plastic surgery marketing services

Plastic Surgery Marketing Services – 9 Dynamic Strategies

By: Frank DePino | August 9, 2021

The Pew Research Center states that one in every four Americans is consistently online, and 77 percent go online regularly.

As online activity among Americans rises, independent plastic surgery practice marketing strategies must include digital marketing.

To help your patients find your services online, follow the tips and tactics discussed in this blog post.

What are Plastic Surgery Marketing Services?

Plastic surgery marketing services is a program for plastic surgery practice marketing to attract and keep patients. This strategy includes SEO, paid ads, reputation management, social networks, and other means. These services include:

  • Content Marketing
  • Email Marketing
  • Social Media Marketing
  • PPC & Social Media Advertising
  • High Converting Website
  • Marketing Automation
  • Remarketing
  • Influencer Marketing
  • Consistent Branding

How Do You Market Plastic Surgery? 

Grow your plastic surgery practice marketing with these strategies:

  • Build a website with a blog: Website marketing with a blog is the deliberate promotion of a website to get more target visitors. More traffic to a website implies more possibilities to present your value offer to potential clients. Blogging is perfect for marketing because it provides new information to bring people back and allows customers and businesses to engage.
  • Social Media: Social media marketing allows businesses to connect with existing clients and achieve new ones while promoting their brand, goal, or style. According to studies, social media alone has contributed to a 31% increase in plastic surgery demand.
  • Paid Social Media Advertising: Paid social media ads to target a specific sub-audience by placing ads or sponsored marketing content on major social media platforms. Social media advertising allows you to reach out to people who might not have noticed your post typically while also raising product and brand recognition.

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9 Impactful Strategies for Plastic Surgery Marketing Services

Before picking a clinic in such a competitive industry, people consider pricing, convenience, advantages, and credibility.

So, what’s the best approach for you to stay ahead of the competition? Of course, marketing will always be the solution.

We’ve compiled a list of 9 plastic surgery practice marketing strategies to apply to your marketing campaign to get new clients and scale your business.

Content Marketing

Content marketing is a proactive marketing technique that focuses on developing and distributing valuable, practical, and consistent content to get and maintain a target audience — and, eventually, drive profitable client action. 

You should concentrate on producing relevant content that is useful to your potential customers. To achieve this, you must be specific in telling your visitors about the types of services you provide. 

You must offer this content because it will plant the seeds that will gradually grow into a need to learn more about different programs.

Search Engine Optimized Blog

Blogs have shown to be an extremely efficient marketing tool for plastic surgery marketing services. According to Oberlo, Google gets about 3.5 billion queries per day. 

Likewise, intergrowth reveals that 68 percent of online client queries start with a search engine. Furthermore, over 80% of online sales come organically.

You should focus on SEO for your blog to drive traffic to your clinic using the following strategies:

  • Include your 1–2 keywords in suitable positions within your article.
  • Optimize your meta description and make maximum use of available space.
  • Verify that your blog is mobile-friendly and responsive.
  • Image alt text can help you optimize your photographs.

Behind the Scenes/Informative Videos

By 2022, videos are predicted to contribute to more than 82% of internet traffic.

Mark Zuckerberg accurately guessed that videos would become a megatrend. Instead, videos have expanded on social media, with promotional video content increasing 99% on YouTube and 258% on Facebook alone between 2016 and 2017.

Include videos in your content marketing plan. For example, shoot a few reviews or behind-the-scenes videos or give out advice or other informative videos to benefit your audience.

Behind the scenes makes your audience feel special by allowing them to have a deeper grasp of everything that goes into your business and identifies you.

The copywriter is sending the newsletter to everyone who subscribes to the plastic surgeon's mail list

Email Marketing

Email marketing is a powerful marketing platform that uses email to boost up your plastic surgery marketing.

Adding it into your marketing automation efforts can help make your customers aware of your latest products or services.

According to Emma, relevant, interactive emails generate 18 times the income of widely broadcasted ones.

You should use your email marketing strategy in coordination with your website and social media. It can be used to nurture leads and help you target a particular group of clients.

Engage Your Customers with a Weekly Newsletter

A weekly email newsletter is the most effective plastic surgery practice for marketing your brand. According to a Monetate study, email marketing leads 4.24 percent of visitors to make a sale. In comparison, search engines account for 2.49 percent. 

Send Special Offers in Exchange for an Email

We’ve all set up email accounts gathering hundreds of spam emails every day. Finally, we’ve learned our lesson.

We’re a little pickier, but that doesn’t mean we wouldn’t join up for something that offers us some form of incentive.

So, to increase your subscriber list, offer special deals in exchange for an email address.

We can call it a “Bribe.” It may be a cliche, but “if you massage my neck, I’ll massage yours.” It’s an influential figure of speech in this case.

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Social Media Marketing

Social media is a cosmetic surgeon’s best friend! According to studies, social media has the most significant influence on a person’s decision to get plastic surgery, particularly for women.

This suggests that your audience is likely to be keen social media users, therefore using social networks.

As a result, social media is more likely than any other digital marketing channel to help you find your target market.

In essence, to become a successful social media marketer, you have to:

Be Personal

You should keep in mind that social media is a two-way street. It must be interactive. This isn’t your typical digital billboard. Personalization is the key.

You should pay attention to what your followers have to say.

Show Transformations & Testimonials

You are likely to receive some precious responses over time.

These will not only make you happy, but they will also serve as significant advertising elements for your plastic surgery marketing services. 

Highlight your good ratings by putting small quotes from them throughout your landing page design.

A plastic surgeon is promoting his services on Facebook Ads

Pay Per Click & Social Media Advertising

Pay-per-click advertising allows you to get your advertisements in front of only your chosen audience. This is done using keywords and Google AdWords.

If your income is less than $5 million, the Small Business Administration recommends spending 7 to 8% of your yearly revenue on advertising.

When people search in your field of expertise, they will come across your marketing campaign. Many people who look at it will find it appealing. 

Google Ads 

Google Ads is keyword-driven, which means you would choose keywords in the plastic surgery market and then bid on them.

The value of your bid should be determined by the amount of money you would pay for the advertisement.

Therefore, your bid value, as well as Google’s Quality Score, plays a role in determining ad placement.

According to advertising provider WordStream, the average CPC pricing for Google Ads in the United States is $2.32 regardless of industry.

Youtube Ads

Video ads are an increasingly popular sort of marketing. According to Oberlo, videos are the most popular sort of material that people see on social media.

So you can choose to promote on YouTube or another video social media network.

For a video advertisement, the shorter, the better. Therefore, intend for about 15 seconds in length, as these videos are short enough that viewers will not skip them.

Your video ads can now be used on Facebook in-stream and Instagram.

Make Your Advertising “Native”

You can also consider using native advertising to increase your exposure. This is a modern, digitized version of traditional marketing.

You pay a charge to have part of your content on some other internet site where users from your target market are known to come in massive amounts.

Ads Seem Like Organic, Personal Content

Your ads should look personal and organic to your audience, not boost your post higher and get more clicks because it can become difficult for some people to trust sponsored sites.

Have a High-Converting Website

As Paul Cookson says, websites promote you 24/7, unlike any employee you could ever hire!

This should no longer amaze anyone. You should understand the value of having a website by now.

People nowadays are too lazy to look up a plastic surgery clinic in the phone book or visit a physical clinic if they merely want to inquire.

Before attending the clinic, everyone conducts basic research online. Because most activities are now conducted online, firms must be present online.

Remember to put all of your contact information on your website, in addition to your home page, services page, about page, and so on.

This includes your name, phone number, email, any social media profiles, and clinic address.

Have Strong Call-to-Actions

A powerful call to action attracts your readers and customers to take action. For example, click a button, provide your email address or phone for a free consultation. 

In return for entering your marketing funnel, they receive something worthwhile, usually information.

Download Our Latest Whitepaper

12 Ways to Drive Traffic To Your MedSpa Website

Looking for better ways to bring in new clients? Get insights into growing your medical spa business, attracting new clients, and increasing the awareness of your brand in this 12 step guide.

Marketing Automation

Marketing automation is the use of technologies to automate marketing tasks.

For example, many marketing teams automate routine tasks like social media publishing, email marketing, and even advertising campaigns. 

Not only for efficiency but also to deliver a more personalized experience for their clients. The marketing automation system enhances these activities.

Drip Campaigns

Drip campaigns are collections of emails that are sent out automatically based on specific timeframes or user input. 

A drip email is drawn from a list of previously produced emails; there is no need to write and send to everyone individually.

CRM Software

A CRM platform allows you to maintain contact information for customers. Identify sales possibilities, track service issues, and manage marketing campaigns all in one place. 

Also, make information about every client interaction accessible to anyone in your business who may want it.


Remarketing is a method of reaching out to people who have previously connected with your website.

It enables you to carefully place your advertisements in front of these audiences when they explore Google or its partner websites, either increasing brand recognition or reminding those people to make purchases.

Retarget Web Visitors with Google & Facebook

When people visit your website, their browser leaves a cookie or pixel on their device. That allows you to display advertisements on Facebook and Google again in which they arrive from the same browser.

The influencer is documenting a plastic surgeon's treatment for publicity

Influencer Marketing

Influencer marketing is a method for businesses to promote their services by obtaining endorsements or referrals from internet influencers and content providers.

The bulk of influencers are found on social media and blogs. 

However, other creators such as podcast broadcasters are also considerable. Influencer marketing is frequently used as part of brand awareness initiatives, but it can also result in many leads and purchases.

Find Social Media Influencers to Promote Your Practice

Depending on the medium you want to market, there are tools available to help you locate influencers in your industry.

InfluenceGrid can help you locate TikTok influencers, while Awario can help you find influencers over several platforms.

Be Extremely Consistent with Your Branding

Brand consistency is the rhythm of expression that impacts how people perceive your company. The more constant your messaging, the more solid your branding – whether through words, design, offerings, or point of view. 

Your brand should raise user’s awareness while also building loyalty.

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Have a Brand Guide

A brand style guide serves as a critical piece that enables content creators to communicate a consistent message to their audience. That makes it an excellent resource for developing consistent, on-brand content. 

Your brand style guide conveys your company’s design principles to everyone in your organization.

In addition, style guides may help marketing campaigns by confirming that all messaging is authentic to the objective of your business.


The moment has come to boost your brand! However, relying just on superior tactics to attract more people cannot ensure growth, especially when competitors in your area guarantee the same, if not worse, service.

Our marketing services at Mediaboom can help your plastic surgery business achieve the outcomes it deserves. Website design, advertising, digital marketing, and other services are available through us.

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.


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