Healthcare Digital Marketing

Healthcare Digital Marketing – 10 Proven Strategies

By: Frank DePino | January 25, 2024

It’s not uncommon for digital healthcare marketing tactics to be less prioritized in the healthcare industry than it is in others. However, healthcare organizations that are not investing in digital marketing techniques are missing out on a sizeable market. To ensure your business is getting as much visibility as it can, it can definitely be worthwhile to focus some efforts on digital healthcare marketing.

So, what is digital healthcare marketing? Healthcare digital marketing has a lot of similarities with other digital marketing practices. However, the main difference is the strategies used when it comes to the target audience. This means that there is an increased focus on acquiring and educating patients and even B2B strategies.

Converting potential patients from online queries can be a tall order. Luckily, it can be done easily with the right healthcare digital marketing strategy. By the end of this article, you’ll have a comprehensive understanding of how to create a fool-proof strategy.

Why a Marketing Strategy is essential in Healthcare

Although word of mouth is still one of the most effective ways to acquire new clients, that simply is not enough anymore. Making a name for your organization on the internet is a requirement now if you want to edge out the competition.

Especially since one of the first things people do when they are injured or have a health concern is to turn to Google for answers. With a digital marketing strategy for healthcare, your practice can be the one to answer those queries. Not to mention that there are location feature embedded within these searches, this is a great way to reach your community.

The doctress have noticed a large increase in bookings at their medical facility.

How can Digital Health Marketing help your business?

With a solid healthcare digital marketing strategy, you can see many positive outcomes. The longer you keep up your digital marketing efforts, the better the results will be. This section will overview all of the potential benefits you can achieve for your practice.

Become an Authority

The more web content you have, the higher your web presence will be. This is one of the best ways to edge out your competition when it comes to web searches. Another benefit of becoming an authority in the healthcare industry is your patients will see you as a trusted source. Your practice will be considered a great reference point and an even better place to receive treatment. Once you begin to build up your site’s domain authority, all of your content will recieve a boost in search results.

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Increase the Number of Potential Patients

Increasing the number of qualified leads and patients you get is almost always the primary goal for most businesses. Successful digital marketing is a proven way to increase company growth.

As more and more people are exposed to your practice, there will be more chances to convert them into active patients. However, this doesn’t mean it gets any easier! As your audience and traffic continue to grow, you must focus on retention and ways to keep them happy.

Data-driven Decisions

Knowing how to analyze the data of your traffic analytics is important if you want to master your marketing strategy. Understanding how your marketing techniques are working will help you determine which channels to focus your efforts on and what resonates with your audience.

Once you have several campaigns going, there will be data available to help you evaluate how well they are performing, and what resonates with your audience. This is why even if you are having a rough start to your marketing efforts, it’s important to keep trying. All marketing involves a considerable amount of trial and error to see what works with the target audience.

Get new partnerships

Working in B2B strategies in your digital healthcare marketing efforts can be beneficial too. Working with other healthcare marketers can result in partnerships that will be not only mutually beneficial to both healthcare organizations, but to your patients as well.

Forming partnerships with other healthcare organizations also boasts the benefit of having increased access to more services and even service areas. Thus, resulting in increased client satisfaction, better reviews, and more recommendations.

The doctress is in a meeting with the CEO of a web agency to talk about the 10 ways to prepare a healthcare strategy.

10 Ways to Prepare your Healthcare Digital Marketing Strategies

Now that we’ve gone over the benefits of healthcare digital marketing, let’s take a closer look at how to get those results.

1. Create a Stunning Website

Your entire website should be considered as a landing page of sorts. You want to ensure that it’s fast, informative and inspires the user to take action.

A website that is responsive and easy to navigate is essential for every website. So, it’s important to make sure your website is optimized and clearly directs your users. When it comes to medical issues, no one wants to deal with a poorly designed website! Investing in a web designer will ensure that your website is at its best.

2. Write Targetted Blog Posts

With over 3 billion search queries made on Google every day, there is always a need for quality content. Most queries tend to be questions and there are thousands of blog posts made with the intent to answer these questions.

Blog posts are such an important part of healthcare digital marketing, as it is the most effective way to target relevant keywords. Targeting relevant keywords will help you rank in the search results relevant to those keywords.

Although doing keyword research and actually creating the blog content is one of the most time-consuming things on this list, it can yield amazing results when done well. For the best results, it’s typically best to publish a few posts per week.

GA4 shows traffic increase for a healthcare business

3. Boost your SEO

Writing optimized blog posts that provide value to your audience is a great foundation to good SEO practices. Although blog posts are one of the most effective methods, there are still many things you can do to improve your sites SEO.

Boosting your SEO is a generally broad tactic. Factors such as page speed, mobile friendliness, backlinks, and even the technical SEO needed on the backend all make a difference. Not to mention that there are always algorithm changes.

This can be a lot information to take in, so we have guides to help get you started on ways to improve the overall SEO of your website.

4. Share your Patient Success Stories on Social Media

Sharing patient journeys and recovery stories is great content to post on social media. It’s a typical strategy used in social media marketing to post glowing testimonials and is a great way to showcase the great care your employees provide. It’s also a proven way to get engagement, so don’t be shy to boast about your client’s success stories!

Additionally, sharing patient success stories gives the rare opportunity for an organization to show it’s empathtic side. You can’t go wrong with showing that you care about the health of your patients and are excited to share their recovery story.

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5. Create some strategic ADV Campaigns

When it comes to advertising campaigns, you don’t have to limit yourself to just the tried and true methods. There are still many untapped opportunities, so there should always be some room left to experiment.

Experimenting with more local and time-sensitive events can also give you a substantial boost! All content is to provide some sort of value to the consumer is the key thing to keep in mind when experimenting with new campaign ideas.

6. Collaborate with Influencers in Your Niche

There are many influencers that work in the healthcare field that can enhance your healthcare digital marketing strategy. Working with influencers can be a fun way to get the attention of an audience you typically wouldn’t have reach to. These influencers serve as a trusted figure for their audience and can help bring awareness to your practice as well. Influencers can even help you launch new campaigns, services, and even products.

There are thousands of influencers in every niche now. So, there are endless opportunities to find the perfect partners for your marketing goals.

7. Give Free Content to Increase Newsletter Subscriptions

There’s a reason why email addresses are considered a valuable asset in the marketing space. It’s because e-mail marketing can be highly effective when done correctly, especially when utilizing newsletters.

E-mail newsletters are a great way to keep your clients in the loop. Many healthcare providers will use their newsletters to send their clients updates and ways to stay healthy. Some even will contain downloadable content that serves as a helpful guide or tips.

Whether that be sending reminders of flu season or healthy food to snack on, you can’t go wrong with a good, informative newsletter!

Mediaboom completely set up its Google Business profile in order to achieve its SEO goals.

8. Complete your Google Business Profile

Although your business will automatically show up in search results even without having a complete Google Business Profile. However, completing your Google Business Profile will grant you access to some essential features. Setting up your Google Business Profile is quick and easy, and allows you another channel to engage directly with an audience that is seeking your services.

Having the correct information displayed when people search for your business is paramount. You can ensure this by completing your Google Business Profile. With a Google Business Profile, you will now have new features available for you to use. For example, you’ll be able to see insights on how people are finding your site, upload your business videos and photos, and more. You can even add business updates directly on your Google Business Profile.

9. Showcase Client Feedback

Reviews and client testimonials are paramount to any business. Without patient feedback, people will be wary of your business and more likely to turn to the competition.

With your profile on Google Business Profile, people will be able to leave reviews as well as see them. Receiving feedback, both positive and negative, can be extremely beneficial to improving your business.

Testimonials are better utilized on the actual website to highlight amazing patient experiences. Testimonials are where potential clients can really see where your practice shines. There is typically a dedicated section for testimonials on most websites.

10. Set Up a Live Chat on your Website

Many businesses offer a live chat feature so clients get in touch with a representative when the phone lines are too busy. Being able to speak to someone quickly and directly can also prevent someone from looking elsewhere for a response.

It’s also an effective option for people who want a quick and straightforward answer. Some people prefer live chat is that it offers a paper trail. Additionally, it can be a lot easier to send over any pictures or documents for a quick review. An effective and helpful live chat will also boost client satisfaction.

Hiring a Healthcare Digital Marketing Agency

Implementing all of these strategies can seem a bit daunting at first, and will typically be time-consuming. To be able to execute these strategies effectively, there will need to be an in-house marketing team present.

However, many businesses will opt to outsource their marketing to digital marketing agencies. Especially agencies that have professional healthcare marketers that specialize in the field.

Here are just a few ways that healthcare marketers at a digital marketing agency can help:

Design experts are creating eye-catching graphics for healthcare digital marketing strategy

Creating Graphics

Using tools like Canva have made creating graphics easier than ever. Creating great graphics consistently will be key in your healthcare digital marketing strategy. However, creating graphics for blog posts and social media marketing can be extremely tedious and time-consuming as well. This is why it’s pretty common for healthcare organizations to outsource this task.

Analyzing Statistics

Taking a look at your statistics will be insightful. Digital marketing agencies specialize in understanding the audience and helping businesses create effective campaigns. Over time, digital marketing agencies will typically even improve their techniques as they learn your business’s patterns through long-term statistics.

Typically, there are ways to see statistics for virtually everything you post online, so this task can also easily become overwhelming.

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Providing Reports

A digital marketing agency can also handle pulling different types of reports and audits. Knowing how to read audits and reports can have a learning curve, but will be greatly beneficial in optimizing your healthcare marketing strategies. Digital marketing agencies will often provide a quarterly overview. These overviews feature how much the business has grown over the months as well as areas of improvement.

Perfecting your marketing strategy is never an easy feat. However, if you are staying consistent and sticking to best SEO practices, you will see results. However, this can take time.

We specialize in handling all of these tasks and can help you reach your digital marketing goals this year. We even offer a free consultation to get you started with your healthcare digital marketing strategy today.

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals, building the most effective marketing and advertising solutions for its clients.

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