury market prefer calling.

This is especially true for older clients who were not raised in the digital era. As you embark on your medical spa advertising, you should know that older clients account for the more substantial part of the luxury market.

They are also the ones most in need of your services.

To make it as smooth as possible for people to call you, you can add your CTS button as a click-to-call button on your ads and your website. Doing this means that your potential clients can directly call you as soon as they view your ad both on social media and Google AdWords. Furthermore, the traffic that directed to your website can easily click and call you.

It’s essential that your clients speak to a customer care agent and not a robocall. Nobody likes talking to robots.

4. Fully utilize ad extensions

There are numerous ad extensions that you can take advantage of to increase the success of your digital medical spa advertising significantly. The click-to-call button discussed above is just one of such ad extensions. These extensions are available on both social media and Google AdWords. As most of your audience will be viewing your ad on a mobile device, these ad extensions allow them to take action quickly.

Here are some other useful ad extensions.

  • Click-to-text extensions for texts: The click-to-text extension is one of the most popular digital mobile advertising tools today. This extension allows the audience for your ad to text you directly. You should know that it’s very likely that some of the people who view your ad might not be in a position to call you. Giving such persons an option to text will be very fruitful to your success as a luxury business.
  • Review extensions for reviews: Studies indicate that online customers are more likely to purchase products that have reviews – notwithstanding, whether they are bad or good – as compared to those that don’t. Adding a review extension on your ad and site will allow you as a business to get market feedback. Moreover, also it will build confidence for your prospective clients on your services.
  • Sitelinks: Sitelinks will allow you as a business to send your traffic to specific pages on your site. This ad extension can be convenient, especially for highly targeted ads. Sitelinks can let you direct your website traffic to your customer testimonials page, and this is likely to make prospective clients trust your services.

5. Budget efficiently and test everything

To a vast extent, it’s still true that digital advertising is much more affordable than traditional advertising. Despite this, a lot has changed from the early days of digital advertising thanks to the growth of mobile. Today, your digital medical spa advertising will cost more than it would have a few years ago.

It is due to these increased costs that you need to budget efficiently for your mobile advertising.

Make sure that your research the keywords that you plan to use well. You need to know that your mobile advertising will be a pay-per-click campaign. Therefore, the keywords you choose will not only determine your ad’s success but also how much you pay for it. Choose the best keywords available and try not to bid too much to get them.

Also, take advantage of negative keywords to exclude audiences who might not need medical spa services.

It’s crucial to test keywords and other aspects such as colors, CTA buttons, images, layouts, and headlines before settling on them. Only settle on the keywords that are likely to yield the best results for your digital medical spa advertising. It’s also vital to identify days and times of days to post your ads. When it comes to budgeting, Google AdWords provides Mobile Bid Adjustments through which you can use to regulate your spending.

Budgeting efficiently and testing everything will help you improve your return-on-investment significantly.

6. Take advantage of geotargeting

One of the most powerful mobile advertising strategies today is geotargeting, which allows for location-based marketing.

As a medical spa, you would want to look for prospective clients around your location. This is because it would be almost useless to get a client 1000 miles away unless you have other products that you sell.

Geotargeting means that you can target your mobile ads to users around your location.

Thus, it would be easy for any prospective client to come to your facility for services. This is possible as you can specify which locations you want your ads to run. In Google AdWords, you can use tourist attractions, cities, regions, zip codes, and such criteria to specify the targeted locations for your ads.

What makes geotargeting such an effective mobile advertising strategy thanks to its ability to reach prospective clients in real-time.

For instance, if you are located in a mall, your ads will be displayed to your target audience when they search for the mall online. This means that you will be doing your medical spa advertising at the most opportune time when the prospective client is looking for such services.

Practicing these strategies will not only bring more clients to your door but also help you grow your medical spa business. As your medical spa business grows, so will your brand name and you can be able to build massive customer loyalty. Keep in mind that you are dealing with elite clients. For this reason, you must refine the experience you provide to exceed their expectations, and this will bring along continued prosperity.

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.