Healthcare websites pose a peculiar challenge. Not only is the healthcare industry heavily regulated, but healthcare websites usually contain a lot of information. The best healthcare websites, however, juggle both of those things while maintaining beautiful features, easy to use interfaces, and provide a great user experience.
Blue Cross Blue Shield’s website has a simple design that makes it easy to find the information you are looking for, while also sharing other useful information. As the user hovers over the menus, they automatically expand to show more menu options and additional information.
The National Institutes of Health website makes great use of bold colors and an automated slideshow of attractive visuals. Important up-to-date health information is highlighted below the menu. There is plenty of useful information about many topics to see as you scroll down the homepage.
The best part about the Boston Scientific website is its use of prominently displayed positive messages throughout. One cannot help but feel hopeful and relieved when scrolling through the content. The brand image is very well done. There is even an area where anyone can submit ideas for new products, or suggest improvements to existing ones.
Medtronic does a good job of highlighting that they are on the cutting edge of research and technology in the medical field. They also have several different ways to get to the same information. The site even features a virtual exhibit about diabetes and discusses how medical staff can remotely monitor COVID patients, eliminating their potential exposure and saving personal protective equipment.
CVS Pharmacy’s website makes it easy to find the information you need. There’s also a lead magnet at the top to entice visitors to sign up for their loyalty program and email list in exchange for a reward every month.
The Vicks website effectively uses a simple style and a large video background that rotates through different scenes. The branding establishes that this company has been around for a long time and that people can trust their products.
Healthgrades jumps straight to the point and puts their search tool front and center. Including a picture of friendly-looking doctors helps the visitor feel more at ease about finding a good healthcare provider.
Ottobock’s website is great about using photos to show how people benefit from using their products. The brand promotes a higher quality of life as opposed to just replacing a limb. Color is used effectively to draw the eye to important information. They also use social media, Youtube and a blog to spread their message.
Rest Assured’s website was designed and built with accessibility in mind, making it a website that is open to all users. They have an interactive 3d model to show visitors what their telecaregivers and remote monitoring technology can do, making it easy for the visitor to fully understand their process.
Lifespans makes great us of clean, whitespace and color accents. Their more neutral color palette makes the website feel comforting and easy on the eye. They showcase their locations well, with an interactive gallery that tells you all the contact information for each location and shows images of the buildings so you know which is which.
Benedryl isn’t afraid to be bold with their website by using their famous pink color throughout. There are several links to click on to find out where to buy the product and a large statement at the top warning not to abuse the product. The social media links are clearly visible in the header and footer. Product guides are easy to find and there is additional information about treating and preventing symptoms.
United Healthcare makes it clear that they are there for all generations. All the information a visitor needs can be found easily on the home page. The design is clean and shows diversity.
NWCTPS has live statistics featuring how their different divisions are being utilizied – capturing your attention right away. They also feature a map that clearly lists their service area.
Stop the Stigma starts with a bold, attention-grabbing statement. Scrolling down reveals a lot of important statistics about mental health, showing that it affects all of us.
Miracle Flights has a great design that is easy to navigate and effectively uses space. Their slogan is in a large font and a description of services is just below it. Their social media links are easy to find as are the links to volunteer or request a flight.
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