Video is a must
Unlike before, where digital advertising was majorly made up of photos, today, videos are rising fast to become the favorable advertising method. Statistics point out that ad videos tend to have significantly better results than other forms of digital advertising.
As a luxury brand, videos will give a better avenue to showcase what you offer to your prospective clients.
You must already know that affluent customers pay the extra dollars to get a better and exclusive experience. Videos are perfect for conveying your outstanding offering to them.
AI is here
Artificial Intelligence is here, and one of its most successful applications is in digital advertising.
A report by Business Insider revealed that by 2020, more than 80% of brands would have chatbots as part of their digital strategy.
Today this technology is authentic enough and is already turning fortunes of some brands. To be successful in your medical spa advertising, you should also consider ways you can take advantage of AI.
With the prosperity of digital marketing, the whole concept of advertising has significantly changed. Today, advertising is no longer about content but about telling the brand story. Taking advantage of digital storytelling in your advertising will allow your audience to connect with your brand.
It is this connection that would motivate people to purchase what’s offered by a brand, and this can significantly boost sales for your medical spa.